Do the Cultural Barriers in Global Advertising Still Exist? : A Comparative Study on Ralston’s Crossvergence Theory Focusing on the Cultural Values Reflected in Korean and US TV Ads from 2007 and 2017

2020 ◽  
Vol 31 (6) ◽  
pp. 213-240
Author(s):  
Chang Gyu Son ◽  
◽  
Kak Yoon
Keyword(s):  
Comparative Study ◽  
Cultural Values ◽  
Cultural Barriers ◽  
Global Advertising

Beyond cultural barriers, Islamic mysticism and intercultural insights

2019 ◽  
Vol 2 ◽  
Author(s):  
Ali Asghar Mosleh
Keyword(s):  
Comparative Study ◽  
Climatic Conditions ◽  
Cultural Barriers ◽  
World Religions ◽  
Cultural Elements ◽  
Islamic Mysticism ◽  
Different Cultures ◽  
Historical Periods ◽  
Intercultural Philosophy

Mysticism has had a magnificent role in most cultures, particularly in cultures based upon world religions. Studies conducted in recent decades show that emergent mysticisms in different historical periods and territories, despite the great differences in terms of climatic conditions, historical experiences, language and other cultural elements, share similar roots and principles. One of the roles intercultural philosophy can play is to introduce a comparative study of these emergent mysticisms in different cultures in order to create an appropriate setting for dialogue and understanding between cultures. In this article we briefly examine the grounds of the emergence and development of Islamic mysticism (Sufism) in Iran and then discuss one example of its potential for intercultural insight and dialogue with other traditions.

scholarly journals Comparative Study of Cultural Value Orientation between China and America

2021 ◽  
Vol 11 (1) ◽  
pp. 97
Author(s):  
Jie Yan ◽  
Yuying Li
Keyword(s):  
Cultural Values ◽  
Economic Integration ◽  
The United States ◽  
Value Orientation ◽  
Cultural Barriers ◽  
Cultural Value ◽  
Practical Significance ◽  
Cultural Communication ◽  
The West ◽  
Cultural Exchanges

In today's world, cultural exchanges have become more and more frequent because of the economic integration and technological globalization, but people from different countries may have different culture values. China and the United States, as representatives of the East and the West, also have great differences in value orientation. Therefore, understanding the differences between each culture has both theoretical and practical significance for their inter-cultural communication. This paper analyzes the differences between Chinese and American cultural values from five aspects: nature, humanity, time, relationship, and human actions. It will have an important guiding role in eliminating cultural barriers and promoting the development of Chinese and American culture in inter-cultural communication.

Cultural Barriers to Environmental Mobilization in the Republic of Turkey

2019 ◽  
Vol 62 (5) ◽  
pp. 773-793
Author(s):  
Ş. İlgü Özler ◽  
Brian K. Obach
Keyword(s):  
Environmental Protection ◽  
Cultural Values ◽  
Environmental Movement ◽  
Cultural Barriers ◽  
Social Boundaries ◽  
Turkish Republic ◽  
The Republic ◽  
Environmental Mobilization ◽  
Turkish Case ◽  
Republic Of Turkey

The Republic of Turkey provides an opportunity to examine how aspects of national culture can foster sentiments contrary to environmental mobilization. Two deeply rooted cultural values embedded at the founding of the Turkish Republic, a commitment to developmentalism and a strong suspicion of foreign interference, have served to undermine the Turkish environmental movement. Calls for environmental protection are perceived by many as foreign-inspired efforts to inhibit economic development and keep Turkey subservient to more developed nations. In addition, the Turkish case reveals how cultural division can divert attention from issues such as environmental protection. The country is characterized by sharp social boundaries between secularists and more conservative Islamists. This profound cultural divide taints all attempts at issue-based mobilization, including that around environmental protection. An analysis of interview data from 50 environmental movement leaders and government officials demonstrates how deeply held cultural values and social division serve to undermine environmental mobilization.

scholarly journals Caring for children with disabilities in a foreign land: Experiences and perceptions of a group of Korean parents and professionals

