scholarly journals Sports sponsorship of communication companiesİletişim şirketlerinin spor sponsorluğu

2018 ◽  
Vol 15 (1) ◽  
pp. 422 ◽  
Author(s):  
Özge Ercan ◽  
Oğuz Özbek
Keyword(s):  
Higher Education ◽  
English Summary ◽  
Three Dimensions ◽  
State Universities ◽  
Sport Sponsorship ◽  
The People ◽  
Sports Sponsorship ◽  
Telecommunication Companies ◽  
The Impact ◽  
Cooperation Support

The purpose of this research has been to determine the opinions of consumers the impact of the sports sponsorship done by the telecommunication companies on the development of sports and sports related activities. The effects of sports sponsorship on consumers and sports, and at what level have the communication (GSM) companies achieved to their target audience by supporting sports sponsorship have been tried to be determined. A descriptive method has been used in this study. The universe of the study for quantitative data has been composed of students who study four-year sports education program at state universities higher education institutions and the people residing in Ankara. On the other hand the sample has been composed of 361 students studying at four-year sports education institutions of higher education of the state universities in Ankara and 500 residents of central Ankara. A sports sponsorship scale has been developed for the data. The validity of this scale has been done by concerning the item-total correlations result, and also exploratory and confirmatory factor analysis has been performed. Alpha Cronbach's coefficient has been calculated for the reliability. The items included in the scale have been evaluated by five-point Likert scale. Sports Sponsorship scale has 25 items in three dimensions which are cooperation, support and impact. Since the data has not distributed normally, Mann Whitney U test, a non-parametric test, has been used for two groups while the Kruskal-Wallis test has been used for more than two groups. The Mann-Whitney U test has been manually applied in order to find the different group in the case of there has been a difference between groups according to the Kruskal-Wallis test results. The result of this study indicates that there has usually been a positive understanding of the practice of sports sponsorship done by GSM communication companies. It has been found that the population of the people who had attended this research have preferred A while the majority of students who had attended this research have preferred C for their communication. In the light of the findings from the both populations, A, C and B GSM companies have supported sport more, respectively. Regarding the genders; there has been no difference between the views of public and the students on the cooperation, support and impact sub dimensions of sports sponsorship. People in the middle age, according to the younger and older groups, have thought that the impact and collaboration dimensions of sport sponsorship has been more realized. It has been determined that primary school graduate population have looked more favourably to the sports sponsorship application done by the communication companies.Extended English summary is in the end of Full Text PDF (TURKISH) file. ÖzetBu araştırmanın amacı, iletişim şirketlerinin spor sponsorluğunun, sporun ve spor faaliyetlerinin gelişimine etkisi konusunda tüketicilerin görüşlerinin belirlenmesidir. Spor sponsorluğunun tüketicilere ve spora olan etkileri ile iletişim (GSM) şirketlerinin spor sponsorluğu yaparak hedef kitleye ne ölçüde ulaştığı belirlenmeye çalışılmıştır. Araştırmada betimsel yöntem kullanılmıştır. Araştırma evrenini Ankara’da bulunan devlet üniversitelerine bağlı dört yıllık spor eğitimi veren yükseköğretim kurumlarında öğrenim gören öğrenciler ile Ankara’da ikamet eden kişiler örneklemini ise Ankara’da bulunan devlet üniversitelerine bağlı dört yıllık spor eğitimi veren kurumlarda öğrenim gören 361 öğrenci ve Ankara’nın merkez ilçelerinde ikamet eden 500 kişi oluşturmuştur. Verileri elde etmek için spor sponsorluğu ölçeği geliştirilmiştir. Ölçme aracının geçerlik çalışması için madde toplam korelasyon değerlerine bakılmış ve açımlayıcı ve doğrulayıcı faktör analizi yapılmıştır. Güvenirlik için Alpha Cronbach’s katsayısı hesaplanmıştır. Ölçekte yer alan maddeler 5’li Likert tipi derecelendirme ölçeği ile değerlendirilmiştir. Spor Sponsorluğu Ölçeğinde işbirliği, destek ve etki olmak üzere üç boyutta 25 madde yer almıştır. Veriler normal dağılmadığı için; non-parametrik testlerden ikili gruplar için Mann Whitney U testi, ikiden fazla gruplar için ise Kruskall-Wallis testi kullanılmıştır. Kruskall-Wallis testi sonucu gruplar arasında fark bulunması durumunda ise Gruplar arasında farklı olanı bulabilmek için manuel olarak Mann Whitney U testi uygulanmıştır.                                                                                     Araştırmadan elde edilen sonuçlara göre; iletişim şirketlerinin spor sponsorluğu uygulamalarına yönelik genelde olumlu bir anlayış vardır. Araştırmaya katılan halkın haberleşmede A şirketini tercih ettiği, öğrencilerin büyük çoğunluğunun ise C şirketini tercih ettiği tespit edilmiştir. Her iki grubunda, sırasıyla A, C ve B GSM şirketlerinin sporu daha fazla desteklediği yönünde görüş belirttiği saptanmıştır. Halkın ve öğrencilerin cinsiyetlerine göre spor sponsorluğunun işbirliği, destek ve etki alt boyutlarına ilişkin görüşleri arasında fark bulunamamıştır. Orta yaş grubundaki halkın, genç ve yaşlı gruptakilere göre, sponsorluğun etki ve işbirliği boyutunun daha çok gerçekleştiğini düşündüğü tespit edilmiştir. İlköğretim mezunu halkın, iletişim şirketlerinin spor sponsorluğu uygulamalarına daha olumlu baktıkları tespit edilmiştir.

