scholarly journals Intention to Use Facebook for Travel Planning: An Investigation on Generation Z Users in Ho Chi Minh City

Webology ◽  
2021 ◽  
Vol 18 (SI02) ◽  
pp. 92-106
Author(s):  
Ho Thi Hai Thuy ◽  
Vu Minh Hieu ◽  
Bui Pham Minh Duy

With the expansion of Internet and digital media, especially for the social networking sites, there are extreme changes of global hospitality and tourism industry. The current study aims to investigate the intention to use Facebook - an online social network (OSN) for travel planning by examining the effect of Perceived Usefulness, Perceived Ease Of Use and Enjoyment. Secondary data are from the journals, books and other sources of information from websites and published reports of businesses and primary data are from the consultations with 5 experts, 2 group discussions and 4 in-depths structured interviews and survey by questionnaires with 200 Gen-Z users. Findings explain the influence of these perceived values on Gen-Z users’ intention to adopt Facebook as a means of travel planning. The study has demonstrated the TAM model’s applicability to the setting of the usage of Facebook for travel planning in Gen-Z. Furthermore, sampling and study scope limitation can lead to further researches.

IJAcc ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 53-59
Author(s):  
Mardiana Mardiana ◽  
Pipit Nursaputri ◽  
Ria Dwi I’zzaty

The purpose of this research is to examine the factors affecting interests of taxpayers in using efiling facility. The independent variables of this research are perceived usefulness, perceived ease of use, security and privacy, complexity, readiness technology taxpayers information and human resources. Data used in this research is primary data by using questionnaires. Respondent are the Individual Taxpayers who used e-filing.This research used multiple linear regression analysis that involved 108 respondents. The results show that: (1) perceived usefulness affects positively the intention to use E-filing, (2) perceived ease of use affects positively the intention to use E-Filing, (3) security and privacy affects positively the intention to use E-Filing, (4) complexity affects negatively the intention to use E-filing, (5) Readiness Technology Taxpayers Information affects positively the intention to use E-Filing (6) Human Resources affects positively the intention to use E-Filing


2017 ◽  
Vol 8 (3) ◽  
pp. 1
Author(s):  
Ra’ed Masa’deh ◽  
Ali Al-Badi ◽  
Aseel Rashaideh ◽  
Jaafer Abu-Zahra ◽  
Jamal Alsmadi

The purpose of this study is to examine the associations among perceived relative advantages, compatibility, perceived ease of use, perceived usefulness, perceived enjoyment, and continuous intention to use event management electronic portals in Aqaba 4 and 5 Star hotels. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=200) from employees who are familiar with hotels’ event management electronic portals located in Aqaba city is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM (Structural Equation Modeling) analysis, the findings revealed that while both variables perceived relative advantages and compatibility directly, positively, and significantly impacted perceived usefulness; both variables did not impact perceived enjoyment. Also, perceived ease of use has significant impacts on perceived usefulness and perceived enjoyment. In addition, both of perceived usefulness and perceived enjoyment found to impact continuous intention to use.


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Rizki Endah Susilaputri

ERP is a system used by the company to integrate all business processes. This study aimed to determine the effect of Subjective Norm and Technology Acceptance Model (TAM) of the Intention to Use ERP Systems. TAM in this study was measured by two indicators: Perception Perceived Usefulness and Ease of Use.Respondents in this study were users of ERP systems on PT. Semen Gresik (Persero), Tbk. Questionnaires were the primary data used in this research and random sampling was used as data collection method. Questionnaires were distributed about 70 copies but only 63 were returned, and 3 of them were incomplete questionnaires. The data analysis technique used was Partial Least Square, with the help of Smart PLS 2.0 software.The results of this study are: 1) Subjective Norms have positive significant effect on Intention to Use ERP Systems. 2) Perceived Usefulness have positive significant effect on Intention to Use ERP Systems. 3) Perceived Ease of Use have positive significant effect on Intention to Use ERP Systems. DOI 10.5281/zenodo.1214920


