scholarly journals The knowing mother: Maternal knowledge and the reinforcement of the feminine consuming subject in magazine advertisements

2019 ◽  
pp. 146954051988999
Author(s):  
Teresa Davis ◽  
Margaret K. Hogg ◽  
David Marshall ◽  
Alan Petersen ◽  
Tanja Schneider
Keyword(s):  
Expert Knowledge ◽  
Women's Magazines ◽  
Maternal Knowledge ◽  
Knowledge Change ◽  
Active Representation ◽  
The Family ◽  
The Feminine ◽  
Post War ◽  
Visual Depiction ◽  
Domestic Purpose

The caring mother is one of the most recurring images of femininity in post-war advertising. We examine how mothers are depicted as knowing consumers in advertisements in Australian Women’s Weekly and the United Kingdom’s Good Housekeeping magazines between 1950 and 2010. Our data suggest that although visual representations of maternal consumer knowledge change over this period, assumptions about the responsibilities of mothers endure in the family-related advertisements in these women’s magazines. There is a shift over time, however, from a representation of mothers as passive recipients of advice provided by external experts to a more active representation of mothers as experts themselves within both domestic and private spheres. We trace historically how the trope of the knowing mother works as a visual discursive device that helps to reinforce not just patriarchal hegemony, but a particular form of maternal hegemony. The hegemony of motherhood presents a particularly desirable/idealised femininity. However, this visual depiction also serves to gender the very way in which maternal knowledge is to be used. While maternal knowledge is depicted as changing from being merely intuitive or practical to subsuming the technique of knowledge or prescribed expertise; the purposes for which such knowledge is used remain firmly situated within the maternal/feminine realm of nurturing and caring consumption for the family. Despite shifts in discourse that appear to increasingly value mothers’ knowledge—there exists an enduring assumption that mothers should use their knowledge for domestic caring and consumption, ultimately reinforcing a heteronormativity of the use of women’s knowledge that subdues even expert knowledge for a domestic purpose.

scholarly journals The Evolution of the Role of Women in the Family and the Public Sphere (The Case of Domestic Women’s Periodicals of the Late 19th ‒ Early 20th Century )

2020 ◽  
Vol 15 (6) ◽  
pp. 139-150
Author(s):  
Avtaeva Natalia O. ◽  
◽  
Beynenson Vasilisa A. ◽  
Boldina Ksenia A. ◽  
◽  
...  
Keyword(s):  
18Th Century ◽  
Historical Review ◽  
Women's Magazines ◽  
Family Model ◽  
The Family ◽  
The Public Sphere ◽  
Post War ◽  
Women's Periodicals ◽  
Historical Periods

The purpose of the article is to consider the process of transformation of the image of a woman and the dominant family model in the main historical periods in the national female periodicals from the end of the 18th century to the present days. The authors note that the image of a woman in the gender media is changing due to the changes in the global and local agenda, in particular, due to the changes in the position of a woman in the family, the structure of a family, and decreasing of the number of family members. These transformations can also be explained by the change in the state’s requests for the promotion of a certain image, for example, the image of a patriotic woman during the Second World War and a mother woman in the post-war period. Over the course of many historical periods, rubrics devoted to the arrangement of everyday life, the relationship of the sexes, health and beauty, and motherhood remain the traditional rubrics of women’s publications. During more than two hundred years of publications, the image of a woman in them has gone through stages from primordial patriarchal models through a surge of individualization and independence to a moderate combination of the role of the homemaker and the installation of autonomy from men. The article also outlines the main trends in the development of modern women’s online publications, which, on the one hand, have inherited the theme and structure of traditional women’s magazines, and on the other, have the features of blogs. If certain characteristic images of a woman in the press gain or lose relevance, the changes in the family model in women’s media can be considered irreversible: there is no return to the image of a patriarchal multi-generational family. The study was based on the methods of historical review, thematic analysis and content analysis of publications of women’s magazines of various historical periods. Keywords: women’s periodicals, the history of women’s periodicals, the image of a woman in the media, media images, gender identity, family model, women’s online media

GENRE OF AUTOBIOGRAPHICAL NOVEL IN THE OSSETIAN CHILDREN’S LITERATURE

2020 ◽  
Author(s):  
А.Б. Бритаева
Keyword(s):  
Children's Literature ◽  
Present Article ◽  
Children’S Literature ◽  
Final Part ◽  
Xxth Century ◽  
The Family ◽  
Moral Aspect ◽  
History Of ◽  
Post War

