scholarly journals Exploring cancel culture and the distrust of YouTube influencers

2021 ◽  
Author(s):  
◽  
Tiffany Nguyen
Keyword(s):  
Social Media ◽  
Focus Groups ◽  
Qualitative Approach ◽  
Age Group ◽  
Social Media Platform ◽  
The Third ◽  
Internet Users ◽  
The World ◽  
Media Platform

YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet users use YouTube (Chen, 2020), this study tackles how individuals between in this age group view their role within cancel culture, specifically on the YouTube platform. A qualitative approach, collecting data from 5 focus groups, allowed for points on cancel culture and the James Charles and Tati Westbrook case to surface. Findings showed that many participants don't believe that cancel culture is a beneficial aspect of the culture on the platform but believe that it can be necessary in some cases. Participants elaborated on their own experiences on YouTube, explaining their thoughts and beliefs as it came to cancel culture on the platform. This study attempts to fulfill a literature gap due to no clear prior research on cancel culture. The research focuses on the audience role and their effe on cancel culture in the YouTube space.

scholarly journals Personal Branding through Da'wah on TikTok Social Media

2021 ◽  
Vol 3 (1) ◽  
pp. 85-94
Author(s):  
Amirah Nabilah ◽  
Bhunga Aulia ◽  
Dwi Yuniar
Keyword(s):  
Social Media ◽  
Research Team ◽  
Qualitative Approach ◽  
Descriptive Data ◽  
Collection Method ◽  
Social Media Platform ◽  
The Social ◽  
The World ◽  
Media Platform ◽  
Personal Branding

The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.

scholarly journals Analisis Video Likes to Video Views Ratio Instagram Pada 7 Tim Esports Tersukses di Indonesia

2021 ◽  
Author(s):  
I Kadek Agus Hendra Jaya Kusuma
Keyword(s):  
Social Media ◽  
Online Gaming ◽  
Age Group ◽  
Online Game ◽  
Social Media Platform ◽  
The Third ◽  
Media Platform ◽  
Gaming Communities ◽  
Wide Community

Instagram was founded on October 6, 2010, by Kevin Systrom and Mike Krieger taken from the words instant and telegram. This merger means that Instagram is a social media that can display photos instantly and quickly. In Indonesia, the number of Instagram users until July 2021 is 91.77 million users. The largest users are in the 18-24 year age group, which is 36.4%. Instagram is the third most used social media platform, after YouTube and WhatsApp. The high number of active Instagram users in Indonesia makes Instagram not only a platform for delivering information. However, it has the potential to become a platform for the online game lover community in Indonesia, which has a fairly wide community. Currently, quite a lot of esports teams in Indonesia have Instagram accounts for online gaming communities, for example, the most successful esports team in Indonesia. The 7 Most Successful Esports Teams in Indonesia, including Onic Esports, PG. Barracx, Aerowolf, Bigetron Esports, Boom ID, RRQ, and Evos Esports. This study uses a quantitative exploratory method, which will calculate using the ratios on Instagram. The results of this study indicate that the RRQ esports team has better account credibility for Instagram account performance compared to other esports teams.

scholarly journals Utilization of Social Media Platform Instagram as Participatory Design Tools in Indonesia

2020 ◽  
Vol 5 (2) ◽  
pp. 41
Author(s):  
Fitorio Bowo Leksono ◽  
◽  
Toufiq Panji Wisesa
Keyword(s):  
Social Media ◽  
Participatory Design ◽  
The Other ◽  
Design Tools ◽  
Social Media Platform ◽  
The Poor ◽  
Internet Users ◽  
The World ◽  
The Future ◽  
Media Platform

Indonesia as the biggest archipelago country in the world has problem for the implementation of participatory design, especially due to the poor communication infrastructure and the distance between host and users. On the other hand, Indonesia has more than 100 million of internet users. In addition, Indonesian also social media savvy with Facebook, Instagram and Twitter serve as the top 3 social media platform in Indonesia. This study explores the potential of Instagram to serve as Participatory Design tools through experimentation method. The outcome of this study is conclusion that will serve as guideline for any Participatory Design initiative in the future.

