Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Pada Zenius Education (Survei Pada Komunitas Online Zenius Education)

2020 ◽  
Vol 19 (2) ◽  
pp. 107-113
Author(s):  
Hasna Nur Shabrina ◽  
Reminta Lumban Batu
Keyword(s):  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Online Tutoring ◽  
Verification Methods ◽  
The World ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

Zenius is a creation of Indonesian children in the world education. Zenius was built as a technology company which is focused on education services. Zenius Education was founded in 2004 as an offline tutoring, in 2007 it was inaugurated as PT Zenius Education and in 2010 as an online tutoring. The purpose of this study was to determine the effect of celebrity endorser on purchasing decisions at Zenius Education. This research was conducted using descriptive and verification methods. This research is a quantitative census research. The population in this study is Instagram followers of Zenius Education. This study is used the type of primary data and secondary data. Data is processed using path analysis with Partial Least Square (PLS). The results show that celebrity endorsers have an influence on purchasing decisions.

scholarly journals THE EFFECT OF ORGANIZATIONAL COMMUNICATION AND JOB SATISFACTION ON EMPLOYEE ENGAGEMENT AND EMPLOYEE PERFORMANCE AT PT. ABYOR INTERNATIONAL

2020 ◽  
Vol 1 (4) ◽  
pp. 479-489
Author(s):  
Febrial Eka ◽  
Herminingsih Anik
Keyword(s):  
Job Satisfaction ◽  
Organizational Communication ◽  
Employee Engagement ◽  
Employee Performance ◽  
Secondary Data ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Sample Method

This study aims to analyze the effect of organizational communication and job satisfaction, on employee engagement and employee performance. The research data used are primary data derived from questionnaires and secondary data derived from company data. The sample method used is the nonprobability method. The population comes from all employees of PT. Abyor International which is still active in September 2019. The analytical method used in this study is the Partial Least Square (PLS) Structured Equation Model (SEM) using Smart PLS version 3.0. The results showed that organizational communication and job satisfaction had a positive and significant effect to employee engagement. Organizational communication and job satisfaction have no significant effect to employee performance. Employee engagement has a positive and significant effect to employee performance. Employee engagement becomes mediator for organizational communication and job satisfaction variables in influencing employee performance.

scholarly journals The Influence of Celebrity Endorser on Purchase Intention with Perceived Quality as Mediating Variable

2020 ◽  
Vol 4 (3) ◽  
pp. 454-461
Author(s):  
Tharissa Kesturi ◽  
Rd. Nurafni Rubiyanti
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Perceived Quality ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

The cosmetics industry is projected to continue to experience growth by the Indonesian Cosmetics Companies Association by 15% to Rp. 11.22 trillion from Rp. 9.76 trillion in 2012. One of the cosmetic brands in Indonesia is Wardah Cosmetic. The purpose of this study was to determine the effect of celebrity endorsers and Wardah Cosmetic's perceived quality on the buying interest. The method used in this research is the quantitative method, with the type of descriptive-causal analysis. Sampling with a non-probability sampling method with purposive sampling type with a sample size of 100 female consumers in the city of Bandung. The data analysis technique used is descriptive analysis technique and Partial Least Square - Structural Equation Model analysis. Based on SEM-PLS analysis, the celebrity endorser variable has a strong effect on purchase intention with a T-Statistics value of 7.486. Based on the moderation effect analysis, perceived quality perfectly mediates with a T-Statistics value of 1.124. The conclusion of this study, the variable perceived quality effectively influences as a perfect mediator towards celebrity endorsers and buying interest, which means that Wardah Cosmetic's use of celebrity endorsers is appropriate to affect the perceived quality of Wardah Cosmetic products and stimulate consumer buying interest.

scholarly journals Enhancing Competitiveness of Creative Industries: SME in West Sumatra

2018 ◽  
Vol 7 (3.30) ◽  
pp. 544
Author(s):  
Tafdil Husni ◽  
Rida Rahim ◽  
Desyetti . ◽  
Yurniwati .
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Secondary Data ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
West Sumatra ◽  
Small Industries

This research is conducted to identify the competitiveness of creative industries in West Sumatra based on market orientation, entrepreneurial orientation, and competitive advantage. Variables used in this research are competitiveness, market orientation, entrepreneurship orientation, and competitive advantage. The method of collecting primary data are obtained through questionnaires and guided interviews. The primary data used are from survey to small industries and secondary data are from Department of Industrial and Trade Cooperatives (Diskoperindag) and Department of Tourism of West Sumatra. Hypothesis is tested using Partial Least Square (PLS) method. The research found that the increase of competitiveness will be reached if the company has competitive advantage and the manager/owner of creative industry is entrepreneurial-oriented. This entrepreneurial orientation influence competitiveness directly or mediated by competitive advantage. Whereas, market orientation cannot create creative industry’s competitiveness either directly or mediated by competitive advantage. 

