scholarly journals Alemannisch und der Deutschunterricht.

2019 ◽  
Vol 98 (5) ◽  
pp. 387-409
Author(s):  
Raphael Berthele
Keyword(s):  
Social Issues ◽  
Language Education ◽  
German Language ◽  
Media Discourse ◽  
Educational Context ◽  
Standard Language ◽  
Swiss German ◽  
Multilingual Education ◽  
The Media ◽  
Language Norms

In this contribution, I describe the evolution of the role that Alemannic dialects and Standard High German play in the Swiss German educational context. Drawing on a content analysis of a collection of school-related documents from 1950 to 2014, I describe the change in the roles attributed to dialects and the standard language, respectively. The task of German-language education shifts from the two-fold goal of teaching standard-language literacy and cultivating the “pure” dialect in the 1950s to a clear prioritization of standard language skills both in orality and in literacy towards the end of the twentieth century. I discuss these changes in relation to the backdrop of the media discourse on identity, language, multilingual education, language norms, and other social issues such as migration.

scholarly journals TRANSLATION SPECIFICS OF MANIPULATIVE INFLUENCE IN GERMAN-LANGUAGE MEDIA DISCOURSE

2021 ◽  
pp. 123-135
Author(s):  
Antonina Korol ◽  
Viktoria Voloshchuk
Keyword(s):  
Comparative Analysis ◽  
Federal Republic ◽  
Critical Discourse Analysis ◽  
German Language ◽  
Media Discourse ◽  
Federal Republic Of Germany ◽  
News Reports ◽  
German Speaking ◽  
The Media ◽  
Linguistic Means

The paper presents the analysis of linguistic means of manipulative influence in the modern German-speaking discourse. Nowadays, the media remains an important and no less influential part of a society. Mass media is the main source of human consciousness formation and public opinion correction. The topic of the thesis is the peculiarities of the translation of means of manipulative influence in modern German-language media discourse. The object of scientific research is the media discourse of modern German-speaking media. The relevance of the study is determined by the need to identify and study the mechanisms of verbal influence in media discourse, as manipulation in discourse is one of the current problems of the modern linguistics. To reach the goal, the paper considers the functional direction of media discourse, highlights the linguistic specifics of manipulation tactics, and determines the basic methods of translation of means of manipulative influence. The subject of the research is a comparative analysis of the application of translation strategies and methods of translation of means of manipulative influence. Various methods were used in the research: analysis, synthesis, induction, deduction, pragmatic, discursive analysis, critical discourse analysis, comparison, descriptive method, classification analysis, comparative analysis of source text and translation, as well as contrastive translation analysis. The materials of the research are news reports from the website of the Embassy of the Federal Republic of Germany in Ukraine, the Embassy of Ukraine in the Federal Republic of Germany, the news site Deutsche Welle in German and Ukrainian. The scientific novelty of the obtained results is to highlight the features of modern German-speaking media discourse, the typology of translation transformations for the transmission of verbal means of manipulative influence in German-language texts and their practical application in translation studies. The study is based on the tactics of manipulation. The verbal plane is represented by a number of linguistic means implementing the tactics. Tactics of manipulation presuppose the use of the technique of appealing to expert opinion, dramatization of the situation with the help of numbers and emotionally-colored vocabulary, imposition of positive and negative facts in the message, as well as use of euphemisms. In our work, we presented definitions, identified the main features and the functions of media discourse and did the comprehensive analysis of the content, structure and lexical-syntactic content, as well as the transfer of these characteristics in translation.

Onderwijsbeleid en Praktijk in de Meertalige Samenleving

2005 ◽  
Vol 74 ◽  
pp. 103-110 ◽  
Author(s):  
Ludovic Beheydt
Keyword(s):  
The Netherlands ◽  
Language Policy ◽  
Minority Groups ◽  
Language Education ◽  
The Other ◽  
Minority Languages ◽  
Standard Language ◽  
Multilingual Education ◽  
European Languages ◽  
Other Hand

The multilingual society is a fact, both in Belgium and in the Netherlands. Minority languages like Arab, Turkish or Hindi have a strong position, even though they are not officially supported. English and the major European languages, on the other hand, have a protected status in education. The European modern languages are being promoted by the official European language policy. The minority languages, however, do not have an official status in education in Flanders and the Netherlands. The academic world asks for more official recognition of the minority languages and resists the idea that all efforts should go into majority standard language education. The official policy, on the other hand, gives absolute priority to the learning of the majority Dutch standard language, as a means to integration of minority groups. Officially, multilingualism is fostered only in so far as the modern European languages are concerned. In Belgium the multilingual language policy is hampered by the existence of a series of language laws that complicate multilingual education.