В представленной статье на материале произведений Музафера Дзасохова известного современного осетинского писателя, поэта, публициста, переводчика, рассматриваются художественные особенности лирической прозы, а именно, автобиографической повести в осетинской детской литературе. Повесть Весенние звезды (1973) и ее продолжение На берегу Уршдона Барагун (1981) стали началом эпопеи о жизни отдельно взятой семьи, а на их примере всей страны в тяжелые послевоенные годы. В качестве одной из важнейших констант художественного мира писателя рассматривается образ детства. В ходе анализа особое внимание уделяется преобладанию нравственного аспекта, актуализации проблемы регулятивно-воспитательной функции национального этикета, ценностно-нормативных ориентиров осетинской ментальности. С опорой на биографический и историко-генетический методы, основное внимание в исследовании акцентируется на темах послевоенного детства, роли семьи и общества в формировании нравственных ориентиров, в становлении личности, образе матери, теме памяти, а также на художественном осмыслении этих проблем и тем в автобиографических повестях писателя. Типологически воплощение детской темы в творчестве М. Дзасохова во многом опирается на традицию изображения детства в русской автобиографической прозе XX в. В заключительной части сформулированы выводы, отражающие особенности лирической прозы в творчестве М. Дзасохова, обозначено место автобиографических повестей автора в контексте осетинской детской литературы второй половины XX века.Актуальность и научная новизна работы обусловлены недостаточной исследованностью истории и проблем осетинской детской литературы. Результаты исследования могут быть использованы при написании истории осетинской детской литературы. The present article examines the artistic features of lyrical prose, namely, autobiographical story in the Ossetian childrens literature in the works of Muzafer Dzasokhov, a well-known modern Ossetian writer, poet, publicist, translator. The story Spring Stars (1973) and its continuation - On the Bank of Ursdon Baragun ... (1981) marked the beginning of an epic about the life of a family, and via their fates the author shows life of the whole country in the difficult post-war years. The theme of childhood is considered as one of the most important constants of the writers artistic world. In the course of the analysis, special attention is paid to the predominance of the moral aspect, the actualization of the problem of the regulatory and educational function of national etiquette, the value and normative guidelines of the Ossetian mentality. The focus of the study is based on biographical and historical-genetic methods and highlights the themes of post-war childhood, the role of the family and society in the formation of moral guidelines, in the formation of personality, the image of the mother, the theme of memory, as well as on the artistic understanding of these problems and topics in autobiographical novels of the writer. Typologically, the embodiment of the childrens theme in the works of M. Dzasokhov is largely based on the tradition of depicting childhood in Russian autobiographical prose of the XXth century. The formulated conclusions in the final part reflect the peculiarities of lyrical prose in the works of M. Dzasokhov, the place of the authors autobiographical stories is indicated in the context of Ossetian childrens literature of the second half of the XXth century. The relevance and scientific novelty of the work are due to insufficient research on the history and problems of Ossetian childrens literature. The results of the study can be used in writing the history of Ossetian childrens literature.

Die Architekten Bruno und Max Taut

2012 ◽  
Author(s):  
Unda Hörner
Keyword(s):  
Weimar Republic ◽  
Trade Unions ◽  
Life Paths ◽  
The Family ◽  
Eyewitness Reports ◽  
Large Housing Estates ◽  
Post War ◽  
Nazi Era ◽  
Housing Estates

In the double biography, the Tauts have their say as brothers, parents and husbands. Letters, diaries and eyewitness reports, drawings and photos from the family album bring two artist personalities to life - and with them the fates of their wives and children. The two talented brothers made careers as architects in Berlin: Bruno (1880–1938) became known as the planner of large housing estates, Max (1884–1967) made a name for himself as an architect of the trade unions. Unda Hörner tells her closely connected life paths as a family story against the background of the Empire, Weimar Republic, Nazi era and the post-war period.

Social Class and the Family Compact: the Class System in the Cataraqui Townships, Ernestown, and Kingston from 1791-1820

2018 ◽  
Author(s):  
Peter Holdsworth
Keyword(s):  
Social Class ◽  
War Of 1812 ◽  
Class Consciousness ◽  
Upper Canada ◽  
Class System ◽  
Secondary Sources ◽  
The Family ◽  
Archival Documents ◽  
Upper Canadian ◽  
Post War

