Integrating Social and Traditional Media in the Client Project

2011 ◽  
Vol 74 (4) ◽  
pp. 494-504 ◽  
Author(s):  
James Melton ◽  
Nancy Hicks
Keyword(s):  
Social Media ◽  
Traditional Media ◽  
Business Functions ◽  
Media Learning ◽  
Communication Methods

Based on a client project assigned to students in two undergraduate business classes, this article argues that social media learning is best done in a context that mixes social media with more traditional kinds of media. Ideally, this approach will involve teams of students who are working on different aspects of a larger client project. This integrated setup has several benefits: It enhances the students’ understanding of social media within a real context, it complements more traditional communication methods, and it reveals the communicative aspects of key business functions.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

scholarly journals Credibility of Digital Political News in Spain: Comparison between Traditional Media and Social Media

2021 ◽  
Vol 10 (5) ◽  
pp. 170
Author(s):  
Reinald Besalú ◽  
Carles Pont-Sorribes
Keyword(s):  
Social Media ◽  
News Item ◽  
Digital Television ◽  
Fake News ◽  
Traditional Media ◽  
Political News ◽  
Digital News ◽  
Key Factor ◽  
The Mean ◽  
Digital Formats

In the context of the dissemination of fake news and the traditional media outlets’ loss of centrality, the credibility of digital news emerges as a key factor for today’s democracies. The main goal of this paper was to identify the levels of credibility that Spanish citizens assign to political news in the online environment. A national survey (n = 1669) was designed to assess how the news format affected credibility and likelihood of sharing. Four different news formats were assessed, two of them linked to traditional media (digital newspapers and digital television) and two to social media (Facebook and WhatsApp). Four experimental groups assigned a credibility score and a likelihood of sharing score to four different political news items presented in the aforementioned digital formats. The comparison between the mean credibility scores assigned to the same news item presented in different formats showed significant differences among groups, as did the likelihood of sharing the news. News items shown in a traditional media format, especially digital television, were assigned more credibility than news presented in a social media format, and participants were also more likely to share the former, revealing a more cautious attitude towards social media as a source of news.

Our Potential and Challenges of Social Media in Promoting Women’s Health

2020 ◽  
Vol 07 (01) ◽  
pp. 4-7
Author(s):  
Neelesh Pandey ◽  
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Women’S Health ◽  
Women's Health ◽  
Present Article ◽  
Communication Process ◽  
Traditional Media ◽  
Web Based ◽  
The Public

Women’s health is a matter of concern for very countries. The advancement in the field of internet and emergence of social media has affected communication process to a great extent. As social media has advantage over traditional media because of web based applications, it can be used to promote health communication especially women’s health which is neglected over the time. The present article attempts to find out the potential and challenges of social media for using as a tool to promote and aware the public on women’s health.

Self-Presentation of Female Athletes: A Content Analysis of Athlete Avatars

2016 ◽  
Vol 9 (4) ◽  
pp. 460-475 ◽  
Author(s):  
Megan B. Shreffler ◽  
Meg G. Hancock ◽  
Samuel H. Schmidt
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Web Sites ◽  
Female Athletes ◽  
Common Theme ◽  
Traditional Media ◽  
Self Presentation ◽  
The Public ◽  
Athletic Competence

Unlike traditional media, which frames female athletes in sexualized manners and in socially accepted roles such as mothers and girlfriends, user-controlled social-media Web sites allow female athletes to control the image and brand they wish to portray to the public. Using Goffman’s theory of self-presentation, the current study aimed to investigate how female athletes were portraying themselves via their Twitter avatar pictures. A total of 207 verified Twitter avatars of female athletes from 6 sports were examined through a content analysis. The avatars from each player were coded using the following themes: athlete as social being, athlete as promotional figure, “selfie,” athletic competence, ambivalence, “girl next door,” and “sexy babe.” The results revealed that athletic competence was the most common theme, followed by selfie and athlete as social being. Thus, when women have the opportunity to control their image through social media they choose to focus on their athletic identities.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals Two Formulas for Success in Social Media: Learning and Network Effects

2015 ◽  
Vol 32 (4) ◽  
pp. 78-108 ◽  
Author(s):  
Liangfei Qiu ◽  
Qian Tang ◽  
Andrew B. Whinston
Keyword(s):  
Social Media ◽  
Network Effects ◽  
Media Learning

scholarly journals Analysing inter-media agenda setting influence between Social media and electronic media; a perspective from Pakistan