scholarly journals Competing norms of standard pronunciation. Phonetic analyses on the ‹-ig›-variation in Austria

2019 ◽  
Vol 27 (1) ◽  
pp. 143-175
Author(s):  
Manuela Lanwermeyer ◽  
Johanna Fanta-Jende ◽  
Alexandra N. Lenz ◽  
Katharina Korecky-Kröll
Keyword(s):  
German Language ◽  
Standard Language ◽  
Phonetic Variation ◽  
Part Of Speech ◽  
Two Generations ◽  
German Speaking ◽  
Symbolic Value ◽  
Research Gap ◽  
Language Norms ◽  
Naming Tasks

Abstract This paper focuses on phonetic variation within the standard German language register of Austria. While the norm status and a high socio-symbolic value are attributed to certain lexical variants of standard language in Austria, the norm and usage status of characteristic phonetic properties remain unclear, due to lack of empirical analyses. By investigating the relation between standard language norms and “standard usage” (Gebrauchsstandard) in Austria, our study aims to close this research gap by using the example of unstressed ‹-ig›. The analyses are based on data gathered from 52 speakers from two generations, covering all Austrian dialect regions. Elicitation settings varied from strongly standardized tasks with a graphic or visual stimulus (reading aloud tasks, picture naming tasks) to translation tasks (translation from dialect into standard) with oral stimuli. The results demonstrate that although ‹-ig› is predominantly pronounced like [ɪk], (socio-)linguistic factors as phonetic context, part of speech, setting, gender and regional background influence the ‹-ig›-variation. In total, the data suggest that German speaking Austrians are situated in a conflict between transnationally diverging norms and intra-nationally varying model speakers of German.

scholarly journals Possibility of Semantic Transformation of Proper Names in the German language

2019 ◽  
Vol 10 (3) ◽  
pp. 644-652
Author(s):  
Marina A Chigasheva
Keyword(s):  
Political Communication ◽  
Proper Names ◽  
Word Formation ◽  
Point Of View ◽  
German Language ◽  
Media Discourse ◽  
Comparative Linguistics ◽  
System A ◽  
The Media ◽  
Semantic Transformation

This article presents a brief overview of the language means of the German used in modern media discourse. Currently, the role of political communication, mediated by media discourse, is becoming increasingly important and attracting more and more attention of linguists. The language of the media is dynamic, imaginative, expressive, at the same time it is subject to the general principles of the functioning of the language system. A good example of this is the use in the texts of German-language online editions of the names of proper and derived lexical units. The focus is on deonyms, formed from the names of famous political figures of Germany and Austria. The results of the analysis show that proper names have an associative potential; in the process of use in speech, they can undergo semantic changes, lose touch with the designation of a specific person, and become a derivational basis for new lexical units. Thus, in the German language, thanks to the structure of anthroponyms and typical word-formation models, there appear deonyms-verbs, deonyms-participles, deonyms-adverbs, deonyms-adjectives, deonyms-nouns. They are designed to perform suggestive and manipulative functions in media discourse. This language phenomenon is of interest from the point of view of cognitive science, semantics, translation studies, comparative linguistics.

scholarly journals SOCIOLINGUISTICS GENDER DISCOURSE ANALYSIS IN MEDIA

2021 ◽  
pp. 62-73
Author(s):  
Elvira ABDURASHITOVA
Keyword(s):  
Discourse Analysis ◽  
Cultural Change ◽  
English Language ◽  
Social Issues ◽  
Media Discourse ◽  
Gender Discourse ◽  
Femininity And Masculinity ◽  
The Media ◽  
Gender Aspect

The article is devoted to the study of gender realization in the English-language media discourse as a means of reflecting the changing trends in the concepts of femininity and masculinity. The study is carried out within the anthropocentric approach. The aim of this article is to highlight the theoretical frame of reference for the works included in this article. We intend to delimit the field of study for gender discourse analysis by highlighting the main theories and concepts that ensure its specificity. Interdisciplinary, which is the distinctive feature of gender discourse analysis, marks the evolution of research in this field that we are trying to capture in our proposed retrospective approach. The review of research that configures the domain of gender discourse analysis illustrates the latter relevance in deciphering the meaning of communication as an important qualitative research method in the field of communication sciences. On the other hand, the work identifies the specificity of gender representation in the language of contemporary gender-oriented magazines. The novelty of the paper is determined by the disclosure of the trends of new femininity and masculinity in media discourse. Additionally the media is commonly seen as a potential means of influence, control, and innovation in society. As a result, few significant social issues are addressed without some consideration of the role of the mass media. Gender issues are no exception, as illustrated by the following statement: The purpose of this article is to provide insights on the role of the media in status of men and women’s potential for socio-cultural change. The results show that the gender aspect in media discourse is manifested at the level of vocabulary, grammar and stylistics.

