scholarly journals Pengaruh Sosial Terhadap Keputusan Pembelian Produk Mie Instan Indomie (Studi Kasus di Kelurahan Telanaipura Kecamatan Telanaipura Jambi)

2020 ◽  
Vol 20 (3) ◽  
pp. 1067
Author(s):  
Denny Asmas ◽  
Ahmad Tarmizi
Keyword(s):  
Social Factors ◽  
Average Score ◽  
Purchase Decision ◽  
Decision Variable ◽  
Social Variables ◽  
Purchasing Decisions ◽  
Social Variable ◽  
The Social ◽  
Independent Variable ◽  
Instant Noodle

The increasing number of residents, especially in Telanaipura Village Telanaipura sub-district will have far-reaching implications also on the decision to purchase instant noodle products.  the background outlined above, can be taken to formulate a problem: How social variables affect the decision to buy Instant Indomie noodle products. The purpose of this study is as follows: To analyze the influence of social variables on the decision to buy instant indomie noodle products. To find out the social influence and purchasing decisions used the regression formula. The accumulated results of respondents' answers showed that on average, all respondents' answers showed that the purchase decision variable was at a pretty good level with an average score of 320. The accumulated respondent's response to social variables was 325.8. This value is in a fairly good interval class. This means that social factors are considered by consumers to consume instant indomie noodle food. determination coefficient or (R Square) of independent variable regression (Social Variable) to the Decision to Purchase indomie instant noodle products 0.643. social variable t-calculated value of 2,003, because the t-count value (2,003) is greater than t-Table (1,684) then at the error rate 5% Ho rejected Ha accepted

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA 212 MART BANJARMASIN

2020 ◽  
Vol 4 (4) ◽  
pp. 550-565
Author(s):  
Rahmat Hilmi
Keyword(s):  
Social Sciences ◽  
Sample Selection ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
The Social ◽  
Influential Variable ◽  
Processing Techniques

The purpose of this study was to determine the effect of independent variables consisting of Product, Price, Place and Promotion both simultaneously and partially on the dependent variable of purchasing decisions at 212 Mart Banjarmasin. As well as wanting to find out the dominant variables affecting purchasing decisions at 212 Mart Banjarmasin. The data used is the result of distributing questionnaires to respondents who shop at 212 Mart Banjarmasin. The sample selection technique is Accindental Sampling with a total of 70 consumers. Data processing techniques using SPSS (Statistical Package for the Social Sciences). The results showed that simultaneously the Product, Price, Place and Promotion variables significantly influenced the purchase decision variable at 212 Mart Banjarmasin at 14,671. Partially only the place variable influences the purchase decision at 212 Mart Banjarmasin, which is 3.255 with a significance value of 0.002. While the Product variable (0.856), Price (1,627) and Promotion (1,624) have no significant effect on purchasing decisions at 212 Mart Banjarmasin. The dominant influential variable is the Place with Beta Value on Standardized Coefficients (0.382), meaning that according to consumers' perception the place factor becomes something that is considered important in an effort to create a purchasing decision at 212 Mart. Referring to the termination coefficient (R Square) of 0.456, the purchase decision at 212 Mart 45.6% is influenced by product variables, price, place and promotion. While the remaining 45.4% of consumer purchasing decisions are influenced by other variables not included in this study.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

From experiment to real-life data

2020 ◽  
Vol 15 (3) ◽  
Author(s):  
Hanne Surkyn ◽  
Reinhild Vandekerckhove ◽  
Dominiek Sandra
Keyword(s):  
Working Memory ◽  
Social Factors ◽  
Ecological Validity ◽  
Real Life ◽  
Error Rates ◽  
Social Variables ◽  
Online Chat ◽  
Processing Level ◽  
Automatic Retrieval ◽  
The Social

