Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

2016 ◽  
Vol 161 (1) ◽  
pp. 86-100 ◽  
Author(s):  
Crystal Abidin
Keyword(s):  
Social Media ◽  
Young Women ◽  
Exponential Growth ◽  
Ethnographic Fieldwork ◽  
Everyday Lives ◽  
Attention Economy ◽  
Advertising Content

Influencer commerce has experienced an exponential growth, resulting in new forms of digital practices among young women. Influencers are one form of microcelebrity who accumulate a following on blogs and social media through textual and visual narrations of their personal, everyday lives, upon which advertorials for products and services are premised. In Singapore, Influencers are predominantly young women whose commercial practices are most noted on Instagram. In response, everyday users are beginning to model after Influencers through tags, reposts and #OOTDs (Outfit Of The Day), unwittingly producing volumes of advertising content that is not only encouraged by Influencers and brands but also publicly utilised with little compensation. Drawing on ethnographic fieldwork among Instagram Influencers and followers in Singapore, this article investigates the visibility labour in which followers engage on follower-anchored Instagram advertorials, in an attention economy that has swiftly profited off work that is quietly creative but insidiously exploitative.

scholarly journals “What about Last Time?”

2021 ◽  
Vol 7 (1) ◽  
pp. 160-174
Author(s):  
Ann-Karina Henriksen
Keyword(s):  
At Risk ◽  
Young Women ◽  
Social Practice ◽  
Physical Violence ◽  
Ethnographic Fieldwork ◽  
Everyday Lives ◽  
Sociological Studies

The article explores how violence as actuality and potentiality shapes the lives of Danish at-risk girls and young women. The article draws on seven months of ethnographic fieldwork in Copenhagen and includes 25 girls and young women aged 13 to 23 who have all experienced using physical violence. Centering on a single young woman’s narrative, violence is analyzed as a meaningful social practice intimately linked to navigating violent social terrains and managing precarious everyday lives characterized by instability and marginalization. Drawing on the concept of potentiality, it is argued that violent interactions are shaped by both the fear of oncoming danger and the desire for powerful social positions. This perspective opens a micro-longitudinal perspective, which explores situational dynamics of violence through time, hereby contributing to micro-sociological studies of violence.

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

2021 ◽  
pp. 146144482110118
Author(s):  
Dominik Neumann ◽  
Patricia T Huddleston ◽  
Bridget K Behe
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Online Survey ◽  
Regression Analyses ◽  
Fear Of Missing Out ◽  
Advertising Strategy ◽  
Social Media Platforms ◽  
Advertising Content ◽  
Practical Implications ◽  
Marketing Messages

Marketing on social media has become ubiquitous. Consequently, social media platforms are increasing the level of advertising content that users may later encounter when navigating online shopping websites. It is unclear how this amplification of exposure to marketing messages through social media affects consumers’ attitudes to products online. Furthermore, the roles of social media participation and proneness to experience Fear of Missing Out on product attitude remain largely unexplored. In this research ( N = 1002), we employed an online survey of US Instagram users. These data were submitted to three-way moderation regression analyses with attitude toward the product as the dependent variable. Consumers who are more active on social media and had high (vs low) Fear of Missing Out expressed more favorable attitudes toward online products after being exposed to Instagram content (vs not exposed). The theoretical and practical implications for cognitive processing research and advertising strategy and study limitations are discussed.

‘Eww wtf, what a dumb bitch’: a case study of similitudes inside gender-specific swearing patterns on Twitter

Corpora ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. 31-61
Author(s):  
Michael Gauthier
Keyword(s):  
Social Media ◽  
Empirical Studies ◽  
Everyday Lives ◽  
English Speaking ◽  
Gender Specific ◽  
The Way

Contrary to the idea which has been widespread for at least a hundred years that women differ substantially from men when they express themselves in English-speaking contexts (e.g., Jespersen, 1922 ; and Steadman, 1935 ), empirical studies have shown that these differences are often minimal and are not due to gender alone (e.g., Eckert, 2008 ; and Baker, 2014 ). This also frequently applies to the way they swear, despite certain preferences which have been documented in empirical studies. With the growing impact that social media now has in our everyday lives, these represent a unique opportunity to study vast quantities of written data. This paper is based on a corpus of about one-million tweets and is an attempt to delve deeper into the analysis of gendered swearword habits. First, the goal is to show that even if there are certain gendered preferences in terms of the choice of swearwords, women and men frequently display similar patterns in using them, thus reinforcing the idea that they are not so linguistically different. Secondly, this paper provides insights into how collocational networks can be used to achieve this, and thus how focussing on differences can be one way to spot similarities across two sub-corpora.

