scholarly journals Toward auto-netnography in consumer studies

2020 ◽  
Vol 62 (6) ◽  
pp. 658-665
Author(s):  
Philip H Coombes ◽  
Scott Jones
Keyword(s):  
Social Media ◽  
Online Communities ◽  
Research Method ◽  
Online Ethnography ◽  
Product Service ◽  
Personal Experiences ◽  
Social Observation ◽  
Social Media Platforms ◽  
Auto Ethnography ◽  
Contemporary Technology

The purpose of this article is to offer an argument for a wider acceptance and adoption of online auto-ethnography—or auto-netnography as an alternative social media research method to online ethnography—or netnography—when undertaking consumer research. As an online research method, netnographies have attracted increasing attention from researchers in various inter-disciplinary studies during recent years, but the method is still not considered mainstream. While the proliferation of online communities using various social media platforms is increasingly supporting consumers when making product/service choices, the adoption of netnographies appears to leave room for an extension toward the consideration by consumer researchers of how auto-netnography could highlight these researchers’ own personal experiences in online communities. Auto-netnography allows the researcher to capture their own online experiences as a consumer would through social observation, reflexive note-taking, and other forms of data. Contemporary technology can also provide a more innovative approach with artificial intelligence offering an alternative dimension. We contend there is a need for consumer researchers—both academic and practitioner—to further reflect on and discuss the deployment of auto-netnography to contribute to further exploration of online communities through the qualitative lens.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

Analysing the Effect of Value in Online Communities on Satisfaction in Online Socialisation and Knowledge-Sharing Intentions of Eco-Tourist

2017 ◽  
pp. 35-60 ◽  
Author(s):  
Sudipta Kiran Sarkar ◽  
Norman Au ◽  
Rob Law
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Social Exchange ◽  
Online Communities ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Exchange Theory ◽  
Mediating Effect ◽  
Social Media Platforms ◽  
Order Factor

This study, which is based on social exchange theory (SET), focuses on the capacities of social media to provide such means by examining the effect of value in online communities (VOC) in social media platforms on satisfying ecotourists' online socialisation and knowledge sharing. Based on the data obtained from 543 ecotourists and analysed by structural equation modelling (SEM), the results of this study confirmed that VOC, which embeds the SET factors of cooperation, reputation, trust and altruism, significantly influenced ecotourists' satisfaction in socialisation and knowledge-sharing intentions through social media. Furthermore, VOC served as a higher-/second-order factor reflected by the indicators of cooperation, reputation, trust and altruism. Finally, ecotourists' satisfaction in socialisation exerted a significant mediating effect between VOC and knowledge sharing.

scholarly journals Exploring Behavior of People with Suicidal Ideation in a Chinese Online Suicidal Community

2018 ◽  
Vol 16 (1) ◽  
pp. 54 ◽  
Author(s):  
Zheng Wang ◽  
Guang Yu ◽  
Xianyun Tian
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Suicidal Ideation ◽  
Network Analysis ◽  
Online Communities ◽  
Chinese Women ◽  
Intervention Strategies ◽  
Effective Prevention ◽  
Social Media Platforms

People with suicidal ideation (PSI) are increasingly using social media to express suicidal feelings. Researchers have found that their internet-based communication may lead to the spread of suicidal ideation, which presents a set of challenges for suicide prevention. To develop effective prevention and intervention strategies that can be efficiently applied in online communities, we need to understand the behavior of PSI in internet-based communities. However, to date there have been no studies that specifically focus on the behavior of PSI in Chinese online communities. A total of 4489 postings in which users explicitly expressed their suicidal ideation were labeled from 560,000 postings in an internet-based suicidal community on Weibo (one of the biggest social media platforms in China) to explore their behavior. The results reveal that PSI are significantly more active than other users in the community. With the use of social network analysis, we also found that the more frequently users communicate with PSI, the more likely that users would become suicidal. In addition, Chinese women may be more likely to be at risk of suicide than men in the community. This study enriches our knowledge of PSI’s behavior in online communities, which may contribute to detecting and assisting PSI on social media.