2020 ◽  
Vol Volume 4 (Issue 2) ◽  
pp. 478-496
Author(s):  
Farrukh Shahzad ◽  
Prof. Dr. Syed Abdul Siraj
Keyword(s):  
Social Media ◽  
News Media ◽  
Agenda Setting ◽  
News Coverage ◽  
Electronic Media ◽  
Analysis Method ◽  
Traditional Media ◽  
Media Agenda ◽  
Content Analysis Method ◽  
Lagged Correlation

Inter-media agenda setting is a commonly used phenomenon to investigate the transfer of contents between news media. The recent digitization era challenges the traditional presuppositions. This study investigates the inter-media agenda setting influence between social media and traditional media. To address this question, the present study investigates first level agenda setting between Twitter and ARY news during Farishta murder case 2019. Content analysis method was used to assess agendas present within Twitter and ARY news. By employing cross-lagged correlation, the study investigates the inter-media agenda setting influence between Twitter agendas and of ARY news agendas. Aggregate findings of cross-lagged correlation reveal a clear agenda setting influence of Twitter on ARY news coverage agenda about Farishta murder case. The results of the study suggest that Twitter has the capability to influence broadcast agendas of television in Pakistan

scholarly journals Why People Who Know Less Think They Know about COVID-19: Evidence from US and Singapore

2021 ◽  
pp. 107769902110494
Author(s):  
Sangwon Lee ◽  
Masahiro Yamamoto ◽  
Edson C. Tandoc
Keyword(s):  
Social Media ◽  
The United States ◽  
Factual Knowledge ◽  
Interaction Patterns ◽  
Traditional Media ◽  
Subjective Knowledge ◽  
Types Of Knowledge ◽  
Knowledge Based ◽  
Different Types ◽  
Main Effects

This study explores the effects of traditional media and social media on different types of knowledge about COVID-19. We also explore how surveillance motivation moderates the relationship between media use and different types of knowledge. Based on cross-national data from Singapore and the United States, we find that news seeking via social media is negatively related to factual knowledge and positively related to subjective knowledge and knowledge miscalibration. News seeking via traditional media is not significantly related to factual knowledge. Although the main effects are highly consistent across the two countries, we find some different interaction patterns across these countries.

scholarly journals Association between Perceived Trusted of COVID-19 Information Sources and Mental Health during the Early Stage of the Pandemic in Bangladesh

Healthcare ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 24
Author(s):  
Muhammad Mainuddin Patwary ◽  
Mondira Bardhan ◽  
Matthew H. E. M. Browning ◽  
Asma Safia Disha ◽  
Md. Zahidul Haque ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Media Coverage ◽  
Information Sources ◽  
Early Stage ◽  
Self Report ◽  
Sources Of Information ◽  
Traditional Media ◽  
Mediation Analyses ◽  
Perceived Trust

Unverified information concerning COVID-19 can affect mental health. Understanding perceived trust in information sources and associated mental health outcomes during the COVID-19 pandemic is vital to ensure ongoing media coverage of the crisis does not exacerbate mental health impacts. A number of studies have been conducted in other parts of the world to determine associations between information exposure relating to COVID-19 and mental health. However, the mechanism by which trust in information sources may affect mental health is not fully explained in the developing country context. To address this issue, the present study examined associations between perceived trust in three sources of information concerning COVID-19 and anxiety/stress with the mediating effects of COVID-19 stress in Bangladesh. An online cross-sectional study was conducted with 744 Bangladeshi adults between 17 April and 1 May 2020. Perceived trust in traditional, social, and health media for COVID-19 information, demographics, frontline service status, COVID-19-related stressors, anxiety (GAD-7), and stress (PSS-4) were assessed via self-report. Linear regression tested for associations between perceived trust and mental health. Mediation analyses investigated whether COVID-19-related stressors affected perceived trust and mental health associations. In fully adjusted models, more trust in social media was associated with more anxiety (B = 0.03, CI = 0.27–0.97) and stress (B = 0.01, CI = −0.34–0.47), while more trust in traditional media was associated with more anxiety (B = 0.09, CI = 0.17–2.26) but less stress (B = −0.08, CI = −0.89–0.03). Mediation analyses showed that COVID-19-related stressors partially explained associations between perceived trust and anxiety. These findings suggest that trusting social media to provide accurate COVID-19 information may exacerbate poor mental health. These findings also indicate that trusting traditional media (i.e., television, radio, and the newspaper) may have stress-buffering effects. We recommend that responsible authorities call attention to concerns about the trustworthiness of social media as well as broadcast positive and authentic news in traditional media outcomes based on these results.

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