Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

2018 ◽  
Vol 62 (2) ◽  
pp. 124-126
Author(s):  
Biatriz Guedes ◽  
Aurore C Paillard-Bardey ◽  
Anke Schat
Keyword(s):  
Consumer Behavior ◽  
Working Conditions ◽  
Environmental Issues ◽  
Target Audience ◽  
Fashion Industry ◽  
Improve Working ◽  
The World ◽  
Sustainable Fashion

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

scholarly journals SUSTAINABILITY APPROACHES IN FASHION DESIGN IN THE COVID-19 PROCESS

2021 ◽  
Vol 10 (88) ◽  
Keyword(s):  
Social Life ◽  
Digital Technologies ◽  
Waste Recycling ◽  
Working Environment ◽  
Fashion Industry ◽  
Negative Effects ◽  
Digital Platforms ◽  
The World ◽  
Sustainable Fashion ◽  
Materials Recycling

The pandemic caused by Covid-19 virus, which emerged in Wuhan, China at the end of 2019 has caused changes in the production- consuption balances besides education, working environment and social life because of the full lockdown process. The increase in the time that is spent at home necessarily has caused people to question the concepts of damage to environment, waste, recycling and sustainability beside this, the fashion industry has been affected with its structure that encourages consuption, reflects change and temporary innovation. In this period the frequency of consumers' clothing purchases decreased, platforms selling second-handed products become more popular and fashion shows and fairs took place in digital platforms. The steps aimed at the conscious consumer for the use of organic and recyclable materials, recycling, and less water consumption, which started to be taken before the pandemic in the sector, gained speed with the introduction of digital technologies defined as industry 4.0. In the scope of the research, while the effects of the Covid-19 process on the fashion industry and design are disccused in the context of sustainability, it has been discussed what the positive and negative effects of sustainability moves which has increased its visibility. It is aimed that the study will contribute to sustainable development by drawing attention to the development of academic fashion literature and sustainable fashion as well as the other current studies in this field in the world. Keywords: sustainability, fashion and design, covid 19, digital fashion, sustainable fashion

scholarly journals Fashion TV and the Motivation of His Audience

2017 ◽  
Vol 6 (4) ◽  
pp. 479
Author(s):  
Margarita I. Pavlushina ◽  
Rezida V. Dautova
Keyword(s):  
21St Century ◽  
Target Audience ◽  
Fashion Industry ◽  
Historical Events ◽  
Cultural Image ◽  
Modern Media ◽  
The World ◽  
Gender Characteristics ◽  
Cultural Content

<p><span lang="EN-US">The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation</span><span lang="EN-US">. </span><span lang="EN-US">The article presents the results of the study conducted on the basis of the Kazan Federal University for two years. </span></p>

Sustainable Innovation in Fashion Products

2020 ◽  
pp. 125-151 ◽  
Author(s):  
Alessandra De Chiara ◽  
Floriana Iannone
Keyword(s):  
Supply Chains ◽  
Working Conditions ◽  
Collaborative Approach ◽  
Fashion Industry ◽  
Factory Workers ◽  
Fashion Products ◽  
The Poor ◽  
Sustainable Innovation ◽  
The World ◽  
Managerial Behaviors

The chapter deepens the theme of sustainability in fashion products, exploring the importance of sustainable innovation as a competitive driver. The fashion industry is not exempt from issues related to sustainability, in its economic, environmental, and social sense, since it is one of the most polluting industries in the world, in addition to being often shaken by scandals related to the poor working conditions for many fashion factory workers around the world. Given the relevance of the issue of sustainability in the fashion supply chains, the chapter will provide food for thought on the question of managerial behaviors based on sustainability and deepen the knowledge on the need of a collaborative approach among firms and within the supply chains of the fashion system.

