Consumer Behavior Of Teenagers In Different Age Groups

2019 ◽  
Author(s):  
Elena B. Petrushihina
Keyword(s):  
2017 ◽  
Vol 8 (4) ◽  
pp. 1341
Author(s):  
Sugandha Agarwal ◽  
Rafika Ben Guirat

The global markets have witnessed major shifts in the consumers’ behavior that have been much influenced by the change of technology, innovation, research and development. The consumer’s needs thus dynamically change in order to respond to the change in the social and business environment. The corporate and business strategies of companies thus being developed in the light of capitalizing the potential from the markets but however, how the customers would react to the products and services of companies in new and existing markets remain the major question.Customers belonging to different age groups flock towards these outlets to satisfy their taste buds and hedonistic needs. Out of all the age groups, the youngsters are considered to be the primary target by the fast food service industry. Hence, these fast food services try to lure its customers through sensory appeals.It is well known that organized fast food services have already made their presence felt in a big way in almost all the major cities of India. The fast food outlets attract customers with their blend of tasty food, Quality of food served, efficient service, the appearance of staff, décor, general excitement a place generates and other aesthetic appeals. Organized as well as unorganized fast food service is a very fast growing industry in India especially in urban areas. The aim of this study is to investigate the factors that are influencing consumer behavior towards fast food joints present in unorganised form in India. It further aims to examine major growth drivers of fast food services in the market and the demographic profile of consumers of fast food services. This study aims to analyze that amount spent per visit to a fast food joint relates to the occupations and the income of customers. And the frequency of visiting fast food joints and preparation served at fast food joints are whether influenced by the dietary preference of customers. Organizations must analyze the consumer behavior which is largely influenced by number of socio-cultural, demographic and psychological factors. To differentiate itself from others in the market is the core purpose of organizations and to achieve this, an all-inclusive approach is essential to integrate all the crucial yet important factors that could improve the overall business strategy. Fast food joints realize the importance of factors that influence and affect the customer behavior and the potential of customer loyalty program in order to improve their brand image and company identity in the consumer market.Key Words: consumer behavior, business strategies, socio-cultural factors, psychological factors, sensory appeals, demographic factors


2022 ◽  
pp. 191-204
Author(s):  
Ana Nery Rodrigues Carneiro ◽  
João Conrado de Amorim Carvalho

This chapter aims to present the motivational factors that determine the behavior of beer consumers. The research considered the situation before and during the COVID-19 pandemic. The results showed that men consume and spend more on beer than women, including by age group; however, women consume more expensive types of beer, reducing this inequality relatively. It was also found that women are more likely to be influenced by their relatives, friends, and social occasions. As for preference, women showed more interest in light beers than men, especially craft beer. It has also been found that differences in preferences between men and women are narrowing as opportunities to try beer increase. In this sense, younger age groups tend to show fewer differences. It was also observed that, during the period of social isolation, consumption habits were maintained, but purchases took place through a delivery system, which affected the performance of bars and restaurants.


2016 ◽  
Vol 12 (3) ◽  
pp. 119-123
Author(s):  
DAVIT AVANESYAN

The article presents the results of an empirical study of the dynamics of self-conditioning monetary behavior and locus of control of different age groups. An experimental study using psychodiagnostic methods the locus of control and personality assessment questionnaire drawn up by the monetary behavior. A male and a female were involved in testing answering the questions of a special questionnaire, which revealed the characteristics of consumer behavior and theregulation of the budget during the period of the spill and its location.


2021 ◽  
Vol 26 (6 Edición Especial) ◽  
pp. 47-64
Author(s):  
Milagros Morales

COVID-19 profoundly impacted consumer behavior and psychology; this impact is perceived in social habits and shopping changes. Online stores have successfully boosted their sales, to the detriment of retail stores. This article aims to provide statistical analysis and evaluate consumers’ buying behavior by age groups toward retail and online stores for showing recommendations at online store entrepreneurs and retail store owners; thus, optimize costs and have higher sales projections. The methodology used is based on statistical data from various sources and databases such as Statista, United States Census Bureau, and international organizations, contrasted with the information obtained from 314 surveys conducted with consumers in different cities of the United States. In this study, statistical data and surveys upon groups of people were between twenty-two (22) to eighty (80) years old were analyzed. As a result, an increase in online shopping preferences was obtained, where the youngest population group leads the consumption in virtual platforms due to their familiarity with technology. In conclusion, there is a significant increase in online shopping, which is exacerbated by the pandemic.


