scholarly journals The Influence of Brand Equity and STP Towards Pricing Strategy and the Impact on Decision Making

2018 ◽  
Vol 7 (4.34) ◽  
pp. 318
Author(s):  
Ryan Kurniawan ◽  
Mohd Haizam Mohd Saudi ◽  
Zeffanya Raphael Wijaya
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Brand Equity ◽  
Driving Forces ◽  
Pricing Strategy ◽  
Point Scale ◽  
The People ◽  
New Students ◽  
The Impact

This research was conducted to find out the influence of brand equity, STP, pricing strategy, and decision making to increase the number of new students every year at the Excellent Class Wiyata Indonesia Management Institute (IMWI) located in Sukabumi City. This is because higher education is one of the driving forces of success of a nation to move forward and able to compete with other nations, then a university should be able to run a quality operational and service, as mandated by law. This research uses an explanatory method, a questionnaire with 5-point scale used to collect data, in order to measure indicators of variables studied. The sample obtained is 163 students, with calculation using Slovin formula, (1) there is an influence of brand equity and STP on decision making, either partially or simultaneously, (2) there is influence of brand equity and STP on pricing strategy, (3) there is an intervening pricing strategy towards decision making. The results of this study are very important for the IMWI Rector to evaluate how to increase the number of students and IMWI images in the minds of the people.  

To Investigate the Critical Influencing Factors for Decision Making Process of Students Who Want to Study Abroad

2019 ◽  
Vol 118 (11) ◽  
pp. 619-624
Author(s):  
JueJueMyint Toe ◽  
Ali Abdulbaqi Ameen ◽  
Sui Reng Liana ◽  
Amiya Bhaumik
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Study Abroad ◽  
Education Level ◽  
Decision Making Process ◽  
International Level ◽  
Continuing Higher Education ◽  
Clear Trend ◽  
The People ◽  
Study Overseas

Myanmar is the developing country and its education system is not yet to international level. Hence, most of the young adults, who like to upgrade their knowledge global wide and to gain international recognized higher educational certificates, choose to study overseas rather than continuing higher education after their high education nowadays, that becomes the trend of young people to study overseas since the competency among the people is getting intense based on the education level in every industry. The purpose of this research is to understand that students’ decision making process of selecting university. The study will be conducted to see clear trend of Myanmar students’ decision making of studying in abroad. This research will cover the context of what is Myanmar students’ perception of abroad, how they consider among other countries and explaining those factors which determine Myanmar students’ choice and how they decide to study abroad.

scholarly journals KUALITAS PELAYANAN SEKOLAH TTERHADAP KEPUASAN MAHASISWA DAN PENCIPTAAN BRAND IMAGE

2018 ◽  
Author(s):  
Lusiah
Keyword(s):  
Higher Education ◽  
High School ◽  
Brand Image ◽  
Good Service ◽  
Good Image ◽  
New Students ◽  
The Government ◽  
The Impact

The development of higher education in Indonesia is increasingly evident. It is characterized by many private colleges are spread all over Indonesia. But in recent years the government did not give permission to those who want to establish a college. One reason is the government not only menginginkankan development in terms of quantity alone, but must be accompanied by good quality of any existing college.The number of colleges that exist today is already growing its own competition. The high level of competition among private universities is happening now requires every college has the right strategy to attract the interest of new students. Each college offers the advantages of each. However, not all universities have a particular brand image compared with other universities.One of the determining factors of brand image is the satisfaction of its customers. While satisfaction itself arises as a result of service perceived by the customer.College is not only required to provide a good quality education, but they also must be able to provide good service to students as well. Good service is expected to provide satisfaction for students. Of course in the long term, the impact of satisfaction that will form a good image for the college concerned anyway.STIE IBBI Medan is one of the private high school that has a good image in the city of Medan. However, STIE IBBI still have to further improve the quality of services provided to students. It is necessary to maintain the good image that has been owned STIE IBBI today.The plan of the research will be conducted in STIE IBBI Medan. The population is all students STIE IBBI. The long term goal of this research is to STIE IBBI to increase public confidence in higher education that will take in high school applying good quality excellent service. Expected from the results of this study, STIE IBBI can also implement appropriate marketing strategies to improve the quality of service to students. In addition, the results of this research can be a good reference for prospective new students who will pursue higher education in the STIE IBBI Medan.

