Women Empowerment as Portrayed through the Egyptian Cinema : Content Analysis of Films Produced between 2001 - 2011

2014 ◽  
pp. 61-85 ◽  
Author(s):  
Aya Mohamed Ateya
Keyword(s):  
Content Analysis ◽  
Women Empowerment ◽  
Egyptian Cinema

scholarly journals Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis

2021 ◽  
Vol 66 (2) ◽  
pp. 25-37
Author(s):  
Alexandra Ujică ◽  
Raluca Băbuţ
Keyword(s):  
Content Analysis ◽  
Women Empowerment ◽  
Female Stereotypes ◽  
Female Roles ◽  
The Way

Abstract Advertising, by its accessibility, is incredibly powerful in spreading stereotypical representations. The way women are portrayed in advertising in different countries and cultures has been a subject of research for more decades. The paper aims to examine the way women are portrayed in advertising campaigns in Romania. The study focuses on finding the stereotypes used and their characteristics by qualitatively analyzing ads from brands’ YouTube channels. We identified seven stereotypes and the analysis shows that women portrayals are idealized in Romanian advertising. Although there are some modern approaches to the representations, ads do not reflect contemporary female roles. The most frequent stereotype is the Next-Door Woman, a stereotype that emphasis on the cuteness of the woman, not on her intelligence. Romanian brands’ advertising lacks campaigns promoting women empowerment.

scholarly journals EMPOWERING WOMEN THROUGH ISLAMIC MICROFINANCE: EXPERIENCE OF BMT BERINGHARJO

2018 ◽  
Vol 3 (1) ◽  
pp. 89
Author(s):  
IZZANI ULFI
Keyword(s):  
Decision Making ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Primary Data ◽  
Women Empowerment ◽  
Economic Aspects ◽  
Analysis Method ◽  
Community Activities ◽  
Content Analysis Method ◽  
Islamic Microfinance

This study aims to analyze the benefits of empowering women program through Islamic microfinance program by focusing on the case of Baitulmal wat Tamwil (BMT) in Beringharjo, Indonesia. It is expected to fill the gap in the literature since most of the current studies have been focusing on conventional microfinance rather than Islamic microfinance. This study used primary data collected by interviewing participants of the Islamic microfinance program offered by the BMT. The Qualitative Content Analysis method has been used to extend the conceptual theoretical framework and give wider results description that could not be captured by the quantitative approach. The result shows that there were improvements in various socio-economic aspects of the participants such as higher income and expenditure, and more involvements in community activities, decision making and children’s education. While the focus of this study is only limited to the case of BMT Beringharjo in Jogjakarta, Indonesia, the findings from this study can be generalized and would contribute towards further improvements of future women empowerment programs throughout the globe.

scholarly journals Influence of Barbie Doll movies on women in Pakistan

2020 ◽  
Vol III (I) ◽  
pp. 52-64
Author(s):  
Hira Ahmad
Keyword(s):  
Content Analysis ◽  
Women Empowerment ◽  
Positive Aspect ◽  
Barbie Doll ◽  
Total Percentage ◽  
The Face ◽  
Strongly Agree

This research was done to check the influence of Barbie movies among youth. As most of the time the portrayal of women, even in the face of Barbie is feeble, submissive, oppressed and dependent. Feminism and the presentation of women is a vast perspective. The study revealed that there is women empowerment through Barbie movies and Barbie and women itself is not a symbol of sexism but a pronounced and considerable character of our life with broader ascendancy. For all the three questions of women empowerment the total percentage were more towards agreement i.e.; 45%, moderate 26%, disagree 13%, strongly agree 7.6%, while strongly disagree 5.3%. Youth is leaner towards its positive aspect rather than negativity. Some other aspects like, content analysis of those Barbie movies can be done, which are presenting more independent and empowered Barbies, or scenes can analyze that content is related to feminism.

scholarly journals The Marketing Strategies Used in Super Bowl Advertisements.

