EXPRESS: Preference Reversals Between Digital and Physical Goods

2021 ◽  
pp. 002224372110650
Author(s):  
Rhia Catapano ◽  
Fuad Shennib ◽  
Jonathan Levav
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Quantitative Information ◽  
The Other ◽  
Preference Reversals ◽  
Digital Goods ◽  
Qualitative Information ◽  
Incentive Compatible ◽  
Other Hand ◽  
Digital Equivalent

The proliferation of digital goods has led to an increased interest in how the digitization of products and services affects consumer behavior. In this paper, the authors show that although consumers are willing to pay more for physical than digital goods, this difference attenuates—and even reverses—when consumers are asked to make a choice between the two product formats. This effect is explained by a contingent weighting principle: In willingness to pay, a quantitative task, consumers anchor on quantitative information (e.g., market beliefs). On the other hand, in choice, a qualitative task, consumers anchor on qualitative information (e.g., which good dominates on the most important attribute). These differences in contingent weighting result in physical goods being preferred in willingness to pay, but their digital equivalent being preferred relatively more in choice. The authors draw conclusions from ten pre-registered experiments and six supplemental studies using a variety of goods in hypothetical and incentive-compatible contexts, as well as within- and between-subjects designs. The paper concludes with a discussion of implications for the marketing of digital goods.

scholarly journals CONSUMER MISBEHAVIOR IN TOURISM MARKET

2016 ◽  
Vol 4 ◽  
pp. 121-125
Author(s):  
Marta Grybś-Kabocik
Keyword(s):  
Consumer Behavior ◽  
Service Provider ◽  
Crucial Role ◽  
Target Audience ◽  
The Other ◽  
Significant Problem ◽  
Negative Effects ◽  
Consumer Decisions ◽  
Other Hand ◽  
Preventive Actions

The activities of misbehaving customers represent a significant problem for organizations across diverse sectors and industries. Their need for satisfaction is the most important driver of consumer behavior with the consumer choosing how they fulfill this need. Unfortunately, consumer decisions often lead to consumer misbehavior and negative effects on the service provider or on other consumers. Consumer misbehavior is difficult to control. First, it is not always possible to prove misbehavior of a particular consumer. On the other hand, preventive actions, like social campaigns, may not always reach the target audience. Moreover, neither service provider regulations nor monitoring of infrastructure sufficiently prevents consumers from misbehaving in every case. It seems, however, that the consumers who reject the fraudulent behavior of others have a crucial role in the fight against consumer misbehavior, as they are constant observers of this phenomenon and can react immediately. The aim of this article, therefore, is to present the concept of consumer misbehavior with examples relating to the tourism market. Moreover, the attitudes of consumers towards consumer misbehavior are examined through nethnographic research.

Bundling Strategy in the IDM Marketplace

2012 ◽  
pp. 62-75
Author(s):  
Goh Kok Min ◽  
Kelvin Tan Yuean Soo ◽  
Wang Geng
Keyword(s):  
Marketing Strategy ◽  
Digital Media ◽  
The Other ◽  
Market Segment ◽  
Information Goods ◽  
Digital Goods ◽  
Other Hand ◽  
Pay Television ◽  
Market Situation

In recent years, many local telecommunication firms are selling their interactive digital media (IDM) services such as broadband and Pay Television in the form of a bundle to their customers. On the other hand, many IDM firms (e.g. Apple iTunes) have chosen to sell their IDM services to customers in an unbundled manner. This chapter studies the effect of bundling and unbundling of any type of information goods which can be digitized. We will discuss the four factors which encourage IDM firms to choose either bundling or unbundling strategy in their marketing of digital goods. The four factors are customer, environmental, firm, and product. This chapter concludes by emphasising that bundling or unbundling might not be necessarily good or bad. The choice boils down to the market segment – the value that customers perceive from the products. It is also important to take into account the overall marketing strategy that the firm is embarking on and to also consider the market situation at the point in time.

