scholarly journals Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method

2021 ◽  
Vol 2 (2) ◽  
pp. 125
Author(s):  
Faisal Ibrahim ◽  
Bagas Swardhana Putra ◽  
Fariza Halidatsani Azhra ◽  
Najib Fadhlurrohman

A company can survive and thrive when the strategies and processes applied in its business are correct. One of the processes in determining strategy in decision making. The owner of Setia Store has difficulty in choosing a marketing strategy. The product layout shows this in the Setia Store, which confuses customers. Setia Store also rarely offers a promotion, making it difficult to compete with competitors. This study aims to help Setia Store increase sales by determining the right marketing strategy. To determine the right marketing strategy, there are three methods developed. First of all, the analytical hierarchy process (AHP) is employed to find the customer priorities. Then, clustering is proposed to find potential marketing targets that have similar characteristics from the results of the AHP method. Third, association rule-market basket analysis (AR-MBA) is developed to find the best rules for product marketing strategy. The first method shows that the housewives (EV=0.6270) are Setia Store's priority customers from the three methods. Second, cluster 3 (which has three characteristics in common) is a very potential target market. Third, the best rule is to buy products from departments 2 and 3 (Confidence 60%, Support 12%). From these results, the right marketing strategy is to create a buy 1 get 1 promo banner or label for products that are rarely purchased, such as household appliances. Then, create a catalog by bringing together frequently purchased products such as spices and food ingredients. Finally, improve the layout by bringing the departmental shelves closer to frequently purchased products.

2020 ◽  
Vol 2 (2) ◽  
pp. 024-033
Author(s):  
Cahyaning Kilang Permatasari

Nowadays, tempe household industry entrepreneurs must choose the right factory location. Location is very influential for develop of a company, besides it can minimize problems in the future. The purpose of this study was to determine the percentage of priority criteria in selecting factory locations. The results of the calculation of priority criteria, it is hoped that entrepreneurs will find it easier to determine a suitable location to build a tempe factory. This research was conducted in Karanganyar Regency. The method used to determine the priority criteria for selecting the tempe factory location is Analytical Hierarchy Process (AHP) method. After through the process of obtaining data and analyzing calculations using Microsoft Excel, the percentage result of the criteria are geological and climatic conditions (34.67%), availability of labor (26.94%), market and marketing distance (14.93%), transportation facilities (11.36%), supporting facilities and utilities (7.08%) and distance to the location of raw material suppliers (5.02%). This criterion combines several aspects based on the level of importance, so that the results of the order in selecting the location of the tempe factory will be more objective


2019 ◽  
Vol 5 (02) ◽  
pp. 293-300
Author(s):  
Mila Fursiana Salma Musfiroh ◽  
Muhammad Rifai ◽  
Nada Diana

High level of competition in banks in fighting over third party funds, spur banks to continue to try to lure their customers in various ways. No matter how good the company's management, segmentation, target market, will not run if it is not followed by the right strategy. Strategy is the steps that must be carried out by a company to achieve goals. While marketing is a process of creating, offering, andex changing valuable products to other parties to achieve the goals of a company. So the marketing strategy is the steps taken to take over the decision carefully toget the goals and objectives to be achieved by taking into account the conditions ofthe surrounding environment. This is done to get the wants and needs to beachieved. The same goes for BRISyariah KC Purwokerto. The purpose of this study is to determine the funding marketing strategy in raising funds, and how the impactof the marketing strategy implemented by the funding department. In this study using qualitative methods, the analysis process uses data reduction, data display,data verification and drawing conclusions. BRISyariah KC Purwokerto's strategy in marketing in terms of funding to attract public attention using advertising, personal selling, publicity and sales promotion strategies. Of course, this is able to spur the growth of bank financial assets, seen from the acquisition of individual funding team targets in August reached 98.5%, increasing to 102.4% in September from the target of 1 billion per employee. the division and supervision targets perSeptember reached 96% of the 260 billion target.


2017 ◽  
Vol 1 (1) ◽  
pp. 61
Author(s):  
Rizaldi Rizaldi

Abstract - The role of telecommunications technology is very important, especially in changing people's lives. The development of technology in the field of communication and information can now be enjoyed by various layers of society, starting from the upper layer, middle layer or lower layer even though the results are not satisfactory. The research entitled "Decision Support System Determination of the best cellular card operator using the AHP method" aims to provide convenience for consumers who want to buy cellular cards from various telecommunications operators according to their needs and save on bags. (economical). The number of cellular card operators provided by telecommunications makes it difficult for consumers to make the right choice, according to the desired criteria. Determining cellular cards with the AHP method is the right method to overcome the problem of determining the best cellular card with many criteria offered by each operator. These criteria include the purchase price of cellular cards, rates, promos and active periods. Keywords - Cellular card operator, Decision support system, Analitycal Hierarchy Process.


