DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

2021 ◽  
pp. 42-46
Author(s):  
Chungwha Chloe Ki ◽  
◽  
Erin Cho ◽  
Chunsheng Li
Keyword(s):  
Digital Channels

Standardize or adapt? A fine-grained model for cross-border communication through digital channels

2021 ◽  
Vol 2021 (1) ◽  
pp. 12070
Author(s):  
Yanina Rashkova ◽  
Ludovica Moi ◽  
Elona Marku ◽  
Francesca Cabiddu
Keyword(s):  
Fine Grained ◽  
Cross Border ◽  
Digital Channels

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

scholarly journals Digital Marketing Communication and Car Buying: A Study of Potential Deterrents

2018 ◽  
Vol 13 (02) ◽  
Author(s):  
Rekha Dahiya ◽  
Aparna Mishra
Keyword(s):  
Cluster Analysis ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Age Group ◽  
Chi Square ◽  
Occupational Category ◽  
Chi Square Test ◽  
And Cluster Analysis ◽  
Digital Channels ◽  
Lack Of Knowledge

The present study aims to identify the potential deterrents of digital marketing communication while buying a car. Data was collected from 801 respondents from Delhi using area wise proportionate sampling. 75% of the respondents used at least one digital channel of communication while buying a car. There were 25% of the respondents who didn’t use digital channels of communication while buying a car and relied exclusively upon traditional channels of communication. The study analyzed the respondents believing only in traditional channels of communication while buying a car to know the deterrents impeding the usage of digital channels of communication. The study also aimed to identify the distinct customers segments using traditional channels of communication while buying a car. Data was analyzed with the help of chi-square test and cluster analysis. ‘Technicality’ of the medium followed by ‘lack of knowledge and time’ were identified as the major deterrents of digital marketing communication. Two customer segments were identified in the study that made use of only traditional channels of communication while buying a car. First segment comprised of respondents ‘above 40 years of age’ belonging to ‘business’ category. Second segment was composed of respondents in ‘service’ occupational category belonging to ‘26 to 30 years age’ group.

scholarly journals Measuring Global Awareness of Nature

2021 ◽  
Author(s):  
Gabriel Henrique de Oliveira Caetano ◽  
Uri Roll ◽  
Diogo Veríssimo
Keyword(s):  
Global Awareness ◽  
Online Data ◽  
Biodiversity Crisis ◽  
The Public ◽  
Use Patterns ◽  
The Past ◽  
Conservation Actions ◽  
Data Points ◽  
Effective Use ◽  
Digital Channels

While there is general skepticism regarding the progress made towards the 20 CBD targets set in 2010, there has been no comprehensive analysis of the progress towards this first target at the global and the national levels. We harnessed vast and readily available online data to gain insight into trends of people’s interest towards biodiversity and potential conservation actions to sustain it. Specifically, we analyzed people’s Google use patterns in the past decade, across 193 countries globally, exploring about 550 terms relating to wildlife; biomes; biodiversity concepts; and conservation actions. This yielded about 2 million data points from 2013 to 2020. We found that when combined across terms and averaged across countries internet searches for biodiversity have increased worldwide in the last decade. However, this is predominantly driven by an increase in interest in a small number of charismatic animals. The interest in conservation actions has however not shown a similar overall increase in the past decade. Nevertheless, 29 countries, harboring 35% of the world’s population, did show increases for both awareness of biodiversity and the actions needed to safeguard it, thus showing progress towards this CBD target. Our results show that there was some success in achieving the first part of Aichi target 1 — “people are aware of the values of biodiversity”. However, the second part of target 1 — “people are aware of the steps they can take to conserve and use it sustainably” — has been largely missed. These results suggest that we need new ways to better communicate the importance of biodiversity and the ongoing biodiversity crisis to the public. These are likely to include more effective use of more future proof digital channels, such as mobile games and social media, which can have a wide reach while retaining the ability to target.

scholarly journals Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers

2019 ◽  
Vol 8 (4S3) ◽  
pp. 74-76
Keyword(s):  
Mobile Apps ◽  
Cost Savings ◽  
Digital Marketing ◽  
Access To Information ◽  
Service Excellence ◽  
Advertising Strategy ◽  
Online Tools ◽  
Business To Consumer ◽  
Business To Business ◽  
Digital Channels

Digital marketing is intensifying in India with rapid velocity. Many Indian insurers are now migrating from conventional marketing to digital marketing for competing with one another. Digital marketing refers to the advertising strategy through digital channels such as search engines (google, bing, yahoo), social media (facebook), email, SMS and mobile apps. Digital marketing can also be referred as the use of ICT that provide access to information through telecommunications. This includes the world wide web, wired and wireless networks, mobile phones and other communication mediumsDigital marketing includes both Business to Consumer (B2C) and Business-to-Business (B2B) services For businesses, digital marketing helps in cost savings, increase opportunities and promote conveniences. The choices are more for the customers in how they compare, pay, interact and avail various services.It is always a challenge for the insures in marketing their products as it involves speaking with uncertainties which many people refuses to discuss. When the insures opt for digital marketing, through interactive and customized online tools, enable the prospective customers to primarily identify their risk and decide either they can retain or transfer their risk. Also the prospective customers can calculate the consideration called premium to be paid by them. Through the digital platform, the insurers can concentrate on service excellence.

Development of real estate marketing – trends for the future

2021 ◽  
Vol 16 (4) ◽  
pp. 10-19
Author(s):  
Jörg Petermann
Keyword(s):  
Real Estate ◽  
Digital Technologies ◽  
Marketing Channels ◽  
The Past ◽  
Online Platforms ◽  
Real Estate Marketing ◽  
The Future ◽  
Real Estate Agents ◽  
Digital Channels ◽  
International Sales

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

Role of Social Media and E-Commerce for Business Entrepreneurship

2020 ◽  
pp. 01-18
Author(s):  
Aritra Brahma ◽  
Rajasi Dutta
Keyword(s):  
Social Media ◽  
High Speed ◽  
Online Marketing ◽  
Sustainable Growth ◽  
Modern Times ◽  
Goods And Services ◽  
Global Platform ◽  
Digital Channels ◽  
Day By Day

This paper is an attempt to study the role of social media and e-commerce for business entrepreneurship in modern times. Social media and e-commerce play significant role for development of business enterprises and also for its marketing and sustainable growth. Internet access is most popular in recent days intensifying the use of mobile phones, computers, and laptops leading to a high change in the growth of digital channels both in strength and volume. Social media and internet play an ever-growing role in the lives of consumers. Now consumers are spending more time on social media and internet surfing. Thus the visibility of any product is more available through social media or internet than traditional marketing techniques. Online marketing is flourishing due to social media, people nowadays spend their time on social media and that is great for marketing, there are millions of monthly active users for various sites in social media. Day by day growth of online marketing in the global platform is an evident that the business entrepreneurship is taking place with a high speed. E-commerce website is providing all the goods and services through online portals online today. The increasing number of ecommerce websites.

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