Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing

1999 ◽  
Vol 17 (3) ◽  
pp. 117-127 ◽  
Author(s):  
Byoungho Jin ◽  
Aeran Koh
Keyword(s):  
Formation Process ◽  
Brand Loyalty ◽  
Process Model ◽  
Model Testing ◽  
Male And Female ◽  
South Korean ◽  
Female Consumers

Role or Gender in Perceived Time Pressure among Young Consumers in Odisha

2018 ◽  
Vol 9 (1) ◽  
pp. 3-6
Author(s):  
Pramod Kumar Nayak
Keyword(s):  
Decision Making ◽  
Time Pressure ◽  
Psychological Factor ◽  
Consumer Decision Making ◽  
Psychological Variables ◽  
Male And Female ◽  
Female Consumers ◽  
Choice Sets ◽  
Young Consumers ◽  
The Difference

Every consumer whether male or female when purchases a product or when in the decision making phase for purchasing a product passes through some process of mental decision comprising of the choice sets to reach at the correct decision. As a general practice, apart from the information gathering about the product, the decision making i.e. mental process are influenced by psychological variables also. This paper aims at finding whether the psychological factor ‘Perceived Time Pressure’ differing across genders. The difference of psychological factor perceived time pressure among the male and female young consumers of Odisha are examined in this study and it has been observed that ‘Perceived Time Pressure’ psychological factor differs between male and female consumer. This study of psychological aspect ‘Perceived Time Pressure’ across genders will help in understanding the consumer decision making and behaviour of male and female consumers.

The Neurocognitive and Evolutionary Bases of Sex Differences in Website Design Preferences

2010 ◽  
pp. 725-733 ◽  
Author(s):  
Eric Stenstrom ◽  
Gad Saad
Keyword(s):  
Sex Differences ◽  
Cognitive Processing ◽  
Large Body ◽  
Theoretical Framework ◽  
Perceptual Information ◽  
Website Design ◽  
Business Managers ◽  
Male And Female ◽  
Female Consumers ◽  
Design Preferences

Marketing managers habitually use sex as a form of segmentation since it satisfies several requirements for efficient implementation including profitability, identifiability, accessibility, and measurability (Darley & Smith, 1995). Nevertheless, sex differences in marketing remain under-researched and continue to be a source of confusion for managers (Hupfer, 2002). Sex differences in cognitive processing are particularly relevant to e-business managers given that online consumers must process various types of spatial and perceptual information while navigating online. Despite the large body of evidence documenting consistent sex differences in cognition (Kimura, 2004), there is a paucity of research exploring how male and female consumers respond differently to various website design aspects (Cyr & Bonanni, 2005; Moss, Gunn, & Heller, 2006; Simon, 2001). Moreover, the few studies that have examined sex differences in online preferences were not grounded in any consilient theoretical framework.

A process model for identifying online customer engagement patterns on Facebook brand pages

2018 ◽  
Vol 31 (2) ◽  
pp. 595-614 ◽  
Author(s):  
Vidyasagar Potdar ◽  
Sujata Joshi ◽  
Rahul Harish ◽  
Richard Baskerville ◽  
Pornpit Wongthongtham
Keyword(s):  
Empirical Study ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Process Model ◽  
Customer Engagement ◽  
Content Type ◽  
Communication Interaction ◽  
Facebook Pages ◽  
Maximum Reliability ◽  
Practical Implications

Purpose The purpose of this paper is to develop and empirically test a process model (comprising of seven dimensions), for identifying online customer engagement patterns leading to recommendation. These seven dimensions are communication, interaction, experience, satisfaction, continued involvement, bonding, and recommendation. Design/methodology/approach The authors used a non-participant form of netnography for analyzing 849 comments from Australian banks Facebook pages. High levels of inter-coder reliability strengthen the study’s empirical validity and ensure minimum researcher bias and maximum reliability and replicability. Findings The authors identified 22 unique pattern of customer engagement, out of which nine patterns resulted in recommendation/advocacy. Engagement pattern communication-interaction-recommendation was the fastest route to recommendation, observed in nine instances (or 2 percent). In comparison, C-I-E-S-CI-B-R was the longest route to recommendation observed in ninety-six instances (or 18 percent). Of the eight patterns that resulted in recommendation, five patterns (or 62.5 percent) showed bonding happening before recommendation. Research limitations/implications The authors limited the data collection to Facebook pages of major banks in Australia. The authors did not assess customer demography and did not share the findings with the banks. Practical implications The findings will guide e-marketers on how to best engage with customers to enhance brand loyalty and continuously be in touch with their clients. Originality/value Most models are conceptual and assume that customers typically journey through all the stages in the model. The work is interesting because the empirical study found that customers travel in multiple different ways through this process. It is significant because it changes the way the authors understand patterns of online customer engagement.

