scholarly journals Recursive Model: Cognitive Learning Behavior in Online Consumers

2019 ◽  
Vol 8 (4) ◽  
pp. 444
Author(s):  
Irwan Christanto Edy ◽  
Riyanto
Keyword(s):  
Consumer Behavior ◽  
Learning Theory ◽  
Cognitive Learning ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Learning Behavior ◽  
Validity And Reliability ◽  
Online Consumers ◽  
Online Consumer ◽  
Stimulation Of

Online purchasing decisions are online consumer behavior and are an interesting phenomenon in research. This study aims to prove the concept that online consumer purchasing decisions are influenced by cognitive learning behavior. The main theory underlying this research is consumer behavior and learning. Learning theory is used to analyze consumer learning behavior online with a mix of (crossing) learning theories of behavior and cognitive learning theory. Combination (crossing) between behavioral learning theory, cognitive is called cognitive learning behavior (cognitive learning behavior). This research is a survey. The data used are primary data, with the research instrument in the form of a questionnaire. The subjects of this study are individuals namely online consumers. Online consumers in this study are millennial generation who have made online purchases on one of the e-commerce sites in Indonesia (Matahari.mall, bukalapak, tokopedia, shopee, Zilingo) with this type of product is fashion. In this study 200 respondents were selected. The study consisted of organic stimulation of marketing on the website, online purchasing decisions, cognitive learning, experience preferences. Convenience sampling sampling technique is a sampling method where sampling is based on the availability of elements and the ease of obtaining them. Collecting data with online questionnaires and distributing questionnaires through whatsapp to respondents who are easily contacted by researchers. Data analysis methods with 1) test data quality instruments (validity and reliability), 2) Analysis of Descriptive Statistics and 3) Model Analysis with SEM. The results showed that 1) Organic stimulation of marketing on the website had a positive and significant effect on cognitive learning, 2)experience preference had a positive and significant effect on cognitive learning, 3)cognitive learning had a positive and not significant effect on online purchasing decisions, 4) experience preference had a positive and not significant effect on online purchasing decisions, 5) Organic stimulation of marketing on the website had a positive and significant effect on online purchasing decisions.  

scholarly journals PENGARUH PERILAKU BELAJAR PADA TINGKAT PEMAHAMAN AKUNTANSI DENGAN MINAT BELAJAR DAN KEPERCAYAAN DIRI SEBAGAI PEMEDIASI

2018 ◽  
pp. 903
Author(s):  
Ngurah Mayun Narindra ◽  
I Gusti Ayu Nyoman Budiasih
Keyword(s):  
Primary Data ◽  
Path Coefficient ◽  
Test Model ◽  
Learning Behavior ◽  
Validity And Reliability ◽  
Process Data ◽  
Analysis Techniques ◽  
Self Confidence ◽  
Level Of Understanding ◽  
Feasibility Test

This study aims to determine the mediation of interest in learning and self-confidence in the influence of learning behavior at the level of understanding of accounting students of Master of Accounting program (MAKSI), Faculty of Economics and Business (FEB), Udayana University. This study uses primary data by using questionnaires, which have fulfilled the validity and reliability test, distributed to 133 students of MAKSI FEB Unud program who qualify for sampling. The amount of data that 133 people can process. Data that has been tabulated then in the analysis using data analysis techniques, including classical assumption test, model feasibility test and path analysis techniques. Based on the calculation of path coefficient (p), it shows that interest in learning and confidence mediates the influence of learning behavior at the level of understanding of accounting.

scholarly journals Os dois lados da mesma moeda: identificando os paradoxos da tecnologia no consumo online dos brasileiros

2020 ◽  
Vol 12 ◽  
pp. 1092
Author(s):  
Claudia Maria Dias Guerra Disconzi ◽  
Kathiane Benedetti Corso ◽  
Marina Valim Bandeira
Keyword(s):  
Consumer Behavior ◽  
Survey Research ◽  
Research Method ◽  
The Internet ◽  
Exploratory Research ◽  
National Surveys ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Purchase Process ◽  
Online Consumer