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rizki Endah Susilaputri

ERP is a system used by the company to integrate all business processes. This study aimed to determine the effect of Subjective Norm and Technology Acceptance Model (TAM) of the Intention to Use ERP Systems. TAM in this study was measured by two indicators: Perception Perceived Usefulness and Ease of Use.Respondents in this study were users of ERP systems on PT. Semen Gresik (Persero), Tbk. Questionnaires were the primary data used in this research and random sampling was used as data collection method. Questionnaires were distributed about 70 copies but only 63 were returned, and 3 of them were incomplete questionnaires. The data analysis technique used was Partial Least Square, with the help of Smart PLS 2.0 software.The results of this study are: 1) Subjective Norms have positive significant effect on Intention to Use ERP Systems. 2) Perceived Usefulness have positive significant effect on Intention to Use ERP Systems. 3) Perceived Ease of Use have positive significant effect on Intention to Use ERP Systems.


IJAcc ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 53-59
Author(s):  
Mardiana Mardiana ◽  
Pipit Nursaputri ◽  
Ria Dwi I’zzaty

The purpose of this research is to examine the factors affecting interests of taxpayers in using efiling facility. The independent variables of this research are perceived usefulness, perceived ease of use, security and privacy, complexity, readiness technology taxpayers information and human resources. Data used in this research is primary data by using questionnaires. Respondent are the Individual Taxpayers who used e-filing.This research used multiple linear regression analysis that involved 108 respondents. The results show that: (1) perceived usefulness affects positively the intention to use E-filing, (2) perceived ease of use affects positively the intention to use E-Filing, (3) security and privacy affects positively the intention to use E-Filing, (4) complexity affects negatively the intention to use E-filing, (5) Readiness Technology Taxpayers Information affects positively the intention to use E-Filing (6) Human Resources affects positively the intention to use E-Filing


2019 ◽  
Vol 1 (01) ◽  
pp. 1
Author(s):  
Fristiana Ningtyas ◽  
M Rafki Nazar

This research describes the individual acceptance by Accounting students of Telkom University on ERP using a variable Technology Acceptance Model (TAM) to perceived usefulness, ease of use, attitude use, and intention to use and also external variable of TAM to perceived complexity. This research aims to knowing the influence of perceived usefulness, ease of use, complexity, and attitude use on intention to use ERP of simultaneously and partial. A methods of this research used the quantitative approach to intends of descriptive. The kind of data is the primary data of respondent’s answers on the questionnaires from 207 students who were sample to Accounting students of Telkom University class of 2013 and 2014. Analysis of data in this research using descriptive analysis and multiple regression analysis. The results of data processing showed that variable perceived usefulness, ease of use, attitude use, and intention to use are on good category, while perceived complexity be in the not good. F test results showed that there were influence simultaneously between variables perceived usefulness, ease of use, complexity, and attitude use against the intention to use ERP. The results of the t test showed that the perceived usefulness variable it has significant of intention to use, perceived ease of use it has significant of intention to use, perceived complexity have significant of intention to use, and attitude use it has insignificant of intention to use.


2019 ◽  
Vol 3 (4) ◽  
pp. 28-36
Author(s):  
Saleem Issa Al-Zoubi ◽  
Maaruf Ali