scholarly journals PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI FLAMINGGO COLLECTION

2021 ◽  
Vol 5 (2) ◽  
pp. 709
Author(s):  
Azalia Calvina Octavia
Keyword(s):  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Clothing Store

The purpose of this study is to determine the effect of consumer trust, product quality, and price perceptions on purchasing decisions at the Flaminggo Collection. The Analysis technique of this research was conducted using component-based SEM method using Partial Least Square approach. The basis used for hypothesis testing on PLS is resampling with bootest strapping developed by Geisser and Stone. The variable are Consumer trust (X1), Product quality (X2), Price perception (X3), and Purchase Decision (Y). The primary data in this study was by distributing questionnaires to flaminggo collection consumers. It involved 60 respondents with aged 16-33 years. Secondary data used in this study is data obtained from Flaminggo Collection for the last 6 years (2014-2020). The results of the analysis show that Consumer Trust can play an important role in Purchasing Decisions at the Flaminggo Collection because the higher consumer trust, the higher the purchasing decision at the clothing store. Product quality can play an important role in the Flaminggo Collection because the higher the quality of the product, the higher the purchasing decision at the clothing shop. Price perception can play an important role in purchasing decisions at the Flaminggo Collection because the higher the price perception, the higher the purchasing decision at the clothing store. Keywords: consumer trust, product quality, price perception, and purchase decision.

scholarly journals THE INFLUENCE OF PERFORMANCE MEASUREMENT SYSTEM ON THE IMPLEMENTATION OF SAKIP IN THE JAMBI PROVINCIAL GOVERNMENT

2021 ◽  
Vol 11 (2) ◽  
pp. 93-104
Author(s):  
Muhammad Gowon ◽  
Yuliusman Yuliusman ◽  
Fortunasari Fortunasari
Keyword(s):  
Performance Measurement ◽  
Measurement System ◽  
Secondary Data ◽  
Partial Least Square ◽  
Provincial Government ◽  
Least Square ◽  
Primary Data ◽  
Performance Measurement System ◽  
Performance Accountability ◽  
The Republic

Performance Measurement System (PMS) including Performance Accountability is the obligation of every institution to be implemented accurately and measurably. Government AgencAy Performance Accountability System (SAKIP) which has been regulated in PP no. 29 of 2014 contains regulations of the President of the Republic of Indonesia regarding general regulations for the implementation of SAKIP. The purpose of this study was to determine the effect of the PMS factors on the implementation of SAKIP in the Jambi provincial government by connecting the 5 factors of the PMS and the implementation of SAKIP that influenced them. Specifically, the objects or parts of local government organizations that can explain this problem are the existing agencies, agencies and bureaus or regional apparatus organizations that are under the auspices of the provincial government. The research method used is descriptive quantitative. The warp Partial Least Square (warpPLS) program is a variance-based data processing program created to solve the problems caused by covariance-based SEM. This study hypothesizes the influence of the PMS factors on the implementation of SAKIP. The activities carried out began with submitting proposals to the Jambi provincial government, which then sought data directly or through third parties. Students as enumerators are used to search for data in the field. Primary data used comes from provincial government officials, while secondary data is obtained using the services of parties who are not directly involved with Jambi provincial government policies. The research was conducted by directly observing the Jambi governor's office and was also carried out using only information technology via the internet network. So that the information obtained does come from data sources that are truly valid, reliable and trustworthy.

scholarly journals The Effect Of Product Quality, Service Quality, Price On Product Purchasing Decisions On Consumer Satisfaction

2021 ◽  
Vol 2 (1) ◽  
pp. 61-70
Author(s):  
Satria Mulia Chaerudin ◽  
Afriapoll Syafarudin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Medical Device ◽  
Consumer Satisfaction ◽  
Structural Model ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Quality Service ◽  
Purchasing Decisions

This study aims to provide empirical evidence regarding the influence of product quality, service quality, and price on the decision to purchase medical device products and their implications for consumer satisfaction. This study uses the PLS (Partial Least Square) analysis method. This study uses primary data in the form of a questionnaire and is distributed to 141 (one hundred and forty-one) respondents who are users of medical device products, namely apheresis machines. Based on the overall exposure of statistical calculations on structural model analysis and testing that partially, product quality is proven to have a positive and significant effect on purchasing decisions for medical device products, service quality is proven to have a positive and significant effect on purchasing decisions for medical device products, prices are proven to have a positive and significant effect. significant towards the decision-making of medical device product purchasing, product quality proved to have a positive and significant effect on consumer satisfaction of owned medical device products, service quality proved to have a positive and significant effect on consumer satisfaction of medical device products, price proved to have a positive and significant effect on consumer satisfaction of medical device products health. The purchase decision is proven to have a positive and significant effect on consumer satisfaction with medical device products.

scholarly journals Peningkatan Kinerja Bank Syariah: Analisis Peran Corporate Social Responsibility dan Reputasi