scholarly journals Making sense of “superbugs” on YouTube: A storytelling approach

2021 ◽  
pp. 096366252198925
Author(s):  
Monika Djerf-Pierre ◽  
Mia Lindgren
Keyword(s):  
Social Media ◽  
Antimicrobial Resistance ◽  
Health Knowledge ◽  
Social Media Platform ◽  
Making Sense ◽  
New Knowledge ◽  
The World ◽  
Media Platform ◽  
Youtube Videos ◽  
Health Experts

Antimicrobial resistance is one of the greatest challenges facing the world. With the rapid growth of social media, YouTube has become an influential social media platform providing publics with expert health knowledge. This article explores how antimicrobial resistance is communicated on YouTube. Drawing on qualitative media analyses of the most viewed YouTube videos 2016–2020, we identify seven different genres and two main storytelling approaches, personalized and fictionalized storytelling, used to make sense of antimicrobial resistance and its complexities. The study contributes new knowledge about YouTube as a platform for health communication and the types of videos about antimicrobial resistance that gets most traffic. This is useful, not the least for public health experts working to improve communication strategies that target hard-to-reach media publics.

scholarly journals No Homo: Gendered Dimensions of Homophobic Epithets Online

2018 ◽  
Author(s):  
CJ Pascoe ◽  
Sarah Diefendorf
Keyword(s):  
Social Media ◽  
Emotional Expression ◽  
Cultural Norms ◽  
Social Media Platform ◽  
Emotional Context ◽  
The Third ◽  
First Finding ◽  
The Social ◽  
Media Platform ◽  
The Relationship

We examine a case of homophobic language online, specifically the deployment of the phrase “no homo,” shorthand for “I’m not a homosexual.” An analysis of 396 instances (comprising 1061 individual tweets) of the use of the phrase “no homo” on the social media platform Twitter suggests that the phrase is a gendered epithet that conveys cultural norms about masculinity. The first finding is that the phrase is used more often by male tweeters than by female tweeters. The second, as predicted by the literature on homophobia, is that the phrase is used in a negative emotional context to convey disapproval for men’s homosexuality or behavior that is not gender normative. The third finding is that the modal use of the phrase “no homo” is in a positive emotional context, accompanying expressions of men’s pleasure, desire, affection, attachment, and friendship. Our analysis suggests that the phrase “no homo” is a gendered one, primarily used by men to facilitate a particularly masculinized construction of positive emotional expression. Our research adds to and complicates findings on the relationship between homophobia and masculinity that suggests that homophobia is an organizing principal of masculinity in western cultures.

Towards Content-Dependent Social Media Platform Preference Analysis

2020 ◽  
Vol 11 (2) ◽  
pp. 30-47
Author(s):  
Parmeet Kaur ◽  
Shubhankar Gupta ◽  
Shubham Dhingra ◽  
Shreeya Sharma ◽  
Anuja Arora
Keyword(s):  
Social Media ◽  
Mobile Technologies ◽  
Time Intervals ◽  
Social Media Platform ◽  
The People ◽  
Regular Time ◽  
The World ◽  
Media Platform ◽  
The Web ◽  
The Way

Social media is one of the major outcomes of progressive changes in the world of technology. The various social webs and mobile technologies have accelerated the rate at which information sharing is done, how relationships developed, and influences are held. Social media is increasingly being used by the people to help and shape the world's events and cultures with the ability to share pictures, ideas, events, etc. Further, it has transformed the way the authors interpret life and the way business is done. This article presents a decision system for selecting an appropriate social media platform (such as Facebook or Twitter) to post content with the objective to maximize the reachability of the post. The decision is made considering the domain or subject of the post and retrieving data associated with it from the web at regular time intervals. The retrieved data has been trained using logistics and K-NN regression to classify a particular instance of data and identify the platform which can provide the most reachability. The system also suggests keywords related to the topic of the post which has been mostly used in recent times.

scholarly journals Crowdfunding Salafism Crowdfunding as a Salafi Missionising Method