2021 ◽  
Vol 8 (1) ◽  
pp. 10-16
Author(s):  
Tjahja Muhandri ◽  
Uswatun Hasanah ◽  
Aisyah Amanah

Traditional snacks are made from local ingredients, cooked by boiling, steaming, frying, or grilling, whose recipes are passed down from predecessors throughout generations. This research was aimed to study consumer behavior in Pekalongan Regency towards traditional snacks and their preferences for traditional and modern snacks. This research was conducted with a survey method using the Google form online questionnaire to 100 respondens. Consumers of traditional snacks, both men and women, came from various ages, occupations, and income groups. The most popular and most consumed traditional snacks included getuk, nagasari, risol, klepon, bolang-baling, onde-onde, rengginang, rempeyek, putu, arem-arem, and apem. The majority of consumers bought traditional snacks at markets, street vendors, and food stalls. As many as 49% of consumers often consumed traditional snacks with a frequency of 1-7 times a week. As many as 79% of consumers from various age groups preferred traditional snacks because of its delicious and unique taste, affordable prices, natural ingredients, no preservatives, and preserving culture. As many as 29.51% of young consumers (≤ 25 years old) preferred modern snacks due to the simplicity, variations, easiness to get, attracti-veness, and hygienic.


2017 ◽  
Vol 1 (1) ◽  
pp. 57-75
Author(s):  
Prakash Pokharel

The main objective of this research is to analyze the general impact of television advertising on consumer behavior with reference to Sunsilk Shampoo. Many people use advertising at some time in their life. Some may use it privately while others may use in business. And many people respond to advertisements. They enjoy the choices available to them in every sphere of life (Kotler, 1994:24). It is one of the major tools that companies use to persuade target buyers and publics to buy their products or services. In this scenario researcher takes Survey research design as a methodology. In this study media of advertising and impact of television advertising have been evaluated. Data used in this study are only primary in nature. The required data are collected through the questionnaire survey among the people of different age groups, gender, different education group etc. covering the consumer of urban area. According to the findings it can be concluded that majority of the people have television watching habits and out of them women are more curious in television then men which indicated that television advertisement is more popular means of advertisement.


2019 ◽  
Author(s):  
Igor' Groshev ◽  
Evgeniy Korchagin

The monograph proposes a methodology of new marketing, structural and economic-management approaches for tourism organizations in the modern conjuncture of tourism for the elderly. Approaches that take into account the consumer behavior of older people and other age groups, retired, proposed in this paper, can be more effectively used to involve these categories in tourism. The aging of the population and demographic changes in the structure of consumers of tourist products require Russian travel companies to optimize their approaches and strategies, rebuild the tourism infrastructure to organize the supply of products in demand in the world tourism market that meet the needs of older people. The assessment of relevance of tourist products and their elements to requirements of elderly tourists is presented. It is intended for teachers, postgraduates and students of higher educational institutions, specialists in the organization of tourist activities, heads of travel agencies, researchers and all those who are interested in the development of tourism activities.


Author(s):  
Takanori Sohda ◽  
Hiroshi Saito ◽  
Goro Asano ◽  
Katsunari Fukushi ◽  
Katsuya Suzuki ◽  
...  

Recently, the functional aspect as well as morphological aspect of the reserve cells in the cervix uteri drew much attention in view of the carcinogenesis in squamocolumunar junction. In this communication, the authors elucidate the ultrastructural features of the reserve cells in patients of various age groups visiting our university hospital and affiliated hospital.From conventional light microscopic point of view, the reserve cells tend to be pronounced in various pathological conditions, such as the persisting inflammation, proliferative disorders and irritation of hormones. The morphological patterns of the reserve cells from various stage and degree of irritation were observed.


Author(s):  
K. Cullen-Dockstader ◽  
E. Fifkova

Normal aging results in a pronounced spatial memory deficit associated with a rapid decay of long-term potentiation at the synapses between the perforant path and spines in the medial and distal thirds of the dentate molecular layer (DML), suggesting the alteration of synaptic transmission in the dentate fascia. While the number of dentate granule cells remains unchanged, and there are no obvious pathological changes in these cells associated with increasing age, the density of their axospinous contacts has been shown to decrease. There are indications that the presynaptic element is affected by senescence before the postsynaptic element, yet little attention has been given to the fine structure of the remaining axon terminals. Therefore, we studied the axon terminals of the perforant path in the DML across three age groups.5 Male rats (Fischer 344) of each age group (3, 24 and 30 months), were perfused through the aorta.


Sign in / Sign up

Export Citation Format

Share Document