Likes, retweets, and polarization

2019 ◽  
Vol 116 (2) ◽  
pp. 183-192 ◽  
Author(s):  
Brian Kaylor
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Online Communities ◽  
Church Leaders ◽  
Dark Side ◽  
Emotional Information ◽  
Public Dialogue ◽  
Social Media Platforms ◽  
Aggressive Communication ◽  
Use Of Social Media

A key part of today’s polarized society is the polarized and polarizing world of social media. Although social media platforms bring the potential of more democratic involvement, greater public dialogue, and faster flow of news and information, the dark side of such Web 2.0 platforms also should concern church leaders and theologians. Already-existing polarization in society leads to a polarized use of social media as individuals seek like-minded online communities. Social media, however, also adds to that polarization by providing echo chambers, and features of social media encourage speed over accuracy and more aggressive communication. Three ways in which social media both represents and adds to polarization in politics, society, and churches are balkanization, as people separate into homogenous, polarized communities, the speeding nature of communication that allows inaccurate and overly emotional information to spread, and the flaming that occurs as anonymity and depersonalization of these communication platforms encourage aggressive and even violent rhetoric.

scholarly journals Social Media Infodemic During COVID-19 Outbreak

2020 ◽  
Vol 15 (4) ◽  
pp. 95-97
Author(s):  
Jeevan Bhatta ◽  
Sharmistha Sharma ◽  
Shashi Kandel ◽  
Roshan Nepal
Keyword(s):  
Public Health ◽  
Social Media ◽  
Current Situation ◽  
Fake News ◽  
Related Information ◽  
Personal Experiences ◽  
Health Related ◽  
Social Media Platforms ◽  
To Receive ◽  
Common Platform

Social media is a common platform that enables its users to share opinions, personal experiences, perspectives with one another instantaneously, globally. It has played a paramount role during pandemics such as COVID-19 and unveiled itself as a crucial means to communicate between the sources and the individuals. However, it also has become a place to disseminate misinformation and fake news rapidly. Infodemic, a plethora of information, some authentic some not makes it even harder to general people to receive factual and trustworthy information when required, has grown to be a major risk to public health and social media is developing as a trendy platform for this infodemic. This commentary aims to explore how social media has affected the current situation. We also aim to share our insight to control this misinformation.  This commentary contributes to evolving knowledge to counter fake news or health-related information shared over various social media platforms.

Digital Citizenship

2020 ◽  
pp. 225-262
Keyword(s):  
Social Media ◽  
Online Communities ◽  
Local Communities ◽  
Virtual Space ◽  
Digital Citizenship ◽  
Future Trends ◽  
Global Communication ◽  
The Future ◽  
Social Media Platforms ◽  
Networked Society

In metamodern culture, digital citizens are required to make multitudinous decisions about consuming and producing information around the clock. Technology surrounds us at home, at work, in our communities, in our schools and libraries with increased expectations of instant global communication. In networked society, our responsibilities for digital citizenship have become essential. Metaliteracy is key to digital citizenship and critical to education as learners acquire, produce, and share knowledge in collaborative online communities and social media platforms. As both physical citizens of local communities and virtual citizens of global communities, the oscillation between physical and virtual space epitomizes metamodernism, laying a foundation for the future. This chapter concludes with a look at future trends for the metamodern metaliterate learner.

scholarly journals Social Media Utilization in the Cochlear Implant Community

2015 ◽  
Vol 26 (02) ◽  
pp. 197-204 ◽  
Author(s):  
Rajeev C. Saxena ◽  
Ashton E. Lehmann ◽  
A. Ed Hight ◽  
Keith Darrow ◽  
Aaron Remenschneider ◽  
...  
Keyword(s):  
Social Media ◽  
Cochlear Implant ◽  
Online Communities ◽  
General Information ◽  
Information Support ◽  
Online Forums ◽  
Online Social Media ◽  
Wide Range ◽  
Information Research ◽  
Social Media Platforms

Background: More than 200,000 individuals worldwide have received a cochlear implant (CI). Social media Websites may provide a paramedical community for those who possess or are interested in a CI. The utilization patterns of social media by the CI community, however, have not been thoroughly investigated. Purpose: The purpose of this study was to investigate participation of the CI community in social media Websites. Research Design: We conducted a systematic survey of online CI-related social media sources. Using standard search engines, the search terms cochlear implant, auditory implant, forum, and blog identified relevant social media platforms and Websites. Social media participation was quantified by indices of membership and posts. Study Sample: Social media sources included Facebook, Twitter, YouTube, blogs, and online forums. Each source was assigned one of six functional categories based on its description. Intervention: No intervention was performed. Data Collection and Analysis: We conducted all online searches in February 2014. Total counts of each CI-related social media source were summed, and descriptive statistics were calculated. Results: More than 350 sources were identified, including 60 Facebook groups, 36 Facebook pages, 48 Twitter accounts, 121 YouTube videos, 13 forums, and 95 blogs. The most active online communities were Twitter accounts, which totaled 35,577 members, and Facebook groups, which totaled 17,971 members. CI users participated in Facebook groups primarily for general information/support (68%). Online forums were the next most active online communities by membership. The largest forum contained approximately 9,500 topics with roughly 127,000 posts. CI users primarily shared personal stories through blogs (92%), Twitter (71%), and YouTube (62%). Conclusions: The CI community engages in the use of a wide range of online social media sources. The CI community uses social media for support, advocacy, rehabilitation information, research endeavors, and sharing of personal experiences. Future studies are needed to investigate how social media Websites may be harnessed to improve patient-provider relationships and potentially used to augment patient education.

