scholarly journals Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

2017 ◽  
Vol 64 (s1) ◽  
pp. 1-13 ◽  
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Research Methods ◽  
Color Temperature ◽  
Advertising Effectiveness ◽  
Factors Affecting ◽  
Gender And Race ◽  
The Impact ◽  
The Relationship

Abstract Advertising spokesperson is one of the undeniably important factors affecting advertising effectiveness. However, advertising spokesperson has to have some particular features to be effective. Various previous researches resulted in determination of different features of advertising spokesperson and their effectiveness; i.e. type of a spokesperson (celebrity vs. a regular person); gender and race of a spokesperson; etc. were found to have an impact on the spokesperson’s effectiveness. However, the research on the impact of shooting color temperature on its effectiveness is still scarce. Moreover, an assumption can be made that color temperature might cause a different effect depending on advertising spokesperson’s gender. The aim of this paper is to fill this gap by analyzing the relationship between spokesperson’s gender and advertising color temperature in a framework of advertising effectiveness. Neuromarketing research methods were applied to meet the aim and to determine the guidelines for its usage in advertising.

scholarly journals Factors affecting the organizational performance of manufacturing firms

2017 ◽  
Vol 9 ◽  
pp. 184797901771262 ◽  
Author(s):  
Ahmad Adnan Al-Tit
Keyword(s):  
Organizational Performance ◽  
Measurement Instrument ◽  
Manufacturing Firms ◽  
Factors Affecting ◽  
Mediating Role ◽  
Values And Beliefs ◽  
The Individual ◽  
The Impact ◽  
The Relationship

Numerous studies have been conducted to explore the individual effects of organizational culture (OC) and supply chain management (SCM) practices on organizational performance (OP) in different settings. The aim of this study is to investigate the impact of OC and SCM on OP. The sample of the study consisted of 93 manufacturing firms in Jordan. Data were collected from employees and managers from different divisions using a reliable and valid measurement instrument. The findings confirm that both OC and SCM practices significantly predict OP. The current study is significant in reliably testing the relationship between SCM practices and OP; however, it is necessary to consider cultural assumptions, values and beliefs as the impact of OC on OP is greater than the impact of SCM practices. Based on the results, future studies should consider the moderating and mediating role of OC on the relationship between SCM practices and OP.

Research on the hydrographic survey cycle for updating navigational charts

2021 ◽  
pp. 1-13
Author(s):  
Jing Duan ◽  
Xiaoxia Wan ◽  
Jianan Luo
Keyword(s):  
Neural Network ◽  
Bp Neural Network ◽  
Calculation Model ◽  
Impact Factors ◽  
Factors Affecting ◽  
Material Resources ◽  
Hydrographic Survey ◽  
Survey Planning ◽  
The Impact ◽  
The Relationship

Abstract Due to the vast ocean area and limited human and material resources, hydrographic survey must be carried out in a selective and well-planned way. Therefore, scientific planning of hydrographic surveys to ensure the effectiveness of navigational charts has become an urgent issue to be addressed by the hydrographic office of each coastal state. In this study, a reasonable calculation model of hydrographic survey cycle is established, which can be used to make the plan of navigational chart updating. The paper takes 493 navigational charts of Chinese coastal ports and fairways as the research object, analyses the fundamental factors affecting the hydrographic survey cycle and gives them weights, proposes to use the BP neural network to construct the relationship between the cycle and the impact factors, and finally establishes a calculation model of the hydrographic survey cycle. It has been verified that the calculation cycle of the model is effective, and it can provide reference for hydrographic survey planning and chart updating, as well as suggestions for navigation safety.

The impact of the ESA 2010 on statistics of the general government sector

2015 ◽  
Vol 60 (11) ◽  
pp. 1-15
Author(s):  
Olga Leszczyńska-Luberek
Keyword(s):  
The European Union ◽  
Government Sector ◽  
General Government ◽  
European System ◽  
Relationship Of ◽  
The Impact ◽  
Methodological Guidelines ◽  
The Relationship ◽  
Excessive Deficit Procedure

The author presents the importance of the new European System of National and Regional Accounts (ESA 2010) for statistics of the general government sector. She pays particular attention to the development of data for the excessive deficit procedure. The article explains the methodological changes made to the studies in this field parallel to the ESA 2010. It discusses, among others, issues related to defining the deficit and debt of the general government, as well as the determination of a new way registering transfer of liabilities of pension schemes. It also presents the impact of new methodological guidelines for the relationship of deficit and debt to GDP in the Member States of the European Union.

scholarly journals Analyzing the Effect of the Senior Management’s Support on the Relationship between Factors Affecting and Employees’ Performance in the Al-Zawiya University of Libya