Hegemonic Masculinity and “Badness”

2021 ◽  
Vol 14 (1) ◽  
pp. 63-74
Author(s):  
Clare Choak
Keyword(s):  
Young Women ◽  
Hegemonic Masculinity ◽  
Women's Bodies ◽  
Urban Streets ◽  
Dominant Discourse ◽  
Everyday Lives ◽  
New Directions ◽  
The Relationship

The relationship between masculinity, crime, and violence has a long history, whereby hegemonic masculinity is utilized as a resource to create and sustain tough reputations “on road”, where everyday lives are played out on urban streets. Within the context of road culture—of which gangs are part—this is particularly significant given the hypermasculine focus. This paper considers Raewyn Connell’s (1995; 1997; 2000) work on hegemonic masculinity and emphasized femininity and develops it in new directions by exploring how these hegemonic identities are inscribed on women’s bodies. In the English context, the dominant discourse around young women “on road” is of that of passivity, as they are victims first and offenders second. An underexplored area is their role as perceived “honorary men” when adopting behavior associated with hegemonic masculinity, therefore how they bargain with patriarchy within these spaces is explored.

Prospecting Facebook: the limits of the economy of attention

2018 ◽  
Vol 41 (3) ◽  
pp. 332-346
Author(s):  
Greg Elmer
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Media Studies ◽  
Attention Economy

This article questions the utility and universality of the attention economy framework in social media studies, specifically as a critique for dominant industry players such as Facebook. The article proposes a speculative theory of political economy, looking to Facebook’s prospectus as a key document and step in the process of social media financialization.

(Not) Just for the Fun of It: The Labor of Social Media Production

2017 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Young Women ◽  
Career Success ◽  
Creative Expression ◽  
Relationship Building ◽  
Media Production ◽  
The Social ◽  
Media Creation

This chapter exposes the deep cracks in narratives of social media leisure and amateurism. It looks at how forms of value-generating, gendered self-expression are rife in the social media world through blogs, vlogs, Instagram, and more. Though these activities are superficially framed as amusement and sociality, this chapter contends that many young women do not produce and promote content just for the fun of it. Rather, they approach social media creation with strategy, purpose, and aspirations of career success. Hence, this chapter explores some of the most salient conditions and features of aspirational labor: narratives of creative expression, relationship-building in online and offline contexts, and modes of individualized self-expression that both reveal and conceal normative feminine consumer behavior.

scholarly journals #SelfHelp : A Supplementary paper for the film #SelfHelp

2021 ◽  
Author(s):  
Emma Arsenault
Keyword(s):  
Mental Health ◽  
Health Care ◽  
Social Media ◽  
Mental Health Care ◽  
Knowledge Sharing ◽  
Health Care System ◽  
Young Women ◽  
Mental Health Care System ◽  
Use Of Social Media ◽  
Community Workshops

The film #SelfHelp critically examines Toronto’s mental health care system, it’s flaws and the different reasons why people resort to other options. After facing ongoing challenges, three young women decided to take matters into their own hands. Through the use of social media, starting community workshops and dedication to knowledge-sharing, these women begin to not only heal themselves, but others as well.

scholarly journals PRIVILEGED MOBILITY AND UN‑MEDIATED CHOICE? THE CASE OF YOUNG PEOPLE LIVING IN TRANSNATIONAL LONG-DISTANCE RELATIONSHIPS

2019 ◽  
Vol 18 (3) ◽  
pp. 91-104
Author(s):  
Antonina Stasińska
Keyword(s):  
Young People ◽  
Spatial Mobility ◽  
Long Distance ◽  
Research Participants ◽  
Ethnographic Fieldwork ◽  
Everyday Lives ◽  
The Social ◽  
Big Cities ◽  
Long Distance Relationships

