Assessing Reseller Performance from the Perspective of the Supplier
1992 ◽
Vol 29
(2)
◽
pp. 238-253
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Keyword(s):
The objective of the authors’ study was to develop a reliable and valid scale to assess reseller performance from the perspective of the supplier. To specify the domain of reseller performance, four different conceptualizations of organizational effectiveness were explored, leading to the identification of eight facets of reseller performance. Using data collected on the resellers of two different suppliers, the authors investigated the reliability and validity of three different types of scales—facet, composite, and global. Results indicate that two composite scales, a 5-item global scale, and seven 3-item facet scales have acceptable levels of reliability, construct validity, and generalizability.
2019 ◽
Vol 35
(1)
◽
pp. 117-125
2017 ◽
Vol 33
(6)
◽
pp. 475-485
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Keyword(s):
2021 ◽
Vol 18
(6)
◽
pp. 2937
2016 ◽
Vol 77
(1)
◽
pp. 17-24
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2019 ◽
Vol 31
(3)
◽
pp. 451-471
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