How to improve working conditions for spinal cord injured? An intervention study at the workplace

2004 ◽  
Author(s):  
Leif Sandsjo ◽  
Lena Grundell ◽  
Kirsi Valtonen ◽  
Ann-Katrin Karlsson ◽  
Eira Viikari-Juntura
Keyword(s):  
Spinal Cord ◽  
Working Conditions ◽  
Intervention Study ◽  
Improve Working ◽  
Spinal Cord Injured

Progressive Law, Activism, and Lawyering in an Age of Preemption

2021 ◽  
Vol 46 (1) ◽  
pp. 252-267
Author(s):  
Rashmi Dyal-Chand
Keyword(s):  
Working Conditions ◽  
Local Level ◽  
Global Supply Chain ◽  
Environmental Movements ◽  
Improve Working ◽  
Detailed History ◽  
History Of ◽  
State And Local ◽  
Core Questions

Preemption is one of the most important legal doctrines for today’s progressives to understand because of its power to constrain progressive policymaking and social movement lawyering at the state and local level. By examining the detailed history of a decades-long campaign by the labor and environmental movements to improve working conditions in an industry at the heart of the global supply chain, Scott L. Cummings’s Blue and Green: The Drive for Justice at America’s Port (2018) provides a case study about the doctrine and impacts of preemption. The study also inspires lawyers and activists alike to reexamine core questions of factual relevance, representation and voice, and precedent.

scholarly journals How Does Sustainability Affect Consumer Choices in the Fashion Industry?

Resources ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 38
Author(s):  
Leandro Pereira ◽  
Rita Carvalho ◽  
Álvaro Dias ◽  
Renato Costa ◽  
Nelson António
Keyword(s):  
Qualitative Research ◽  
Research Methodology ◽  
Great Majority ◽  
Fashion Industry ◽  
Qualitative Research Methodology ◽  
The World ◽  
Consumer Perspectives ◽  
Immense Potential ◽  
General Perspective

The fashion industry being one of the most polluting industries in the world means that it is an industry with an immense potential for change. Consumers are central and are closely intertwined with how companies act. This research reflects consumer perspectives and practices towards the topic of sustainability implemented in the fashion industry. The relevance of sustainability in the fashion industry and the key role of consumers in its implementation are undeniable and confirmed by consumers in a representation of general awareness and concern, despite not always being translated into actual practices. A qualitative research methodology, followed by a set of interviews conducted with consumers, revealed that the great majority are implementing a variety of practices when making their buying choices towards fashion items. Barriers such as lack of education, information, knowledge and transparency were identified, and this aspect was shared by consumers as a reason why they are not motivated to make more conscious decisions. Companies should educate consumers from a general perspective and focus on the group of consumers that are not implementing sustainability in the fashion industry in their buying choices, as they represent the potential for the future.

The Environmental Protection Consciousness and Countermeasures

2014 ◽  
Vol 962-965 ◽  
pp. 1509-1512
Author(s):  
Lin Liu ◽  
Pin Lv
Keyword(s):  
Economic Development ◽  
Environmental Protection ◽  
Natural Environment ◽  
Human Activities ◽  
Environmental Issues ◽  
The World ◽  
The Future ◽  
Environmental Concepts ◽  
Environment Sustainability ◽  
Development And Environment

There are various signs indicating that the Earth's natural environment is changing toward unfavorable direction for species, which is highly suspected to be connected with human activities. In the last century, people all over the world have realized the severity of environmental issues. In the long history, Chinese ancient had already development good rules and methods to reach balance between economic development and environment sustainability. This paper will discuss how environmental concepts forms and which methods could be applied in the future.

Properties of Concrete Containing Scrap-Tire Chips

2011 ◽  
Vol 399-401 ◽  
pp. 1251-1256 ◽  
Author(s):  
Wai Ching Tang ◽  
Hong Zhi Cui ◽  
Yiu Lo
Keyword(s):  
Environmental Issues ◽  
Normal Weight ◽  
Scrap Tire ◽  
Scrap Tires ◽  
Bonding Agents ◽  
Normal Weight Concrete ◽  
Tire Chips ◽  
Increase With Increase ◽  
The World ◽  
Concrete Matrix

Nowadays, one of the most essential environmental issues around the world is to deal with the scrap tire problem. Tires that are used, rejected or unwanted are classified as scrap tires and need to be managed responsibly. In this paper, the scrap tires were shredded into pieces and used to mix with normal weight concrete. Extensive laboratory tests were carried out and the focus of this paper was to characterize the mechanical and permeability properties of concrete containing scrap tires. The main parameters studied were chipped tire content and size. The results showed that the scrap-tire chips without adding special bonding agents apparently showed an even distribution in the mortar and concrete matrix. The elastic modulus, compressive and tensile strengths of scrap tire concrete in general were found lower than that of the control concrete and the differences became significant when the content and size of chipped tires in the mix were increased. Besides, the coefficients of water permeability of concrete were found to increase with increase of chipped tires in the mix.

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