scholarly journals SUSTAINABILITY APPROACHES IN FASHION DESIGN IN THE COVID-19 PROCESS

2021 ◽  
Vol 10 (88) ◽  
Keyword(s):  
Social Life ◽  
Digital Technologies ◽  
Waste Recycling ◽  
Working Environment ◽  
Fashion Industry ◽  
Negative Effects ◽  
Digital Platforms ◽  
The World ◽  
Sustainable Fashion ◽  
Materials Recycling

The pandemic caused by Covid-19 virus, which emerged in Wuhan, China at the end of 2019 has caused changes in the production- consuption balances besides education, working environment and social life because of the full lockdown process. The increase in the time that is spent at home necessarily has caused people to question the concepts of damage to environment, waste, recycling and sustainability beside this, the fashion industry has been affected with its structure that encourages consuption, reflects change and temporary innovation. In this period the frequency of consumers' clothing purchases decreased, platforms selling second-handed products become more popular and fashion shows and fairs took place in digital platforms. The steps aimed at the conscious consumer for the use of organic and recyclable materials, recycling, and less water consumption, which started to be taken before the pandemic in the sector, gained speed with the introduction of digital technologies defined as industry 4.0. In the scope of the research, while the effects of the Covid-19 process on the fashion industry and design are disccused in the context of sustainability, it has been discussed what the positive and negative effects of sustainability moves which has increased its visibility. It is aimed that the study will contribute to sustainable development by drawing attention to the development of academic fashion literature and sustainable fashion as well as the other current studies in this field in the world. Keywords: sustainability, fashion and design, covid 19, digital fashion, sustainable fashion

Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

2018 ◽  
Vol 62 (2) ◽  
pp. 124-126
Author(s):  
Biatriz Guedes ◽  
Aurore C Paillard-Bardey ◽  
Anke Schat
Keyword(s):  
Consumer Behavior ◽  
Working Conditions ◽  
Environmental Issues ◽  
Target Audience ◽  
Fashion Industry ◽  
Improve Working ◽  
The World ◽  
Sustainable Fashion

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

scholarly journals 'Clothes' The Loop: Raising Awareness of Sustainable Fashion Among Millennial Consumers Through Digital Platforms

2020 ◽  
Vol 5 ◽  
Author(s):  
Nell Rasmussen ◽  
Class of 2020
Keyword(s):  
Supply Chain ◽  
Adverse Effects ◽  
Mobile Application ◽  
Target Market ◽  
Fashion Industry ◽  
Digital Platforms ◽  
Average Consumer ◽  
Raising Awareness ◽  
Sustainable Fashion ◽  
Sustainability Movement

The average consumer is not aware of the implications regarding the externalized cost of cheap clothing and overconsumption, which attributes to the growing need for sustainable fashion. The adverse effects within the fashion supply chain and substantial increase in consumption levels have led to the sustainability movement. Sustainability leaders in the fashion industry provide a wealth of information, but easily accessible forms of this information about fashion are not available to consumers. To elicit change, buy-in from consumers is paramount. Millennials are the chosen target market for this study due to their large purchasing power. This study will educate Millennial consumers about the power of sustainability through the development of an ecommerce mobile application prototype. The mobile application Loop will become the user’s guide, via an accessible mobile interface, for sustainable apparel purchases. It will also provide the necessary brand research that will bridge the consumer gap in a simple, easily consumable output.  

scholarly journals BLOWING UP THE FASHION BUBBLE, OR NINE THINGS WRONG WITH FASHION: AN OUTSIDER’S COMMENT. A CRITICAL ESSAY ON FASHION AS A CREATIVE INDUSTRY

2021 ◽  
Vol 14 (2) ◽  
pp. 376-390
Author(s):  
Kristina Stankevičiūtė
Keyword(s):  
Social Networks ◽  
Social Life ◽  
Conceptual Analysis ◽  
Creative Industry ◽  
Fashion Industry ◽  
Louis Xiv ◽  
The Social ◽  
Blowing Up ◽  
The World ◽  
Characteristic Values