 The possibility of buying at any time of the day, researching prices and finding varied products are some of the advantages informed by online consumers. Despite the benefits, some disadvantages are also cited by these consumers, such as the impossibility of product experimentation, delay in delivery, difficulty in accessing websites and lack of security. With this, the possibility of paradoxical behavior among this type of consumer is verified. Therefore, this work aims to verify the presence of technology paradoxes in online consumer behavior. This is a descriptive-exploratory research, with a quantitative approach and a survey research method. A questionnaire was elaborated aiming to collect information regarding the profile of the online consumers interviewed and the characteristics of the purchase process, besides containing 28 statements referring to the 14 paradoxes of technology adapted from national surveys for consumption through the internet. A total of 263 respondents were obtained, where two pairs of paradoxes were present: Assimilation / Isolation and Planning / Improvisation.

scholarly journals Analysis of Consumer Behavior on Purchasing Meat Pork at Traditional Markets in Pematang Siantar City

2021 ◽  
Vol 9 (1) ◽  
pp. 61-72
Author(s):  
A. M. Tanjung ◽  
Armyn Hakim Daulay ◽  
Nevy Diana Hanafi
Keyword(s):  
Consumer Behavior ◽  
Secondary Data ◽  
Central Bureau ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Traditional Markets ◽  
Traditional Market ◽  
Relationship Of

Pork consumers prefer it because it has a unique taste. This study aims to determine the factors that influence meat pork consumer behavior and determine the potential segmentation of consumers in traditional markets. The study was conducted in the traditional markets of Pematangsiantar City, namely Horas and Dwikora Parluasan traditional market. It lasted from September 2020 until November 2020. In this study, primary data was obtained from observations and interviews with 70 consumers of meat pork buyers in traditional markets. Secondary data were obtained from related agencies such as the Central Bureau of Statistics and Animal Husbandary Department. The results showed that the characteristics of consumers influenced the potential segment of consumers in meat pork purchasing decisions. The variables of quality and number of families show a relationship of partial influence with the amount of consumption in the analysis of consumer behavior. However, the variables of age, occupation, education, income, and price of pork do not show a partial relationship with consumption.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals Effect on Perceived Stimulation dan Perceived Crowding on the Decision of the Unplanned Purchase (Impulse Buying)

2011 ◽  
Vol 2 (2) ◽  
pp. 770
Author(s):  
Enggal Sriwardiningsih
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Research Data ◽  
Purchase Decisions ◽  
Impulse Buying ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test ◽  
Impulsive Buying ◽  
Stimulation Of

Purchase decisions aren’t made necessarily planned, because impulsive buying is such a result of environmental stimuli shopping. Things affecting unplanned purchasing decisions are perceived by stimulation and crowding. The purpose of this study is to determine whether there are influences between perceived crowding and stimulation of impulse buying simultaneously or partial. The object used is one of the largest retailers in Cilegon. This research design is quantitative analysis of the consumer unit. The collecting data technique includes using questionnaires, interviews, and literature from previous research. Data processed using the SPSS 16.0 program through the validity and reliability, normality test, and regression analysis. The study states that there is significant influence between perceived crowding and perceived stimulation both simultaneous and partial response to impulse buying. 

scholarly journals Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention

2021 ◽  
Vol 1 ◽  
pp. 323-337
Author(s):  
Ayu Wandira ◽  
Taifikur Rahman
Keyword(s):  
Purchase Intention ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

scholarly journals PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG

2020 ◽  
Vol 25 (3) ◽  
pp. 203-211
Author(s):  
Desi Derina Yusda
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Entire Population ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Validity And Reliability

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.

scholarly journals KAJIAN PENGARUH PROMOSI, ADVERTISING DAN EXPERIENTAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KARTU BERMAIN DI PT. TRANSREKREASINDO TRANSSTUDIO MINI JEMBER

2020 ◽  
Vol 1 (5) ◽  
pp. 1011-1022
Author(s):  
Yani Dahliani ◽  
Haifa Haifa ◽  
Rivaldi Rendrahadi
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Experiential Marketing ◽  
Normality Test