2017 ◽  
Vol 29 (4) ◽  
pp. 61-73 ◽  
Author(s):  
Clara Choi ◽  
Hong-Jae Park ◽  
Michael O'Brien
Keyword(s):  
New Zealand ◽  
Cultural Values ◽  
Children With Disabilities ◽  
Service Providers ◽  
Cultural Barriers ◽  
Immigrant Parents ◽  
Korean Immigrant ◽  
Aotearoa New Zealand ◽  
Korean Parents ◽  
Parents Experiences

INTRODUCTION: This article aims to provide an overview of the experiences of Korean immigrant parents raising children with disabilities in Aotearoa New Zealand, primarily focusing on their experience of disability services and systems.METHODS: As the present exploratory study aimed to gain a deeper understanding of immigrant parents’ experiences and perceptions, a qualitative approach was employed to collect rich and lived information from participants. Ten participants were recruited and interviewed among Korean parents of children with disabilities and professionals working with those families.FINDINGS: Lack of trust among Korean parents living in Aotearoa New Zealand was frequently discussed by the participants in the present study. Lack of information around available services and alternative support and cultural barriers were often identified to have a significant impact on Korean parents’ experiences with services. A sense of obligation to integrate into the host society and the services provided was also evident. Further, there was a contradictory perception between parents and associated professionals in relation to services’ expectations of Korean parents. CONCLUSIONS: From analysis of the findings, three main themes emerged: experiences of services and its relations with trust, cultural values and expectations, and looking to the future. The study suggests that there is a need for professionals, service providers and government to consider ways to build trusting relationships with Korean parents and their children with disabilities, and makes a number of recommendations.  

scholarly journals The Influence of Nation-Level Institutions on Acquisition Premiums: A Cross-Country Comparative Study

2021 ◽  
pp. 014920632110102
Author(s):  
Chengguang Li ◽  
Jerayr (John) Haleblian
Keyword(s):  
Comparative Study ◽  
Institutional Theory ◽  
Cultural Values ◽  
Reference Frames ◽  
Future Orientation ◽  
Information Asymmetries ◽  
Disclosure Requirements ◽  
Cross Country ◽  
Acquisition Premium ◽  
Industry Peers

We build on neo-institutional theory to examine the manner in which nation-level institutions systematically affect domestic acquisitions—that is, acquisitions involving acquirers and targets from the same country. Specifically, we study in what way premiums are influenced through a set of cognitive, normative, and regulatory forces. In terms of cognitive pressures, we theorize that prior premium decisions of industry peers in the same country influence focal acquisition premiums, since prior premium decisions serve as reference frames for firms. In addition, we posit that normative forces in the form of the national cultural values of uncertainty avoidance, future orientation, and in-group collectivism affect bid premiums, as these factors influence the manner in which firms deal with the uncertainty, payoff time, and merger of groups inherent to acquisitions. Furthermore, we propose that a country’s regulatory pressures through its disclosure requirements influence premiums, since they reduce information asymmetries and affect a firm’s confidence in assessing its potential gains from acquisitions. Using a sample of domestic acquisitions, we find support for several of the hypotheses. Our work offers a cross-country comparative study of how nation-level institutions affect domestic bid premiums and makes theoretical contributions to acquisition premium research and institutional theory.

scholarly journals ANIMAL TALES IN CHEROKEE AND SUMBAWA TRADITION: A STUDY ON CHEROKEE AND SUMBAWANESE VALUES REFLECTED IN THREE PAIRS OF STORIES

2014 ◽  
Vol 1 (1) ◽  
pp. 57
Author(s):  
Vivin Nila Rakhmatullah
Keyword(s):  
Native American ◽  
Comparative Study ◽  
Cultural Values ◽  
Moral Values ◽  
Human Being ◽  
Native American Tribes

The purpose of this article is to observe a comparative study of animal tales of Cherokee, one of Native American tribes and Sumbawa, an Indonesia tribe, especially to describe the similarities and the differences in delivering moral values between the three pairs of tales, to explore the cultural values in Cherokee and Sumbawa animal folktales, and to elucidate the representation of the characters in those animal folktales. The animal tales of Cherokee are How the Terrapin Beat the Rabbit, The Rabbit and The Possum Seek a Wife, and How the Deer Got His Horns. While, the animal tales of Sumbawa are: The Tales of The Monkey, The Turtle and The Snail, The Tales of The Monkey And The Flamingo and The Cocky Monkey (Sruduk Team). The animal characters in these tales are to represent human being, their characteristics, moral and cultural values. Their main characters in most of animal tales are different; Cherokee is represented by the character of Rabbit, whereas Sumbawa is represented by the character of Monkey. The animal tales of Cherokee and Sumbawa is very much alive and imbued with power to create identity and community.Keywords: Comparative study, Folklore, Folktales, Animal tales, Moral values, Cultural values.