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Juan Estrada ◽  
Gaberiel Brown
Keyword(s):  
Content Analysis ◽  
Quantitative Method ◽  
Social Values ◽  
Marketing Strategies ◽  
Social Value ◽  
Women Empowerment ◽  
Super Bowl ◽  
Racial Equity ◽  
National Anthem ◽  
Qualitative And Quantitative

Abstract: Companies depend on advertising and other marketing tools to support their business by increasing revenue (Schuman, Wangenheim, & Groene, 2014). During the increase of social movements in the year 2016 spiked by large influencers such as Colin Kaepernick kneeling during the national anthem in support of racial equity, the researcher analyzed whether or not large companies would begin to use social values such as women empowerment, racial equity, etc. in their advertisements in order to appeal to a larger audience. Thus, in this research paper, the researcher performed a content analysis of a series of advertisements released through the 2016-2019 Super Bowls using a mixed qualitative and quantitative method of coding to determine which variable was most often found in Super Bowl advertisements: conventional marketing strategies or social value strategies.

scholarly journals Still unnoticed. Women in Polish sports associations. Content analysis of Polish, international, and British formal rules of sports organizations

2017 ◽  
Vol 9 (1) ◽  
pp. 81-97
Author(s):  
NATALIA ORGANISTA
Keyword(s):  
Content Analysis ◽  
Hegemonic Masculinity ◽  
Point Of View ◽  
Gender Inequalities ◽  
Women Empowerment ◽  
Sport Organizations ◽  
Sports Organizations ◽  
Formal Rules

From a critical paradigm point of view sport has been a sexist institution. Despite the women empowerment in sport they are still trivialized and marginalized. Research also shows that sport organizations may be exceptionally opposed to women, valuing hegemonic masculinity. Therefore, the aim of this article is to check whether gender inequalities occur in Polish sports organizations and what the scale of those inequalities is in comparison to international and British organizations. Content analysis was used to examine official documents of organizations. The sample consists of seventeen Polish, international and British sports organizations. The content analysis indicates that international and British organizations place more pressure on preventing discrimination by using appropriate provisions in the statutes, reserving places for women in committees or paying attention to the language used in documents. The findings revealed that Polish sports organizations do not implement the strategy to reduce the degree of discrimination due to gender. They remain blind to issues connected with gender.

Of Frames and Cultures - A Cross-Cultural Comparison of TV Newscasts

2006 ◽  
Vol 18 (4) ◽  
pp. 160-173 ◽  
Author(s):  
Maria Senokozlieva ◽  
Oliver Fischer ◽  
Gary Bente ◽  
Nicole Krämer
Keyword(s):  
Content Analysis ◽  
Arab World ◽  
Methodological Approach ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Explorative Study ◽  
Cross Cultural Comparison ◽  
Tv News ◽  
The Usa ◽  
The Relationship

Abstract. TV news are essentially cultural phenomena. Previous research suggests that the often-overlooked formal and implicit characteristics of newscasts may be systematically related to culture-specific characteristics. Investigating these characteristics by means of a frame-by-frame content analysis is identified as a particularly promising methodological approach. To examine the relationship between culture and selected formal characteristics of newscasts, we present an explorative study that compares material from the USA, the Arab world, and Germany. Results indicate that there are many significant differences, some of which are in line with expectations derived from cultural specifics. Specifically, we argue that the number of persons presented as well as the context in which they are presented can be interpreted as indicators of Individualism/Collectivism. The conclusions underline the validity of the chosen methodological approach, but also demonstrate the need for more comprehensive and theory-driven category schemes.

Searching Online for Methods of Suicide

Crisis ◽  
2020 ◽  
pp. 1-8
Author(s):  
Christian Ulrich Eriksen ◽  
Flemming Konradsen ◽  
Thilde Vildekilde
Keyword(s):  
Content Analysis ◽  
English Language ◽  
Significant Proportion ◽  
Background Information ◽  
Access To Information ◽  
Online Content ◽  
Negative Effects ◽  
Search Terms ◽  
Methods Of Suicide

