Gratifications and readership of women’s magazines in South Africa

2021 ◽  
pp. 174276652110099
Author(s):  
Thérèse Roux
Keyword(s):  
South Africa ◽  
Uses And Gratifications ◽  
Survey Instrument ◽  
Women's Magazines ◽  
Confirmation Theory ◽  
Uses And Gratifications Theory ◽  
The Social ◽  
Significant Difference ◽  
Expectation Confirmation

The purpose of this article is to expand knowledge about the gratification obtained from women’s magazines using the Uses and Gratifications Theory and the Expectation Confirmation Theory. A mobile-administered survey instrument was used to collect data from 520 magazine readers in South Africa. Key findings indicate that women’s magazines – queens of the newsstands – remain effective mechanisms in delivering inspiration for how females explore ways to improve themselves and for their social-oriented gratifications. The perceived gratification for the inspirational self-oriented dimension was higher than for the social-oriented dimension. There is also a significant difference between the satisfaction levels of readership behaviour groups.

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

2017 ◽  
Vol 5 (2) ◽  
pp. 27-37
Author(s):  
Ludwiq Suparmo
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Methodology ◽  
Uses And Gratifications ◽  
Mass Communications ◽  
Uses And Gratifications Theory ◽  
Uses And Gratification ◽  
The Social

It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of uses and gratification in using the WA social media.

scholarly journals Rationale of Japanese media theory in the social communications` discourse

2018 ◽  
pp. 68-72
Author(s):  
B. Pashchenko
Keyword(s):  
Agenda Setting ◽  
Uses And Gratifications ◽  
Media Theory ◽  
Uses And Gratifications Theory ◽  
Entertainment Media ◽  
Systematic Analysis ◽  
Academic Paper ◽  
Social Communications ◽  
The Social ◽  
Setting Theory

The academic paper is devoted to the rationalization of Japanese media theory. This piece of work aims to show the social peculiarities of Japanese media, justified by certain theories of the social communications` discourse. The research reveals how social preconditions apply to the different means of media in Japan, such as newspapers, television, Internet, anime and manga industry etc. The author of this paper scrutinizes Japanese press clubs’ phenomenon, revitalization in local newspapers and coexistence principle in Japanese media. Moreover, the paper highlights an implementation of uses and gratifications theory to Japanese media entertainment industry. The research justifies that media theory in Japan is based on the historical and social preconditions. The academic work presents a systematic analysis of media theories applied to Japanese media system, justified by Japanese market`s tendencies of current importance and social preconditions.  The author of the paper also examines media theories such as agenda setting theory, cultivation theory and global village theory. Each of these theories have their own social peculiarities in Japan, and they differ depending on the different means of media. For example, agenda setting theory can be applied to Japanese national daily newspapers, but other means of media do not tend to use it. However, uses and gratifications theory can be applied not only to entertainment media, but to Japanese magazines as well. The results of the research can be used for the further research of Japanese media theory in domestic and foreign academic discourses.

scholarly journals Uses and Gratifications of the Internet and Library Information Resources: An Integrated Model Proposal

2018 ◽  
Vol 38 (6) ◽  
pp. 429
Author(s):  
Oghenere Gabriel Salubi ◽  
Ndakasharwa Muchaonyerwa
Keyword(s):  
Undergraduate Students ◽  
Information Needs ◽  
Uses And Gratifications ◽  
Media Use ◽  
Integrated Model ◽  
The Internet ◽  
Confirmation Theory ◽  
Uses And Gratifications Theory ◽  
Information Media ◽  
Use Of The Internet

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>This study sought to argue the assumptions of the uses and gratifications theory (UGT) in information media selection and use among iGenerations undergraduate students. One of the propositions of UGT is that audiences </span><span>consciously interact with media with the determination to satisfy a number of information needs. Taking into perspective </span><span>of the library and the Internet as information media, the limitations of UGT in illustrating the gratifications sought and gratifications obtained in the use of the Internet as well as the library as information media is highlighted. </span><span>Empirical data were collected from undergraduate students who were mainly iGenerations at two universities in South Africa. Two media were evaluated: The Internet and the library. Although the Internet was the preferred media by the majority of the respondents, the purpose why undergraduate students predominantly use the Internet is not in sync with their primary information needs as students. Also, the Internet was not revealed to be an alternative media to the library although the library sometimes failed in meeting the information needs of users. The study </span><span>concluded that the assumption that users seek out other media when gratifications obtained from media use does not equate gratifications sought, is not always correct. An integrated model for information media use supplemented by the expectation confirmation theory was therefore conceptualised to justify the preference in information media </span><span>by iGeneration undergraduate students. </span></p></div></div></div>

Mourning and Grief on Facebook: An Examination of Motivations for Interacting With the Deceased

2017 ◽  
Vol 76 (2) ◽  
pp. 122-140 ◽  
Author(s):  
Erin Willis ◽  
Patrick Ferrucci
Keyword(s):  
Social Interaction ◽  
Social Networking ◽  
Textual Analysis ◽  
Uses And Gratifications ◽  
Family Members ◽  
Social Networking Site ◽  
Future Research ◽  
Uses And Gratifications Theory ◽  
The Social ◽  
The Way

Facebook not only changed the way we communicate but also the way we mourn and express grief. The social networking site allows users to interact with deceased users’ walls after death. This study utilized textual analysis to categorize Facebook posts ( N = 122) on 30 deceased users’ walls according to uses and gratifications theory. Most posts were found to be motivated by entertainment, followed by integration and social interaction. Facebook users posted memories, condolences, and interacted with friends and family members in the deceased user’s network. Implications and potential future research are discussed.