The world of fashion has lived in a bubble long before the concept found its way into social networks. Well before the social networks themselves, in fact. The very emergence of fashion as an idea occurred within the bubble of the social life at Palace of Versailles, France, where the notorious Louis XIV sported great interest in the looks of his court in addition to those of his own. The article is an outsider’s attempt to have a sober look at the fashion industry that until recently seemed to have maintained the “structure of feeling” of the 17th century Palace of Versailles. Today’s social realities, however, put fashion in the state of a shock that probably equals that of the Storming of the Bastille in 1789, even though it is presumably much less sudden. Written in the manner of the most popular contemporary fashion media format – a bullet list, the text presents a conceptual analysis of the world’s second most wasteful yet poisonously attractive industry, critically reflecting on such characteristic values of the fashion field as concept and features, hierarchy, arrogance, resources and philosophy.

scholarly journals REMOTE WORK BETWEEN NARRATIVES OF INDIPENDENCE AND FRACTURED EXPERIENCES. A QUALITATIVE RESEARCH DURING THE PANDEMIC CRISIS.

2021 ◽  
Author(s):  
Elisabetta Risi ◽  
Riccardo Pronzato
Keyword(s):  
Everyday Life ◽  
Social Life ◽  
Digital Technologies ◽  
Remote Work ◽  
Structured Interviews ◽  
Digital Platforms ◽  
Digital Devices ◽  
Work From Home ◽  
Remote Workers

This paper focuses on how remote workers experienced their job and everyday life during the Italian lockdown imposed by the national government to contain the spread of COVID-19. Specifically, this contribution focuses on the interdependence of work and everyday life, and the role of digital devices and online platforms during the home-confinement period, and it explores the consequences of social distancing measures on remote workers and on their working and personal conditions. The study draws from 20 in-depth semi-structured interviews with remote workers, i.e., individuals which could work from home through digital technologies during the national lockdown. Results highlight that during the lockdown, some participants attempted to cope with the unprecedented triumph of technologically mediated work, others described remote work as liberating and attractive, as it avoids commuting and allow people to organize their activities autonomously, without constraints of space and time. However, their initial enthusiasm decreased after a few weeks of domestic confinement. The experience of remote workers that emerges is a “fractured” one, which appears as a characteristic feature of forced and continuous remote work. Indeed, the coronavirus crisis has accentuated the infrastructural role of digital platforms and intensified the ‘deep mediatization’ of social life and labour, thereby normalizing transmedia work and the ‘extension of already media saturated working conditions’.

DIGITALIZATION OF THE ECONOMY DURING A PANDEMIC: ACCELERATING THE RATE OF DEVELOPMENT

2021 ◽  
Vol 4 (3) ◽  
pp. 56-65
Author(s):  
Nozima Shoakhmedova ◽  
◽  
Dilera Hashimova ◽  
Guzalkhon Belalova
Keyword(s):  
Digital Technology ◽  
Social Life ◽  
Digital Technologies ◽  
Development Trends ◽  
Rate Of Development ◽  
The World ◽  
Technology Market

The spread of COVID-19 contributes to changing economic and social life in many countries. One of the most striking consequences of the current pandemic can already be called the accelerated introduction of digital technologies in a variety of areas. This article is devoted to the issues ofdigitalization of the economy of both countries and the world as a whole in the context of the coronavirus pandemic. Changes in the development trends of the digital technology market in China were analyzed.

scholarly journals A Mixed-Method Study of Design Practices and Designers’ Roles in Sustainable-Minded Clothing Companies

