Media Mobilization or Media Malaise: Evidence from the University Students of Lahore

This study examines the relationship between the university students' news media use, the perception of politics, and their attitude towards political involvement in Lahore in the framework of media mobilization or media malaise perspective. It also examines if this relationship is moderated by traditional and online news media. Data was gathered from an online survey of 300 students enrolled in the three private universities in Lahore. The survey results of the university students revealed that mostly students receive their political information passively from Facebook and Television and do not actively seek out political news through newspapers, magazines or websites. Facebook seems to be the most favored source of information among students. All the students, irrespective of their background and academic disciplines, appear to consume media more or less in the same way. Overall, the students have neutral or negative views about politics and are largely uninterested in political activities. They do not find it important and beneficial. However, it is found that the students attentive to political news and information are more likely to hold a positive perception of politics and see involvement in politics more positively. The study, therefore, concluded that among the university students of Lahore, media mobilization theory holds true for traditional media. However, for online media, media malaise theory seems to hold more weight.

Impact of Social Networking Sites on Human Basic Privacy Rights

In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the family, friends and general public. As it was not possible to conduct a survey in complete population, therefore sample of 250 respondents (50% males & 50% females) was selected from different universities and colleges of Lahore, city of Pakistan. In the process of survey, questionnaire technique has been used to obtain the quantitative data. The findings revealed that Social Networking Sites significantly violate the human basic privacy rights. Majority of the respondents were of the view that privacy rights are harmed by SNSs. 10.4% respondents were strongly disagreeing about the statement that Facebook privacy is a real problem, 18.0% were disagree, 20.4% were neutral about the problem while 38.4% said they are agreed and 12.8% were strongly agree. The results also suggested that social networking sites leak personal data and also become a reason for disclosure of personal information.

Effects of Pakistani Drama 'Mery Pass Tum Ho' On Cultural Values of Society: A Survey of Lahore District

In this study researchers were interested to analyze the effects of Pakistani drama Mery Pas Tum ho. The reason behind choosing this serial for study was the hype and popularity belonged to this drama. The finding discloses that our public want to watch something unique but real at the same time. Some issues that although exists in our society but most of us zip up our lips due to many social restriction. This study also proved that now people becoming even wiser and demanded as they expect more responsible and related performance from the television. The study suggest that Pakistani dramas should promote the Pakistani and Islamic values, so television content can make a reason for the nation to proud. In this study based on Lahore district researcher collect data and find out the results through survey and Questionnaire that used as a research tool to get the results.

Influence of Barbie Doll movies on women in Pakistan

This research was done to check the influence of Barbie movies among youth. As most of the time the portrayal of women, even in the face of Barbie is feeble, submissive, oppressed and dependent. Feminism and the presentation of women is a vast perspective. The study revealed that there is women empowerment through Barbie movies and Barbie and women itself is not a symbol of sexism but a pronounced and considerable character of our life with broader ascendancy. For all the three questions of women empowerment the total percentage were more towards agreement i.e.; 45%, moderate 26%, disagree 13%, strongly agree 7.6%, while strongly disagree 5.3%. Youth is leaner towards its positive aspect rather than negativity. Some other aspects like, content analysis of those Barbie movies can be done, which are presenting more independent and empowered Barbies, or scenes can analyze that content is related to feminism.

Role of Media of Pakistan in "Freedom of Speech": A Survey of Lahore District

A researcher wants to study the role of media of Pakistan in freedom of speech of Lahore district. Each individual has some inborn basic rights, which he and she enjoys no matter, where, he and she lives or what his and her material or social status is, the ability to freedom speech and expression is one of those rights. As said by Newseum, in 1997 that "Freedom of speech is guaranteed, and protected by the first amendment, of the United-States constitution". Connotations, of the freedom of speech have a varied, in different eras of history. There are parts of bills of rights in 1st amendment forbids national, government from restricting freedom of expression, in this article the author looks into the phenomenon of 'Freedom of Speech' within Lahore.

Image of Pakistan Armed Forces Portrayed by the News TV Channels: A Comparative Study of Public Perception of Two Metropolitan Cities

This study is an effort to examine the image of Pakistan Armed Forces in the eyes of public with the lens of News Channels especially after the General Election 2018 in Pakistan. This study tries to measure opinion of the public about image building coverage given by the news channels to the events and operations of Pakistan Armed Forces. This study hypothesized that news channels give insufficient coverage to the armed forces as compared to the coverage given to the armed forces in other countries. The study employed quantitative research technique of survey to collect public opinion from the sample of 400 respondents including males and females from two major cities of Pakistan including Islamabad and Lahore because of heterogeneous population residing in both metropolitans. A questionnaire with close ended questions were distributed through young adults to measure their opinion while employing cultivation theory as theoretical framework. The study found out a high level of reliability among the research items and the findings show that Pakistani news channels give position coverage to the armed forces.

Media and its Influence on Democracy: A Case Study of Punjab

This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rural and urban areas. Questionnaire was based on 25 close ended questions. Current research conducted in the light of “Agenda Setting Theory” and “Framing Theory” which conclude that media has played an important role in strengthens the democracy in Punjab. Media aware public about democracy. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, TV plays an important role in promotion of democracy specially the private sector media. Media plays the positive role to politically socialize the people in Punjab.

Role of Video Tutorials in Increasing the Learning Trends among Pakistani Youth

Video tutorials are a form of learning through some sort of videos with the help of graphical and audio representations used in it. Video tutorials have a wide history of learning whether it is curricular or any extracurricular activities. It is less expensive and easy to access comparative to other learning mediums. Students can easily access, learn or solve their problems without going anywhere. It generates affection towards learning easily. If learning becomes attractive for learners, then innovation and mind mapping for new trends became easy and joy able (Dempsey ;2005). This study examined the role of video tutorials in increasing the learning trends among Pakistani youth. To conduct this research population was selected from Lahore, city of Pakistan. Sample based on 10 Universities of Lahore and totals 507(males and females) students of different universities included in sample size. The methodology of this study based on survey where as this method used to obtain the data was quantitative in nature. The result showed that video tutorials plays crucial role in increasing the learning trends among Pakistani youth. The new learning trends convert the older once in modern and learning become more easy as well as more interested.30% respondents strongly agree with the statement, 35.3% were agree whereas 20.7% were neutral and 8.5% disagreed. The findings of this research shows that the youth of Pakistan is more intended towards video tutorials as learning medium instead of traditional ways. The results also reveal that, the time spent on video tutorial is relatively high in contrast to the older trends of learning.

The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities

Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is collected 400 respondents which are students of different classes. Convenience sampling technique is used for data collection from the respondents. SPSS V-23 is used for analysis of data and application of statistical tests. After the statistical analysis the it was concluded that relationship was found very significant among all independent and dependent variables. It is also suggested that there is need to conducted new studies on this area as well.

Examining Parenting in Monitoring Young People's Social Media Activities

Social networking has a major impact on everyone's lives. Its obligation is correspondence, instruction and amusement. The web based life is a data, amusement, and infotainment medium. The trigger for the examination is an outline of the position parents play with their kids in controlling person to person communication practices. Web based life has a significant impact in the lives of everybody. Its obligation is correspondence, instruction and diversion. The online life is a data, diversion, and infotainment medium. The study cause is a description of the role parents play with their children in managing casual long-range contact habits, 50% of parents are in good faith with teenagers for individual communication rehearsals, some are trained and others are adults, and 23% of parents agree that children respect their emotional contribution to engagement. Key words: demeanor, discipline, newborn child care, conducts via web-based networking media.