scholarly journals Making sense of “superbugs” on YouTube: A storytelling approach

2021 ◽  
pp. 096366252198925
Author(s):  
Monika Djerf-Pierre ◽  
Mia Lindgren
Keyword(s):  
Social Media ◽  
Antimicrobial Resistance ◽  
Health Knowledge ◽  
Social Media Platform ◽  
Making Sense ◽  
New Knowledge ◽  
The World ◽  
Media Platform ◽  
Youtube Videos ◽  
Health Experts

Antimicrobial resistance is one of the greatest challenges facing the world. With the rapid growth of social media, YouTube has become an influential social media platform providing publics with expert health knowledge. This article explores how antimicrobial resistance is communicated on YouTube. Drawing on qualitative media analyses of the most viewed YouTube videos 2016–2020, we identify seven different genres and two main storytelling approaches, personalized and fictionalized storytelling, used to make sense of antimicrobial resistance and its complexities. The study contributes new knowledge about YouTube as a platform for health communication and the types of videos about antimicrobial resistance that gets most traffic. This is useful, not the least for public health experts working to improve communication strategies that target hard-to-reach media publics.

Towards Content-Dependent Social Media Platform Preference Analysis

2020 ◽  
Vol 11 (2) ◽  
pp. 30-47
Author(s):  
Parmeet Kaur ◽  
Shubhankar Gupta ◽  
Shubham Dhingra ◽  
Shreeya Sharma ◽  
Anuja Arora
Keyword(s):  
Social Media ◽  
Mobile Technologies ◽  
Time Intervals ◽  
Social Media Platform ◽  
The People ◽  
Regular Time ◽  
The World ◽  
Media Platform ◽  
The Web ◽  
The Way

Social media is one of the major outcomes of progressive changes in the world of technology. The various social webs and mobile technologies have accelerated the rate at which information sharing is done, how relationships developed, and influences are held. Social media is increasingly being used by the people to help and shape the world's events and cultures with the ability to share pictures, ideas, events, etc. Further, it has transformed the way the authors interpret life and the way business is done. This article presents a decision system for selecting an appropriate social media platform (such as Facebook or Twitter) to post content with the objective to maximize the reachability of the post. The decision is made considering the domain or subject of the post and retrieving data associated with it from the web at regular time intervals. The retrieved data has been trained using logistics and K-NN regression to classify a particular instance of data and identify the platform which can provide the most reachability. The system also suggests keywords related to the topic of the post which has been mostly used in recent times.

scholarly journals Exploring cancel culture and the distrust of YouTube influencers

2021 ◽  
Author(s):  
◽  
Tiffany Nguyen
Keyword(s):  
Social Media ◽  
Focus Groups ◽  
Qualitative Approach ◽  
Age Group ◽  
Social Media Platform ◽  
The Third ◽  
Internet Users ◽  
The World ◽  
Media Platform

YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet users use YouTube (Chen, 2020), this study tackles how individuals between in this age group view their role within cancel culture, specifically on the YouTube platform. A qualitative approach, collecting data from 5 focus groups, allowed for points on cancel culture and the James Charles and Tati Westbrook case to surface. Findings showed that many participants don't believe that cancel culture is a beneficial aspect of the culture on the platform but believe that it can be necessary in some cases. Participants elaborated on their own experiences on YouTube, explaining their thoughts and beliefs as it came to cancel culture on the platform. This study attempts to fulfill a literature gap due to no clear prior research on cancel culture. The research focuses on the audience role and their effe on cancel culture in the YouTube space.

scholarly journals Personal Branding through Da'wah on TikTok Social Media

2021 ◽  
Vol 3 (1) ◽  
pp. 85-94
Author(s):  
Amirah Nabilah ◽  
Bhunga Aulia ◽  
Dwi Yuniar
Keyword(s):  
Social Media ◽  
Research Team ◽  
Qualitative Approach ◽  
Descriptive Data ◽  
Collection Method ◽  
Social Media Platform ◽  
The Social ◽  
The World ◽  
Media Platform ◽  
Personal Branding

