scholarly journals Hating in plain sight: The hatejacking of brands by extremist groups

2019 ◽  
Vol 9 (1) ◽  
pp. 7-26
Author(s):  
Bond Benton ◽  
Daniela Peterka-Benton
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Media Coverage ◽  
Social Stigma ◽  
Hate Groups ◽  
High Profile ◽  
The Social ◽  
Extremist Groups ◽  
The Right ◽  
Extremist Group

The adoption of brands as an identity marker for hate groups has been extensively noted for decades. The use of specific brands, often covertly, allows hate groups to have identity markers without the social stigma ascribed to historical hate symbols. With high-profile events such as the ‘Unite the Right’ march in Charlottesville, hate groups have utilized media coverage to increase their visibility and, by extension, the brands that they have co-opted. Such unwanted associations for organizations are defined by this research as a hatejack, whereby an extremist group publicly presents linkage to a brand, typically to claim legitimacy by the association. The covert, hide-and-seek nature of the hatejack also allows extremist groups to identify with each other without public or legal scrutiny. The dangers of a hatejack have been exacerbated by two-way symmetrical models of public relations that focus on online and social media. Popular press books such as Brand Hijack seem to suggest that organizations would do well to cede ownership of their identity and allow the construction of brands by external publics. This emphasis, however, has allowed for hate groups to more readily adopt brands and publicly proclaim a connection to the organization that does not exist. This research examines cases of hatejacks in which brands become unwitting instruments of extremist groups and seeks to identify emerging and consistent themes across cases that merit further investigation by researchers and actions by practitioners.

scholarly journals Religious Social Media Activism: A Qualitative Review of Pro-Islam Hashtags

2020 ◽  
Vol 11 (1) ◽  
pp. 15
Author(s):  
Iman Mohamed Zahra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Media Coverage ◽  
Domestic Politics ◽  
The United States ◽  
Media Activism ◽  
Successful Model ◽  
The Social ◽  
Social Media Platforms ◽  
Active Change

There have been so many acts of terrorism connected to radical Muslims that it's not surprising Islam has a public relations problem. Pollsters, historians and other experts say that the West's collective instincts toward Islam have been shaped over decades by a patchwork of factors. These include demographic trends, psychology, terrorism events, foreign policy, domestic politics, media coverage and the Internet. Therefore, it is not surprising that Muslims are the most negatively viewed faith community in some countries as the United States. The objective of the current research is to review qualitatively the social media platforms of the hashtag #Notinmyname, initiated by renowned Muslim British Community namely Active Change Foundation as a successful model of social media activism combatting the worsening image of Islam. The major conclusion of this study is that hashtags launched by Muslim activists derive from the social media platforms exacerbating and unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions and trigger public opinion. These #hashtags were not a launching base for a pro-Islam campaign only, as much as being an outlet breather for all pro and anti-opinions regarding Islam. Social media are now the pathway to mobilize the crowd online to take an action in the real world.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

scholarly journals PROCLAMATIONS AS A SOURCE OF HETMANATE’S CITY LAW OF THE SECOND HALF OF XVII – XVIII CENTURIES

2019 ◽  
pp. 7-13
Author(s):  
O. Y. Vovk
Keyword(s):  
Public Relations ◽  
Urban Communities ◽  
Social Relations ◽  
Municipal Government ◽  
City Government ◽  
Left Bank ◽  
Legal Analysis ◽  
Economic Relations ◽  
The Social ◽  
The Right

The article contains a historical and legal analysis of proclamations as a cumulative source of Hetmanate’s city law of the second half of 17th – 18th centuries, and their characteristic by origin and purpose. It was established that Hetmanate (a state official name was – Zaporizhian Host) was under the rule of Polish-Lithuanian Commonwealth during this period with all the lands and cities, and then as a part of the Russian monarchy. It is studied that in the field of municipal government, public relations in Ukrainian cities were governed by the norms of urban law, including the provisions of local proclamations (locations) of the autonomous government ofHetmanate, which should be divided into separate specific groups. The most significant of them were those that confirmed the granting of the right to self-government of the Magdeburg sample to Ukrainian cities. The proclamations of Ukrainian hetmans of a defensive, prohibited or protective nature, which were granted to the cities of Hetmanate since the reign of B. Khmelnytskyi and including K. Rozumovskyi, protected the rights of urban communities from abuse bythe local administration and representatives of other classes. The cities were given the right to leave a significant part of the income to the city government bodies and burghers by Hetman permitting proclamations. The electoral proclamations of hetmans to certain individuals controlled the order of elections in cities and prevented abuse duringtheir conduct. The regulation proclamations, issued to the cities by hetmans and colonels, clarified the social and economic power ofmagistrates or town halls and established the economic relations of the urban inhabitants. A separate group of local proclamations consisted of those relating to the proper economic activity of urban craft workshops anddefended the social rights of burghers-artisans. It is proved that the norms of proclamations of all groups provided legal regulationof social relations in the sphere of municipal government of Left-Bank Ukraine primarily till the first city reform in Ukrainian citiesconducted by Russian Empire and the introduction of the Charter to Cities of 1785.