AUTISM IN THE DISCOURSE OF THE RUSSIAN MASS MEDIA: CONSTRUCTING OF THE IMAGE OF A HUMAN WITH ASD

2020 ◽  
pp. 37-43
Author(s):  
Saveleva Zh.V.
Keyword(s):  
Mass Media ◽  
Early Stage ◽  
Autism Spectrum ◽  
Media Discourse ◽  
Adults With Autism ◽  
Video Clips ◽  
The Media ◽  
Inner World ◽  
Spectrum Disorders ◽  
The Mass Media

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.

Ironic Content Features in the Orthodox Media Discourse

2020 ◽  
pp. 71-86
Author(s):  
Alexandra Makarova
Keyword(s):  
Religious Discourse ◽  
Integrative Approach ◽  
The Internet ◽  
Media Discourse ◽  
Human Communication ◽  
Cultural Methods ◽  
Religious Communication ◽  
The Media ◽  
To Come ◽  
Sphere Of Influence

The religious communication is the most ancient of human communication types. The pragmatic linguistics as well as rhetoric shows a special attitude to this special type of discourse. Today the Internet text with its unlimited abilities is being in the focus of linguists’ attention. That is why the orthodox journalists are covering not only print media but also the Internet that helps to widen the sphere of influence on the people’s minds and souls. The analyses show that the media context of the Orthodox sites (such as The Orthodox people laugh and etc.) includes humorous publications that prove the necessity of studying peculiarities of religious communication and humorous texts in orthodox sites. The integrative approach including content analyses, discourse and linguistic cultural methods helps the author to come to a conclusion that orthodox media texts are distinguished by intertextuality, hypertextuality, creolism, and the authors want to influence the addressee in the most effective way. To define the communicative task, the missionary function should be taken into account which is peculiar to the religious discourse.

scholarly journals A Relic of Communism, an Architectural Nightmare or a Determinant of the City’s Brand? Media, Political and Architectural Dispute over the Monument to the Revolutionary Act in Rzeszów (Poland)

Arts ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 8
Author(s):  
Sławomir Gawroński ◽  
Dariusz Tworzydło ◽  
Kinga Bajorek ◽  
Łukasz Bis
Keyword(s):  
Public Space ◽  
Political Communication ◽  
Critical Analysis ◽  
Historical Memory ◽  
Media Discourse ◽  
Political Dimension ◽  
Social Events ◽  
The Media ◽  
Mutual Relations ◽  
The Impact

This article deals with the issues of architectural elements of public space, treated as components of art and visual communication, and at the same time determinants of the emotional aspects of political conflicts, social disputes, and media discourse. The aim of the considerations is to show, with the usage of the principles of critical analysis of media discourse, the impact of social events, political communication, and the activity of mass communicators on the perception of the monument of historical memory and the changes that take place within its public evaluation. The authors chose the method of critical analysis of the media discourse due to its compliance with the planned purpose of the analyses, thus, providing the opportunity to perform qualitative research, enabling the creation of possibly up-to-date conclusions regarding both the studied thread, and allowing the extrapolation of certain conclusions to other examples. The media material relating to the controversial Monument to the Revolutionary Act, located in the city of Rzeszów (Poland), was selected for the analysis. On this example, an attempt was made to evaluate the mutual relations between politically engaged architecture and art, and the contemporary consequences of this involvement in the social and political dimension.

An analysis of media discourse on genetically modified rice in China

2020 ◽  
pp. 175048132098209
Author(s):  
Quan Zheng ◽  
Zengyi Zhang
Keyword(s):  
Social Context ◽  
Chinese Government ◽  
Media Discourse ◽  
Dominant Position ◽  
The Public ◽  
News Reports ◽  
Gm Rice ◽  
The Social ◽  
The Media ◽  
Specific Meaning

Current problems and controversies involving GM issues are not limited to scientific fields but spill over into the social context. When disagreements enter society via media outlets, social factors such as interests, resources, and values can contribute to complicating discourse about a controversial subject. Using the framework for the analysis of media discourse proposed by Carvalho, this paper examines news reports on Chinese GM rice from the dimensions of both text and context, covering the period of 2001–2015. This study shows that media may not only construct basic concepts, theme, and discursive strategies but also generate an ideological stance. This ideology constituted an influential dimension of the GM rice controversy. By following ideology consistent with the dominant position of the Chinese government, the media selectively constructed and endowed GM rice with a specific meaning in the Chinese social context, making possible the reproduction and communication of GM rice knowledge and risks to the public.

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