scholarly journals Investigation on transformation of advertising strategies and ads according to cultural values from a semiotic perspective: Coca-Cola case

2018 ◽  
Vol 8 (1) ◽  
pp. 01-07
Author(s):  
Deniz Yesim Talug
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
World Culture ◽  
Advertising Strategy ◽  
Cultural Concepts ◽  
Advertising Strategies ◽  
Semiotic Perspective ◽  
Global And Local ◽  
Global Advertising

Although the word globalisation gives the impression as a unified whole, serious cultural differences from country to country could not be ignored. To point out, there is a homogeneous world culture in today’s conditions that may not be very accurate. .Cultural differences are especially more important for brands placing international ads. For example, white is known to be associated with death in Asia, whereas it is associated with health and cleanliness in Europe. Therefore, the success of the ad is dependent on the appropriate message according to the country where the ad is published. Global advertising concept, which gained importance with the globalisation, loses the distinction of being the current ad types for businesses operating in the international arena today. As a result, advertising has entered the glocal concept. Glocalisation is derived from a combination of words, global (global) and local (local). This paper examines globalisation, cultural concepts, global and local advertising by investigating the phenomenon with the Coca-Cola brand. Keywords: Culture, advertising, strategy, global, local, glocal.

PRAGMATIC INDICATORS OF THE USE OF THE ENGLISH LANGUAGE IN THE EDUCATIONAL SYSTEM OF UZBEKISTAN

2019 ◽  
pp. 10-21
Author(s):  
Ganisher RAKHIMOV
Keyword(s):  
Comparative Study ◽  
Cultural Values ◽  
Educational System ◽  
English Language ◽  
Field Studies ◽  
English Language Teaching ◽  
National Education ◽  
The Republic ◽  
Linguistic Behavior ◽  
Sociolinguistic Status

he purpose of this article is a comparative study of pragmatic indicators of the use of English in the educational system of Uzbekistan. The article addresses sociolinguistic and pragmatic features of the use of the English language introduced in educational system of Uzbekistan. The English language operating in Uzbekistan is analyzed through the results of field studies as well as through comparative study of the institutional and legal-normative basis of the state of the English language in the national education system. In particular, the article describes an experiment conducted on the basis of methods proposed by Roger Brown and Albert Gilman among master students of different nationalities to determine their linguistic behavior in different social conditions settings, as well as to identify cultural values of discursive activity in the implementation of the self-assessment strategy. On the basis of the results, the author raises important issues of teaching English in Uzbekistan and describes the established policy of continuous education in the Republic, concerning English as a revolutionary language. In addition, the author of the article believes that the organization of English language teaching requires taking into account the sociolinguistic status of the language, socio-psychological neutrality towards it, comparative-pragmatic and functional indicators of activity.

scholarly journals Perbandingan Legenda Ciung Wanara dengan Cindelaras serta Kajian Budaya Lokal

2018 ◽  
Vol 11 (1) ◽  
pp. 31
Author(s):  
Fauzi Rahman
Keyword(s):  
Content Analysis ◽  
Comparative Study ◽  
Cultural Values ◽  
Qualitative Method ◽  
Cultural Background ◽  
Cultural Tradition ◽  
West Java ◽  
Comparison Technique

This research aims to compare the story of Ciung Wanara (West Java) and Cindelaras (East Java). In addition to comparing the two stories, this study also explores the cultural values contained in each story. The  research applies a qualitative method with comparison technique and content analysis. A comparative study uses  an analysis of one literature with another, or comparing literature with other field of art. The result of the research shows that, despite being similar, the cultural background causes the two stories  to have differences. A folktale has a cultural tradition inherent to the habit undertaken by the society in which the story develops. In the Ciung Wanara story, there is a tradition of cockfights, naming babies based on natural events, and belief in mythology. While in the story of Cindelaras, besides having the same things, we also find  the representation of culture, especially the image of the king’s mistress as instead of the queen.

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