Religions ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 209
Author(s):  
Simon Sorgenfrei
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Media Platform ◽  
Consumer Value ◽  
Online Presence ◽  
The Social ◽  
The World ◽  
Outreach Programme ◽  
Media Platform ◽  
New Perspective

As is also the case in other parts of the world, Salafi interpretations of Islam appear to be on the rise in Sweden, especially among young people turning to Islam. One of the most active and visible missionising Salafi organisations in Sweden is called islam.nu. It is based in Stockholm but has a national outreach programme and a very active online presence. This article focuses on islam.nu and a dawa campaign called #karavanen (the Caravan) and how it was advertised and developed on the social media platform Instagram from March 2018 to March 2020. By using market and consumer value theories to analyse the Instagram content related to the #karavanen, the article is an explorative attempt to approach contemporary Salafi missionising and growth from a new perspective.

scholarly journals Kolaborasi dalam Program Inovasi Pembangunan dan Pemberdayaan Kewilayahan di Kelurahan Babakan Ciparay

2020 ◽  
Vol 2 (2) ◽  
pp. 87-98
Author(s):  
Irsyad Hanif Isakh ◽  
Jessica Claudia Rossa ◽  
Kaysea Safadristi Narendragharini ◽  
Khairunnisa Sultan Putri
Keyword(s):  
Social Media ◽  
Research Method ◽  
Collaborative Leadership ◽  
Qualitative Approach ◽  
High Stakes ◽  
Social Media Platform ◽  
Media Platform ◽  
The Government ◽  
The Relationship ◽  
Successful Collaboration

The implementation of mental revolution in Indonesia is in line with transformation of the governance. One of the government actions to realize mental revolution is collaboration. This research was conducted to study a collaboration in Program Inovasi Pembangunan dan Pemberdayaan Kewilayahan (PIPPK) at Kelurahan Babakan Ciparay that involves RW, LPM, PKK and Karang Taruna. The research method that used in this paper is qualitative approach. This research refers to the collaboration framework from Linden. The result of this research shows that the collaboration of all stakeholders and society in PIPPK at Kelurahan Babakan Ciparay went well. This can be seen from the basic collaboration that was in place, the relationship between stakeholder went well, the high stakes that was formed, the constituency for collaboration that provided by the stakeholder in the form of engagement, and the collaborative leadership that showed by Lurah Kelurahan Babakan Ciparay. The successful collaboration in PIPPK at Kelurahan Babakan Ciparay supported by characteristic of the community that still in togetherness. However, there are a lot of aspect that must be improved in collaboration at Kelurahan Babakan Ciparay, such as increase social media platform as a toolsof communication and increase innovation in PIPPK’s program. 

Analisis Following To Follower Ratio Instagram Pada 5 Merek Hp Terlaris Di Indonesia Gusti Ayu Putu Gita Ria Pradnyani

2022 ◽  
Author(s):  
Sayid abdul rohman hakim
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Digital Filters ◽  
Age Group ◽  
Great Opportunity ◽  
Social Networking Services ◽  
Video Sharing ◽  
The Third ◽  
Good Account ◽  
Media Platform

ABSTRACTInstagram is a photo and video sharing social media application that allows users to take photos, take videos, apply digital filters, and share them on various social networking services, including Instagram's own. In Indonesia, the number of Instagram users until July 2021 is 91.77 million users. The largest users are in the 18-24 year age group, which is 36.4%. Instagram is the third most used social media platform, after YouTube and WhatsApp. The large number of Instagram users in Indonesia, provides a great opportunity for brands to make Instagram a marketing medium. There are 5 mobile phone brands in Indonesia that use Instagram as a marketing platform, namely: Vivo Indonesia, Oppo Indonesia, Apple, Samsung Indonesia, and Xiaomi Indonesia. The purpose of this study is to calculate the credibility of the Instagram account performance of the 5 Best Selling Mobile Brands in Indonesia. The method used for this research is quantitative exploratory method. The results of this study indicate that the smartphone vendor Oppo Indonesia is ranked first and has good account performance credibility.

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