2020 ◽  
Vol 12 (11) ◽  
pp. 4680 ◽  
Author(s):  
Essi Karell ◽  
Kirsi Niinimäki
Keyword(s):  
Mixed Method ◽  
Mixed Method Study ◽  
Fashion Industry ◽  
Design Work ◽  
Design Practices ◽  
Sustainable Fashion ◽  
Materials Recycling ◽  
Two Phases ◽  
Two Stages

The way in which the current fashion industry operates needs to fundamentally change. In this endeavour, designers are considered central figures throughout the sustainable fashion literature. However, too little is known about clothing designers’ practical contributions to sustainability. Therefore, this study investigates how sustainability is integrated into design practices in sustainable-minded clothing companies and determines the role of clothing designers in this respect. A mixed-method study was conducted based on a sequential exploratory strategy. The data were collected in two stages: a preliminary phase based on five expert interviews and a survey phase, which involved 31 clothing designers from around Europe. The data analysis was also divided into two phases: thematic analysis of the interviews and content analysis of the survey. The findings indicate that the sustainable design practices within these companies predominantly focus on material choices and aspects that support product longevity. Yet, there is little empirical evidence to support claims regarding garments’ true longevity. Knowledge regarding materials, recycling and best practices is also lacking among clothing designers. Lack of knowledge and company strategies frequently dictate and restrict the design work. This further highlights the fact that designers’ opportunities to influence environmental and social change are more limited than earlier literature suggests.

scholarly journals Integrated Care in the Era of COVID-19: Turning Vision Into Reality With Digital Health

2021 ◽  
Vol 3 ◽  
Author(s):  
Angelina Kouroubali ◽  
Haridimos Kondylakis ◽  
Dimitrios G. Katehakis
Keyword(s):  
Integrated Care ◽  
Social Life ◽  
Digital Health ◽  
Personal Health ◽  
Effective Prevention ◽  
Digital Platforms ◽  
Social Barriers ◽  
Healthcare Data ◽  
Health Apps ◽  
The World

The lives of millions of people have been affected during the coronavirus pandemic that spread throughout the world in 2020. Society is changing establishing new norms for healthcare education, social life, and business. Digital health has seen an accelerated implementation throughout the world in response to the pandemic challenges. In this perspective paper, the authors highlight the features that digital platforms are important to have in order to support integrated care during a pandemic. The features of the digital platform Safe in COVID-19 are used as an example. Integrated care can only be supported when healthcare data is available and can be sharable and reusable. Healthcare data is essential to support effective prevention, prediction, and disease management. Data available in personal health apps can be sharable and reusable when apps follow interoperability guidelines for semantics and data management. The authors also highlight that not only technical but also political and social barriers need to be addressed in order to achieve integrated care in practice.

scholarly journals SOCIOLOGY OF COMMUNICATIONS BETWEEN PESIMISM AND MODERNIZATION

2019 ◽  
Vol 34 (6) ◽  
pp. 1733-1736
Author(s):  
Abdulnaser Sinani ◽  
Faton Murseli
Keyword(s):  
New Media ◽  
Social Relations ◽  
Social Life ◽  
Social Impact ◽  
Survey Method ◽  
Negative Effects ◽  
The Balkans ◽  
The World ◽  
Technological Developments ◽  
The Republic