An investigation into the variables that have a bearing on the acceptance of D-learning (Digital-learning) services such as E-learning and M-learning, in Jordanian universities is presented. This is followed with a discussion on modernising M-learning with emerging technologies. The study fuses the Unified Theory of Acceptance and Use of Technology (“UTAUT”) model with the cultural paradigm and educational variables. 100 valid questionnaires distributed to random Jordanian students in two cities were used to collect the primary data. The IBM SPSS® (Statistical Package for the Social Sciences) software platform was used to analyse the data. The validity of the overall model was proven statistically with an acceptable fit of the data to the measurement model. The findings show that the factor with the highest direct effect on “Intention to use M-learning” is the “Attitude toward using M-learning”. Whilst the factor with the highest indirect effect on “Intention to use M-learning” is “Compatibility”. The conclusions are that the: cultural factor has a significant and positive impact on the “perceived usefulness” and “perceived ease of use”. “Perceived usefulness” and “perceived ease of use” have the greater impact on the “customers’ attitude”, which consequently influences the students’ “intention to use M-learning services”. The findings also indicate that educational variables such as the attainment value, self-management of learning and the perceived enjoyment significantly affected M-learning adoption intention. Emerging technologies such as the Cloud, AI (Artificial Intelligence) and the Blockchain and how they may be utilised to enhance the delivery of M-learning is discussed throughout the paper.


2020 ◽  
Vol 12 (18) ◽  
pp. 7252 ◽  
Author(s):  
Ekkapong Cheunkamon ◽  
Sajjakaj Jomnonkwao ◽  
Vatanavongs Ratanavaraha

Currently, information technology plays an important role in the tourism industry. Tourists like to use social media more widely for their travel planning, which affects the high competition between entrepreneurs while facing the challenge of improving the quality of data services provided through social media. This study developed a model of the relationships between structure factors that affect intentions to use social media for travel planning. The said model integrates the technology acceptance model (TAM) theory, the theory of planned behavior (TPB), and trust and satisfaction factors. In reference to a survey of 1333 samples from domestic tourists who used social media through their smartphone, it was found that satisfaction, attitudes, subjective norms, and perception can be used to control behavior, with a positively direct effect on intentions of use. In addition, we examined the indirect effect on intentions of use. Perceived ease of use, perceived usefulness, and subjective norms had a positively significant indirect effect on intentions of use. These research results allow tourism entrepreneurs to precisely understand the stimulating factors of tourists’ intentions to use social media for travel-planning decisions, which will help lead to the development of tourism-marketing strategies and the support of sustainable competition.


2019 ◽  
Vol 7 (2) ◽  
pp. 143
Author(s):  
Rahmaluddin Saragih ◽  
Azwar Iskandar

This research aims to evaluate the factors that influenced the behavioral intensity of apparatus for using official electronic mail in public organization based on perceived user with Theory Acceptance Model  approach. Data used in this research is primary data by using questionaire. Sample collection methods used in this research was random sampling technique. Data analysis in this research uses Structural Equation Modelling (SEM) with component or varian based with Partial Least Square. The result showed that perceived ease of use significantly positive influence to perceived usefulness, perceived ease of use significantly positive influence to attitude toward using, perceived usefulness significantly positive influence to attitude toward using, behavioral intention to use significantly positive influence to actual system usage. In the other correlation path, this research also show that perceived usefulness has no significant effect on behavioral intention to use, and  attitude toward using has no attitude toward using behavioral intention to use.


2016 ◽  
Vol 8 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Shelby Devina ◽  
Waluyo Waluyo

The objective of this research was to examine the effect of perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information to e-Filing usage. The object of this study is the individual tax payers in Tangerang City, Karawaci District. The selection of the sample is determined based on convenience sampling method. Data used in this study was primary data, id est: questionnaires. The respondent in this study were 110. Data analysis technique in this study using multiple linear regression. The result of this study were (1) perceived usefulness have a significant impact towards e-Filing usage; (2) perceived ease of use have a significant impact towards e-Filing usage; (3) speed does not have a significant impact towards e-Filing usage; (4) security and privacy does not have a significant impact towards e-Filing usage; (5) readiness technology tax payers information does not have a significant impact towards e-Filing usage; (6) perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information all simultaneously, have a significant impact towards e-Filing usage. Keywords: e-Filing usage, perceived usefulness, perceived ease of use, readiness technology tax payers information, security and privacy.


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