Abstract We examine unintentional spelling errors on verb homophones in informal online chat conversations of Flemish adolescents. In experiments, these verb forms yielded an effect of homophone dominance, i.e., most errors occurred on the lower-frequency form (Sandra et al., 1999). Verb homophones are argued to require the conscious application of a spelling rule, which may cause a temporary overload of working memory resources and trigger automatic retrieval of the higher-frequency spelling from the mental lexicon. Unlike most previous research, we investigate homophone intrusions in a natural writing context. Thus, we test the ‘ecological validity’ of psycholinguistic experiments. Importantly, this study relates these psycholinguistic constructs to different social variables in social media writing to test a prediction that directly follows from Sandra et al.’s account. Whereas social factors likely affect the error rates, they should not affect the error pattern: the number of working memory failures occurs at another processing level than the homophone intrusions. Hence, the focus is on the interaction between homophone dominance and the social variables. The errors for two types of verb homophones reveal (a) an impact of all social variables, (b) an effect of homophone dominance, and (c) no interaction between this effect and the social factors.

Social influence in the use of the present perfect in Bilbao

2012 ◽  
Vol 9 (1) ◽  
pp. 88-108 ◽  
Author(s):  
Clara Burgo
Keyword(s):  
Social Influence ◽  
Social Factors ◽  
Romance Languages ◽  
Social Variables ◽  
Present Perfect ◽  
Linguistic Change ◽  
The Social ◽  
Linguistic Constraints ◽  
Peninsular Spanish ◽  
Semantic Domains

The Present Perfect (PP) in some Peninsular Spanish dialects is following the same path as other Romance languages; it is going through a grammaticalization process where the PP is usurping the semantic domains of the Preterite. This is the case of many Peninsular dialects such as Alicante (Schwenter, 1994) and Madrid (Serrano, 1994) among others as well as Bilbao (Kempas, 2005). He found that the frequencies of PPs in hodiernal contexts were higher than in other Spanish cities so these findings point out to a more advanced path of grammaticalization in this city. Previous studies have paid more attention to the linguistic constraints that favor the use of the PP instead of the Preterite rather than the social factors that influence this linguistic change. In this article, I focus on the study of three social variables (age, gender and class) to account for evidence of a change in progress in Bilbao Spanish.

scholarly journals Pengaruh Efisiensi, Persepsi Resiko dan Tingkat Kemudahan terhadap Keputusan Pembelian

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Dewi Yuliana ◽  
Heri Wijayanto ◽  
Edi Santoso
Keyword(s):  
Risk Perception ◽  
Simple Random Sampling ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Success Rates ◽  
Purchasing Decisions ◽  
Consumer Study ◽  
Independent Variable ◽  
Online Stores ◽  
Validity Tests

The study aims to determine the effects of efficiency, risk perception and ease in purchasing decisions ( a shopee consumer study in Ponorogo). The population in this study was that of online Shopee shop in Ponorogo, with a sample of 97 people. The method of sampling taken on this research uses the probability sampling with an technique simple random sampling. The data analysis used in this study is analysis of validity tests, reliability, multiple linear regression, classic assumption tests, t test, F test, and determinative coefficient R2. This shows that: 1) Variable X1 efficiency, positive for variable Y Shopee online shop purchase decisions in Ponorogo, 2). Variable X2 positive decision perceptions of Shopee purchasing decisions in Ponorogo, 3). Variable X3 a positive level of participation on the purchase decision of Shopee online stores in Ponorogo, 4). The independent variable consisted of efficiency, risk perception, and simultaneous success rates related to the decision to purchase Shopee's online store in Ponorogo.Keywords: efficiency, risk perception, ease levels, purchase decisions

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

Pengaruh Inovasi, Kualitas Produk, Iklan Produk dalam Meningkatkan Keputusan Pembelian Instan Noodle di Kota Medan

2021 ◽  
pp. 108-114
Author(s):  
Sasha Nafisah Sinulingga ◽  
Veronika Manik ◽  
Hendra Jonathan Sibarani
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Process ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Innovation Product ◽  
The Impact ◽  
Instant Noodle

A purchase decision is a consumer's conscious desire to choose one that meets their needs, determines the product needed to create that satisfaction, and makes a purchase decision. The decision to purchase the product. The study conducted in Medan, Indonesia, determined the impact of innovation, product quality, and product advertising on improving instant noodle purchasing decisions in Medan. The research process uses quantitative explanations. The population in this survey is consumers who have purchased instant noodle products at least once in Medan, with a total of 6,075 consumers. The number of samples used in this study was 100 consumers and a test of validity and reliability of 30 respondents. The sampling method used in this study is random sampling. The analysis method used by researchers is multiple linear regression analysis. In terms of findings, innovation of 4,557 sig 0,000 partially influenced purchasing decisions, and the quality of 1,287 sig .201 positively influenced purchasing decisions, but was not important. Product Ad Quality 5,630 sig0,000 partially affects purchase decisions. Product innovation, product quality, and product promotion amounted to 107,129 with a significance of 0.000 while significantly impacting purchasing decisions.

