Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang)

2019 ◽  
Vol 18 (2) ◽  
pp. 166-183
Author(s):  
Joni Putra Apriando ◽  
Harry Soesanto ◽  
Farida Indriani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Energy Drink ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Business World ◽  
The City

The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.

Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang)

2020 ◽  
Vol 19 (2) ◽  
pp. 114-125
Author(s):  
Isnaeni Agustin Widhiaswara ◽  
Harry Soesanto
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Food Purchases ◽  
The City

This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES

2020 ◽  
Vol 10 (2) ◽  
pp. 208-222
Author(s):  
Cindy Oktavia Cahayani ◽  
Sutar Sutar
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Increase Product Quality

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.

scholarly journals Faktor - Faktor yang Memengaruhi Perilaku Konsumen Produk Kosmetik Halal di Kota Bogor

2019 ◽  
Vol 9 (1) ◽  
pp. 59
Author(s):  
Stevia Septiani ◽  
Retno Indraswari
Keyword(s):  
Women Workers ◽  
Latent Variable ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Path Coefficient ◽  
Purchasing Decisions ◽  
Positive Effect

The halal cosmetics industry has a very potential trend both globally and nationally. In Indonesia, the halal cosmetics industry is one of the industries that contribute to the improvement of the Islamic economy. Along with the development of public knowledge about organic products that are environmentally friendly and do not contain animal ingredients, the demand of halal cosmetics products are increase.Unfortunately, the great potential of the halal industry cannot be used properly by local brand. This study aims to analyze some factors that related in halal purchasing decisions. The primary data collection in this study was carried out by purposive sampling method which is women workers. Data processing methods include descriptive analysis and Structural Equation Modeling (SEM) analysis with Partial Least Squares (PLS) approach. The results of SEM analysis shown that the Psychological latent variable has a direct positive effect to Purchasing, with a path coefficient of 0.603. Psychological aspects are a relevant factor in the halal cosmetic purchasing as halal using motifs could be reflect fulfillment an attractive confession as female workers.

scholarly journals Assesing the Determinantts of Firms’ Competitiveness in Greece: A Structural Equation Modeling Analysys

2016 ◽  
Vol 9 (1) ◽  
pp. 91-113 ◽  
Author(s):  
Theodore Metaxas ◽  
Athina Economou
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Urban Infrastructure ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
The Balkans ◽  
Development Policies ◽  
Cost Development ◽  
The City

AbstractThe paper investigates the importance of territorial features/assets (i.e. agglomeration economies, urban infrastructure, factors of labour and cost, development policies, qualitative factors, inter alia) on small and medium-sized firms’ competitiveness. The analysis uses primary data from 204 small and medium-sized firms located in Thessaloniki (Greece). These firms operate in the industry, commerce and services sectors. Through the use of Structural Equation Modeling (SEM) analysis, the importance of particular factors for the competitiveness of firms has been analysed, reaching valuable conclusions not only for the firms and the city of Thessaloniki, but also for the firms and areas with similar characteristics in Greece and the wider area of the Balkans.

scholarly journals The Influence Of Brand Image, Lifestyle, And Product Quality on Purchasing Decisions

2020 ◽  
Vol 1 (6) ◽  
pp. 436-448
Author(s):  
Nanda Dwi Iskuntianti ◽  
Malia Annissa Faisal ◽  
Jumratun Naimah ◽  
Vicky F Sanjaya
Keyword(s):  
Product Quality ◽  
Convergent Validity ◽  
Structural Equation ◽  
Brand Image ◽  
Statistical Tests ◽  
Face Validity ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Average Variance ◽  
Good Product Quality

This study aims to determine the brand image, lifestyle, and product quality on purchasing decisions for Iphone smartphones. The population used in this study is the consumer iPhone mobile phone users. The method used in this study is a partial test with a Likert scale. The sample in this study were consumers of iPhone smarthphones with a total of 40 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validation test uses the loading factor, convergent validity, and face validity. While the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all of them are supported and for each hypothesis there is one researcher who says the results are not significant. The conclusion of this study is the importance of maintaining brand image for a better lifestyle and maintaining good product quality, in order to get good consumer reviews, besides that it is also important to pay attention to lifestyle in order to remain confident and make purchasing decisions.

scholarly journals KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE

2021 ◽  
Vol 25 (2) ◽  
pp. 564
Author(s):  
Khayrina Nurul Fajritami ◽  
Hastho Joko Nur Utomo
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Managerial Implications ◽  
Pros And Cons ◽  
Image Variables ◽  
Descriptive Statistical Analysis ◽  
Instant Noodles

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.

scholarly journals INFLUENCE OF INTEREST, PRICE, PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS IN TRAVELOKA APP

2021 ◽  
Vol 13 (1) ◽  
pp. 183-196
Author(s):  
Tanggor Sihombing ◽  
Dosma Sihombing
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quality Promotion

Abstract - This research was conducted to test and analyze the influence of interest, price, product quality, promotion, and brand image on purchasing decisions. The method used in this research was Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study consisted of Traveloka application users with a total of 137 respondents. The study used purposive sampling with 104 respondents. The test results show that interest variable has a positive and significant effect toward purchasing decisions of Traveloka application users, while the price, product quality, promotion, and the variables of brand image have no significant effect toward users purchasing decisions of Traveloka application. Keywords: Price; Product Quality; Promotion; Brand Image; Interest

scholarly journals The Effect Of Quality Product, Brand Image, And Price Towards A Purchase Decision Of J.Co Donuts & Coffee In Tangerang

2021 ◽  
Vol 2 (5) ◽  
pp. 1702-1704
Author(s):  
Waseso Segoro ◽  
Debi Nurlita
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Test Reliability ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Business World ◽  
Analysis Technique ◽  
Quality Product ◽  
Online Sampling

The development of the business world today is very fast, making business people have to compete with each other to attract consumers. One promising business is a business in the food sector such as donuts. Donuts are a type of food that is popular in Indonesian society. At present there are many donut outlets that stand in the center of the crowd. One of them is J.CO Donuts & Coffee in Tangerang which is the donut and coffee shop with the most consumers. With friendly prices and the brand image owned by J.CO Donuts & Coffee, consumers do not hesitate to buy their products.This study aims to determine the quality of the product, brand image and price of J.CO Donuts & Coffee purchasing decisions. The data used are primary data derived from questionnaires distributed online. Sampling using accidental sampling method with a sample size of 100 people. With the analysis technique used to analyze the influence of the variables in this study is to use the validity test, reliability test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 20. The result of this study is that there is a partial influence between variables of product quality, brand image and price on purchasing decisions. And the variables of product quality, brand image and price simultaneously influence purchasing decisions.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG (Studi pada Smartphone Samsung di Kota Denpasar)

2019 ◽  
Vol 8 (4) ◽  
pp. 2555
Author(s):  
I Ketut Catur Hery Suartama ◽  
Putu Yudi Setiawan
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Repurchase Intention

The purpose of this study was to determine the role of brand image in mediating the effect of product quality on repurchase intention. The number of samples is 105 respondents.. The sampling method was determined by a purposive sampling method based on certain considerations, namely, the education level of at least high school / equivalent, had bought Samsung smartphone products, found out information about Samsung smartphone products, and lived in the city of Denpasar. Primary data was obtained by distributing questionnaires and analyzed using SEM (Structural equation modeling) data analysis based on component or variance, namely PLS (Partial Least Square). The results of data analysis show that product quality has a positive and significant effect on brand image, product quality and brand image have a positive and significant effect on repurchase intention, brand image is able to mediate the effect of product quality on repurchase intention.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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