Cognitive Dissonance and the Classification of Consumer Goods

1967 ◽  
Vol 31 (4) ◽  
pp. 28-31 ◽  
Author(s):  
Stanley Kaish
Keyword(s):  
Consumer Behavior ◽  
Cognitive Dissonance ◽  
Consumer Goods ◽  
The Other ◽  
Behavioral Sciences ◽  
Marketing Literature ◽  
Other Hand ◽  
Behavioral Criteria

The theory of cognitive dissonance is one of the recently developed tools that marketing has borrowed from the behavioral sciences to investigate consumer behavior. The classification of goods into convenience, shopping, and specialty categories, on the other hand, is among the most venerable ideas in marketing literature. This article merges the two by using the theory of cognitive dissonance to give a new dimension to the classification of consumer goods. The result is a fresh set of behavioral criteria for classifying goods.

scholarly journals Taxpayer Compliance from the Perspective of Slippery Slope Theory: An Experimental Study

2019 ◽  
Vol 20 (2) ◽  
pp. 53
Author(s):  
I Nyoman Putra Yasa ◽  
I Putu Hendra Martadinata
Keyword(s):  
Experimental Study ◽  
Willingness To Pay ◽  
Experimental Method ◽  
Significant Influence ◽  
Compliance Rate ◽  
Slippery Slope ◽  
The Other ◽  
Trust Level ◽  
Other Hand

The aims of this research is to do relevance on taxpayer compliance attitude based on slippery slope theory. The method used in this research is an experimental method with 63 taxpayers as the samples. The result of this research found that taxpayer trust level on tax authority has a positive and significant influence on taxpayer willingness to pay their tax, while tax authority’s power in watching over taxation process does not affect voluntary taxpayer compliance in paying tax. The highest voluntary taxpayer compliance rate is shown by the taxpayer with high trust in tax authority and has strong tax authority. On the other hand, the lowest voluntary taxpayer compliance rate is shown by the taxpayer with low trust on tax authority and have weak tax authority. In summary, this research supported the slippery slope theory and is hoped to be able to strengthen the relevance of slippery slope theory in explaining taxpayer compliance attitude.

Clay mineralogy and rock strength of a mid-German diabase: implications for improved quality control

Clay Minerals ◽  
2012 ◽  
Vol 47 (4) ◽  
pp. 419-428 ◽  
Author(s):  
S. Kaufhold ◽  
H. G. Dill ◽  
R. Dohrmann
Keyword(s):  
Quality Control ◽  
Rock Strength ◽  
Raw Materials ◽  
Clay Mineralogy ◽  
Quantitative Information ◽  
Exchange Capacity ◽  
The Other ◽  
Additional Information ◽  
Magmatic Rocks ◽  
Other Hand

AbstractBasalts and related magmatic rocks such as diabase are frequently used as raw materials in the building and construction industry as dimension stones or as aggregates, where they may form the sub-bases of roads or railway embankments. A major characteristic controlling the quality of the raw materials is the rock strength, which can be affected by the presence of swellable clay minerals (smectites). Increasing smectite content is generally considered to increasingly affect rock integrity. Industrial practice, in which the smectite content is monitored via cation exchange capacity (CEC) methods, on the other hand, showed that both mechanically stable smectite-rich and unstable smectite-poor materials exist. We therefore studied the CEC–strength relation based on twelve samples from a German diabase quarry.As could be expected, the sample with the highest CEC was the least stable. However, the comparison of the rock strength with the CEC of the other samples was less clear. Comparing the CEC of powders and of the 1–2 mm fraction of the same sample provided additional information. In the case of samples which are relatively stable (in spite of high CEC values), the CEC values of the powders were significantly higher than those of the 1–2 mm fraction. Samples with less rock strength, on the other hand, showed equal CEC values of the powder and the 1–2 mm fraction. This difference may be explained by different accessibilities of the smectites for CEC exchange solutions during typical experiments.In conclusion, the application of the CEC method for quality control considering both powdered and 1–2 mm samples allows a more precise estimation of the rock strength to be made, particularly for the comparison of different materials. Although measurement of two CEC values (after both sieving and grinding) would complicate quality control, the present study indicates that valuable additional information, i.e. semi-quantitative information on the accessibility of smectites, is gained.

Consumer Behavior in M-Commerce

2017 ◽  
pp. 264-287
Author(s):  
Saïd Aboubaker Ettis ◽  
Afef Ben Zin El Abidine
Keyword(s):  
Consumer Behavior ◽  
Research Agenda ◽  
Consumer Satisfaction ◽  
Mobile Commerce ◽  
The Other ◽  
Other Hand ◽  
Mobile Consumer ◽  
The One ◽  
Mobile Commerce Adoption

Our work has a two-fold general objectives: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objectives, first, we describe the concept of mobile commerce, constraints and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focus on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investigation in a research agenda.

scholarly journals The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 173-181
Author(s):  
Louis Adhitama
Keyword(s):  
Consumer Behavior ◽  
Cognitive System ◽  
The Other ◽  
Behavior Theory ◽  
System Characteristic ◽  
Other Hand ◽  
Excessive Consumption ◽  
Affective System

This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior.  In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.