Communication today in both classical and new media has changed not only its way and access to interpersonal communications, but also in social relations. The world today, more than ever before, is in a struggle between classical communications, always overwhelmed by the pessimism of social developments, with new or modernized communications. Many scholars have put forward theories that testify to this war, even in the social context, that they make comparisons or connections of communicationbetween two sides of the Atlantic. The first one is on the sociological plane between European sociology and the second one onAmerican pragmatism. These relate in particular to the claims of the American empirical school and the Frankfurt school as well as to Habermasian and post-Habermasian theories of public space.This paper attempts to highlight this "war" that has a profound social impact on our lifestyles, approaches to various problems, combating misinformation or even harmful political decision-making. Therefore, the purpose of this paper is to move away from the negative effects stimulated by this communicological transformation, to show that public action is not merely a passive conformism, to show that society is rational and dynamic, and that there are no externalities or absolute superiority of intellectuals. In addition, the paper will not eliminate the critics of negative phenomens whether they are consequences of shallow thoughts or low interests, or due to the lack of legal regulations in the Balkans and specifically in the Republic of Northern Macedonia, which would condemn the inclusion of negative innovations, misguided, and as consequence harmful to society.The paper will have a positive approach to today's technological developments that affect communication and social life in general. It will be an alarm case for intentional or unintentional deviations, which give alert for wrong decisions that result from sociological deviations in communication. The point of this paper is to presents a basis for study or concern, for this global transformation where local institutional issues have already taken on broad transnational character. In this context, caring for communication, especially its regular social development, would contribute to raising new dimensions of its true ideals of ethnic, political or even religious pluralism, and would represent the true ideal of not abandoning the vision of an open, multidimensional world. These are some of the most sensitive issues in the world, especially the Balkans, which will be approached with a positive and progressive look.This paper will be conducted through the survey method, and the content analysis. The public, especially the educated and critical public in the Republic of Northern Macedonia, as well as some of the traditional media and news portals in RMV, are subject of observation. In addition to the problematic rise that we claim to be world-specific but Balkan-specific, the work will extend to the communicational and sociological reality of the Republic of Northern Macedonia.

scholarly journals The impact of the Covid-19 pandemic on business in the luxury fashion industry

2021 ◽  
Vol 69 (3) ◽  
pp. 4-9
Author(s):  
Ivan Pantelić ◽  
Nikola Stojanović ◽  
Kosana Vićentijević
Keyword(s):  
Textile Industry ◽  
Digital Technologies ◽  
Fashion Industry ◽  
Negative Effects ◽  
Socially Responsible ◽  
Doing Business ◽  
The Subject ◽  
The Impact

The subject of research in this paper are the implications of the COVID-19 pandemic and the conse-quences in the textile industry with an emphasis on the luxury fashion industry. The paper analyzes the case study of the Kering Group through aspects of financial and socially responsible business during 2020. Based on that, the challenges in doing business during the COVID-19 pandemic are pointed out, through proposed solu-tions for overcoming the consequences of doing business in epidemiological conditions in the luxury fashion industry. The paper concludes that the application of digital technologies enables the reduction of the conse-quences of the negative effects of the pandemic and a faster exit from the crisis of the participants in the luxury fashion industry.

scholarly journals Introduction: Understanding Digital Sphere in the Networked 21st Century

1969 ◽  
Vol 8 (1) ◽  
pp. 1-3
Author(s):  
Dal Yong Jin
Keyword(s):  
21St Century ◽  
Global Economy ◽  
Social Network Sites ◽  
Digital Technologies ◽  
Developing Nations ◽  
Contemporary Society ◽  
Daily Lives ◽  
Digital Platforms ◽  
The World ◽  
The Media

Since the mid-1990s, our society has substantially advanced digital technologies and their continuous and through integration into people's daily lives. In just a couple of decades, our society has gone from being technically primitive to one of the most advanced in the world (Frey, 2015). Digital technologies have consequently expanded the boundaries of our social circles, and new forms of digital technologies, such as social media and digital platforms, have become parts of our cultural activities. In fact, people do not only use social network sites to keep in touch with friends, but also use them to enjoy certain television drams and popular music. Digital technologies have also changed politics as the users are encouraged to tweet, text, or call in to vote for contestants in everything from reality competition shows to matchmaking endeavours-bridging the gap between our entertainment and our own lives. In the networked 21st century, digital technologies and the media are interwoven, and neither can be separated from contemporary society in most developed and developing nations. By tweeting or uploading people's news and images, the circle of communication is wider than ever (McGivern, 2013). Meanwhile, digital technologies have become some of the most significant tools in the global economy due to their roles as new growth engines for the economy and culture.

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