Communication Campaigns to Support the Use of Nutritional Warnings: Different Messages for Different People?

2021 ◽  
pp. 109019812110035
Author(s):  
Gastón Ares ◽  
Leticia Vidal ◽  
Tobias Otterbring ◽  
Jessica Aschemann-Witzel ◽  
María Rosa Curutchet ◽  
...  

Communication campaigns are expected to contribute to increase the efficacy of nutritional warnings. In this context, the aims of the present work were (a) to evaluate how citizens perceive different types of messages for a communication campaign and (b) to determine if personal characteristics such as gender, age, and educational level, as well socioeconomic and nutritional status, moderate how citizens perceive such campaign messages. A series of graphic pieces were designed for each of the following three types of messages: promotion of informed food choices; raising awareness of the negative health consequences of excessive consumption of sugar, fat, and sodium; and promotion of healthy food choices. An online study was conducted with 774 participants, who were randomly assigned to one of the three types of messages. The participants’ self-reported perception of the graphic pieces was evaluated using 7-point Likert-type scales. After completing the evaluation task, the participants proceeded to a series of choices. This was implemented to evaluate whether exposure to different types of messages affected hypothetical food choices. Results revealed that messages related to the promotion of healthy eating were perceived as the most adequate as part of a communication campaign and had the potential to encourage more healthful hypothetical choices in the experimental task. However, gender, age, and nutritional status moderated the influence of the type of message on the participants’ perception, meaning that different groups perceived different types of messages as the most adequate. The results from the present work stress the need to include different types of messages in a communication campaign to target individuals with different motivations and characteristics.

2019 ◽  
Vol 47 (2) ◽  
pp. 321-331 ◽  
Author(s):  
Gastón Ares ◽  
Leandro Machín ◽  
Leticia Vidal ◽  
Jessica Aschemann-Witzel ◽  
Tobias Otterbring ◽  
...  

Nutritional warnings are intended to enable citizens to make informed choice by clearly identifying food products with excessive content of nutrients associated with noncommunicable diseases. The efficacy of this public policy is expected to improve if accompanied by communication campaigns that raise awareness of the existence of nutritional warnings, as well as encourage citizens to take them into account in decision making. Because ordinary citizens have been shown to generate significantly more creative and valuable ideas than advanced users and professional developers, the aim of the present work was to obtain qualitative, citizen co-created insights for the design of a communication campaign. An online study was conducted with 518 Uruguayan citizens, recruited using a Facebook advertisement. Participants were asked to answer a series of open-ended questions about how they would encourage other people to use the warnings for making their food choices, as well as the key contents of a communication campaign. Responses were analyzed using content analysis. Results showed that, according to the participants’ accounts, an effective public awareness campaign aimed at promoting the use of nutritional warnings in decision making should include three main concepts: (a) position warnings as a cue to action for improving eating habits by enabling informed choices; (b) emphasize the benefits of using the warnings for avoiding consumption of unhealthy food and, consequently, achieving a healthier diet and an improvement in health status and quality of life; and (c) increase the perceived susceptibility and severity of the negative consequences of consumption of foods with excessive content of sugar, fat, and sodium. A communication campaign based on these key concepts could contribute to increasing the efficacy of nutritional warnings.


2017 ◽  
Vol 30 (3) ◽  
pp. 369-375 ◽  
Author(s):  
Marize Melo dos SANTOS ◽  
Camila Santos MARREIROS ◽  
Herika Brenda Santana da SILVA ◽  
Ana Raquel Soares de OLIVEIRA ◽  
Kyria Jayanne Clímaco CRUZ

ABSTRACT Objective This study aimed to investigate the associations between taste sensitivity, preference for sweet and salty flavours, and nutritional status of adolescents in public schools. Methods We used a cross-sectional study involving 1,036 adolescents of both sexes, aged 10-19 years. Preference for sweet or salty flavours and preference for foods high in sugar or sodium were evaluated. Measurements of body mass index and taste flavour intensity recognition were conducted. Results Most participants were unable to identify the flavours and/or intensities, and only 18.0% of participants were able to correctly identify both the flavour and intensity of the samples. Most participants (82.1%) preferring sweet foods had low sensitivity to this taste, just as a large proportion of individuals preferring saltiness (82.3%) were less sensitive to salt (p<0.001). Preference for saltiness was associated with pre-obesity. Conclusion We found an association between a preference for sweet or salty flavours and nutritional status, highlighting the importance of poor food choices in the development of obesity and other chronic diseases.


2008 ◽  
Vol 24 (5) ◽  
pp. 319-325
Author(s):  
Tara M. Brinkman ◽  
John S. Carlson

This study investigates the prevalence of medication use within a Head Start population. Parent-reported data ( N = 1,397) from initial enrollment information indicated 6.8% of children were taking 34 different types of medication. More than two thirds (69%) of those on medication were prescribed more than one medication, and more than one third (37%) were taking three or more medications. The majority of children were reported to be taking medications that were asthma (88%) or allergy (17%) related. Psychotropic medications accounted for 4% of the medications, indicating a prevalence of less than 0.3%. African American and Hispanic children were overrepresented in those taking medicines. School nurses can work with parents and caregivers of Head Start children by raising awareness of (1) the benefits and side effects of medications commonly taken within this population, (2) the significant role that asthma medications play in low-income areas, and (3) the issues and challenges associated with polypharmacy practices.