This study aims: (1) to find out promotion, advertising and experiential marketing simultaneously influence the purchase decision at PT. Transrekreasindo Transstudio Mini Jember. (2) to find out promotion, advertising and experiential marketing partial effect on purchasing decisions at PT. Transrekreasindo Transstudio Mini Jember. In this study researchers used primary data. Primary data in this study were obtained by conducting interviews by giving questionnaires. Researchers took a sample of 50 respondents using the total sampling method. The analysis techniques used include validity and reliability, classic assumption tests (normality test, multicollinearity test, hetoroscedasticity test), multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (F test and t test). From the results of the study show that promotion, advertising and experiential marketing simultaneously influence the purchase decision.

scholarly journals Implementasi Nilai-Nilaiajaran Tri Kaya Parisuddha Pada Siswa Hindu Di SDN Balun 1 Lamongan Jawa Timur

2018 ◽  
Vol 2 (2) ◽  
pp. 547
Author(s):  
Tiara Krisna Widya Dharma ◽  
I Wayan Darna ◽  
I Made Wirahadi Kusuma
Keyword(s):  
Elementary School ◽  
Religious Education ◽  
Learning Theory ◽  
Teaching And Learning ◽  
Cognitive Learning ◽  
Secondary Data ◽  
Self Control ◽  
Primary Data ◽  
Constructive Learning ◽  
And Behavior

<p><em>SDN Balun 1 is a public elementary school (not SD Hindu) so students there have a homogeneous religion. Nevertheless Hinduism education still exists but is very minimal because indeed students who embrace Hinduism are also very few and Hindu Religious Education teachers also lack time to teach Hindu Religious Education as a whole. So that human behaviors that are contrary to the rules of religion seem to be caused by several factors. One of the anarchic movements in some areas, acts of drunkenness, brawls, use of alcohol and illegal drugs among the younger generation. In fostering human attitudes and behavior itself, there needs to be guidance through self-control both words, deeds and thoughts. The three teachings provide a guide so that humans in the movement of thoughts, words and deeds are always controlled and controlled for the sake of creating harmony in life. The theory used is cognitive learning theory, constructive learning theory and behavior change theory. This type of research is qualitative research, the type of data this research is qualitative data and data sources are primary data and secondary data. Data was collected with observation techniques, interview techniques, library techniques and documentation techniques. Furthermore, the data is analyzed by reducing data and drawing conclusions. Based on the data analysis, the results were obtained, among others, the pattern of learning Hinduism in B</em><em>alu</em><em>n 1 Lamongan Elementary School is using the Sad Dharma method in its learning, the implementation of Tri Kaya Parisuddha teaching values carried out in the teaching and learning activities of Hinduism lessons, student discipline, habituation, implementation of environmental hygiene. So that the perceived benefits are changes in behavior perceived by students and the creation of religious harmony in schools and in the community.</em></p>

scholarly journals Mapping of Indonesian Consumer Behavior on Social Media - Netnography Study of Online Shopping Behavior on Social Media for Improving MSME in Indonesia

2017 ◽  
Vol 2 (4) ◽  
pp. 312
Author(s):  
Glorya Agustiningsih ◽  
Wiratri Anindhita ◽  
Melisa Arisanty
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Small And Medium Enterprises ◽  
Shopping Behavior ◽  
Primary Data ◽  
Information And Communication ◽  
Online Consumer ◽  
Online Shopping Behavior ◽  
Medium Enterprises ◽  
Consumer Model

Usaha Mikro, Kecil, dan Menengah/MSME (Micro, Small, and Medium Enterprises, thereafter called MSMEs) is one of the business sectors playing significant roles in the economic growth of Indonesia. The increase of MSMEs pushes the State Minister for Cooperatives, and Small and Medium Enterprises (SME) to encourage MSME performance by enhancing their quality. One attempt taken is to apply information and communication technology, especially social media, to promote the products. In reality, many MSMEs lack sufficient understanding of social media usage in business.  As a result, many MSMEs have difficulties identifying online media consumer behavior in developing their marketing strategies.  This researchattempts to map consumer behavior in social mediaand explores how MSMEs can capitalize on the marketing powers of social media. This research uses a netnography method for mapping online consumer behaviour. Primary data are collected from observations of online interaction between consumers and sellers (MSMEs). The results are analyzed using Philip Kotler’s Consumer Behavior Model and Kozinet’s Online Consumer model. 

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