scholarly journals SPORT SPONSORSHIP AS A STRATEGIC TOOL

2014 ◽  
Vol 2 (4) ◽  
pp. 1-10
Author(s):  
Diana Komskienė ◽  
Kristina Bobinaitė
Keyword(s):  
Return On Investment ◽  
Product Category ◽  
Strategic Decisions ◽  
Competitive Situation ◽  
Sport Sponsorship ◽  
Sports Sponsorship ◽  
Sports Team ◽  
Category Comparison ◽  
Sport Events ◽  
The Impact

Research background. Sponsorship and sports marketing have been in existence for years and now have been greatly expanded and developed. Organizers of major events can hardly expect to receive some funds without expecting to give something back in return. Historically, sponsorship originated as an inexpensive addition to the marketing mix and was perceived as a philanthropic endeavour. In other words, corporations classified sponsorship as a donation and it was not considered a ‘marketing expense’, but nowadays it has changed significantly (Abiodun, 2011; Seguin et al., 2005). The attitude changed with regard to sponsorship when corporations began searching for a return on investment from donations made to various organisations (Meenaghan, 1991; Ramanantsoa, Thiery-Balé, 1989; Wilkinson, 1993). This came after a substantial increase in resources allocated to sponsorship, meaning that sponsorship became increasingly recognised as a valid promotional tool, a business expense that needed justification in the form of Return On Investment (Seguin et al., 2005). In addition, we have to keep track of constantly changing information. Nowadays, sponsors are increasingly more strategic in their approach to seeking value from sponsorship opportunities. Therefore, it is meaningful to understand that sponsorship is beneficial for both sides. Sponsorship proposals, for sport organizations, can help to achieve investment opportunities for business enterprises. For sponsors themselves, sponsorship can achieve even the most important company goals, such as access to a new marketplace, increased sales, (which directly will bring the capability of an organization to grow), increased popularity, strengthened image. Nowadays, sponsors are increasingly more strategic in their approach of seeking value from sponsorship opportunities. Furthermore, it is very important to understand how sponsors decisions will affect all of the organization in a strategic prospect. This could take us to a better comprehension of the key areas to be considered in the development of sponsorship proposals. Many of sports sponsorship proposals are counterproductive, because not taking into account the existing relationship between sponsorship and companies strategies. Results and findings. Organization situation is the firm’s goals, capabilities and resources. In organizations one of the most important strategic goals is to increase popularity, strengthen the image, achievement on the new market segment resources (Mitchel et al., 2013; Lane, 2009). The company can be sponsoring sport events which can bring new markets to it, positioning against competitors and other objectives. Product – market situation is the product category comparison new to the marketplace, growing, maturing or declining (Lane, 2009). Sponsoring can help achieve new marketplace, increase in sales which directly will bring capability of the organization to grow. A company involved in sports sponsorships can send instant messages to millions of potential buyers, generate community goodwill part, but most importantly it can increase market share and profit (Bocse et al., 2012). Competitive situation is how many competitors there are. What are their characteristics and marketing methods (Lane, 2009)? In essence, sport sponsorship has become a powerful marketing strategy used by firms to communicate with vast external and internal audiences to differentiate themselves from competitors (Cornwell, 2008), with the ultimate goal to orienting consumer’s preferences toward sponsors’ products (Barros, Silvestre, 2006) (Biscaia et al., 2013). Companies that are able to successfully tap into a consumer’s psychological connectedness with a sports team and can become more meaningful to that consumer (Henseler et al., 2011), what makes benefits and extension for brands and relationship. Environmental situation is what industry-wide and company–specific environmental opportunities and threats are most important (Mitchel et al., 2011; Lane, 2009). Quinn defines strategic decisions as “those decisions that determine the overall direction of an enterprise and its ultimate viability in light of the unpredictable and the unknowable changes that may occur in its most important surrounding environments.” (Shank, 2009, p. 342). It is a two-way street for both the sports entity and the sponsoring organization whereby the latter, tends to associate itself or its brands with the positive images obtained by the unique personality of the sporting event (Abiodun, 2011). The advantage of image building, promoted in a long term strategy, lies in the impact it has on an audience – target accurately determined because of the fittest event (Bocse et al., 2012). In our research we define the scope of effect of sport sponsorship on sponsors and reveal the sports sponsorship opportunities and links in sponsors’ strategic planning. The research method is content analyses and systemizing based upon theoretical framework. Keywords: sponsorship, sport sponsorship proposal, strategy.