The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.

scholarly journals The Methodological Potential of Scrapbooking: Theory, Application, and Evaluation

2020 ◽  
pp. 136078042090912
Author(s):  
Ros Walling-Wefelmeyer
Keyword(s):  
Social Media ◽  
Social Science ◽  
Social Science Research ◽  
Science Research ◽  
Social Media Platform ◽  
Making Sense ◽  
The Social ◽  
The Everyday ◽  
Theory Application ◽  
Media Platform

The methodological possibilities of scrapbooking have hitherto been largely neglected in social science research. This article provides much needed theoretical and empirical insights into its potential, positing it as a practical and conceptual process of saving, sharing, and making sense(s) of the everyday and ephemeral. Scrapbooking highlights both the contingency and partiality of the scraps themselves and its own performance of giving them form. Research into how women experience and interpret ‘men’s intrusions’ over the course of 1 week put these ideas into practice. The study used both physical and digital scrapbooks, for which the social media platform Tumblr was employed. An evaluation of scrapbooking’s methodological potential produced three characteristic ‘tensions’: between freedom and constraint, between the raw and the processed, and between the therapeutic and the intrusive. These three tensions necessitate further exploration.

scholarly journals Crowdfunding Salafism Crowdfunding as a Salafi Missionising Method

Religions ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 209
Author(s):  
Simon Sorgenfrei
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Media Platform ◽  
Consumer Value ◽  
Online Presence ◽  
The Social ◽  
The World ◽  
Outreach Programme ◽  
Media Platform ◽  
New Perspective

As is also the case in other parts of the world, Salafi interpretations of Islam appear to be on the rise in Sweden, especially among young people turning to Islam. One of the most active and visible missionising Salafi organisations in Sweden is called islam.nu. It is based in Stockholm but has a national outreach programme and a very active online presence. This article focuses on islam.nu and a dawa campaign called #karavanen (the Caravan) and how it was advertised and developed on the social media platform Instagram from March 2018 to March 2020. By using market and consumer value theories to analyse the Instagram content related to the #karavanen, the article is an explorative attempt to approach contemporary Salafi missionising and growth from a new perspective.

scholarly journals Utilization of Social Media Platform Instagram as Participatory Design Tools in Indonesia

2020 ◽  
Vol 5 (2) ◽  
pp. 41
Author(s):  
Fitorio Bowo Leksono ◽  
◽  
Toufiq Panji Wisesa
Keyword(s):  
Social Media ◽  
Participatory Design ◽  
The Other ◽  
Design Tools ◽  
Social Media Platform ◽  
The Poor ◽  
Internet Users ◽  
The World ◽  
The Future ◽  
Media Platform

Indonesia as the biggest archipelago country in the world has problem for the implementation of participatory design, especially due to the poor communication infrastructure and the distance between host and users. On the other hand, Indonesia has more than 100 million of internet users. In addition, Indonesian also social media savvy with Facebook, Instagram and Twitter serve as the top 3 social media platform in Indonesia. This study explores the potential of Instagram to serve as Participatory Design tools through experimentation method. The outcome of this study is conclusion that will serve as guideline for any Participatory Design initiative in the future.

Benefits of Social Media Platform in Healthcare

2018 ◽  
Vol 8 (3) ◽  
Author(s):  
Nur Ain Zulkefli ◽  
Noorminshah A. Iahad ◽  
Ahmad Fadhil Yusof
Keyword(s):  
Social Support ◽  
Social Media ◽  
Behavioral Research ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Developing Area ◽  
Health Experts

The existence of technology such as social media platforms have led individuals and health experts to use it as a supplementary tool. Providing healthcare purposes through social media platforms can facilitate and encourage individuals to gather information as well as acquire social support. Integrating social media platforms into healthcare context is a developing area of behavioral research. It is also found that there is a limited number of studies that reported the benefit acquire from the utilization of social media platforms in healthcare context. Thus, this study reported several benefits that individuals can acquire from the usage of social media platforms for healthcare context.

