Metaphors, Communication and Effectiveness in Indian Politics

2020 ◽  
Vol 15 (2) ◽  
pp. 209-226
Author(s):  
Anjuman Antil ◽  
Harsh V. Verma
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Prime Minister ◽  
Election Campaign ◽  
Election Campaigns ◽  
Conceptual Metaphor Theory ◽  
Indian Politics ◽  
Metaphor Theory ◽  
International Audience ◽  
Image Building

The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prime minister to a global audience. Both these settings are important from political image building perspective. For studying political communication during election campaigns, we have examined the text of newspaper articles and social media handles of politicians. For analysing metaphors used while addressing an international audience, select speeches delivered abroad by Indian Prime Minister Modi have been studied. The analysis is carried out on the basis of Lakoff and Johnson’s Conceptual Metaphor Theory. For this, important metaphors are culled out and analysed, including POLITICS IS WAR, A POLITICIAN IS A WATCHMAN, WORLD IS COMMUNITY, WORLD IS FAMILY AND NATION IS PERSON.

scholarly journals Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

2021 ◽  
Vol 9 (3) ◽  
pp. 411-427
Author(s):  
Robert Rajczyk
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Qualitative Method ◽  
Prime Minister ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Election Campaigns ◽  
Communication Management ◽  
Parliamentary Elections ◽  
Council Of Ministers

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland The article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.

Political Communication: Redefining Contemporary Political Management Practices

2019 ◽  
Vol 118 (11) ◽  
pp. 255-268
Author(s):  
Amit Kumar
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Management Practices ◽  
Complex Nature ◽  
Political Event ◽  
Indian Politics ◽  
Modern Politics ◽  
Political Branding ◽  
General Elections

Modern politics, particularly prevalent in the Western Democracies, is replete with instances wherein communication has come to play a pivotal role in the formation or dislodging a government. This is not to say that in traditional political scenario, the role of communication was any lesser. Far from it, communication has always characterized the build-up of events in politics. However, the significance of the same has increased manifold thanks to the advent of social media and complex nature of modern politics as well as due to rise of such concepts as political branding which has gained traction in the wake of proliferation of technology. The same holds true in the Indian political scenario as well. The last few years have redefined the role of communication and its tools in Indian politics, especially during a mega-political event like election. The last two general elections were testimonies to the same. The might of social media has been realized by even its staunchest critics. Along with it, the popular concept of permanent campaign has also characterized the phenomenon of political communication. This paper goes on to explore the underlying concept of political communication and how the same has come to influence the turn of events as well as the final outcome of an election.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

scholarly journals Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia

2015 ◽  
Vol 3 (1) ◽  
pp. 47-59
Author(s):  
Kamil Glinka
Keyword(s):  
Social Media ◽  
Local Government ◽  
Urban Policy ◽  
Election Campaign ◽  
Election Campaigns ◽  
Marketing Activity ◽  
Marketing Actions ◽  
The Relationship ◽  
Lower Silesia

Abstract The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica, and Jelenia Góra during the period of the 2014 local government election campaign. Analysis of the marketing activity of the presidents, conducted via chosen social media, enables presentation of the most important conditions and reasons for using urban policy in the competition for the support of citizens – potential voters. First, it will show that the marketing actions of a president during an election campaign are not the means of creating the image of a city but gaining the support of voters. Second, the analysis will prove that the election message constructed by presidents is based on the actions conducted in the various areas of urban policy.

scholarly journals E-Electioneering 2007–13: Trends in Online Political Campaigns over Three Elections

2014 ◽  
Vol 152 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Jim Macnamara ◽  
Gail Kenning
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Turning Point ◽  
Political Engagement ◽  
Political Campaigns ◽  
Election Campaign ◽  
Democratic Engagement ◽  
Us Presidential Election ◽  
Use Of Social Media ◽  
Presidential Election Campaign

Following the 2004 US presidential election campaign, which was described as ‘a critical turning point’ in use of social media, and particularly the 2008 Obama campaign, there has been increasing focus on use of social media for political campaigning and what is termed e-electioneering and e-democracy. However, studies of election campaigns between 2010 and 2012 in a number of countries have identified what Steve Woolgar (2002) calls cyberbole in relation to social media for political engagement. With substantive patterns of change in political communication yet to be identified, a quantitative and qualitative study of social media use in the 2013 Australian federal election campaign was conducted using the same methodology as studies of the 2007 and 2010 campaigns to gain comparative longitudinal data. This identified trends in the volume of e-electioneering and the ways in which social media are being used for political communication and democratic engagement.

scholarly journals The First Prime Minister of the Instagram Age: The Visual Rhetoric and Image Management of Justin Trudeau

2021 ◽  
Author(s):  
Loren Dingwall Dingwall
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Communication ◽  
Visual Rhetoric ◽  
Prime Minister ◽  
Management Strategies ◽  
Image Management ◽  
Political Communications ◽  
Emotional Appeals ◽  
Key Techniques

