scholarly journals KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE

2021 ◽  
Vol 25 (2) ◽  
pp. 564
Author(s):  
Khayrina Nurul Fajritami ◽  
Hastho Joko Nur Utomo
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Managerial Implications ◽  
Pros And Cons ◽  
Image Variables ◽  
Descriptive Statistical Analysis ◽  
Instant Noodles

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES

2020 ◽  
Vol 10 (2) ◽  
pp. 208-222
Author(s):  
Cindy Oktavia Cahayani ◽  
Sutar Sutar
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Increase Product Quality

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.

scholarly journals The Influence Of Brand Image, Lifestyle, And Product Quality on Purchasing Decisions

2020 ◽  
Vol 1 (6) ◽  
pp. 436-448
Author(s):  
Nanda Dwi Iskuntianti ◽  
Malia Annissa Faisal ◽  
Jumratun Naimah ◽  
Vicky F Sanjaya
Keyword(s):  
Product Quality ◽  
Convergent Validity ◽  
Structural Equation ◽  
Brand Image ◽  
Statistical Tests ◽  
Face Validity ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Average Variance ◽  
Good Product Quality

This study aims to determine the brand image, lifestyle, and product quality on purchasing decisions for Iphone smartphones. The population used in this study is the consumer iPhone mobile phone users. The method used in this study is a partial test with a Likert scale. The sample in this study were consumers of iPhone smarthphones with a total of 40 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validation test uses the loading factor, convergent validity, and face validity. While the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all of them are supported and for each hypothesis there is one researcher who says the results are not significant. The conclusion of this study is the importance of maintaining brand image for a better lifestyle and maintaining good product quality, in order to get good consumer reviews, besides that it is also important to pay attention to lifestyle in order to remain confident and make purchasing decisions.

scholarly journals INFLUENCE OF INTEREST, PRICE, PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS IN TRAVELOKA APP

2021 ◽  
Vol 13 (1) ◽  
pp. 183-196
Author(s):  
Tanggor Sihombing ◽  
Dosma Sihombing
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quality Promotion

Abstract - This research was conducted to test and analyze the influence of interest, price, product quality, promotion, and brand image on purchasing decisions. The method used in this research was Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study consisted of Traveloka application users with a total of 137 respondents. The study used purposive sampling with 104 respondents. The test results show that interest variable has a positive and significant effect toward purchasing decisions of Traveloka application users, while the price, product quality, promotion, and the variables of brand image have no significant effect toward users purchasing decisions of Traveloka application. Keywords: Price; Product Quality; Promotion; Brand Image; Interest

Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang)

2019 ◽  
Vol 18 (2) ◽  
pp. 166-183
Author(s):  
Joni Putra Apriando ◽  
Harry Soesanto ◽  
Farida Indriani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Energy Drink ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Business World ◽  
The City

The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.

scholarly journals Quality Product And Excellent Service: The Impact of Repeat Savings Decision

2019 ◽  
Vol 15 (1) ◽  
pp. 46-53
Author(s):  
Paulus Wardoyo ◽  
Lia Kumalasari ◽  
Endang Rusdianti
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Service Excellence ◽  
Analysis Technique ◽  
Quality Product ◽  
Excellent Service ◽  
Managerial Implications ◽  
Study Population ◽  
The Impact

The tight competition in the banking industry has forced management to be creative in serving customers. Research related to product quality and service excellence has been carried out, but the research is still done partially. This research combines product quality and service excellence by utilizing customer satisfaction as a mediating variable in the decision to save again. The study population was customers of deposit accounts. This study used purposive sampling, with a number of respondents as many as 125 people. The analysis technique used was structural equation modeling, the collected data was then processed using AMOS software. After analysis, all hypotheses submitted in this study were considered to be acceptable. The managerial implications of the research are that the service excellence provided by the bank must be a service that can truly be directly felt and provide benefits, so that it can satisfy customers.

scholarly journals Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan

2020 ◽  
Vol 4 (2) ◽  
pp. 231-240
Author(s):  
Eka Sapitri ◽  
Sampurno Sampurno ◽  
Iha Hayani
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Brand Image ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
T Values