Scholars have often assumed that the Upper Canadian social class system was shaped by a hierarchical and landed patronage system known as the Family Compact. Based on the views of Bishop John Strachan and Lieutenant Governor John Graves Simcoe, this Family Compact is viewed as a post-War of 1812 development and is said to replace the oligarchy that was in place in 1791. An examination of the Loyalist settlement townships, in particular Ernestown Township and the Cataraqui Townships, suggests instead that a mercantile aristocracy of patronage and wealth existed by 1791, including Richard Cartwright Jr. of Kingston, along with rural leaders such as the Fairfields and Parrotts of Ernestown. This study of a key and complex time and place challenges prevailing views on class and class consciousness in Upper Canada and refines our understanding of this society. Such an investigation is timely given both the seeming unwillingness of historians to fully challenge existing depictions of the Upper Canadian class system, despite their noticeable flaws, and the impending commemorations of the War of 1812. Using archival documents ( accounts and letters) relating to two Loyalist/merchant families (the Parrotts and the Fairfields) along with a re-interpretation of secondary sources, a new view of a “Merchant Compact” is explored. This approach encompasses the changing relations of the settlements in question (Ernestown/Bath and Kingston) and shows the importance of previously neglected figures such as James Parrott. More broadly, it contributes new layers of analysis to the discussion of class consciousness in Upper Canada.

scholarly journals Transmission of Collective Memory and Jewish Identity in Post-War Jewish Generations through War Souvenirs

Heritage ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 1785-1798
Author(s):  
Bronec
Keyword(s):  
World War Ii ◽  
Collective Memory ◽  
Political Regime ◽  
Sociological Research ◽  
Liberal Democratic ◽  
The Family ◽  
Post War ◽  
The Relationship ◽  
Jewish Families

The article includes a sample of testimonies and the results of sociological research on the life stories of Jews born in the aftermath of World War II in two countries, Czechoslovakia and Luxembourg. At that time, Czechoslovak Jews were living through the era of de-Stalinization and their narratives offer new insights into this segment of Jewish post-war history that differ from those of Jews living in liberal, democratic European states. The interviews explore how personal documents, photos, letters and souvenirs can help maintain personal memories in Jewish families and show how this varies from one generation to the next. My paper illustrates the importance of these small artifacts for the transmission of Jewish collective memory in post-war Jewish generations. The case study aims to answer the following research questions: What is the relationship between the Jewish post-war generation and its heirlooms? Who is in charge of maintaining Jewish family heirlooms within the family? Are there any intergenerational differences when it comes to keeping and maintaining family history? The study also aims to find out whether the political regime influences how Jewish objects are kept by Jewish families.

New Thoughts on "The Oldest Vocation": Mothers and Motherhood in Recent Feminist ScholarshipApache Mothers and Daughters: Four Generations of a Family. Ruth McDonald Boyer , Narcissus Duffy GaytonMother-Infant Bonding: A Scientific Fiction. Diane E. EyerShelley's Goddess: Maternity, Language and Subjectivity. Barbara Charlesworth GelpiMotherhood by Choice: Pioneers in Women's Health and Family Planning. Perdita HustonMothers of Incest Survivors: Another Side of the Story. Janis Tyler JohnsonMotherhood and Representation: The Mother in Popular Culture and Melodrama. E. Ann KaplanMotherhood and Sexuality. Marie Langer , Nancy Caro HollanderWelfare States and Working Mothers: The Scandinavian Experience. Arnlaug LeiraProtecting Motherhood: Women and the Family in the Politics of Post-War Germany. Robert G. MoellerSocial Support and Motherhood. Ann OakleyThe Anchor of My Life: Middle-Class American Mothers and Daughters, 1880-1920. Linda W. RosenzweigCenturies of Solace: Expressions of Maternal Grief in Popular Literature. Barbara Katz Rothman , Wendy SimondsProtecting Soldiers and Mothers: The Political Origins of Social Policy in the United States. Theda SkocpolLives Together/Worlds Apart: Mothers and Daughters in Popular Culture. Suzanna Danuta Walters

Signs ◽  
1995 ◽  
Vol 20 (2) ◽  
pp. 397-413 ◽  
Author(s):  
Ellen Ross
Keyword(s):  
United States ◽  
Popular Culture ◽  
Family Planning ◽  
Popular Literature ◽  
The United States ◽  
The Political ◽  
Mothers And Daughters ◽  
Incest Survivors ◽  
The Family ◽  
Post War