scholarly journals Student’s Satisfaction of the Quality of Online Learning in Higher Education: An Empirical Study

2021 ◽  
Vol 13 (21) ◽  
pp. 11960
Author(s):  
Carmen Jiménez-Bucarey ◽  
Ángel Acevedo-Duque ◽  
Sheyla Müller-Pérez ◽  
Luis Aguilar-Gallardo ◽  
Miguel Mora-Moscoso ◽  
...  
Keyword(s):  
Higher Education ◽  
Online Learning ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Digital Transformation ◽  
Three Dimensions ◽  
Technical Service ◽  
The Impact

Higher education institutions (HEIs) have been facing a digital transformation in online learning as a result of the restrictions generated by COVID-19. Therefore, identifying which are the elements that influence student satisfaction will allow HEIs to establish strategies to ensure the quality of the digital transformation. This study proposes a model that measures student satisfaction considering three dimensions: teacher quality, technical service quality and service quality. Then, the impact of each dimension on student satisfaction is estimated using a Partial Least Squares Structural Equation Model (PLS-SEM), and finally an Importance-Performance Map Analysis (IPMA) was performed to identify the improvements that should be made to increase student satisfaction. When analyzing the responses of 1430 students at the School of Medicine, it was found that the quality of technical service should be improved, specifically training, and encouraging teachers to use strategies that allow student participation.

scholarly journals Beyond the game: perceptions and practices of sports sponsorship in German SMEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Datson ◽  
Wilson Ozuem ◽  
Kerry Howell ◽  
Geoff Lancaster
Keyword(s):  
Multinational Corporations ◽  
Strategic Alliances ◽  
Social Engagement ◽  
Critical Evaluation ◽  
Sport Sponsorship ◽  
Content Type ◽  
Sports Sponsorship ◽  
Signalling Theory ◽  
The Impact

Purpose The purpose of this study is by drawing on signaling theory to address the need for more investigation into the conceptual underpinnings of sponsorships by investigating and seeking to understand sponsorship objectives, opinions and practices, with a focus on smaller organisations. Design/methodology/approach This empirical study contributes to the literature through researched findings from German respondents and a critical evaluation of literature relating to the impact of sports sponsorship on SMEs within local German communities. Findings Drawing on signalling theory and extant studies, the following four categories of SME sport sponsorship activities are proposed: value-based connections, social engagement, recognition and bonding. Research limitations/implications Sponsor, sponsee and dyadic antecedents have increased in both sophistication and complexity, resulting in expected positive consumer outcomes as the justification for marketing communication investments. Practical implications Sponsorship has evolved from short-term philanthropic activities to long-term strategic alliances involving billions of dollars of annual spending globally. Social implications SME companies have certain local opportunities that larger multinational corporations cannot replicate. Originality/value No study to date has provided researchers with a framework to understand sports sponsorship from an SME perspective. This paper contributes to the theories and practice of sport sponsorship, drawing on signalling theory and extant studies.

scholarly journals DAMPAK SERVICE ENCOUNTER QUALITY TERHADAP SERVICE VALUE EVALUATION: STUDI PADA HIGHER EDUCATION SERVICE