Which One Looks Better? Effect of Numeric Frames on Comparative Information

2018 ◽  
Vol 46 (11) ◽  
pp. 1771-1785
Author(s):  
Sejeong Yun
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Purchase Intention ◽  
Empirical Studies ◽  
Quantitative Information ◽  
Consumer Perceptions ◽  
Purchase Decisions ◽  
Comparative Information ◽  
Practical Implications

The presentation of quantitative information in different units or frames often leads to bias in consumers' judgments and decisions. In 4 empirical studies, I compared percentage and multiplication numeric frames that may induce differences in consumer perceptions of comparative information. The results demonstrated that, compared to the multiplication frame, the percentage frame induced higher product efficacy perception of consumers and their purchase decisions, namely, purchase intention and willingness to pay. Therefore, this suggests that the percentage frame (vs. multiplication frame) is more effective in presenting comparative information. Theoretical and practical implications for consumer behavior are discussed.

scholarly journals E-COMMERCE CONSUMER BEHAVIOR AND SHOPPING CULTURE DURING THE COVID-19 PANDEMIC

2021 ◽  
Vol 1 (2) ◽  
pp. 123-128
Author(s):  
Feri Lupiana ◽  
Robby Andika Kusumajaya
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
The Other ◽  
Shopping Behavior ◽  
Electronic Money ◽  
Electronic Trade ◽  
Other Hand ◽  
Online Shopping Behavior ◽  
The One

In the era of the Covid-19 pandemic, the marketplace platform by the nation's children dominates the online shopping market in Indonesia. Tokopedia, Shopee, Bukalapak, Lazada, and Bibli are among the top five frequented online shopping sites in Indonesia. Data from Bank Indonesia recorded electronic trade transactions almost doubled in the midst of the Covid-19 pandemic, the use of electronic money is also predicted to rise by 32.3 percent to Rp 266 trillion. In addition, digital banking transactions are expected to grow by 19.1 percent. Based on these data, it can be concluded that online shopping behavior has become a new trend, lifestyle, and culture in the Covid-19 pandemic. The data from Bank Indonesia shows the phenomenon that online shopping and conducting digital banking transactions, on the one hand, is a solution to prevent the spread of Covid-19 while on the other hand, without us knowing, consumers will become "dark eyes" so that it becomes consumptive, excessive shopping, and buying goods / services beyond the limits of needs.

scholarly journals Cubic q-rung orthopair fuzzy linguistic set and their application to multi-attribute decision making with Muirhead mean operator

2020 ◽  
Author(s):  
Harish Garg ◽  
Tahir Mahmood ◽  
Jabbar Ahmmad ◽  
Qaisar Khan ◽  
Zeeshan Ali
Keyword(s):  
Decision Making ◽  
Fuzzy Set ◽  
The Other ◽  
Linguistic Variables ◽  
Qualitative Information ◽  
Numerical Examples ◽  
Other Hand ◽  
Multi Attribute Decision Making ◽  
Fuzzy Linguistic

The objective of the paper is to present a new concept named as Cubic q-rung orthopair fuzzy linguistic set (Cq-ROFLS) to quantify the uncertainty in the information. The proposed Cq-ROFLS is qualitative form of cubic q-rung orthopair fuzzy set (Cq-ROFS), where membership degrees (MDs) and non-membership degrees (NMDs) are represented in terms of linguistic variables. The basic notions of Cq-ROFLS have been introduced and study their basic operations and properties. Further, to aggregate the different pairs of the preferences, we introduce the Cq-ROFL Muirhead mean, weighted Muirhead mean, dual Muirhead mean based operators. The major advantages of considering the Muirhead mean is that it considers the interrelationship between more than two arguments at a time. On the other hand, the Cq-ROFLS has the ability to describe the qualitative information in terms of linguistic variables. Several properties and relation of the derived operators are argued. Besides, we also investigate multi attribute decision making (MADM) problems under the Cq-ROFLS environment and illustrate with a numerical examples. Finally, the effectiveness and advantages of the work are established by comparing with other methods.

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