scholarly journals HR analytics a roadmap for decision making: case study

2019 ◽  
Vol 15 (2) ◽  
pp. 979 ◽  
Author(s):  
Brahim Jabir ◽  
Noureddine Falih ◽  
Khalid Rahmani
Keyword(s):  
Operating System ◽  
Decision Making ◽  
Literature Review ◽  
Human Resources ◽  
Management Model ◽  
Amount Of Information ◽  
Vast Amount ◽  
The People ◽  
The Impact

<p>In the socio-economic world, the human resources are in the most top phase of the enterprise evolution. This evolution began when the arithmetic, statistics are applicable over a vast of opportunities and used to identify problems and support decision. However, analytics has been emerged to provide predictions and understand the people performance based on available data.</p>In light of this vast amount of information, human resources services need to deploy a predictive management model and operating system of analytics that can be an efficient and an instead solution that can respond to the gaps of the traditional existing ones and facilitate the decision making. In this paper, we present a literature review of this HR analytics concept and a case study concerning the impact of interventions using an analytics solution.<p> </p>

Decision-making system for higher education university selection: comparison of priorities pre- and post-COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krishnadas Nanath ◽  
Ali Sajjad ◽  
Supriya Kaitheri
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Higher Education Institutions ◽  
Mode Of Delivery ◽  
Primary Data ◽  
Final Decision ◽  
Content Type ◽  
University Selection ◽  
The University ◽  
The Impact

PurposeUniversity selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the COVID-19 pandemic. Learning about the differences in priorities for university selection pre- and post-COVID-19 pandemic might help higher education institutions focus on relevant parameters in the post-pandemic era.Design/methodology/approachThis study uses a mixed-method approach, with primary and secondary data (university parameters from the website and LinkedIn Insights). We developed a university selector system by scraping LinkedIn education data of various universities and their alumni records. The final decision-making tool was hosted on the web to collect potential students' responses (primary data). Response data were analyzed via a multicriteria decision-making (MCDM) model. Portal-based data collection was conducted twice to understand the differences in university selection priorities pre- and post-COVID-19 pandemic. A one-way MANOVA was performed to find the differences in priorities related to the university decision-making process pre- and post-COVID-19.FindingsThis study considered eight parameters of the university selection process. MANOVA demonstrated a significant change in decision-making priorities of potential students between the pre- and post-COVID-19 phases. Four out of eight parameters showed significant differences in ranking and priority. Respondents made significant changes in their selection criteria on four parameters: cost (went high), ranking (went low), presence of e-learning mode (went high) and student life (went low).Originality/valueThe current COVID-19 pandemic poses many uncertainties for educational institutions in terms of mode of delivery, student experience, campus life and others. The study sheds light on the differences in priorities resulting from the pandemic. It attempts to show how social priorities change over time and influence the choices students make.

scholarly journals The use of the job enrichment technique for decision-making in higher education: The case of the Philippines

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Kolawole Samuel Adeyemo ◽  
Chika Sehoole ◽  
Constancia G. Cueno
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Working Conditions ◽  
Rank Correlation ◽  
The Philippines ◽  
Chi Square ◽  
Enrichment Technique ◽  
Managerial Implications ◽  
Job Enrichment ◽  
The Impact

Orientation: This article provides an explorative analysis of the use of the job enrichment technique for decision-making in higher education in the Philippines.Research purpose: The profile of administrators in charge of decision-making was investigated in terms of their level of familiarity with, and use of, this technique in achieving the goals of enriching jobs, retaining staff and ensuring job-motivation in higher education.Motivation for the study: Given the increasingly competitive higher education environment in which higher education employees, including academics, work, the pressure on their performance, and their search for ideal working conditions, it is important to measure the impact of the job enrichment technique on employee and higher education organisations.Research design, approach and method: The study used a quantitative method. The respondents of this study consisted of 206 administrators. Spearman Rank, Correlation Coefficient, Point Bi serial and Chi-square were used to analyse the relationships between the demographic characteristics and job enrichment technique. Multiple Regression Coefficient was used to predict job enrichment.Main findings: The findings suggest that educational attainment and experience are the most important factors for predicting success as an administrator in higher education.Practical and managerial implications: Job enrichment should not only focus on the knowledge, experience and skills of administrators, but should be extended to encompass the context and working conditions of employees.Contribution: In the context of fiscal austerity measures that result in fewer resources becoming available for higher education, it is important to have competent decision-makers who are able to motivate staff.

