scholarly journals Fashion TV and the Motivation of His Audience

2017 ◽  
Vol 6 (4) ◽  
pp. 479
Author(s):  
Margarita I. Pavlushina ◽  
Rezida V. Dautova
Keyword(s):  
21St Century ◽  
Target Audience ◽  
Fashion Industry ◽  
Historical Events ◽  
Cultural Image ◽  
Modern Media ◽  
The World ◽  
Gender Characteristics ◽  
Cultural Content

<p><span lang="EN-US">The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation</span><span lang="EN-US">. </span><span lang="EN-US">The article presents the results of the study conducted on the basis of the Kazan Federal University for two years. </span></p>

scholarly journals Zulu Empire Decolonised: The Epic Story of the Zulu from Pre-Colonial Times to the 21st Century by Shalo Mbatha Johannesburg, South Africa: iZigi Publishing, 2021, p. 392. ISBN: 978-0-620-89782-2

2021 ◽  
Vol 3 (4) ◽  
pp. p23
Author(s):  
Berrington X. S. Ntombela
Keyword(s):  
South Africa ◽  
21St Century ◽  
Historical Events ◽  
The World

The Zulu Empire is one of the well-known empires in Africa and the world. It is well-known for having resisted and militarily defeated the English army in the battle of Isandlwana. However, history writers who predominantly wrote from the outsider perspective distorted a lot of historical events. This article reviews a book written by Shalo Mbatha entitled “Zulu Empire Decolonised: The Epic Story of the Zulu from Pre-colonial Times to the 21st Century”. The article argues how the title remains true to the project of decolonisation. It further demonstrates how Shalo reverses the popular history created by colonisers by presenting events as known by those who lived through them. Her greatest success is in writing the history in the language of the colonised, thus restoring their dignity and having them rewrite their own history.  

Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

2018 ◽  
Vol 62 (2) ◽  
pp. 124-126
Author(s):  
Biatriz Guedes ◽  
Aurore C Paillard-Bardey ◽  
Anke Schat
Keyword(s):  
Consumer Behavior ◽  
Working Conditions ◽  
Environmental Issues ◽  
Target Audience ◽  
Fashion Industry ◽  
Improve Working ◽  
The World ◽  
Sustainable Fashion

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

scholarly journals Counter Terrorism in the 21st Century and the Role of the European Union

2015 ◽  
Vol 3 (1) ◽  
pp. 35-46
Author(s):  
Donatella Bonansinga
Keyword(s):  
European Union ◽  
21St Century ◽  
Target Audience ◽  
Critical Examination ◽  
The European Union ◽  
Counter Terrorism ◽  
Discursive Analysis ◽  
The World

Abstract Terrorism is designed, as it has always been, to have profound psychological repercussions on a target audience and to undermine confidence in government and leadership. Nevertheless, after the 9/11 attacks, it is possible to claim that terrorism has changed and the European Union’s response, along with the world one, has also changed. By means of discursive analysis, this paper aims at exploring the complexity of the new threats that terrorism poses to the globalised world by combining 21st century technologies with the most extreme reading and vision of the clash of civilisation. The analysis will then proceed with an assessment of the change of approach that has guided EU action in the aftermath of 9/11 and with a critical examination of the issue of global actorness.

scholarly journals WESTWORLD: FROM EVOLUTION TO REVOLUTION OF THE WESTERN

2020 ◽  
Vol 16 (3) ◽  
pp. 61-85
Author(s):  
ARTEM N. ZORIN ◽  
Keyword(s):  
Science Fiction ◽  
20Th Century ◽  
21St Century ◽  
World Order ◽  
Television Series ◽  
Important Link ◽  
Starting Point ◽  
The Social ◽  
The World ◽  
Cultural Content

Westworld television series was created in the second half of the 2010s by Lisa Joy and Jonathan Nolan. It has become an important link in the chain of actualizing the western as a genre in its variations against the background of the current social and cultural content. Initially a remake of the 1973 film of the same name directed by Michael Crichton, the series soon evolved: its second season has become a form of comprehension for both the basis of the western poetics in its relation to science fiction and the burning issues of the 21st century. “The rise of the machines” is interpreted here as a revolt against God, as overcoming the total scenarios of normative poetics and also as a visualization of Donna Haraway’s cyberfeminism ideas. The meta-western part of the Westworld plot unfolds from the 1970s and 1980s to the “revolutionary” aesthetics of the 60s and reveals its ambition to play around with the revisionist scripts of the spaghetti western, especially its most radical part — the zapata western. Trying on their revolutionary logic, the characters and creators of the series try to find their way out of the maze of unsolvable questions about the oncoming future and formulate new ethical dominants for a contemporary viewer. Such a logic supposes existence not in the world of a classical western — with the final triumph of justice, but in the world of a total revisionism of the late 1960s western. It is manifested in the integral poetics of the second season. Androids are creatures with a new worldview and perception of a different world order. They travel through different areas and levels of the historical park, collect key moments of history and stylistic features of a western as the central epic genre of cinema aesthetics. The first two seasons of the Westworld are as much an anthem to the cinema, the main art of the 20th century, as Quentin Tarantino’s westerns created at the same time. They demonstrate that in the world of contemporary values the cinema epic is the starting point of history, the beginning and the source of a person’s epic worldview. As a result, the western appears in the series as a key epic form underlying the mythological mind of a contemporary viewer. The meta-western nature also reflects the direction towards the total westernization of cinema aesthetics and, at the same time, an attempt to understand the reasons which led this approach to the crisis, projected onto the social contradictions of our time. The ironic laws of the spaghetti western, using the elements of Christianization and surrealism in the interpretation of the genre’s canonical schemes, make it possible to expand the range of the tasks set by the authors far beyond the borders of one-nation specifics.