2021 ◽  
Vol 12 (1) ◽  
pp. 77-90
Author(s):  
Loneli Costaner ◽  
Guntoro Guntoro ◽  
Febrizal Alfarasy

Sekolah khoiru ummah merupakan salah satu lembaga yang selalu berhubungan dengan tenaga pendidik sebagai aktor pertama dan tenaga kependidikan sebagai support organisasi. Permasalahan terjadi ketika harus menyeleksi calon tenaga pendidik, dimana banyaknya pelamar membuat proses penyeleksian dalam menentukan alternatif  terbaik yang dilakukan masih dengan cara menimbang setiap skor secara manual diatas kertas. Kondisi tersebut terjadi kendala sulitnya untuk memutuskan calon tenaga pendidik yang sesuai kebutuhan dikarenakan harus menimbang dengan prasaan, kemudian proses keputusan juga masih lambat karena harus bermusyarawah yang cukup panjang dari personalia, kepala sekolah hingga yayasan demi konsistensi keputusan tepat untuk dipilih. Dengan demikian persoalan ini dibutuhkan suatu solusi proses keputusan yang relevan dan cepat dengan analisis metode Analytical hierarchy  process (AHP) dengan kriteria kelengkapan adminitrasi pelamar, ujian tertulis, penilaian personality, wawancara dan micro teaching. Sedangkan sampel data alternatif ada tiga pelamar yang akan dianalisis dengan metode  AHP. Data nilai awal masukan didapatkan melalui quisioner perbandingan yang dinilai oleh personalia, kepala sekolah dan Yayasan dengan konsistensi kriteria 0.08 dimana nilai ini falid karena sesuai dengan kaedah konsistensi standar Thomas l.Saaty yaitu konsisten nilai < 0.1. Pengujian ini dilakukan dengan langkah perhitungan consisten indek dan index random yang terdapat pada tahapan AHP kepada nilai masukan nilai tabel matrik perbandingan dari data alternatif. Hasil pengujian dengan nilai konsistensi seluruh data baik kriteria dan alternatif mendapatkan keputusan tebaik  rekomendasi dengan nilai tertinggi didapatkan oleh Husen ahmad dengan nilai 0.729, kedua Sikin al hafidz dengan nilai 0.163 dan Sulaiman akhbar dengan nilai 0.109.   Abstract  The khoiru ummah school is one of the institutions that is always in touch with educators as the first actors and educational staff as organizational support. The problem occurs when it comes to selecting prospective teaching staff, where many applicants make a selection process in determining the best alternative which is still done by weighing each score manually on paper. In this condition, there is an obstacle in the difficulty of deciding the candidate for educators who are suitable for their needs because they have to weigh carefully, then the decision process is also still slow because they have to have a long discussion from personnel, principals to foundations for consistency in the right decision to be chosen. Thus, this problem requires a solution for the decision process that is relevant and fast by analyzing the Analytical Hierarchy Process (AHP) method with the criteria for completeness of applicant administration, written examinations, personality assessments, interviews and micro teaching. Meanwhile, the sample of alternative data were three applicants who were analyzed using the AHP method. Initial input value data were obtained through comparative questionnaires assessed by personnel, principals and foundations with the consistency of the criterion of 0.08 where this value was falid because it was in accordance with Thomas L.aaty's standard consistency principle, which was consistent with a value of <0.1. This test is carried out by calculating the consisten index and random index contained in the AHP stage to the input values ​​of the comparison matrix table values ​​from alternative data. The results of the test with the consistency value of all data, both criteria and alternatives, get the best recommendation with the highest value obtained by Husen Ahmad with a value of 0.729, both Sikin al Hafidz with a value of 0.163 and Sulaiman akhbar with a value of 0.109.