Municipal enterprises and their role in effective distribution of resources between different municipal services

2015 ◽  
Vol 9 (3) ◽  
pp. 111-120
Author(s):  
Владимир Морозов ◽  
Vladimir Morozov ◽  
Александра Панова ◽  
Alyeksandra Panova
Keyword(s):  
Decision Making ◽  
Municipal Services ◽  
Local Authorities ◽  
The Public ◽  
Municipal Authority ◽  
The People ◽  
Distribution Of Resources ◽  
The Impact ◽  
Better Than ◽  
Effective Distribution

This article examines the place of the municipal enterprises in the service of the local community in general, and in the rendering of municipal services in particular. The methods of services rendering by individual municipal authority or enterprise and the directly by local authorities are compared. These models vary considerably in efficiency and organizational support. These differences allow get answer to the question of the expediency of involving the municipal enterprises to the rendering of municipal services. The author defines the criteria, which allow assessing the place of municipal enterprises in considered sphere and getting answer to the question of the expediency of involving of municipal enterprises in the economy of the territory. The research also focuses on ways to improve efficiency, accountability and transparency of the management of municipal enterprises. A significant part of the impact and mechanism of direct responsibility to the people must be supported with the help of supervision of municipal services, otherwise there is a great temptation to start uncontrolled expansion and implement investments in new assets without appropriate investments in other municipal spheres. The activity of local authorities satisfies these criteria better than the performance of individual municipal enterprises. The financial independence of the last mentioned more contributes to attempts to build empires and unjustified costs. Municipal enterprises do not have unique advantages; their existence creates or contributes to the creation of problems in the sphere of decision-making, and also leads to unnecessary costs for the local authorities and population. Their abolishment would increase the efficiency, accountability and transparency of the public sector.

scholarly journals An Analysis of the Instructional Leadership Model at an Institution of Higher Education in the United Arab Emirates

2015 ◽  
Vol 11 (28) ◽  
pp. 162 ◽  
Author(s):  
Lee Edward Waller ◽  
Lincoln Pettaway ◽  
Sharon Waller ◽  
Majed Khoder
Keyword(s):  
Higher Education ◽  
Servant Leadership ◽  
United Arab Emirates ◽  
Leadership Style ◽  
Global Economy ◽  
Driving Forces ◽  
Leadership Model ◽  
Playing Field ◽  
Reduction Techniques ◽  
The Impact

<p>Leadership remains key to the successful delivery of instruction. The impact of the global economy and the digitalization of higher education continue to level the playing field for institutions of higher education as the competition for enrollment increases. Universities in the United Arab Emirates are not isolated from these changes as many are determined to emulate models of accepted academic leadership and shared governance in order to obtain institutional and programmatic accreditations from outside the region. This research examined the development, implementation and findings associated with the assessment of one institution’s instructional servant leadership model. The study employed factor analysis (dimension reduction) techniques to identify the underlying components driving responses to an employee quesionaire designed to measure the fundamental aspects of servant leadership. The results identified two major driving forces: (1) a holistic overview of the leadership style and (2) the soft skills associated with intrapersonal interaction. The research reminds leaders of the need to comprehend the power of any or all decisions to distract their followers and of the need to cultivate strong interpersonal skills such as communication and respect for others. <strong></strong></p><strong>Keywords:</strong> leadership, servant-leadership, higher education, United Arab Emirates

scholarly journals The Modelling of Pedestrian Vehicle Interaction for Post-Exiting Behaviour