This study aims to determine the effect of brand image and product quality on customer satisfaction which has an impact on customer loyalty, especially for telon oil baby care products. The hypothesis used in this study: Brand Image influences Customer Satisfaction, Product Quality influences Customer Satisfaction, Brand Image influences Customer Loyalty, Product Quality influences Customer Loyalty, Customer Satisfaction influences customer loyalty. Research data were collected using a questionnaire distributed to respondents. The population in this study were mothers who have babies <4 years old who use Cussons Baby Telon Oil in the DKI Jakarta area. The sampling method used in this study is non probability sampling with purposive sampling technique. The number of samples in this study were 133 respondents. Data analysis uses SEM (Structural Equation Modeling) version 8.7 that meets the Goodness of Fit criteria. The results of the study concluded that there is an influence between the variables Brand Image and Product Quality on Customer Satisfaction with t values ​​of 6.89 and 5.68, respectively. The influence of Brand Image and Product Quality on Customer Loyalty with t values ​​of 2.00 and 2.71, respectively. The influence of Customer Satisfaction on Customer Loyalty with a value of t 3.06. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan khususnya untuk produk perawatan bayi minyak telon. Hipotesis yang digunakan dalam penelitian ini: Citra Merek berpengaruh terhadap Kepuasan Pelanggan, Kualitas Produk berpengaruh terhadap Kepuasan Pelanggan, Citra Merek berpengaruh terhadap Loyalitas Pelanggan, Kualitas Produk berpengaruh terhadap Loyalitas Pelanggan, Kepuasan Pelanggan berpengaruh terhadap loyalitas pelanggan. Data penelitian dikumpulkan dengan menggunakan kuesioner yang disebarkan pada responden. Populasi dalam penelitian ini adalah ibu-ibu yang memiliki bayi umur <4 tahun yang menggunakan Minyak Telon Cussons Baby di wilayah DKI Jakarta. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan tehnik pengambilan purposive sampling. Jumlah sampel pada penelitian ini adalah 133 responden. Analisis data menggunakan SEM (Structural Equation Modelling) versi 8.7 yang memenuhi kriteria Goodness of Fit. Hasil penelitian menyimpulkan bahwa adanya pengaruh antar variabel Citra Merek dan Kualitas Produk terhadap Kepuasan Pelanggan dengan nilai t masing-masing 6,89 dan 5,68. Adanya pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Pelanggan dengan nilai t masing-masing 2,00 dan 2,71. Adanya pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan dengan nilai t 3,06. Kata Kunci : Citra Merek, Kualitas Produk, Kepuasan Pelanggan, Loyalitas Pelanggan, Cussons, SEM

scholarly journals Building customer loyalty for light steel products “Kencana Truss” in Bali

2019 ◽  
Vol 6 (4) ◽  
pp. 156-168
Author(s):  
I Komang Adi Dana Wijaya ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.

scholarly journals Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Loyalitas Pengguna Smartphone Android dengan Kepuasan Sebagai Variabel Intervening Di Lingkungan Mahasiswa Universitas Bandung Raya

2020 ◽  
Vol 1 (2) ◽  
pp. 70-86
Author(s):  
Ruli Mochammad Chaerudin ◽  
Tatiek Ekawati Permana
Keyword(s):  
Operating System ◽  
Product Quality ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Telecommunications Industry ◽  
Equation Modeling ◽  
Long Distance ◽  
The University

Abstract : Along with the development of the telecommunications industry in Indonesia, making communication both close and long distance communication becomes easier and smoother. Cellular phone (cellphone) is one of the communication technologies that has developed from year to year. The Android operating system is a Linux-based operating system designed for touch screen mobile devices such as smartphones and tablet computers. By providing a development platform that is open (open source), Android developers offer the ability to build applications that are very rich and innovative and of course very profitable for consumers because it is relatively freeware (most applications are free). This study tries to examine the effect of brand image and product quality on the loyalty of Android-based smartphone users in the University of Bandung Raya environment, both directly and indirectly through satisfaction as an intervening variable. This study uses a survey approach and the nature of this research is explanatory research. The population in this study were Bandung Raya University students who used registered and active Android-based smartphones from 2017 odd semester until 2018. The sampling method used was the non-probability sampling method with a total of 100 people. The sampling technique is done by purposive sampling. Hypothesis testing uses Structural Equation Modeling (SEM) analysis. Through the analysis of indirect influence data, only product quality has a significant effect on loyalty through student satisfaction at the University of Bandung Raya. Whereas through direct influence, obtained only brand image and satisfaction that have a significant effect on loyalty within the University of Bandung Raya students.

scholarly journals The Pengaruh citra merek,diskon dan kelengkapan produk terhadap keputusan pembelian

2020 ◽  
Vol 2 (2) ◽  
pp. 20-27
Author(s):  
Aulianiar
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Brand Image ◽  
Statistical Tests ◽  
Equation Modeling ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity Test ◽  
Average Variance ◽  
Composite Reliability

This study aims to determine whether there is an effect of brand image and product completeness on purchasing decisions at Chandra Supermarkets. The research sample was 99 respondents. The method used in research with a questionnaire. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The results of the study show that the image variable has a positive but not significant effect on purchasing decisions, the variable has a positive and significant effect on the purchasing decision variable, and the product completeness variable has a positive and significant effect on purchasing decisions buying decision.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN MENGGUNAKAN JASA KURIR JNE, AGEN JASAFA JATIASIH, BEKASI, JAWA BARAT

2019 ◽  
Vol 1 (2) ◽  
pp. 166-178
Author(s):  
Elfa Setiawan
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Dominant Factor ◽  
Equation Modeling ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quality Product ◽  
Descriptive Statistical Analysis

This study aimed to determine the effect of brand image, product quality, and price perception on the decision to use JNE courier services of Jasafa Agent Jatiasih, Bekasi, West Java area and to analyze the most dominant factor in purchasing decision to use JNE’s services. Samples of this study were  200 consumers who came to send their goods or documents to JNE Jatiasih, Bekasi region for the period of November to December 2016. Incidental sampling technique applied to collect questionnaires from the consumers and the method of data analysis used in this study was descriptive statistical analysis that was Structural Equation Modeling (SEM) using Lisrel software version 8.80.             The result of the research showed that brand image and price perception have significant influence on purchasing decision. Meanwhile the quality product did not have significant influence on  purchasing decision.

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