Author(s):  
Iman Yulianto ◽  
N Eva Fauziah ◽  
Nanik Eprianti

The application of AHP method in financing risk management and analysis efforts, especially for KURS program in BRI Syariah is implemented in the decision making system application that is built with PHP programming language and uses the "MySql" database application which is expected to create a system that can help the bank in determining KURS recipients. by online. But in the implementation of the application, the AHP analysis process at BRI Syariah can be said to be in harmony with the Maqashid of Sharia and the terms of the distribution of financing as stipulated in the applicable laws. Based on these problems, the authors compile the formulation of the problem as outlined in the form of questions as follows: What are the provisions of Islamic economics regarding the determination of the distribution of financing for customers in Islamic banks? How is the implementation of the analysis of determining the priority of financing for customers using the Analyticalcal Hierarchy Process (AHP) method at BRI Syariah Ujungberung KCP? And how is the analysis of sharia economics towards the determination of financing provision for customers using the Analitycal Hierarchy Process (AHP) method in BRI Syariah Ujungberung KCP? The research method used is a descriptive analysis research method that aims to describe the use of the AHP method in analyzing financing for the MSME sector in the KURS program at BRI Syariah Ujungberung KCP. The conclusion of this study is that the determination of financing distribution for customers in Islamic banks is implemented into the application of the precautionary principle by using elements of the 5C standard and Islamic economic principles such as the principles of openness, honesty and fairness. The financing analysis using the AHP method at BRI Syariah Ujungberung KCP is carried out systematically and conical so as to produce the right, proportional and efficient decisions. And the determination of financing for customers using the Analyticalcal Hierarchy Process (AHP) method in BRI Syariah Ujungberung KCP in general is in accordance with the values and principles of economics in Islam which includes openness, fairness, prudence and openness and various aspects related to with human interests by providing for order in life and well-being (maslahah). Keywords : Process, Analysis, Financing, and Islamic Banks.Penerapan metode AHP dalam upaya analisis dan manajemen risiko pembiayaan khususnya bagi program KURS di BRI Syariah diimplementasikan pada aplikasi sistem pengambilan keputusan yang dibangun dengan bahasa pemograman PHP dan menggunakan aplikasi database “MySql” yang diharapkan dapat membuat sistem yang dapat membantu pihak bank dalam menentukan penerima KURS secara online. Namun dalam pelaksanaan aplikasinya, prosesn analisa AHP di BRI Syariah ini bisa dikatakan selaras dengan maqashid syariah maupun ketentuan penyaluran pembiayaan sebagaimana yang diatur perundang-undangan yang berlaku. Berdasarkan permasalah tersebut, maka penulis menyusun rumusan masalah yang dituangkan ke dalam bentuk pertanyaan sebagai berikut : Bagaimana ketentuan ekonomi syariah tentang penetapan penyaluran pembiayaan bagi nasabah di bank syariah ? Bagaimana pelaksanaan analisis penentuan prioritas pemberian pembiayaan bagi nasabah dengan metode Analitycal Hierarchy Process (AHP) di BRI Syariah KCP Ujungberung ? Dan bagaimana analisis ekonomi syariah terhadap penetapan pemberian pembiayaan bagi nasabah dengan metode Analitycal Hierarchy Process (AHP) di BRI Syariah KCP Ujungberung ? Metode penelitian yang digunakan adalah metode penelitian deskriptif analisis yang bertujuan untuk mendeskripsikan mengenai penggunaan metode AHP dalam melakukan analisis pembiayaan bagi sektor UMKM pada program KURS di BRI Syariah KCP Ujungberung.  Simpulan dari penelitian ini adalah penetapan penyaluran pembiayaan bagi nasabah di bank syariah diimplementasikan ke dalam  penerapan prinsip kehati-hatian dengan menggunakan unsur standar 5C dan prinsip ekonomi Islam seperti prinsip keterbukaan, kejujuran dan keadilan. Pelaksanaan analisis pembiayaan dengan metode AHP di BRI Syariah KCP Ujungberung dilakukan secara sistematis dan mengkrucut sehingga menghasil keputusan yang tepat, proporsional dan efisien. Serta Penetapan pemberian pembiayaan bagi nasabah dengan metode Analitycal Hierarchy Process (AHP) di BRI Syariah KCP Ujungberung secara umum telah sesuai dengan nilai-nilai dan prinsip-prinsi pekonomi dalam Islam yang meliputi keterbukaan, keadilan, kehati-hatian dan keterbukaan serta berbagai aspek yang terkait dengan kepentingan manusia dengan menyediakan untuk ketertiban kehidupan dan kesejahteraan (maslahah).Kata kunci : Proses, Analisia, Pembiayaan, dan Bank Syariah.