This research focuses on an analysis of the visual rhetoric and image management of Prime Minister Justin Trudeau’s Instagram photographs. As Instagram has grown in popularity, politicians and celebrities alike have harnessed the platform to convey their stories, brands, and messages to audiences, thereby curating and controlling the images presented to a wider audience. In Trudeau’s case, Instagram is employed as a strategic tool for image management. The literature review draws from key relevant subject areas: visual rhetoric and rhetorical studies, research on Instagram, political communication, and visual methodologies. Drawing on key elements from Hill (2006), Filimonov et al. (2016), and Kress and van Leeuwen’s (Harrison, 2003) research, research questions focused on examining the use emotional appeals, image management strategies, and how Trudeau engages his audience. This research investigates how Trudeau’s image is crafted using visual rhetoric and image management in his Instagram photos through a content analysis. The project involved coding fifty of Trudeau’s Instagram images—through content analysis—systematically from October 19, 2015-March 2, 2017. Examining these images provides insight into the rhetoric and image management constructed through the visual images Trudeau presents on Instagram. Findings reveal that emotional appeals are a prominent factor in the images, that Instagram is used as a strategic tool for image management, and that Trudeau’s images engage his audience by balancing personalization and professionalism while inviting users in on private personal and professional moments. This research highlights key techniques in strategic political communications with key tools for image management and building visual rhetoric through visual means on social media. The methods explored in this research can inform professional communicators’ decisions regarding the images posted to social media (and Instagram in particular) and their content, their captions, and how they work to construct a narrative on social media that aligns with offline communications goals.

scholarly journals Political Communication and Influence Through Twitter

2020 ◽  
Vol 8 (4) ◽  
pp. 94-105
Author(s):  
Ruslan Seitkazin
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Political Communication ◽  
Communication Strategies ◽  
Specific Role ◽  
The Political ◽  
Election Campaigns ◽  
Branding Strategy ◽  
Political Views ◽  
New Form

Politicians are now learning that along with advertising on conventional media, they need to invest in online applications in order to get the attention of voters, particularly the youths. Among various microblogging services, Twitter is an essential part of popular culture. Today, Twitter is widely utilised not only to distribute information, but also political views and opinions.Therefore, politicians have turned to social media, particularly to Twitter, as a new form of political communication. The article attempts to capture the ways of using the potential of Twitter in communication strategies. It argues that in some occasions, Twitter plays a specific role in allowing politicians to monitor current political affairs and to interact with people, but in others, it is often employed as a personal branding strategy and not only during the election campaigns. It concludes with an insight that sentiment may impact the political opinion-making process which may lead to electoral intervention.

“May the Force Be With You”: Narendra Modi and the Celebritization of Indian Politics

2019 ◽  
Vol 12 (3) ◽  
pp. 323-339
Author(s):  
Swapnil Rai
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Prime Minister ◽  
Media Technology ◽  
Indian Politics ◽  
Indian Americans ◽  
Film Stars ◽  
Madison Square Garden

Abstract “May the force be with you” were the Indian Prime Minister Narendra Modi’s parting words as he ended his 2014 address to a rapturous crowd of Indian Americans in New York’s Madison square garden. Modi is the first PM to address the country through his own radio show, actively use social media, as well as technologies such as the 3D hologram. This article examines the ways in which Modi’s celebritized politics is strategically constructed and performed, honing in on Modi’s utilization of media, technology, and popular culture. It interrogates the processes such as the personalization of his political image through social media, the use of film stars to cultivate affect and allure by association, in constructing brand Modi.

scholarly journals Peculiarities of Modern Nationalist Messages in Online Political Communication: The Analyses of Donald Trump’s and Jair Bolsonaro’s Election Campaigns

2020 ◽  
Vol 4 (3) ◽  
pp. 350
Author(s):  
Olga V. Novoselova
Keyword(s):  
United States ◽  
Social Media ◽  
Literature Review ◽  
Political Communication ◽  
The United States ◽  
Communication Patterns ◽  
Election Campaigns ◽  
Communication Research ◽  
Political Leaders

As digitalized election campaigns are a new phenomenon, there are almost no studies defining the peculiarities of modern nationalist messages in online political communication research. This article seeks to identify some communication patterns and recent innovations in delivering online nationalist messages. These patterns are regarded in conflation with nationalist and populist approaches by political leaders during their digital election campaigns. The literature review approach to making generalizations is chosen to explore the articulation of nationalist and populist messages during Donald Trump’s (The United States), and Jair Bolsonaro’s (Brazil) election campaigns. Overall, the study boils down to an analysis of the populist and nationalist signifiers in social media posts, and the degree to which their structures of meaning revolve around the vertical down/up or the horizontal in/out axis. As a result, some common traits of modern nationalist messages in online political communication are identified and future areas of research are proposed.

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