On the Evolution of the Northwest Coast Indian Communities (A Soviet-American Discussion and Its Sequel)

2021 ◽  
Vol 17 (51) ◽  
pp. 141-172
Author(s):  
Igor V. Kuznetsov ◽  
Keyword(s):  
The United States ◽  
Northwest Coast ◽  
Franz Boas ◽  
Class Theory ◽  
High Profile ◽  
Public Campaign ◽  
Political Views ◽  
The Social ◽  
The Right ◽  
High Degree

The article is devoted to the discussion among Soviet and U.S. scholars about the social organization of the Indians of the Northwest Coast of North America. In the classic textbooks on “primitive history”, the Indians of this region—the Tlingit, Haida, Tsimshian and Kwakwaka’wakw (Kwakiutl)—are mentioned as examples of a high degree of social differentiation based on a (fishing and maritime) foraging economy and even as instances of pre-state structures. The proposed concepts were, to varying degrees, determined by external factors: personal political views, high-profile events, or government pressure. In 1897, Franz Boas recognized the potlatch ceremony—demonstrative exchanges of gifts and destructions of surplus, a practice exotic to Europeans—as an analogue of a credit operation. This interpretation, not empirically substantiated, originated from a public campaign to legalize potlatch. In the 1930s, Julia Averkieva, a Soviet intern of Boas, interpreted some fragments of her mentor’s teaching through the Marxist class theory framework, shifting the emphasis from potlatch to slavery: the Northwest Indians allegedly began the transition to slavery from a classless system in which the potlatch was an instrument for preserving property equality. Averkieva’s interpretation became canonical in the USSR, whilst also finding some reception outside the socialist camp. In the United States, relativistic cultural interpretations dominated; domestic evolutionary Marxist models were marginal and were not rooted in the Soviet tradition. However, after the collapse of the USSR, they also became part of the research mainstream, being criticized not only from the right, but also from the left—from anarchist viewpoints.

Utilizing the Dimensions of Religion to Analyze Social Media Campaigns

2017 ◽  
pp. 202-220
Author(s):  
Iman Mohamed Zahra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Major Conclusion ◽  
Campaign Strategies ◽  
Media Campaigns ◽  
The Social ◽  
Campaign Messages ◽  
Social Media Platforms ◽  
Media Platform ◽  
Message Strategies

The objective of the current chapter is to analyze one of the most recent and successful social media campaigns namely #NotInMyName from the viewpoint of the seven dimensions of religion utilized by Van Esch and others as the main pillar of social marketing and media campaigns. Further #NotInMyName Public Relations (PR) campaign is scrutinized for PR strategies and message strategies utilized in formulating the campaign messages. To achieve that end, a qualitative analysis was implemented on three levels relating to each video and vine of the study sample: first locating the Dimensions of Religion (DOR taxonomy(ies) used in this video or vine, then emanating on the PR campaign strategies implemented in the video or vine and finally searching for the message strategies utilized in the video or vine. The major conclusion of this study was that although campaigns launched via social media lack the scientific known steps utilized to plan and launch media campaigns traditionally, those campaigns derive from the social media platform exacerbating an unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions, and trigger public opinion both virtually and in reality. Dimensions of Religion taxonomies proved reliability as a viable platform stemming from another discipline to plan messages and to analyze campaigns based on the different aspects the model would provide. Ranging from simple aspects to more complicated aspects, Dimensions of Religion model must be subjected to further research to determine its feasibility to be applied to different campaigning structures and objectives.

scholarly journals Quasi-Gatekeeping and Quasi-Gatewatching: The Dual Role of Public Relations Practitioners in the Social Media Domain

2019 ◽  
Vol 44 (1) ◽  
Author(s):  
Princewell Nwanganga Achor ◽  
Justie O. Nnabuko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Digital Media ◽  
Dual Role ◽  
Public Relations Practitioners ◽  
Médias Sociaux ◽  
The Social ◽  
Il Y A ◽  
Medias Sociaux