2020 ◽  
Vol 5 ◽  
Author(s):  
Veronica Pellacini ◽  
Peter Lawrence ◽  
Edwin Galea
Keyword(s):  
Decision Making ◽  
Urban Environment ◽  
Emergency Services ◽  
High Capacity ◽  
Simulation Tool ◽  
Data Set ◽  
Unique Data ◽  
The People ◽  
Computer Based ◽  
The Impact

During a major evacuation of high capacity buildings, such as a tower block or transportation hub, the emergency services will need to consider the safety of the people within the vicinity of the emergency. However, in general, when assessing the safety of a building for evacuation only the behaviour within the building is considered. One method of assessing this is to utilise a computer based simulation tool. This research outlines a number of developments required to simulate the impact of traffic on the evacuation process in an urban environment in relation to post-exiting behaviour. It uses a unique data set and model capabilities for representing pedestrian-vehicle interaction post-evacuation, which also considers the impact of time pressures on decision making. In addition, a number of software developments and pedestrian behaviours are identified for bridging the behavioural gaps when interfacing an emergency pedestrian model with a traffic simulation.

scholarly journals PENINGKATAN DAYA SAING LULUSAN MELALUI NUDGING JURUSAN DAN PERKULIAHAN DALAM SITUS PERGURUAN TINGGI INDONESIA

2021 ◽  
Vol 14 (1) ◽  
pp. 69-82
Author(s):  
Luther Lie
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Human Development ◽  
Public Information ◽  
Information Provision ◽  
Prospective Students ◽  
Research Technology ◽  
The Government ◽  
The University ◽  
The Impact

Nudging majors and courses may increase the  ompetitiveness of Indonesian graduates. In order to nudge them, university corporations shall provide the characteristics of majors and courses on their websites. This paper will discuss the value of choice and an understanding of choice in decision-making, the impact of choosing wrong majors on the competitiveness of graduates, and the relation between law and human development. This paper will examine the existing laws and regulation proposal on the provision of the characteristics of majors and courses on the university corporation websites in Indonesia. The research is based on laws and regulations on education and public information related to such information provision and supported by website samples from various university corporations in Indonesia and overseas. The author proposes the government to regulate a Minister of Research, Technology and Higher Education Regulation that requires university corporations in Indonesia to provide the characteristics of majors and courses on their websites to increase the competitiveness of Indonesian graduates. With the availability of the characteristics of majors and courses, prospective students may know and understand better the available majors and its learning materials. This knowledge and understanding will empower prospective students to choose majors that align with their interests and talents. Peningkatkan daya saing lulusan perguruan tinggi di Indonesia dapat dilakukan melalui nudging jurusan dan mata kuliah. Untuk melaksanakan nudge jurusan dan mata kuliah, perguruan tinggi wajib menyediakan informasi jurusan dan mata kuliah dalam situsnya. Karya tulis ilmiah ini akan membahas pentingnya pilihan dan pemahaman akan pilihan dalam pengambilan keputusan, dampak kekeliruan pilihan jurusan terhadap daya saing lulusan, dan keterkaitan pengaturan dengan pembangunan sumber daya manusia. Karya tulis ilmiah ini akan mengkaji pengaturan yang ada dan usulan pengaturan tentang penyediaan informasi jurusan mata kuliah dalam sistem elektronik perguruan tinggi diIndonesia. Penelitian didasarkan pada peraturan perundang-undangan di bidang pendidikan dan informasi publik terkait dengan penyediaan informasi tersebut dan didukung dengan sampel situs pelbagai perguruan tinggi di Indonesia dan mancanegara. Penulis mengusulkan pemerintah untuk mengatur suatu Peraturan Menteri Riset, Teknologi dan Pendidikan Tinggi yang mensyaratkan perguruan tinggi di Indonesia untuk menyediakan informasi jurusan dan mata kuliah dalam sistem elektronik untuk meningkatkan daya saing lulusan Indonesia. Dengan ketersediaan informasi jurusan dan mata kuliah, calon mahasiswa dapat mengetahui dan memahami secara lebih jelas tentang jurusan yang tersedia dan materi ajar dalam suatu jurusan. Pengetahuan dan pemahaman ini akan memampukan calon mahasiswa untuk memilih jurusan yang selaras dengan minat dan bakatnya.

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