Realization Patterns of Request Strategies in Sudanese Arabic and English

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Khalid Abdel Gadir Tag Eldin
Keyword(s):  
University Students ◽  
Social Factors ◽  
Speech Acts ◽  
Social Variables ◽  
The Social ◽  
Indirect Requests ◽  
Request Strategies ◽  
Colloquial Arabic ◽  
Arabic And English ◽  
The Impact

<p>This study tried to identify the Sudanese university students’ preferences of request strategies. It explored the claim of the universality of the speech act’s three levels of directness i.e. direct, conventionally indirect, and non-conventionally indirect. It contrasted and compared the subjects’ choice of strategies in Arabic and English languages. It also investigated the impact of some social factors on the subjects’ strategy choice. The data collected from the subjects showed that they used direct, conventionally indirect, and non-conventionally indirect requests when they responded to English and Arabic Discourse Completion Tests. This finding consolidated the universality claim of the three levels of directness. The data also showed that the subjects preferred to use direct requests more than the conventionally indirect ones and hints. The collectivist culture of the students’ society influenced their choice of direct strategies as it is based on solidarity, intimacy, etc. The results also showed that the different social variables i.e. the social distance between the interactants, the power one interlocutor has over the other, and the degree of request imposition had impact on the subjects’ choice of strategies. </p><p><strong><em>Keywords</em></strong><strong>:</strong> Pragmatics, Request Strategies, Speech acts, Sudanese university students, Sudanese Colloquial Arabic.</p>

scholarly journals DETERMINANTS OF GDP GROWTH AND MODELING ISSUES: EVIDENCE FROM PAKISTAN

2020 ◽  
Vol 2 ◽  
pp. 17-22
Author(s):  
Shahzad Farid ◽  
◽  
Sajjad Hussain ◽  
Muhammad Farooq Ahmad ◽  
◽  
...  
Keyword(s):  
Granger Causality ◽  
Social Factors ◽  
Growth Modeling ◽  
Gdp Growth ◽  
Economic Factors ◽  
Social Variables ◽  
Economic Variables ◽  
The Social

The study claimed that economic variables, exclusively, have been prioritized to determine GDP growth while social variables are comparatively vigorous for the determination. Therefore, the study determined GDP growth using economic variables which produced robust results whereas the social variables determined GDP growth concretely. This indicated the modeling issues in terms of economic variables to be used solely. I concluded that social variables to determine GDP growth (using Granger causality) satisfy the conditions of causality – necessity and sufficiency – and formulated a narrative equation (equation a) that reflected most effective predictor(s) of GDP growth. Keywords: GDP growth, Modeling, Social factors, Economic factors

scholarly journals The Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study of Bandung State Polytechnic Students)

2020 ◽  
Vol 18 (2) ◽  
pp. 11
Author(s):  
Henny Noviany
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Product Diversification ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Verification Method ◽  
Analysis Technique

This study aims to determine and analyze the Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study in Bandung State Polytechnic Students). The research method used in this research is a descriptive analysis and verification method with a population of 100 students by using accidental sampling technique by providing a link to fill out the questionnaire via Google Drive. The data analysis technique used is the Correlation Analysis Technique to determine the degree of closeness of the relationship between variables. The results showed that the direct effect of Product Diversification was 3.97. The indirect effect of the Purchasing Decision is 4.13. The test results are known to the constant value (a) of 2.537 and partially Product Diversification variable influences the Purchasing Decision variable. It was concluded that the effect of Product Diversification on Purchasing Decisions showed a positive regression coefficient of 0.468.

Sign in / Sign up

Export Citation Format

Share Document