2017 ◽  
Vol 13 (3) ◽  
pp. 17
Author(s):  
Fatik Rahayu
Keyword(s):  
Higher Education ◽  
Learning Experience ◽  
Three Dimensions ◽  
Service Encounter ◽  
Quality Service ◽  
Service Value ◽  
Value Evaluation ◽  
Instructor Interaction ◽  
Education Service ◽  
The Impact

<p>This paper aims to examine the impact of service encounter quality on service<br />value evaluation within a higher education context, especially in class<br />learning process. Service encounter quality was approached with three<br />dimensions, they are : instructor interaction competencies, instructor task<br />competencies and student interaction competencies. Service value<br />evaluation in this study was called as learning experience value. Some<br />qustionares were distributed to 306 students in some classes. The data were<br />analysed with multiple regression. The result showed there are significant<br />impacst of the three dimensions of service encounter quality on the learning<br />experience value.<br />Keywords: Service Encounter Quality, Service Value, Higher Education</p>

scholarly journals Students’ Perspective on the Emotional Intelligence of Teachers on Student Engagement

2020 ◽  
Vol 13 (4) ◽  
pp. 30
Author(s):  
I. Welmilla
Keyword(s):  
Higher Education ◽  
Emotional Intelligence ◽  
Student Engagement ◽  
Sri Lanka ◽  
Positive Impact ◽  
The State ◽  
Point Of View ◽  
State Universities ◽  
Student Centered ◽  
The Impact

Student Engagement has emerged as a central theme in the context of Higher Education in recent years. Thus, there is great consent towards it. Due to several factors, undergraduates are diverted and disengaged consequently, especially the state universities of Sri Lanka currently experiencing this issue. Even there are many factors impact student engagement. This study explored the significance of teachers with their emotional intelligence competencies for getting student engagement. University students prefer to take student-centered teaching where it is possible if only teachers are ready and capable to take account of students&#39; interests, needs, and perspectives on adaptation with their teaching approach. Having understood the phenomenon above, the current study designed to investigate the impact of the emotional intelligence of teachers in higher education on student engagement based on students&rsquo; perspectives. This is an explanatory study that the data collected from the sample of 1455 undergraduates selected from the state universities in Sri Lanka on which stratified random sampling method was adopted. Finding reveals that students are engaged but not actively and as per the students&rsquo; point of view lecturers are just good rather excellent enough on emotional intelligence competencies. However, there is a strong positive relationship as well as have a significant positive impact of emotionally intelligent teachers of higher education on student engagement. Ultimately it is concluded that higher education teachers require to expand the substantial amount of skill on emotional intelligence. Further, then active student engagement can be ensured.

scholarly journals The Influence of Brand Equity and STP Towards Pricing Strategy and the Impact on Decision Making

2018 ◽  
Vol 7 (4.34) ◽  
pp. 318
Author(s):  
Ryan Kurniawan ◽  
Mohd Haizam Mohd Saudi ◽  
Zeffanya Raphael Wijaya
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Brand Equity ◽  
Driving Forces ◽  
Pricing Strategy ◽  
Point Scale ◽  
The People ◽  
New Students ◽  
The Impact

This research was conducted to find out the influence of brand equity, STP, pricing strategy, and decision making to increase the number of new students every year at the Excellent Class Wiyata Indonesia Management Institute (IMWI) located in Sukabumi City. This is because higher education is one of the driving forces of success of a nation to move forward and able to compete with other nations, then a university should be able to run a quality operational and service, as mandated by law. This research uses an explanatory method, a questionnaire with 5-point scale used to collect data, in order to measure indicators of variables studied. The sample obtained is 163 students, with calculation using Slovin formula, (1) there is an influence of brand equity and STP on decision making, either partially or simultaneously, (2) there is influence of brand equity and STP on pricing strategy, (3) there is an intervening pricing strategy towards decision making. The results of this study are very important for the IMWI Rector to evaluate how to increase the number of students and IMWI images in the minds of the people.  

scholarly journals All Power To All the People: WGS and Feminist Pedagogy in the Era of the Alt-Right

2021 ◽  
Vol 121 ◽  
pp. 46-54
Author(s):  
Zakiya Adair
Keyword(s):  
Higher Education ◽  
Gender Studies ◽  
Feminist Pedagogy ◽  
English Composition ◽  
Successful Implementation ◽  
Pedagogical Tool ◽  
Composition Course ◽  
The People ◽  
The Impact