2017 ◽  
Vol 13 (3) ◽  
pp. 42
Author(s):  
Nasreddin Ramadhan Dukhan ◽  
Norhisham Mohamad ◽  
Asbi B Ali
Keyword(s):  
Likert Scale ◽  
Factors Affecting ◽  
The Mean ◽  
Multiple Groups ◽  
Strongly Agree ◽  
The Impact ◽  
The Relationship ◽  
Variable Performance

This study aims to test the influence of the senior management’s support as a moderating variable on the relationship between the independent factors (Training, Empowerment, Motivation and Communication) and the dependent variable (Performance of Employees). (SEM-AMOS) is used to test the impact of the moderating variable. Where it is depended on the method of sampling or analysis of what is known as multiple-groups analysis. The paragraphs of the senior management’s support variable are collected and divided into two groups according to the mean of the total paragraphs. In addition, according to the relative weights given to the paragraphs of the questionnaire, using a five- point’s Likert scale: 1= strongly disagree to 5 = strongly agree. The first group consisted of the grades less than the mean and it is considered as the group which is non-supporters of the existence of support. While the second group consisted of the grades higher than the mean and considered as the group which is a supporter of the existence of support. The study found that the model of study in the presence of the support of the senior management’s is appropriate for the second group and inappropriate in light of the lack of support by the senior management’s support for the first group.

The Impact of Foreign Language Learning Style on Strategies Preferences in Art Colleges

2014 ◽  
Vol 971-973 ◽  
pp. 2677-2680
Author(s):  
Di Jiao
Keyword(s):  
Foreign Language ◽  
Learning Styles ◽  
Language Learning ◽  
Learning Strategies ◽  
Learning Style ◽  
Foreign Language Learning ◽  
English Learning ◽  
Factors Affecting ◽  
The Impact ◽  
The Relationship

Factors affecting students’ English learning performances are always debated among language researchers. This research is carried out in art colleges to figure out the students’ preferences in learning styles and learning strategies as well as the relationship between them. Questionnaires have been applied and data have been dealt with by SPSS. This research has shown that students in the art college tend to be visual and individual learners, and thus they prefer to adopt metacognitive, memory and affective strategies.

scholarly journals Hydrodynamic and hydrostatic forces as factors affecting tailing dump stability

2021 ◽  
Vol 44 (1) ◽  
pp. 63-72
Author(s):  
D. Sh. Sharipov
Keyword(s):  
Research Methods ◽  
Operating Conditions ◽  
Design Stage ◽  
Tailing Dump ◽  
Initial Development ◽  
Technical Problems ◽  
Factors Affecting ◽  
Deformation Processes ◽  
Tailing Dams ◽  
The Impact

The study of the processes occurring deep in the earth's crust has always been a relevant research topic. The results of these studies allowed development and safe mining of mineral deposits in various conditions. The growth in the consumption of extracted resource and the increase in the scale of mining are forcing enterprises to search for the solutions to complex engineering and technical problems, one of which is the problem of displacement of rock masses and the earth's surface in industrial production-affected areas including tailings dams. The purpose of this study is to improve the operation safety of tailing dams. The object of the study is embankment dams of dressing plant tailing dumps. The subject of the study is deformation processes occurring in dam bodies and slope surfaces. The main research methods used in the work are: the study of safe operation methods for tailing dams based on the operating conditions of Uchalinskoye tailing dump using the modern methods of stability assessment, analysis and generalization of domestic and foreign experience, as well as the study of current methods of geomechanical monitoring of deformation processes – engineering and geological, geophysical, mine surveying and hydrogeological ones. The article describes geographic, hydrographic, climatic, geological and mining operation conditions of the tailing dump of Uchalinsky GOK (Ore Mining and Processing Plant) JSC. The influence of hydrodynamic and hydrostatic forces on embankment tailing dam stability is substantiated. Based on the data obtained and the research methods used, it is concluded that hydrodynamic and hydrostatic forces are fundamental destructive factors affecting dams. The results of these studies can be applied at the design stage of hydraulic structures, since they will supplement theoretical knowledge about the impact of liquid waste on the safety of tailing dams and earth-filled dams, as well as allow detecting deformation processes at their initial development stage and making decisions on their elimination.

scholarly journals Analysis of Factors Affecting Thermodynamic Efficiency in Generation III+ PWR Nuclear Power Plants.