2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Dr. Atanu Mohapatra

Health communication is gaining recognition across the world because of its emphasis on combining theory and practice in understanding communication processes and changing human behaviour. This approach is pertinent when many of the threats to global public health (through diseases and environmental calamities) are rooted in human behaviour. For a communication campaign to be successful, a number of components are considered essential. Message development is an integral component of the campaign, and there should be widespread exposure to campaign messages. Campaign appeals that are socially distant from audiences are generally ineffective, and messages promoting prevention are less likely to be successful than those with immediate positive consequences. Measurement of carefully defined outcomes is important, and research designs should include adequate resources and methods to achieve useful campaign evaluation. This paper is an attempt to identify and discuss the issues that are important conducting of formative, process, and summative evaluations of health communication campaigns.


Author(s):  
Pamela Burnard

Social injustice and intercultural tensions are often bound up with conflicts that create intolerances: conflicts of memory, conflicts of value, and conflicts of cultural stereotyping, which serve to demarcate one group from the alien “other.” Raising awareness through research needs to position academics, researchers, non-academics, and arts organizations as collaborative partners for deliberating about and developing intercultural translation; this requires dialogue, exchange, and co-construction. What forms the core of this chapter, then, are findings of ongoing research, presented as a layered story interlocking elements in theory and practice relating to how different types of creativities are recognized and communicated in the diverse practices of a particular organization, Musicians without Borders, whose projects work with the power of music to connect communities. This chapter presents an exploration of the empathic and intercultural creativities that emerge in the songwriting and improvisational practices of musical creativities, empathy, interculturality, practices, improvisation, and songwriting.


2007 ◽  
Vol 10 (11) ◽  
pp. 1288-1298 ◽  
Author(s):  
Lynn McIntyre ◽  
Valerie Tarasuk ◽  
Tony Jinguang Li

AbstractObjectiveTo determine the extent to which identified nutrient inadequacies in the dietary intakes of a sample of food-insecure women could be ameliorated by increasing their access to the ‘healthy’ foods they typically eat.DesignMerged datasets of 226 food-insecure women who provided at least three 24-hour dietary intake recalls over the course of a month. Dietary modelling, with energy adjustment for severe food insecurity, explored the effect of adding a serving of the woman's own, and the group's typically chosen, nutrient-rich foods on the estimated prevalence of nutrient inadequacy.Setting and subjectsOne study included participants residing in 22 diverse community clusters from the Atlantic Provinces of Canada, and the second study included food bank attendees in Toronto, Ontario, Canada. Of the 226 participants, 78% lived alone with their children.ResultsWhile nutritional vulnerability remained after modelling, adding a single serving of either typically chosen ‘healthy’ foods from women's own diets or healthy food choices normative to the population reduced the prevalence of inadequacy by at least half for most nutrients. Correction for energy deficits resulting from severe food insecurity contributed a mean additional 20% improvement in nutrient intakes.ConclusionsFood-insecure women would sustain substantive nutritional gains if they had greater access to their personal healthy food preferences and if the dietary compromises associated with severe food insecurity were abated. Increased resources to access such choices should be a priority.


2017 ◽  
Vol 22 (3) ◽  
pp. 260-279 ◽  
Author(s):  
Marco DiRenzo ◽  
Kathryn Aten ◽  
Blythe Rosikiewicz ◽  
Jason Barnes ◽  
Caroline Brown ◽  
...  

Purpose The purpose of this paper is to investigate the drivers of turnover intention in extra roles. Design/methodology/approach This mixed-methods study began with a qualitative analysis of interviews of US Marine Corps reservists, which identified drivers of turnover and suggested a predictive model and hypotheses, tested with a subsequent quantitative analysis. Findings The results show that relations, meaning, and role conflict predict embeddedness in the US Marine Corps Reserve (USMCR), which is negatively related to turnover intentions. The sub-dimensions of the three drivers are clarified. Research limitations/implications The research contributes to understanding the antecedents of embeddedness and turnover in extra roles. It also highlights extra roles as a source of role conflict. This study was limited to the USMCR, one extra role. All participants in the qualitative phase of the study were male officers. Although the quantitative study included enlisted and officers, men were still more strongly represented. The results should be replicated across different types of extra roles and should include different job types and personal characteristics. Originality/value This study develops and tests a predictive model of embeddedness and turnover in the understudied context of salient extra roles. It clarifies antecedents of embeddedness in an extra role context and indicates that salient extra roles may be an additional source of role conflict in people’s lives.


Author(s):  
Daniela Mureșan Ciobârcă ◽  
Adriana Florinela Cătoi ◽  
Cătălin Copăescu ◽  
Doina Miere ◽  
Gianina Crișan

Obesity pandemic represents a threat to public health of paramount importance. Bariatric surgery represents the most effective and long-lasting treatment for severe obesity so far. The nutritional status of obese patients seeking bariatric surgery is impaired prior to surgery because of prevalent nutritional deficiencies. In addition, excess micronutrient levels may also occur, although this finding is not common. The onset of nutritional anomalies encountered in bariatric surgery candidates might stem from the following: obesity itself, poor quality food choices, preoperative weight loss or insufficient/excessive preoperative oral supplementation with vitamins and minerals. Nutritional management should begin preoperatively and should include a comprehensive assessment in order to identify those patients with clinical or subclinical deficiencies and hypervitaminoses. This paper provides background information on the nutritional status of bariatric surgery candidates, as well as on the prevalence and clinical significance of the most common micronutrient deficiencies and excess levels reported preoperatively among these patients.


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