Social Design for Services Framework

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Melanie SARANTOU ◽  
Satu MIETTINEN
Keyword(s):  
South Africa ◽  
Sustainable Development ◽  
Research Group ◽  
Design Research ◽  
Service Design ◽  
Social Design ◽  
Practical Action ◽  
The Social ◽  
The World

This paper addresses the fields of social and service design in development contexts, practice-based and constructive design research. A framework for social design for services will be explored through the survey of existing literature, specifically by drawing on eight doctoral theses that were produced by the World Design research group. The work of World Design researcher-designers was guided by a strong ethos of social and service design for development in marginalised communities. The paper also draws on a case study in Namibia and South Africa titled ‘My Dream World’. This case study presents a good example of how the social design for services framework functions in practice during experimentation and research in the field. The social design for services framework transfers the World Design group’s research results into practical action, providing a tool for the facilitation of design and research processes for sustainable development in marginal contexts.

Cranial crassicaudiasis in two coastal dolphin species from South Africa is predominantly a disease of immature individuals

2020 ◽  
Vol 139 ◽  
pp. 93-102 ◽  
Author(s):  
MF Van Bressem ◽  
P Duignan ◽  
JA Raga ◽  
K Van Waerebeek ◽  
N Fraijia-Fernández ◽  
...  
Keyword(s):  
South Africa ◽  
Bone Development ◽  
Bottlenose Dolphins ◽  
Fatal Outcome ◽  
Population Level ◽  
Cape Coast ◽  
Osteolytic Lesions ◽  
Immune Mediated ◽  
Significant Difference ◽  
The Difference

Crassicauda spp. (Nematoda) infest the cranial sinuses of several odontocetes, causing diagnostic trabecular osteolytic lesions. We examined skulls of 77 Indian Ocean humpback dolphins Sousa plumbea and 69 Indo-Pacific bottlenose dolphins Tursiops aduncus, caught in bather-protecting nets off KwaZulu-Natal (KZN) from 1970-2017, and skulls of 6 S. plumbea stranded along the southern Cape coast in South Africa from 1963-2002. Prevalence of cranial crassicaudiasis was evaluated according to sex and cranial maturity. Overall, prevalence in S. plumbea and T. aduncus taken off KZN was 13 and 31.9%, respectively. Parasitosis variably affected 1 or more cranial bones (frontal, pterygoid, maxillary and sphenoid). No significant difference was found by gender for either species, allowing sexes to be pooled. However, there was a significant difference in lesion prevalence by age, with immature T. aduncus 4.6 times more likely affected than adults, while for S. plumbea, the difference was 6.5-fold. As severe osteolytic lesions are unlikely to heal without trace, we propose that infection is more likely to have a fatal outcome for immature dolphins, possibly because of incomplete bone development, lower immune competence in clearing parasites or an over-exuberant inflammatory response in concert with parasitic enzymatic erosion. Cranial osteolysis was not observed in mature males (18 S. plumbea, 21 T. aduncus), suggesting potential cohort-linked immune-mediated resistance to infestation. Crassicauda spp. may play a role in the natural mortality of S. plumbea and T. aduncus, but the pathogenesis and population level impact remain unknown.

Designing and Evaluating Survey Instruments for Research in Human Issues in Horticulture

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 554c-554
Author(s):  
Sonja M. Skelly ◽  
Jennifer Campbell Bradley
Keyword(s):  
Survey Research ◽  
Survey Methodology ◽  
Human Subjects ◽  
Social Science Research ◽  
Reliability And Validity ◽  
Science Research ◽  
Survey Instrument ◽  
Measurement Tool ◽  
The Social ◽  
Survey Instruments

Survey research has a long precedence of use in the social sciences. With a growing interest in the area of social science research in horticulture, survey methodology needs to be explored. In order to conduct proper and accurate survey research, a valid and reliable instrument must be used. In many cases, however, an existing measurement tool that is designed for specific research variables is unavailable thus, an understanding of how to design and evaluate a survey instrument is necessary. Currently, there are no guidelines in horticulture research for developing survey instruments for use with human subjects. This presents a problem when attempting to compare and reference similar research. This workshop will explore the methodology involved in preparing a survey instrument; topics covered will include defining objectives for the survey, constructing questions, pilot testing the survey, and obtaining reliability and validity information. In addition to these topics some examples will be provided which will illustrate how to complete these steps. At the conclusion of this session a discussion will be initiated for others to share information and experiences dealing with creating survey instruments.

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