Exploring Consumer Resilience during COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying

Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.

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Consumer Online Buying Decisions: A Critical Appraisal of Literature

Purushartha - A Journal of Management Ethics and Spirituality ◽

10.21844/pajmes.v10i1.7800 ◽

2017 ◽

Vol 10 (1) ◽

Author(s):

Amit Kishore Sinha ◽

Gyanendra B. S. Johri ◽

Shanti Rai

Keyword(s):

Research Paper ◽

Business Environment ◽

Buying Behavior ◽

Related Factors ◽

Factors Affecting ◽

Goods And Services ◽

Online Stores ◽

Online Buying ◽

Indian Cities ◽

Buying Decisions

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

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Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

SHS Web of Conferences ◽

10.1051/shsconf/20207601052 ◽

2020 ◽

Vol 76 ◽

pp. 01052

Author(s):

Sesilya Kempa ◽

Kevin Vebrian ◽

Hakim Bendjeroua

Keyword(s):

Online Shopping ◽

Positive Influence ◽

Partial Least Square ◽

Sales Promotion ◽

Least Square ◽

Impulse Buying ◽

Fashion Products ◽

Hedonic Shopping Value ◽

Hedonic Shopping ◽

Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

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Impact of social media technologies on consumers' online buying tendencies with moderating role of gender

International Journal of Applied Decision Sciences ◽

10.1504/ijads.2021.118603 ◽

2021 ◽

Vol 14 (6) ◽

pp. 731

Author(s):

N.A. Mehnaz ◽

Jiahua Jin ◽

Abhinay Bhasin

Keyword(s):

Social Media ◽

Media Technologies ◽

Online Buying ◽

Moderating Role

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IKLAN TOKOBAGUS.COM: ANALISIS STRUKTUR WACANA MODEL VAN DIJK (Tokobagus.com Advertisement: Van Dijk Model of Discourse Structure Analysis)

Kandai ◽

10.26499/jk.v15i1.1003 ◽

2019 ◽

Vol 15 (1) ◽

pp. 75

Author(s):

Lusi Widia Ardianto ◽

Syahrul Ramadhan

Keyword(s):

Qualitative Research ◽

Data Analysis ◽

Structure Analysis ◽

Discourse Structure ◽

Model Structure ◽

Complete Structure ◽

Printed Media ◽

The People ◽

Analysis Technique ◽

Online Buying

Pada era milenial saat ini masyarakat membutuhkan suatu iklan baik melalui media elektronik maupun cetak. Salah satu iklan yang digandrungi masyarakat Indonesia adalah toko jasa jual beli online. Tujuan penelitian ini adalah mendeskripsikan dan menelaah struktur iklan “tokobagus.com” menggunakan struktur model Van Dijk. Jenis penelitian ini adalah penelitian kualitatif. Teknik analisis data dilakukan secara kualitatif. Objek penelitian ini adalah iklan “tokobagus.com”. Hasil penelitian menunjukkan bahwa, pertama, superstruktur, yang terdiri atas struktur headline (kepala iklan), illustration (ilustrasi), body copy (isi iklan), dan signature line (logo). Kedua, struktur mikro, yang terdiri atas unsur verbal dan unsur nonverbal. Ketiga, struktur makro, yang terdapat unsur makna iklan dan pesan iklan. Struktur wacana iklan tokobagus.com telah menggunakan struktur wacana iklan yang lengkap, sehingga pembaca dapat menirunya untuk memasarkan produk atau jasa dan mampu menarik minat pembeli untuk membeli produk atau jasa yang ditawarkan.(In the current millennial era, people need an advertisement either through electronic or printed media. One of the advertisement that is loved by the people of Indonesia is online buying and selling shop. The purpose of this study is to describe and examine the structure of the Tokobagus.com advertisements by using the Van Dijk model structure. The type of this research is qualitative research. The data analysis technique is done qualitatively. The object of this research is Tokobagus.com advertisement. The analysis results show three points. First, superstructure consists of the headline, illustration, body copy, and signature lines. Second, microstructure consists of verbal elements and nonverbal elements. Third, the macrostructure, there are elements of the meaning of advertising and advertising messages. The discourse structure of the advertisement for Tokobagus.com store has used a complete structure of advertising discourse, so that it can emulate it to market a product or service and be able to attract buyers to buy the product or service offered.)

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Pengembangan dan Sosialisasi Aplikasi E-Commers Parea di KUBE Sekar Muria Hadipolo Kudus

ABDINE: Jurnal Pengabdian Masyarakat ◽

10.52072/abdine.v1i2.204 ◽

2021 ◽

Vol 1 (2) ◽

pp. 184-189

Author(s):

Diana Laily Fithri Diana ◽

Andy Prasetyo Utomo ◽

Fajar Nugraha

Keyword(s):

Community Service ◽

Bitter Gourd ◽

Bitter Melon ◽

Specific Target ◽

Marketing Process ◽

Marketing Area ◽

Online Buying ◽

The City ◽

The Way

Abstract Hadipolo Village is one of the villages in Jekulo District, Kudus Regency. In this village there are several bitter melon farmers who process it into snacks that are nutritious and very beneficial for health. So far, the marketing process for bitter melon chips is still done traditionally so that sales of bitter gourd chips are not optimal in quantity and the range of promotions is still limited around the city of Kudus, although there are some requests from outside the city but the numbers are still large. still a little because of lack of promotion. The purpose of this community service is to develop and socialize e-commerce applications which are expected to help and increase the income and welfare of the bitter melon chip craftsmen in Hadipolo Village. With a specific target in the use of Pare e-commerce, namely increasing the marketing quantity of bitter gourd chips by expanding the marketing area by promoting the results of bitter melon chips through e-commerce so that they can reach a wider market. Pare e-commerce is an e-commerce used by Kube Pare chips in developing and marketing products from Pare chips. The way this system works is by conducting online buying and selling transactions, so that the marketing area is also wider. Abstrak Desa Hadipolo merupakan salah satu desa yang berada di Kecamatan Jekulo Kabupaten Kudus. Di desa ini terdapat beberapa petani pare yang mengolahnya menjadi makanan ringan yang berkhasiat dan sangat bermanfaat bagi kesehatan. