DETERMINANTS AND THE CONSEQUENCE OF ADVERTISING SKEPTICISM: A CASE OF POPULAR BRAND OF INSTANT NOODLE

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Sudaryanto Sudaryanto ◽  
Yuhilza Hanum ◽  
Hotniar Siringoringo
Keyword(s):  
Advertising Skepticism ◽  
Instant Noodle

scholarly journals An environmentally friendly reusable triboelectric nanogenerator based on instant noodle powder

2021 ◽  
Vol 7 ◽  
pp. 3480-3487
Author(s):  
Yiyuan Xie ◽  
Liangyi Zhang ◽  
Kaiqin Zhao ◽  
Yi Lu ◽  
Zhiyuan Zhu ◽  
...  
Keyword(s):  
Environmentally Friendly ◽  
Triboelectric Nanogenerator ◽  
Instant Noodle

scholarly journals Pengaruh Sosial Terhadap Keputusan Pembelian Produk Mie Instan Indomie (Studi Kasus di Kelurahan Telanaipura Kecamatan Telanaipura Jambi)

2020 ◽  
Vol 20 (3) ◽  
pp. 1067
Author(s):  
Denny Asmas ◽  
Ahmad Tarmizi
Keyword(s):  
Social Factors ◽  
Average Score ◽  
Purchase Decision ◽  
Decision Variable ◽  
Social Variables ◽  
Purchasing Decisions ◽  
Social Variable ◽  
The Social ◽  
Independent Variable ◽  
Instant Noodle

The increasing number of residents, especially in Telanaipura Village Telanaipura sub-district will have far-reaching implications also on the decision to purchase instant noodle products.  the background outlined above, can be taken to formulate a problem: How social variables affect the decision to buy Instant Indomie noodle products. The purpose of this study is as follows: To analyze the influence of social variables on the decision to buy instant indomie noodle products. To find out the social influence and purchasing decisions used the regression formula. The accumulated results of respondents' answers showed that on average, all respondents' answers showed that the purchase decision variable was at a pretty good level with an average score of 320. The accumulated respondent's response to social variables was 325.8. This value is in a fairly good interval class. This means that social factors are considered by consumers to consume instant indomie noodle food. determination coefficient or (R Square) of independent variable regression (Social Variable) to the Decision to Purchase indomie instant noodle products 0.643. social variable t-calculated value of 2,003, because the t-count value (2,003) is greater than t-Table (1,684) then at the error rate 5% Ho rejected Ha accepted

scholarly journals PENGARUH SUBSTITUSI TEPUNG BATANG NANAS (ANANAS COMOSUS) DAN RED KIDNEY BEAN (PHASEOLUS VULGARIS) TERHADAP DAYA TERIMA, KADAR PATI RESISTEN & PROTEIN PADA MI INSTAN

2021 ◽  
Vol 16 (2) ◽  
pp. 156
Author(s):  
Yama Dharma Putera ◽  
Annis Catur Adi
Keyword(s):  
Metabolic Syndrome ◽  
Protein Content ◽  
Resistant Starch ◽  
Theoretical Calculations ◽  
Kidney Bean ◽  
Ananas Comosus ◽  
Acceptance Test ◽  
The Metabolic Syndrome ◽  
Red Kidney Bean ◽  
Instant Noodle

Instant noodle is one of the most popular food in Indonesia because of the fast preparation and easily accepted by people.. However, the nutritional content and overeating instant noodle, become one of the causes metabolic syndrome which is currently increasing globally. This study was aimed to determine the eff ect of pineapple stem starch fl our and red kidney bean (jogo bean) fl our substitution on wheat fl our towards acceptability, levels of resistant starch and protein in instant noodle. The research was done by using a true experimental with a randomized design consisted of the control formula (F0), F1 substitution formula (5% pineapple stem fl our and 20% jogo bean fl our) and F2 (7% pineapple stem fl our and 28% jogo bean fl our). A total of 27 person were involved as semi-trained panelists, acceptance level was tested by Kruskall-Wallis and continued by the Mann-Whitney if the diff erence appeared signifi cant (α≤ 0.05). Resistant starch and protein content will be compared between theoretical calculations from Indonesia Food database and some research with laboratory tests. Acceptance test results state that the most favored substitution formula by panelists is F2 (28% jogo bean fl our and 7% pineapple stem fl our). The highest protein content and resistant starch was found in F2 (14.4 g and 11.3 g). Signifi cant diff erences were seen between F0 with F1 and F2 in the characteristics of color acceptability (p = 0.001) and texture (p = 0.008). Consumption of instant noodles substitution formula F2 with adding a half egg can meet the recommended consumption of one meal of resistant starch and protein which has benefi ts in preventing the metabolic syndrome.

scholarly journals Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie

2019 ◽  
Vol 7 (3) ◽  
pp. 319-324
Author(s):  
Keren Keren ◽  
Sulistiono Sulistiono
Keyword(s):  
Consumer Attitudes ◽  
Positive Influence ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Test Results ◽  
Collection Method ◽  
Consumer Motivation ◽  
Market Leader ◽  
Influential Variable ◽  
Instant Noodle

Consumption of instant noodle products in Indonesia is quite high. Especially the Indomie instant noodle which is the market leader in the Indonesian instant noodle product market. In purchasing products, consumers are influenced by three factors, namely motivation, culture, and consumer attitudes. This research is a survey research with data collection method through interviews using a questionnaire instrument to 100 respondents in the Bogor city. Based on the analysis of the data obtained, it is known that of the three variables studied, Consumer Attitude is the most influential variable on the Purchase Decision of Indomie brand instant noodle products because it has the greatest beta value among the other variables. From the partial test results (t and F test) it can be obtained that the three exogeneus variables (Consumer Motivation, Culture, and Consumer Attitudes) have the same strong and positive influence simultaneously on the Purchase Decision of Indomie brand instant noodle products.

scholarly journals Formulation of Seasoned Sauce Product for Betong Instant Noodle

2021 ◽  
Vol 1835 (1) ◽  
pp. 012102
Author(s):  
Wipada Muninnopamas ◽  
Kamontip kanpairo ◽  
Suteera Srisuk ◽  
Jeerawoot Muninnopamas ◽  
Abdulnaser Hayeesamoh
Keyword(s):  
Instant Noodle

Advertising with scarcity messages and attitudes for luxury skin-care products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joshua Fogel ◽  
Marcelle Kim Setton
Keyword(s):  
Skin Care ◽  
Limited Time ◽  
Persuasion Knowledge ◽  
High Demand ◽  
Content Type ◽  
Product Classification ◽  
Skin Care Product ◽  
Advertising Skepticism ◽  
Skin Care Products ◽  
Practical Implications

PurposeA number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other.Design/methodology/approachCollege students (n = 789) were surveyed about five advertising choices for luxury skin-care products consisting of scarcity messages of high-demand, low-stock, limited-time, countdown timer and regular advertising without any scarcity message. Outcomes were product classification attitudes of functional and symbolic and psychological attitudes of persuasion knowledge and advertising skepticism.FindingsThe study found that high-demand message had greater functional attitudes and greater symbolic attitudes than regular advertising. Limited-time message had greater symbolic attitudes than regular advertising. High-demand message had lower advertising skepticism attitudes than regular advertising.Practical implicationsThe authors recommend that when a luxury skin-care product is in high demand, that marketers should use high-demand messages in their advertising. Marketers of luxury skin-care products may also benefit from using limited-time message advertisements.Originality/valueThis is the first study to directly compare the scarcity message advertising types of high-demand, low-stock, limited-time, countdown timer with regular advertising without any scarcity message.

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