Author(s):  
Ruiliang Yan ◽  
Zhongxian Wang ◽  
Ruben Xing

Supply Chain Management (SCM) has proven to be an effective tool that aids companies in the development of competitive advantages. SCM Systems are relied on to manage warehouses, transportation, trade logistics and various other issues concerning the coordinated movement of products and services from suppliers to customers. Although in today’s fast paced business environment, numerous supply chain solution tools are readily available to companies, choosing the right SCM software is not an easy task. The complexity of SCM systems creates a multifaceted issue when selecting the right software, particularly in light of the speed at which technology evolves. In this chapter, we use the approach of Analytic Hierarchy Process (AHP) to determine which SCM software best meets the needs of a company. The AHP approach outlined in this paper can be easily transferred to the comparison of other SCM software packages.


Jurnal INFORM ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 54
Author(s):  
Aloysius Matz Teguh Utomo

Loyal customers are one of the factors that determine the development of a business. Therefore, businesses need a strategy to keep customers loyal, even making customers who were previously less loyal to become more loyal. The strategy used must be right on target according to customer segmentation. The purpose of this paper is to model a cluster of customer loyalty to help businesses in making the right decisions of marketing strategy. Segmentation is done using the k-means algorithm with LRIFMQ (length, recency, interval, frequency, monetary, quantity) as parameters, and the CLV (customer lifetime value) of each cluster is calculated. Data obtained from PT. XYZ (a company engaged in food processing) for one year (1 January 2019 - 31 December 2019), with 337.739 transactions, and 26.683 customers. AHP (analytical hierarchy process) method is used for LRIFMQ weighting because this method has a consistency index calculation. The silhouette coefficient is used to calculate the cluster quality and determine the optimal number of clusters. The best results are obtained with the silhouette coefficient value of 0,632904 with the number of clusters 6.


2019 ◽  
Vol 11 (01) ◽  
pp. 35-45
Author(s):  
Rizaldy Khair

Loans for civil servants and police employees must be given to employees who are entitled to receive them. Lending without any criteria makes other employees not accept them. Lending using criteria ensures that the employee given the loan is an employee who deserves to receive it. The ahp method is able to complete the selection of employees who are eligible for the loan. Because of the criteria that can determine the weight value for each attribute, and then proceed with a ranking process that will select the best alternative from a number of alternatives. In this case, the alternative in question is the one who is entitled to receive a loan based on attributes, or determining criteria in selecting employees who are eligible to receive loans. Based on the ranking, Juliana Situmorang's employee has the highest score of 0.977 compared to other employees. The ahp method is the right step in determining employees who are eligible to receive loans.


2017 ◽  
Vol 2 (1) ◽  
pp. 129-139
Author(s):  
Hadi Asnal

The Student Executive Board, hereinafter abbreviated (BEM), is one of the student organizations in the STMIK-AMIK-RIAU environment, BEM as the student body with the most board members in the STMIK-AMIK-RIAU environment. BEM becomes the main wheel of student activity. For this reason management is required with special criteria deemed appropriate for carrying out the main functions of the BEM itself. During this time the process to determine the eligibility criteria for the management has been running. However, the process only works by registering candidates for management and conducting interviews. This process is clearly ineffective and opens up the potential for fraud, and ignores time and material efficiency. Because of this, the author considers it necessary to design a Decision Support System to determine the eligibility criteria for the management of the Student Executive Board (BEM). The criteria entered will be processed and analyzed using the Analyticalcal Hierarchy Process (AHP) method. This SPK is used to determine whether a person is worthy of being an administrator. So this system helps KPUM in making the right decisions about BEM administrators, including administrative tests and interviews. This system will conduct an assessment of the 2 components mentioned above (Administration and Interview), then ranking it as material for the recommendation of the Bem management position.


2021 ◽  
Vol 18 (1) ◽  
pp. 39-48
Author(s):  
Syarif Hidayat HR ◽  
Melan Susanti ◽  
Mari Rahmawati

Basically, each marketplace has its own market, therefore as a seller who will start an online business, especially those who use the marketplace, they must know which marketplace is right to start their online business according to what category of goods to sell. This research is needed to help business people, in this case ornamental plant traders, choose the right marketplace for their online business activities. Decision Support System (DSS) is a computer-based system used to help make decisions from structured and semi-structured problems. Analytical Hierarchy Process (AHP) is a method that can be used to select from the specified criteria. This method can simplify the criteria that are considered in making decisions for marketplace selection to be simpler and easier to understand. The results of the study show that the decisions made using the AHP method are very effective, and are expected to help make objective decisions. After processing data and analyzing respondent data, with the criteria for the number of visitors, transaction system, features, and searc engine optimization (SEO), it was found that Lazada (0.428) has the highest priority, Tokopedia (0.235) with second priority, Shopee (0.204) with priority third, and Bukalapak (0.133) with the fourth priority


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