The Importance of Context in the Design of Collaborative Media
Collaborative media are the most rapidly expanding form of communication in the business and user domains. Channels such as blogs, social networks, and file sharing sites present exciting opportunities for satisfying consumers' needs for information, entertainment, and commerce. The objective of this research was to determine the effects of interface design and context of use on performance and preference with the most common collaborative media channel, the web log. Design manipulations modified the amount of information presented on each page in two orthogonal ways to vary the amount of navigation required to access desired content. Contextual manipulations modified the subject domain of the content, the specificity of the tasks that users were assigned, and the time pressure placed on the user to browse the content. The effects of these manipulations were assessed by measuring the time users spent navigating the site and several measures of performance in an immediate recall test. All of the manipulations affected user performance in a variety of ways. Insights for the design of collaborative media are provided.