scholarly journals Social Media for Social Inclusion: Barriers to Participation in Target-Language Online Communities

2019 ◽  
Vol 36 (3) ◽  
pp. 154-172
Author(s):  
Ellen Yeh ◽  
Nicholas Swinehart
Keyword(s):  
Social Media ◽  
International Students ◽  
Online Communities ◽  
Social Inclusion ◽  
Target Language ◽  
Discussion Forums ◽  
Wide Range ◽  
Personal Connections ◽  
Language Communication ◽  
Social Media Platforms

Many learners, even those studying at universities in regions where the target language is spoken, lack opportunities for meaningful language use outside of the classroom. One avenue for learners to increase authentic target-language communication is online affinity spaces within social media platforms, where interactions with other users are formed around shared interests rather than personal connections. International students at an arts and media college in the Midwestern United States were asked to read a discussion thread within a social media platform, summarize what they found useful, and respond to pre- and posttask questionnaires. The platform used, Reddit, features anonymous user-generated content in a wide range of discussion forums based around specific interests and geographic locations. This study used qualitative data to investigate the extent to which international students participate in online communities like these and the factors or barriers that keep them from achieving full participation. The findings are then used to present learner training strategies that can help reduce or remove those barriers, enabling language learners to increase their participation in target-language online communities.      Plusieurs apprenantes et apprenants, même parmi celles et ceux qui étudient dans une université située dans une région où la langue cible est parlée, n’ont pas suffisamment d’occasions de pratiquer avantageusement leur nouvelle langue en dehors de la salle de classe. Une avenue qui s’ouvre à elles et à eux pour augmenter leurs chances de s’adonner à des communications authentiques dans leur langue cible est l’espace d’affinité en ligne sur les réseaux sociaux, endroit où les interactions sont davantage basées sur le partage d’intérêts communs que sur des relations personnelles. Des étudiantes et étudiants internationaux d’un collège des arts et des médias du Midwest des États-Unis ont été invités à lire un fil de discussion sur une plateforme de réseau social, à en résumer les éléments jugés utiles et à répondre à un questionnaire avant et après l’exercice. La plateforme utilisée, Reddit, présente des contenus qui sont générés anonymement par les utilisateurs dans un large éventail de forums de discussion et qui sont regroupés autour d’intérêts et de secteurs géographiques particuliers. Cette étude utilise des données qualitatives permettant d’évaluer dans quelle mesure les étudiantes et étudiants internationaux participent à la vie de communautés en ligne de ce genre et de déterminer quels sont les facteurs ou obstacles qui les empêchent de le faire pleinement. Les constatations sont ensuite utilisées pour présenter des stratégies de formation des apprenantes et apprenants qui sont susceptibles d’aider à réduire ou aplanir ces obstacles et à aider par le fait même les participants à s’impliquer davantage dans la vie de communautés en ligne s’exprimant dans leur langue cible.

scholarly journals Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi” Using Multimodal Discourse Theory

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 88-97
Author(s):  
Yohana Yohana ◽  
Samuel Gunawan
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Brand Image ◽  
Discourse Theory ◽  
Verbal Expression ◽  
Multimodal Discourse ◽  
The People ◽  
Semiotic Resources ◽  
Social Media Platforms

In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources such as visual, audio, oral, spatial, linguistic, and gesture. Those elements help the audience to understand particular messages. In this thesis, the researcher aims to reflect the message of fun traveling moment in Traveloka video advertisements by looking at the elements of semiotic resources which are divided into two parts, they are verbal and non-verbal expression and find out the brand image of Traveloka video advertisement by looking at interrelatedness of the some semiotic resources. The researcher used two videos of Traveloka advertisements as the object of analysis, then the writer found out the verbal and non-verbal expressions which convey the message using the theories of Multimodal discourse and the writer interpreted the message using a descriptive qualitative research method. According to the researcher's analysis, she finds that both two videos of Traveloka advertisements reflect fun traveling moments which can be seen through the combination of some semiotic resources and find two brand images of Traveloka such as having quality time and seeking meaning of life. Keywords: Advertisement, Verbal, Non Verbal, Semiotic, Traveloka, Multimodal

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