Abstract. Background: Information on methods of suicide is available online, and access to information on methods of suicide appears to contribute to a small but significant proportion of suicides. There is limited documentation of how methods of suicide are being profiled, as well as what content exists in other languages than English. Aim: We aimed to analyze and compare how methods of suicide are profiled on Danish and English-language websites. Method: We applied a categorization and content analysis of websites describing methods of suicide. Sites were retrieved by applying widely used Danish and English-language search terms. Results: A total of 136 English-language websites and 106 Danish-language websites were included for analysis. Websites were more often categorized as prevention or support sites, academic or policy sites, and against suicide sites than dedicated suicide sites (i.e., pro-suicide sites), or information sites. However, information on methods of suicide was available, and 20.1% and 8.9% of the English and Danish-language sites, respectively, suggested that a particular method of suicide was quick, easy, painless, or certain to result in death. Limitations: Only one author coded and analyzed all websites. A further operationalization of the content analysis checklist is warranted to increase reliability. Conclusion: The websites primarily had a prevention or anti-suicide focus, but information on methods of suicide was available, requiring an increased focus on how to diminish the negative effects of harmful online content.

Types of Stressors on Nonprofessional Against-Suicide and Pro-Suicide Message Boards

Crisis ◽  
2019 ◽  
Vol 40 (4) ◽  
pp. 257-264 ◽  
Author(s):  
Thomas Niederkrotenthaler ◽  
Benedikt Till
Keyword(s):  
Content Analysis ◽  
Interpersonal Problems ◽  
Suicide Method ◽  
Presenting Problems ◽  
Message Boards ◽  
Safe Method ◽  
Different Types ◽  
Psychiatric Problems

Abstract. Background: Little is known about presenting problems of primary posters (i.e., posters opening the thread) and their responders in nonprofessional against-suicide and pro-suicide message boards. Aims: We aimed to compare problems described in suicide message boards between different types of users (primary posters and respondents) and between against-suicide, neutral, and pro-suicide message boards. Method: In all, 1,182 archival threads with 20,499 individual postings from seven nonprofessional suicide message boards supporting an against-suicide, neutral, or pro-suicide attitude were randomly selected. Problems mentioned by primary posters and their respondents were coded with content analysis. Differences between pro-suicide, neutral, and against suicide boards, as well as correlations between primary posters and respondents, were calculated. Results: Interpersonal problems were most frequently mentioned by primary posters in against-suicide threads (40.9%) and less frequently in pro-suicide threads (11.8%; p < .001). In pro-suicide boards, the most frequent stressors were suicide method-related (e.g., how to identify a safe method: 26.2% vs. 2.5% in against-suicide boards, p < .001). Primary posters resembled respondents in terms of presenting problems in pro-suicide boards, but not in against-suicide boards. Limitations: Only self-reported problems were assessed. Conclusion: The results confirm a stronger focus on death than on life among users in pro-suicide message boards, and posters with similar problems meet in pro-suicide boards. The posters appear to clearly emphasize social strains over psychiatric problems compared with some professional settings.

How to be ConTENT With Rorschach CONtent

2016 ◽  
Vol 37 (2) ◽  
pp. 147-165
Author(s):  
Charles A. Peterson
Keyword(s):  
Content Analysis ◽  
Pros And Cons ◽  
Abstract Content

Abstract. Content analysis is a late and contentious addition to the Rorschach canon. The determinants have ruled. Hermann Rorschach was at best, ambivalent about content analysis, focusing on the perceptual aspects of the process. Rorschachers have been not been conTENT about CONtent. The literature on the pros and cons and the how-to of content analysis is reviewed chronologically, concluding with eight issues and objections that have left Rorschach practitioners malcontent with content. Hoping to help practitioners improve the analysis of Rorschach content, ten suggestions, often with examples, are offered, these “hints” affecting both conceptualization and practice. A case fragment is appended to the review to host the above suggestions and to illustrate the (likely) less frequent “active evocation” of content to further the analysis.

The intersectionality framework and identity intersections in the Journal of Counseling Psychology and The Counseling Psychologist: A content analysis.

2017 ◽  
Vol 64 (5) ◽  
pp. 458-474 ◽  
Author(s):  
Richard Q. Shin ◽  
Jamie C. Welch ◽  
Aylin E. Kaya ◽  
Jeffrey G. Yeung ◽  
Chynna Obana ◽  
...  
Keyword(s):  
Content Analysis ◽  
Counseling Psychology
Sign in / Sign up

Export Citation Format

Share Document