Academic Feminists have long used anti-oppression composition writing as a emancipatory pedagogical tool, but the impact of neoliberalism on higher education and the institutionalization of WGS have impacted how faculty teach these courses. As well the successful implementation of a gender course requirement has changed the demographics of these classes. This essay looks at the pedagogical parallels between teaching the gender studies course and the English composition course. An additional focus is how institutional shifts in WGS and its curriculum impact pre-tenure faculty's ability to offer emancipatory writing and teaching.

scholarly journals THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH

2020 ◽  
pp. 5-15
Author(s):  
Dr. Iyad A Al-Nsour
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Brand Image ◽  
Sport Sponsorship ◽  
Brand Knowledge ◽  
Sports Sponsorship ◽  
Research Population ◽  
The Impact ◽  
The City

The study aims at diagnosing the impact of the sports sponsorship on the brand equity in the minds of Saudi sports audience as well as determining the statistical differences in using the sports sponsorship and brand equity according to some organizational and demographical variables. The research population consists of two sub-populations which are the sports journalists and the Saudi sports audience in the city of Riyadh. The purposive sampling method is used and the calculated samples size reaches 40 of Saudi sports journalists and 387 of the sports audience. The study concludes that sport sponsorship has a positive significant effect on brand equity in the minds of the Saudi sports audience. The study finds that there are no statistical differences in using the sports sponsorship while such differences in brand equity are proved according to age. Finally, the study suggests a set of recommendations and implications that enhance the sport sponsorship in the Saudi market. KEY WORDS: Sponsorship, Sports , Brand Knowledge, Brand Image, Mental Associations, Sports journalists, Sports Audience, Riyadh , KSA.

scholarly journals Edukasi Vaksinasi Covid-19 dan Penerapan 5M Dalam Menanggulangi Penularan Covid-19 di Desa Borisallo Kabupaten Gowa

2021 ◽  
Vol 1 (01) ◽  
pp. 01-06
Author(s):  
Sari Aldilawati ◽  
Rahmat Hidayat
Keyword(s):  
Higher Education ◽  
Community Service ◽  
Continuous Education ◽  
The Public ◽  
The People ◽  
Education Community ◽  
Education And Outreach ◽  
The Impact

This community service is carried out as a form of the Tri Dharma of Higher Education, community service with the theme of the importance of vaccination and implementing 5M in preventing the transmission of covid-19 is not without reason but seeing the tendencies and habits of the people who always ignore health protocols, besides that this service is in the form of counseling. The purpose of this service is to educate the public about the impact and influence of Covid-19. The method of implementing community service with direct counseling techniques to the community. The results of the service, in general the counseling participants said that their knowledge of covid-19 was increasing and they were committed to complying with the Health protocol. The conclusion of this service is the importance of continuous education and outreach to the community regarding the effects and dangers of Covid-19.

scholarly journals Impact of COVID-19 on Higher Education in India: Lessons Learned and Mitigation Measures

2021 ◽  
Vol 1 (1) ◽  
pp. 10-13
Author(s):  
C.P. Kaushal
Keyword(s):  
Higher Education ◽  
Education System ◽  
Virus Disease ◽  
Online News ◽  
Lessons Learned ◽  
Education Sector ◽  
Mitigation Measures ◽  
Corona Virus ◽  
The People ◽  
The Impact

Corona virus disease 2019 (COVID-19) is a communicable disease caused by a newly detected severe acute respiratory syndrome corona virus-2 (SARS-CoV-2). COVID-19 virus has spread all over the world including India. This corona virus pandemic has radically disrupted all the sectors including education sector, which affects the socio-economic conditions of the people and education system. This study is aiming to analyze the impact of COVID-19 on educational institutions, especially imparting higher education and related stakeholders till date, when the government has taken early decisions to breakdown the spread of virus among the community. The study is descriptive and analytical in nature where the information has been collected from the various official websites, newspapers, online news articles, and discussions with colleagues working in the higher education setup. This review study suggested some measures to overcome the situation such as special hygiene and health related measures like social distancing, using precautionary tools and equipment and some socioeconomic and technological measures such as economic supports for redesigning of the sector, public private partnerships in education system, digitization of the study techniques and educational infrastructure and use of Indian traditional knowledge. The higher education plays a key role for socio-economic development of the people in any country and with the implementation of these suggestive measures, the country will move forward and ensure the overall progress in education sector.

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