The article reveals the tourist activity of the population of Chernivtsi oblast, as an important indicator of the development of the tourism industry. It is proposed to define it, as the ratio of the number of domestic and foreign tourists to the total population of the region. The peculiarities of its change during 2005-2018 are analyzed and the influence of socio-economic factors and processes on the tourist activity of the population is determined.
Introduction. Tourism and recreation are important components of the economic complex of the region and play an important role in building economic potential. At the same time, this branch of the economy largely reflects the socio-economic processes taking place in the study area, as well as the living standards of the population. One of the most important factors of their development is the tourist activity of the population of the region.
Tourist activity is one of the most important indicators that reflect the level of tourism development in the region. It reveals the population’s level of consumption of tourist and recreational services, as well as its consumption opportunities, which is an important indicator of the level of development of the recreational and tourist complex of the region. Therefore, the study of tourist activity is relevant.
Presentation of the main results of the study. The ratio of the number of tourist trips made by the population of the region in relation to its total number is understood under the tourist activity of the population. Thus, the tourist activity of the population is formed only by the inhabitants of the region engaged in domestic and foreign tourism. In order to assess the tourist activity of the population of the region, it is necessary to determine the coefficient of tourist activity of the population.
Socio-economic factors are crucial for the formation of tourist activity of the population. The most important among them are:
- the general state of economic development of the region. The development of tourism depends on the characteristics and rates of economic growth. Accelerated economic development leads to increased employment, contributes to the growth of real incomes, which creates favorable conditions for the formation of additional demand for tourism products.
- a significant factor that significantly affects the tourist activity of the population in international tourism is the devaluation of the national currency. The influence of this factor is expressed in the depreciation of the national currency against foreign. This leads to an increase in the cost of foreign tourist travel in the national currency, which in turn leads to a decrease in the number of tourists who can make tourist trips outside Ukraine.
- inflation processes also have a significant impact on international tourism. Inflation is a decrease in the purchasing power of the national currency due to rising prices. As a result of inflation, there is a significant increase in prices for consumer goods. This leads to a significant increase in spending on them, and, as a consequence, to a reduction in the funds that the population can spend on tourism and recreation.
Conclusions. So the pace of international tourism development significantly depends on the socio-economic processes taking place in the region. Currently, Chernivtsi oblast, as well as Ukraine in general, is in the phase of reforming socio-economic relations. The main purpose of the declared economic reforms is to solve the problems of socio-economic development and to significantly increase the living standards.
Introduction of Innovations in the Tourism Industry: Experience of Ukraine