Maternal Bonds: Recent Literature on MotheringApache Mothers and Daughters: Four Generations of a Family. Ruth McDonald Boyer , Narcissus Duffy GaytonMother-Infant Bonding: A Scientific Fiction. Diane E. EyerShelley's Goddess: Maternity, Language and Subjectivity. Barbara Charlesworth GelpiMotherhood by Choice: Pioneers in Women's Health and Family Planning. Perdita HustonMothers of Incest Survivors: Another Side of the Story. Janis Tyler JohnsonMotherhood and Representation: The Mother in Popular Culture and Melodrama. E. Ann KaplanMotherhood and Sexuality. Marie Langer , Nancy Caro HollanderWelfare States and Working Mothers: The Scandinavian Experience. Arnlaug LeiraProtecting Motherhood: Women and the Family in the Politics of Post-War Germany. Robert G. MoellerSocial Support and Motherhood. Ann OakleyThe Anchor of My Life: Middle-Class American Mothers and Daughters, 1880-1920. Linda W. RosenzweigCenturies of Solace: Expressions of Maternal Grief in Popular Literature. Barbara Katz Rothman , Wendy SimondsProtecting Soldiers and Mothers: The Political Origins of Social Policy in the United States. Theda SkocpolLives Together/Worlds Apart: Mothers and Daughters in Popular Culture. Suzanna Danuta Walters

Signs ◽  
1995 ◽  
Vol 20 (2) ◽  
pp. 414-427 ◽  
Author(s):  
Alice Adams
Keyword(s):  
United States ◽  
Popular Culture ◽  
Recent Literature ◽  
Popular Literature ◽  
The United States ◽  
The Political ◽  
Mothers And Daughters ◽  
Incest Survivors ◽  
The Family ◽  
Post War

scholarly journals Women and the Family in Lebanon: Figures and Facts

1970 ◽  
pp. 9-10
Author(s):  
Hassan Hammoud
Keyword(s):  
Decision Making ◽  
Development Program ◽  
Decision Making Process ◽  
United Nations Development Program ◽  
Occupational Characteristics ◽  
The Family ◽  
The Status ◽  
Post War ◽  
First Time ◽  
Nations Development

In collaboration with the United Nations Development Program, the Lebanese Ministry of Social Affairs has completed a survey ' that provides for the first time in 65 years a comprehensive profile of the population in post-war Lebanon. One of its several objectives was to identify the demographic, educational, social, and occupational characteristics of Lebanese society. If properly considered, such information could play a major role in the decision-making process over several public policies in the country. The data of the survey are presented in 187 statistical tables . I will analyse selected tables related to the status and characteristics of women and the family.

scholarly journals Contemporary Historical Literature on Family and Motherhood in Postwar Decades (1945–1965)

2020 ◽  
pp. 45-55
Author(s):  
Lyudmila Vavulinskaya
Keyword(s):  
Rural Communities ◽  
Family Relationships ◽  
Family Policy ◽  
Work Load ◽  
Private Life ◽  
Value Systems ◽  
Family Welfare ◽  
The Family ◽  
The Subject ◽  
Post War

Introduction. The paper offers an analysis of historical studies on family and motherhood in post-war decades published in the 21st century, gives an account of the achievements of modern historiography on the subject, outlines the tasks for further studies. These topics have become compelling because of the declining value of motherhood and a prolonged demographic crisis in Russia. Methods. The historiographic analysis in this article is based on the thematic-chronological method supplemented with the systemic, typological and comparative-historical techniques permitting the literature available on the subject to be systematized and analyzed. The article primarily focuses on publications by Russian historians. Analysis. The main specific areas of research on family and motherhood are characterized. It is remarked that the pool of sources available has increased, and new research approaches and practices have been introduced. Contemporary authors have focused their attention on the analysis of the ideological background and principles of the Soviet gender policy, on the machinery of constructing the myth about equality of Soviet women. New aspects have been addressed, such as family private life, domestics role in its functioning, family conflict resolution practices, change in womans biological status over time, socio-ethical meaning of government awards for women, womans image reconstruction in post-war Soviet press. Researchers characterized the various stages in the Soviet family policy, marriage and family relationships in urban and rural communities. Studies on the legislative regulation of the family policy, social support to motherhood and childhood in postwar decades continued. The significance of the measures taken in this period to establish a system of medical aid and social guarantees and benefits for mothers was emphasized. The authors, however, remarked the persistent double work load on women, inequalities in payment rates and career. Results. The substantial progress has been achieved in the coverage of the issue of family and motherhood in two post-war decades. The tendency for multidisciplinary research has been growing; new aspects of the problem have been investigated. At the same time, the issue of the organization of the family welfare system, womens value systems, their attitudes towards the social policy and methods of adaptation to the living conditions should be addressed in more detail.

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