2017 ◽  
Vol 4 ◽  
pp. 141-154
Author(s):  
Marcus Vitlin ◽  
Miroshan Naicker ◽  
Augustine Frederick Gardner
Keyword(s):  
Nuclear Power ◽  
Power Plants ◽  
Nuclear Power Plants ◽  
Rankine Cycle ◽  
Steam Temperature ◽  
Factors Affecting ◽  
Electrical Efficiency ◽  
Balance Of Plant ◽  
The Impact ◽  
The Relationship

Generation III+ reactors are the latest generation of Nuclear Power Plants to enter the market. The key evolution in these reactors is the introduction of stringent safety standards. This is done through thorough incident scenario analysis and preparation, resulting in the addition of novel active and passive auxiliary safety systems, affecting the power consumption in the balance of plant. This paper analyses the parameters of PWR power plants of similar design, to determine the parameters for optimal efficiency, regarding gross and net electrical output, determining the impact the balance of plant has on this efficiency. While two of the three main factors affecting the Rankine cycle – boiler pressure and steam temperature – behaved as theoretically expected, there was a notable point of departure with the third parameter – condenser pressure. The relationship between steam temperature and gross electrical efficiency was linear across all reactors but the relation between the steam temperature and the net electrical efficiency ceased to be linear for secondary loop steam temperatures above 290°C. The relationship between boiler pressure and both gross and net electrical efficiency was linear, proving the Rankine cycle. A relationship was not observed between the condenser pressure and either the gross or net electrical efficiency

scholarly journals Factors Affecting Energy-Related Carbon Emissions in Beijing-Tianjin-Hebei Region

2017 ◽  
Vol 2017 ◽  
pp. 1-17 ◽  
Author(s):  
Jing-min Wang ◽  
Yu-fang Shi ◽  
Xue Zhao ◽  
Xue-ting Zhang
Keyword(s):  
Carbon Emissions ◽  
Carbon Emission ◽  
Energy Intensity ◽  
Industrial Structure ◽  
Energy Structure ◽  
Factors Affecting ◽  
Economic Output ◽  
Level Model ◽  
The Impact ◽  
The Relationship

Beijing-Tianjin-Hebei is a typical developed region in China. The development of economy has brought lots of carbon emissions. To explore an effective way to reduce carbon emissions, we applied the Logarithmic Mean Divisia Index (LMDI) model to find drivers behind carbon emission from 2003 to 2013. Results showed that, in Beijing, Tianjin, and Hebei, economic output was main contributor to carbon emissions. Then we utilized the decoupling model to comprehensively analyze the relationship between economic output and carbon emission. Based on the two-level model, results indicated the following: (1) Industry sector accounted for almost 80% of energy consumption in whole region. The reduced proportion of industrial GDP will directly reduce the carbon emissions. (2) The carbon factor for CO2/energy in whole region was higher than that of Beijing and Tianjin but lower than that of Hebei. The impact of energy structure on carbon emission depends largely on the proportion of coal in industry. (3) The energy intensity in whole region decreased from 0.79 in 2003 to 0.40 in 2013 (unit: tons of standard coal/ten thousand yuan), which was lower than national average. (4) The cumulative effects of industrial structure, energy structure, and energy intensity were negative, positive, and negative, respectively.

The Interpretive Structural Model of EPC Project Risk Factors

2014 ◽  
Vol 513-517 ◽  
pp. 3269-3272
Author(s):  
Jing Min Wang ◽  
Yan Mei Li ◽  
Yi Ping Zhu
Keyword(s):  
Risk Factors ◽  
Structural Model ◽  
Energy Performance ◽  
Performance Contracting ◽  
Factors Affecting ◽  
Policies And Measures ◽  
Project Risks ◽  
Interpretive Structural Model ◽  
The Relationship

Project invested with a type of Energy Performance Contracting has many stakeholders and its structure is complex. Risk factors produced from it are so widespread that its hard to control the risks of EPC project. Analyzing EPC project risks with interpretive structural model, solving reachability matrix and establishing Interpretive Structural Model to identify the relationship between factors and the surface, middle and deep risk factors affecting EPC project based on determination of risks, which provides a reference for policies and measures formulation of the relevant departments.

scholarly journals Review of Research Methods for Assessing the Activity of a Municipal Landfill Based on the Landfill Gas Analysis

2021 ◽  
Vol 65 (2) ◽  
pp. 167-176
Author(s):  
Dorota Porowska
Keyword(s):  
Gas Phase ◽  
Research Methods ◽  
Landfill Gas ◽  
Water Environment ◽  
Gas Analysis ◽  
Economic Management ◽  
Gas Generation ◽  
Municipal Landfill ◽  
The Impact

Accurate projection of gas generation from landfills poses numerous difficulties. One needs to select and use an appropriate method from among several available options, and consider local and individual conditions of a landfill. These aspects are crucial for the economic management of the landfill gas in new landfills, and for assessing the impact of the gas on soil-water environment in old landfills. This paper is aimed at reviewing the research methods that can be used to assess the activity of new municipal waste landfills currently in operation, and of old, closed landfills after reclamation. Landfill activity can be assessed using different models and analysis of the produced gas. The actual data on the investigated municipal landfill showed that the landfill activity can be accurately assessed based on the quantitative determination of biogas formation using the LandGEM method, and the analysis of gas phase variability in the landfill accounting for oxygen, methane, carbon dioxide and hydrogen sulfide share/presence. Each landfill is different and calls for an individual approach or methodological modifications.

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