International Diaspora Involvement in Peacemaking Through Social Media Like DiasporaEngager

2018 ◽  
pp. 335-349
Author(s):  
Roland Holou
Keyword(s):  
Social Media ◽  
Orthodox Jews ◽  
Human Migration ◽  
World Peace ◽  
Social Media Platform ◽  
Global Migration ◽  
The World ◽  
Media Platform ◽  
Diaspora Engagement

The world is indisputably torn by many conflicts which are causing a huge human migration and turmoil worldwide more than ever. Despite human efforts to address them, several problems still remain and nothing points at a better future on this earth if the nations and their leaders cannot learn from history and readjust the ways they interact with one another in their peacemaking and wars. Several people “fight” the immigrants instead of strategically cooperating with them to advance their agenda and increase peace in our world, where global migration will likely keep growing. It may be unrealistic to talk about world peace and harmony without properly addressing the contribution of the global Diaspora. This chapter reviewed the controversial conflicts involving Blacks, Whites, Christians, Messianic, Muslims, Orthodox Jews, Rich, Poor, Capitalists, Socialists, Diaspora and their stakeholders. The model that DiasporaEngager (International Diaspora Engagement Social Media Platform) is using to help the Diaspora and their stakeholders to develop themselves and make peace is shared.

scholarly journals Sentimental Analysis of YouTube Videos

2021 ◽  
pp. 554-562
Author(s):  
Aditya Baravkar ◽  
Rishabh Jaiswal ◽  
Jayesh Chhoriya ◽  
Prof. Bhanu Tekwani
Keyword(s):  
Social Media ◽  
Search Time ◽  
Social Media Platform ◽  
Media Platform ◽  
Youtube Videos ◽  
Educational Videos

YouTube is the second most popular social media platform with two billion users. Every minute around thousand hours of videos are uploaded. On an average people watch one billion hours of YouTube videos per day. Every youtuber want their video to get popular and make best possible efforts. However, video can crawl at the top of search with help of clickbait, etc. which compromises the content of video. There are videos whose relevancy and quality are top-notch but cannot make to top five or ten. People watching such videos interact by commenting, liking and subscribing. Especially in education category, viewers interested in watching long marathons or tutorial series have to make choice wisely to avoid wastage of time. To get favorable videos on top list, the sentiments of comments, no. of likes, views, comments is considered. The objective is to provide well analyzed and relevant educational videos to the budding students by reducing valuable search time.

scholarly journals The Role of Media in Consumption under “Attention Economies”: A Study Based on the Interviews of Chinese Postgraduates towards the M&M’s Advertisements

2020 ◽  
Vol 12 (6) ◽  
Author(s):  
Yuting Xie ◽  
◽  
Megat Al Imran Bin Yasin ◽  
Syed Agil Alsagoff ◽  
Lay Hoon Ang ◽  
...  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Postgraduate Students ◽  
Social Media Platform ◽  
Attention Economy ◽  
Depth Interview ◽  
The World ◽  
Media Platform

The rapid development of media in the world promote the prosperity of the economy to a certain degree. Advertisement, as one of communication form of mass media, gradually becoming one of an important part in the attention economy. In view of these, the research chooses M&M’s advertisements as examples to discover what factors attract audiences’ attention and then lead to consumption, and how they play their role during the process. Three methods are employed in this research: in-depth interview, observation and textual analysis. Five Chinese postgraduate students are selected as objects, and they answer the questions by the researcher after they watched two types of M&M’s advertisements (celebrity-based advertisement and content-based advertisement). Through the combination of interview, it can be found that both celebrities, memory and social media platform can exert their role in the attention economy. This article also expects to offer a reference for advertisers and product manufacturers, helping them adjust their marketing strategies rationally by using celebrities and other elements.

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