Background  Existing literature depicts public relations practitioners as gatekeepers. Despite this, limited research exists on how much of a gatekeeping role public relations practitioners play in their organizations’ communication with the publics in the social media domain. Analysis  This article bridges the research gap by examining the dual role of quasi-gatekeeping and quasi-gatewatching performed by public relations practitioners in their attempt to communicate, regulate, and manage information in the social media domain and market-space media environment. Conclusion and implications  Discussion of these two distinct roles expands the frontiers of gatekeeping studies in public relations practice and communication studies, through the introduction of a new mixed-flow model of the gatekeeping function of public relations practitioners in the digital media landscape.RÉSUMÉContexte  En dépit de la littérature existante montre que les spécialistes des relations publiques en tant que gardiens, cependant, il y a peu de recherches sur la quantité de rôle de surveillance les spécialistes en relations publiques jouent dans leurs organisations la communication avec le public dans le domaine des médias sociaux. Analyse  Par conséquent, cet article se ferme cette lacune en examinant le rôle de la dualité de pouvoirs quasi-control et quasi-gatewatching effectuée par le spécialistes des relations publiques dans leur tentative de communiquer, réglementer et gérer l’information dans le domaine des médias sociaux. Conclusion et implications  La discussion sur ces deux rôles distincts a enrichi la compréhension et les frontières d’un contrôle dans la pratique des relations publiques par l’introduction d’un nouveau modèle de flux mixtes de contrôle dans le paysage médiatique numérique.

Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010

2012 ◽  
Vol 89 (2) ◽  
pp. 279-298 ◽  
Author(s):  
Hyoungkoo Khang ◽  
Eyun-Jung Ki ◽  
Lan Ye
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Technological Progress ◽  
The Past ◽  
The Social ◽  
Media Research ◽  
Social Media Research ◽  
Advertising Communication

Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past fourteen years across four disciplines. Findings exhibit a definite increasing number of social-media-related studies. This indicates that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium. The authors suggest that future scholarly endeavors emphasize prospective aspects of social media, foreseeing applications and technological progress and elaborating theory.

scholarly journals Blurred Shots: Investigating the Information Crisis Around Vaccination in Italy

2020 ◽  
pp. 000276422091024
Author(s):  
Alessandro Lovari ◽  
Valentina Martino ◽  
Nicola Righetti
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Opinion ◽  
Public Relations ◽  
Health Communication ◽  
News Media ◽  
Media Coverage ◽  
Social Consequences ◽  
Combining Data ◽  
Italian Context

This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.

scholarly journals The Presence of the Ministry of National Defense in the Social Media Space. Analysis of the Official Communication Effort Between the Years 2012-2017

2018 ◽  
Vol 24 (2) ◽  
pp. 261-268
Author(s):  
Răduţ Bîlbîie
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Analysis ◽  
National Defense ◽  
The Public ◽  
Space Analysis ◽  
Implementation Team ◽  
The Social ◽  
Media Space ◽  
Social Media Platforms

Abstract The study presents the emergence and evolution of the Public Relations accounts and products associated with social media platforms, at the official level in the Romanian army. We present the main regulations, the planning and execution structures, the significant moments in the development of the platforms, the successes and errors of the implementation team, the main results obtained by the quantitative and qualitative analysis of the products between the year 2012, the year of implementation. and the present time

scholarly journals SCRAPING OF SOCIAL MEDIA DATA USING PYTHON-3 AND PERFORMING DATA ANALYTICS USING MICROSOFT POWER BI.

2020 ◽  
Vol 9 (7) ◽  
pp. 66-79
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Data Analytics ◽  
Marketing Strategies ◽  
Social Media Data ◽  
The Social ◽  
The Right ◽  
Media Data ◽  
Course Of Study

The manifestation of humanity is driven by fulfillment of desires. These desires are satiated by the society and its resources. But after the advent of social media the societal boundaries have shrunken but desires haven’t, hence the desires are now fulfilled through social media. The aforementioned phenomenon was recognized by the business plutocrats very early and have started to satisfy human desires using social media as a tool. But before satisfying the desires, the businesses needs to identify the specific desires of an individual. The identification of specific desires/needs will help the marketing agencies to develop user specific marketing strategies. These desires are explicitly available through the expressions of sentiments in the social media. The sentiment analysis can provide an insight to the desires of an individual. These patterns and insights helps the businesses to market their product to the right person. The sentiments and expressions can be captured using the scraping technique. The aforesaid points highlight’s the course of study followed by this paper and it is to perform data analytics of the social media data scraped using python.

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