Psychology from Egyptian, Arab, and Islamic Perspectives

1997 ◽  
Vol 2 (4) ◽  
pp. 356-365 ◽  
Author(s):  
Fouad A-L.H. Abou-Hatab
Keyword(s):  
Professional Identity ◽  
21St Century ◽  
The West ◽  
Islamic Perspective ◽  
National Heritage ◽  
Western Psychology ◽  
The World ◽  
The One

This paper presents the case of psychology from a perspective not widely recognized by the West, namely, the Egyptian, Arab, and Islamic perspective. It discusses the introduction and development of psychology in this part of the world. Whenever such efforts are evaluated, six problems become apparent: (1) the one-way interaction with Western psychology; (2) the intellectual dependency; (3) the remote relationship with national heritage; (4) its irrelevance to cultural and social realities; (5) the inhibition of creativity; and (6) the loss of professional identity. Nevertheless, some major achievements are emphasized, and a four-facet look into the 21st century is proposed.

Dancing Across the World Wide Web: Advocacy in the 21st Century

2009 ◽  
Author(s):  
Blair Williams Cronin ◽  
Ty Tedmon-Jones ◽  
Lora Wilson Mau
Keyword(s):  
World Wide Web ◽  
21St Century ◽  
World Wide ◽  
The World

Globalization and interconfessional communications

2001 ◽  
pp. 13-17
Author(s):  
Serhii Viktorovych Svystunov
Keyword(s):  
21St Century ◽  
Global Economy ◽  
Modern World ◽  
The World ◽  
Target Set ◽  
Almost All ◽  
Over Time ◽  
Rapid Appearance

In the 21st century, the world became a sign of globalization: global conflicts, global disasters, global economy, global Internet, etc. The Polish researcher Casimir Zhigulsky defines globalization as a kind of process, that is, the target set of characteristic changes that develop over time and occur in the modern world. These changes in general are reduced to mutual rapprochement, reduction of distances, the rapid appearance of a large number of different connections, contacts, exchanges, and to increase the dependence of society in almost all spheres of his life from what is happening in other, often very remote regions of the world.

Staging the World: The Devils as Theatrum Mundi

2015 ◽  
Vol 12 (4) ◽  
pp. 496-514
Author(s):  
Christophe Van Eecke
Keyword(s):  
Seventeenth Century ◽  
Tidal Wave ◽  
Historical Events ◽  
Political Issues ◽  
Mise En Abyme ◽  
Political Allegory ◽  
The World

When Ken Russell's film The Devils was released in 1971 it generated a tidal wave of adverse criticism. The film tells the story of a libertine priest, Grandier, who was burnt at the stake for witchcraft in the French city of Loudun in the early seventeenth century. Because of its extended scenes of sexual hysteria among cloistered nuns, the film soon acquired a reputation for scandal and outrage. This has obscured the very serious political issues that the film addresses. This article argues that The Devils should be read primarily as a political allegory. It shows that the film is structured as a theatrum mundi, which is the allegorical trope of the world as a stage. Rather than as a conventional recreation of historical events (in the tradition of the costume film), Russell treats the trial against Grandier as a comment on the nature of power and politics in general. This is not only reflected in the overall allegorical structure of the theatrum mundi, but also in the use of the film's highly modernist (and therefore timeless) sets, in Russell's use of the mise-en-abyme (a self-reflexive embedded play) and in the introduction of a number of burlesque sequences, all of which are geared towards achieving the film's allegorical import.

Desecularization as Phenomenon at the Turn of 21st Century

2019 ◽  
Vol 29 ◽  
pp. 49-57
Author(s):  
Sergey V.  Lebedev ◽  
Galina N.  Lebedeva
Keyword(s):  
21St Century ◽  
Social Problems ◽  
European Countries ◽  
Islamic Revolution ◽  
Islamic Movement ◽  
The World ◽  
Rational Alternative ◽  
Role Of Religion

In the article the authors note that since the 1970s, with the rise of the Islamic movement and the Islamic revolution in Iran, philosophers and political scientists started to talk about religious renaissance in many regions of the world. In addition, the point at issue is the growing role of religion in society, including European countries that have long ago gone through the process of secularization. The reasons for this phenomenon, regardless of its name, are diverse, but understandable: secular ideologies of the last century failed to explain the existing social problems and give them a rational alternative.

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