2021 ◽  
Vol 1 (3) ◽  
pp. 620-631
Author(s):  
Lailatul Mukarromah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
And Performance ◽  
Public Banks ◽  
Corporate Social ◽  
The Relationship

This research aims to test the influence of corporate social responsibility (CSR) on the financial performance of Sharia banks, both directly and through reputation mediation. The data used consists of primary and secondary data. Primary data was obtained from questionnaires of 215 respondents, while secondary data was obtained from the 2018 annual report of seven sharia public banks. The analysis method used in this research is partial least square (PLS) using SmartPLS software version 2.0. The findings reveal that CSR has no effect on the performance of sharia banks, and reputation cannot mediate the relationship between the two. This result contributes literature on the relationship between CSR, reputation and performance of sharia banks, and can be used as a guideline for Sharia banks to continue to carry out CSR activities.

scholarly journals Pengaruh Self Image Congruence Terhadap Keputusan Pembelian Dimediasi Oleh Brand Trust Pada Maskapai Penerbangan Air Asia

2021 ◽  
Vol 9 (4) ◽  
pp. 1477-1486
Author(s):  
Salsabila Nadhifah ◽  
Reminta Lumban Batu
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Aviation Industry ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Self Image ◽  
Verification Methods ◽  
Image Congruence ◽  
Domestic Airlines

The Influence of Self Image Congruence on Purchasing Decisions Mediated by Brand Trust (Survey on Air Asia Airlines). The aviation industry is an industry engaged in air transportation that is needed by the public. The development of the aviation industry in Indonesia, especially domestic airlines, is increasingly booming and growing rapidly with the existence of many airlines that have sprung up since the enactment of Law No. 15 of 1992. The purpose of this study was to see the effect of Self Image Congruence on Purchasing Decisions Mediated by Brand Trust on Air Asia Airlines. This research was conducted using descriptive and verification methods. The sampling technique of this research is probability sampling using Hair formula. The types of data used in this study are primary data and secondary data. The data were processed using path analysis. The results of this study prove that Self Image Congruence has a positive and significant effect on Brand Trust which has an impact on Purchasing Decisions on Air Asia Airlines.

scholarly journals Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe

2021 ◽  
Vol 6 (1) ◽  
pp. 1-11
Author(s):  
Fuadi ◽  
Munandar ◽  
Khairawati ◽  
Miftahul Jannah Muhammad
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Cosmetic Product ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

Abstract This study aims to determine how much influence celebrity endorsers and halal labels have on purchasing decisions for Wardah cosmetic products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling technique. The data analysis method used is multiple linear regression analysis. The results simultaneously and partially show that celebrity endorsers and halal labels significantly influence purchase decisions for Wardah cosmetic products in Lhokseumawe City. Result of the research shown that simultaneously give significant effect to buyer decision Wardah cosmetic product in Lhokseumawe City and has result F-statistic > F-table (373,379 > 2,31) and has positive relation. While partially celebrity endorser gave positive and siginificant effect to buyer decision with result T-statistic > T-table (3,090 > 1.66). and halal label also gave positive and significant effect to buyer decision Wardah Cosmetic Product in Lhokseumawe City with T-statistic > T-table (13,194 > 1,66).   Keywords: Celebrity endorser, Halal label, Purchase decision.     Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorser  dan label halal terhadap keputusan pembelian produk kosmetik wardah di Kota Lhokseumawe. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan tekhnik Accidental sampling. Metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan berpengaruh signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dan memiliki nilai F-statistik > F-tabel (373,379 > 2,31) dan memiliki hubungan positif. Sedangkan secara parsial celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistik > T-tabel (3,090 > 1,66). Dan label halal juga berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dengan nilai T-statistik > T-tabel (13,194 > 1,66). .

scholarly journals MODEL PEMBERDAYAAN MASYARAKAT

2011 ◽  
Vol 12 (1) ◽  
pp. 15 ◽  
Author(s):  
Kesi Widjajanti
Keyword(s):  
Human Capital ◽  
Statistical Analysis ◽  
Structural Equation ◽  
Secondary Data ◽  
Physical Capital ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method

The issue in this research is how to improve society ability through process human and physical capital. The relation between capital and ability improvement will be examined in this research by placing process empowerment as mediating variable to explain the activities involved. The data used in this study are primary and secondary data. The primary data was collected using survey method technique through questionnaire. Furthermore statistical analysis was used Structural Equation Modeling (SEM) of Smart Partial Least Square. This research has found two ways as path patterns directed to the increasing of society ability, which are (1) pattern consist of “two creating stage” to society ability, and (2) These pattern show that to improve society ability need “three stage” of process activity. The correlation is while the empowerment process increases higher, it will impulse the creating of society ability. The implementation of this research’s result, stated that if the empowerment wants to develop human capital, it will be better if the empowerment is supported by apply the developing ability of subject empowerment.

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