In postmodern times of emphasized fluidification, individualism and cosmopolitanism, mobility becomes self-evident and naturalized, yet socially desirable and anticipated. Therefore it is valuable to use ethnography to look at individual experiences. They are young, educated, and mobile, pursuing their dreams and goals while living in big cities: Poles and other (not only) European citizens who maintain transnational long-distance relationships create perfectly suitable representatives of the category of ‘privileged mobility’. This article is based on ethnographic fieldwork I conducted in 2016–2018, and it employs an auto-ethnographic perspective in order to examine the notion of privilege (Amit 2007), with its borders and limitations, through the analytical lens of mobility. The article puts forward the perspective of my research participants and thus provides a detailed portrait of the researched group, in order to show how mobility is rooted in their everyday lives and how privileged they really are. I argue that mobility, defined as one of the most stratifying factors (Bourdieu 1984), can be applied as a mirror that reflects position in the social strata. In this specific ethnographic context, spatial mobility can be seen as a useful tool, which exposes social and individual dimensions of being privileged while living in transnational long-distance relationships

scholarly journals GET IT, GIRL! An exploration of "fitspiration" content on Instagram using visual social semiotics and social comparison theory

2021 ◽  
Author(s):  
Kaitlyn McGuirk
Keyword(s):  
Social Media ◽  
Social Comparison ◽  
Young Women ◽  
Professional Communication ◽  
Social Comparison Theory ◽  
Social Semiotics ◽  
Comparison Theory ◽  
Young Females ◽  
Media Platform ◽  
Female Bodies

By definition “fitspiration” (fit + inspiration) is any message designed to inspire or motivate individuals to achieve their fitness objectives. These messages are usually accompanied by an image of a very fit person performing a physical activity. Fitspiration messages seem to be everywhere with more than 12 million results on Instagram alone. This Master of Professional Communication Major Research Paper (MRP) explores the “fitspiration” phenomenon on the social media platform Instagram by examining 50 images tagged with “#fitspiration” during March and April 2017. Informed and analyzed through multiple methods including content analysis, visual social semiotics theory, discourse analysis and social comparison theory, this report seeks to answer the research questions: (1) What are the characteristics of “fitspiration” images on Instagram that are aimed at young women? (2) What messages do these media images convey? (3) What are the implications of these messages on young women? The results of this study suggest that the “thin-ideal” that is embedded in western culture still dominates social media and the “fitspiration” community, which continues to negatively impact young women’s self-esteem and body image. However, based on the findings there is a shift to the “strong is the new skinny” mentality where the captions and comments of each image are overwhelmingly positive in nature with little to no existence of destructive discourses. In an attempt to lessen the effects of such idealized and unrealistic portrayals of female bodies on young women there must be this continued presence of constructive messages and conversations on social media, coupled with education and social media literacy for young females.

scholarly journals Adaptations in anesthesiology residency programs amid the COVID-19 pandemic: virtual approaches to applicant recruitment

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Donaldson C. Lee ◽  
Alexander M. Kofskey ◽  
Nikhi P. Singh ◽  
Timothy W. King ◽  
Paul D. Piennette
Keyword(s):  
Social Media ◽  
Exponential Growth ◽  
Personal Contact ◽  
Residency Programs ◽  
The Past ◽  
Application Service ◽  
Residency Recruitment ◽  
Social Media Presence ◽  
Virtual Events

Abstract Background The COVID-19 pandemic significantly impacted residency recruitment in 2020, posing unique challenges for programs and applicants alike. Anesthesiology programs have adopted alternate methods of recruitment, including virtual open houses and social media, due to limiting personal contact rules implemented by AAMC. This study was undertaken to determine the frequency of virtual events hosted and social media accounts created by programs. Methods Anesthesiology residency programs and departments were examined for social media presence on Twitter, Instagram, and Facebook. Programs’ websites and social media posts were reviewed for virtual open house opportunities. Available sub-internships were collected from the Visiting Student Application Service database. Data was collected after 2020–2021 pre-interview recruitment in October 2020. Results Of 153 total anesthesiology residency programs, 96 (63%) had some form of social media presence. The platforms of choice for programs with social media accounts included Twitter (71, or 46%), Instagram (67, or 44%), and Facebook (47, or 31%). Forty of seventy-six residency-affiliated accounts were created after March 1, 2020; Instagram accounts (26 of 40) represented most of these. Most Anesthesiology programs (59%) offered virtual open houses for prospective applicants. Twitter (25%), Instagram (22%), and Facebook (8%) were used by programs to advertise these events. Conclusions Social media presence of anesthesiology residency programs has grown steadily over the past decade, with exponential growth experienced in 2020. This data suggests that anesthesiology residency programs are employing new, mostly virtual, methods to reach prospective applicants during an unprecedented application cycle amidst the COVID-19 pandemic.

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