Antecedents of Brand Loyalty in South Korean Rice Market

2002 ◽  
Vol 9 (1) ◽  
pp. 175-188 ◽  
Author(s):  
Charles R. Taylor ◽  
Kyung Hoon Kim ◽  
Dong Yul Kim ◽  
Hak Il Moon
Keyword(s):  
Brand Loyalty ◽  
Rice Market ◽  
South Korean ◽  
Korean Rice

scholarly journals Muscle And Fat Aftereffects And The Role Of Gender: Implications For Body Image Disturbance

2019 ◽  
Author(s):  
Kevin R. Brooks ◽  
Edwina Keen ◽  
Daniel Sturman ◽  
Jon Mond ◽  
Dick stevenson ◽  
...  
Keyword(s):  
Body Image ◽  
General Population ◽  
Body Fat ◽  
Body Image Disturbance ◽  
High Fat ◽  
Male And Female ◽  
Female Consumers ◽  
Before And After ◽  
Female Bodies

Body image disturbance – a cause of distress amongst the general population and those diagnosed with various disorders – is often attributed to the media’s unrealistic depiction of ideal bodies. These ideals are strongly gendered, leading to pronounced fat concern amongst females, and a male preoccupation with muscularity. Recent research suggests that visual aftereffects may be fundamental to the misperception of body fat and muscle mass – the perceptual component of body image disturbance. This study sought to establish the influence of gender on these body aftereffects. Male and female observers were randomly assigned to one of four adaptation conditions (low fat, high fat, low muscle, and high muscle bodies) and were asked to adjust the apparent fat and muscle levels of male and female bodies to make them appear as ‘normal’ as possible both before and after adaptation. While neither the gender of observers or of body stimuli had a direct effect, aftereffect magnitude was significantly larger when observers viewed own-gender (compared to other-gender) stimuli. This effect, which may be due to attentional factors, could have implications for the development of body image disturbance, given the preponderance of idealised own-gender bodies in media marketed to male and female consumers.

scholarly journals Male And Female Influence On Hypermarket Brand Equity

2011 ◽  
Vol 7 (9) ◽  
Author(s):  
Hui-Chu Chen ◽  
Robert D. Green ◽  
James Miller
Keyword(s):  
Gender Differences ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Equity Theory ◽  
Perceived Quality ◽  
Consumer Product ◽  
Brand Awareness ◽  
Male And Female ◽  
Research Opportunities ◽  
Brand Association

Based on the customer-based brand equity theory (Keller, 1993) and its retail construct measures of brand loyalty, brand awareness, perceived quality, and brand association (Pappu, Quester, and Cooksey, 2006), gender differences are presented, tested and analyzed. The study finds that females have significantly higher brand association (p < 0.01) and total brand equity (p < 0.05). This article concludes with the implications and research opportunities for branding scholars and to consumer product manufacturers and retailers.

scholarly journals Pengaruh Perilaku Konsumtif, Jenis Kelamin, dan Pendapatan terhadap Pengelolaan Keuangan Pribadi Karyawan Divisi Garment PT Dan Liris Sukoharjo

2021 ◽  
Vol 5 (5) ◽  
pp. 558
Author(s):  
Devy Nirmala Sari Indarto ◽  
Kristyana Dananti
Keyword(s):  
Data Collection ◽  
Regression Models ◽  
Sampling Method ◽  
Online Marketing ◽  
Male And Female ◽  
Female Consumers ◽  
Personal Finances ◽  
Convenience Sampling ◽  
And Gender ◽  
Consumptive Behavior

The development of online marketing facilitates promotion and increases interest in shoping for male and female consumers. The interest in shoping become a problem in management of personal finance, when income is limited. Especially for group of people who receive income as emlpoyees. The puprpose of this article explains the influence of consumptive behavior, gender, and income on management of employee personal finances in the garment division of PT Dan Liris Sukoharjo. This study uses standardized linier regression models. The data analyzed came from convenience sampling method. The sample size is 43 employees. Data collection was done by quesionnaires. The data is processed using SPSS 16.0 software. The result of the analysis show that income has a significant effect on management of employee personal finances while consumptive behavior and gender have no significant efect on management of employee personal finances. However, together it was found that there was a significant influence on consumptive behavior, gender and income on management of employee personal finances. Berkembangnya pemasaran online memudahkan promosi dan meningkatkan minat untuk membeli bagi konsumen pria dan wanita. Minat membeli barang-barang konsumtif menjadi masalah dalam pengelolaan keuangan pribadi ketika pendapatan terbatas, terutama untuk kelompok masyarakat yang menerima pendapatan sebagai karyawan. Tujuan artikel ini untuk menjelaskan pengaruh perilaku konsumtif, jenis kelamin, pendapatan terhadap pengelolaan keuangan pribadi karyawan divisi garment PT Dan Liris Sukoharjo. Penelitian ini menggunakan model regresi linier yang distandarisasi. Sampel sebanyak 43 karyawan ditarik dengan menggunakan metode convenience sampling. Pengumpulan data dilakukan dengan mengumpulkan kuesioner. Data diolah dengan menggunakan software SPSS 16.0. Hasil analisis menunjukkan pendapatan berpengaruh signifikan terhadap pengelolaan keuangan pribadi karyawan, sedangkan perilaku konsumtif dan jenis kelamin secara parsial tidak berpengaruh signifikan terhadap pengelolaan keuangan karyawan. Namun demikian, secara bersama ditemukan hasil terdapat pengaruh signifikan perilaku konsumtif, jenis kelamin dan pendapatan terhadap pengelolaan keuangan pribadi.

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