scholarly journals THE EXPLOITATION OF AUDIENCE AS DIGITAL LABOUR IN INDONESIAN YOUTUBE PLATFORM

2021 ◽  
Vol 14 (1) ◽  
pp. 21
Author(s):  
Syafrida Nurrachmi Febriyanti

Abstract. In today's digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers' attention have resulted in profits for capital.

2018 ◽  
Vol 9 (1) ◽  
pp. 47-57
Author(s):  
Cendera Rizky Bangun

As new media emerge and replace the popularity of conventional media, people use social media not only as medium to socialize, but also increase its role as news source or news outlet. A generational divide has always existed within news. The older people tend to choose TV and newspaper as their primary news source meanwhile research conducted by Reuters in 2015 showed that younger audiences that grown up in digital era, exhibiting very different behaviors and increasingly expect the news to come to them through online channels and in new formats. This makes social media become the opportunities and also threats to some news companies. What should the media do in order to survive? Does the generation gap influence the media to use both traditional and digital or social media? Some online media even put their headlines and link in Facebook and Twitter as news outlet, so people can just click the link and go to their websites. Methodology used in this research is qualitative with data gathered from focus group discussion and interview. The result of the study expected to show how the generation gap creates different media consumption and the need for news corporation to change their pattern in order to survive. Keywords: Social media, news outlet, new media


Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>


Kultura ◽  
2020 ◽  
pp. 130-142
Author(s):  
Danica Čigoja-Piper

This paper starts from a premise that critical thinking is a threat to the owners of capital in the media, but that a critical view of the world is also an essential need of journalists and wide public. That is why there are so many changes in the work of modern journalists. The paper, through empirical insight, points out the inevitable pitfalls that stand in the way of the development of critical thinking among journalists employed in new media. The main goal of the paper is to investigate survival of the role of critical thinking in the digital environment media, which keep developing faster and faster in the (never clearly stated) conditions where critical thinking remains foreign to most Internet users. Possible strategies of resistance against exclusively market-oriented media are also pointed out at the end of the paper.


Author(s):  
Crispin Thurlow

This chapter focuses on sex/uality in the context of so-called new media and, specifically, digital discourse: technologically mediated linguistic or communicative practices, and mediatized representations of these practices. To help think through the relationship among sex, discourse, and (new) media, the discussion focuses on sexting and two instances of sexting “scandals” in the news. Against this backdrop, the chapter sets out four persistent binaries that typically shape public and academic writing about sex/uality and especially digital sex/uality: new-old, mediation-mediatization, private/real-public/fake, and personal-political. These either-or approaches are problematic, because they no longer account for the practical realities and lived experiences of both sex and media. Scholars interested in digital sex/uality are advised to adopt a “both-and” approach in which media (i.e., digital technologies and The Media) both create pleasurable, potentially liberating opportunities to use our bodies (sexually or otherwise) and simultaneously thwart us, shame us, or shut us down. In this sense, there is nothing that is really “new” after all.


Author(s):  
Muhammad Raihan Nasution

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.


2017 ◽  
Vol 8 (1) ◽  
pp. 330-339
Author(s):  
Abdul-Karim Ziani ◽  
Mokhtar Elareshi ◽  
Khalid Al-Jaber

Abstract Many critical questions concerning the relationship between the news media and political knowledge involve the extent to which the media facilitate learning about news, war and politics. Political awareness - via the news media - affects virtually every aspect of citizens’ political attitudes and behaviours. This paper examines how Libyan elites adopt the news media to access news and information regarding the current Libyan war and politics and how they use political communication and new media to build/spread political awareness. With the expansion of private and state-owned television in Libya, concern has grown that these new TV services will survive in providing information about citizens’ interests, including the new, developing political scene. A total of 134 highly educated Libyan professionals completed an online survey, reporting their perceptions of issues covered by national TV services. This account centres on how those elites consume the media and what level of trust they have in the media and in information and what the role of the media in their country should be. The results show that most respondents, especially those who live outside the country, prefer using different Libyan news platforms. However, 50 per cent of these do not trust these channels as a source of information regarding the civil war, associated conflicts and politics in general. They have grown weary of coverage that represents the interests of those who run or own the services and consequently place little trust in the media. Spreading ‘lies as facts’ has affected the credibility of these services. Politically, these respondents wish the media to discuss solutions and act as a force for good, not for division. They also differed in the number and variety of national news sources that they reportedly used. This paper also highlights the role of social media, mobile telephony and the Internet, as well as the rapidly proliferating private and national media. These findings are also discussed in relation to the growing impact of online sources in Libyan society, social and political change and the emergence of new media platforms as new sources of information.


2018 ◽  
Vol 10 (11) ◽  
pp. 4278 ◽  
Author(s):  
Juha Peltomaa

Bioeconomy as one mode of the transition towards a more sustainable mode of production and consumption has been addressed in several policy fields. Bioeconomy has raised hope not only in the quest for a more sustainable future, but also offers new possibilities, especially in countries with vast natural resources. By using the Narrative Policy Framework, I assess the kinds of bioeconomy narratives promoted by the media and the future they suggest, for the case of Finland. Flexible concepts such as bioeconomy can be harnessed to promote different, and even contrasting, objectives. Besides growth-oriented promises, bioeconomy seems to simultaneously raise controversial questions related to techno-social path dependencies and the sustainability of natural resource use. The narratives seem also to lack roles for certain actor groups, such as citizens, which might challenge the legitimacy and, thus, the future of bioeconomy. The role of civil society should also be better addressed by scholars in the field, as it plays an important role in the sustainability of bioeconomy.


Author(s):  
TROELS BØGGILD ◽  
LENE AARØE ◽  
MICHAEL BANG PETERSEN

Widespread distrust in politicians is often attributed to the way elites portray politics to citizens: the media, competing candidates, and foreign governments are largely considered responsible for portraying politicians as self-interested actors pursuing personal electoral and economic interests. This article turns to the mass level and considers the active role of citizens in disseminating such information. We build on psychological research on human cooperation, holding that people exhibit an interpersonal transmission bias in favor of information on the self-interested, antisocial behavior of others to maintain group cooperation. We posit that this transmission bias extends to politics, causing citizens to disproportionally disseminate information on self-interested politicians through interpersonal communication and, in turn, contributes to distrust in politicians and policy disapproval. We support these predictions using novel experimental studies, allowing us to observe transmission rates and opinion effects in actual communication chains. The findings have implications for understanding and accommodating political distrust.


2016 ◽  
Vol 28 (7) ◽  
pp. 1338-1360 ◽  
Author(s):  
Chulmo Koo ◽  
Youhee Joun ◽  
Heejeong Han ◽  
Namho Chung

Purpose This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their intention to visit a destination (i.e. South Korea). Cultural exposure to a particular country through media affects people’s preference for that foreign country, and may ultimately be a function of the behavior for consuming that country’s cultural products – e.g. traveling to that country. Media exposure has been recognized as a major underlying reason for the desire to visit a destination. Design/methodology/approach This study examines the impacts of potential travelers’ media exposure in three different language-use groups (i.e. English, Japanese and Chinese) and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea). To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification theory and the belief–desire–intention model. Findings Mass and social media exposure had an effect on the intention to visit a destination as a result of the gratification and desire experienced through the content. Research limitations/implications This study suggests the synthesis of the use and gratification theory and the belief–desire–intention model and an examination of theoretical and practical implications. Originality/value This study involved a sample of users of destination marketing sites. In addition, this study investigated the users’ intentions to visit a real tourism destination taking into consideration mass media (traditional media) and social media (new media) based on the use of gratification theory and the belief–desire–intention model. Practically, the findings highlight the crucial role of social media in the intention to visit the tourism destination.


Author(s):  
هيثم عبد الرحمن أحمد السامرائي

The study attempted to reveal the role of the media in forming awareness and knowledge among members of society about the crisis 0f virus COVID-19. It aimed to get acquainted with the role of traditional and new media in dealing with this pandemic and assess its credibility in the Arab countries to deliver the correct news and information about this crisis to the public. In this study, the researcher used the descriptive analytical method through the method of surveying the media and electronic platforms used by the public in the Arab world to communicate with state agencies to obtain various information related to the crisis 0f virus COVID-19. The researcher designed a questionnaire to collect data for this study consisting of 7 axes and includes 50 questions. The study sample reached 1060 community members, male and female, from the age of 20 to 60 years, representing 19 Arab countries. The study concluded a number of results, the most important of which are: the success of media briefings and press conferences held by Arab governments during the Corona crisis, as well as the emergence of a spokesperson in this crisis in a convincing and logical manner In addition to the success of the media in educating society about preventive and preventive measures through TV and radio programs and social media sites, The study also found that 60% of the respondents were concerned during the crisis, following up on news related to the country's efforts to combat the virus Finally, it was noted that the doctors seized the media as the first line of defines, unlike celebrities of social media who lost their credibility and pulled the rug from under their legs due to the lack of confidence among members of the public in their information and that some were a source of spreading remorse.


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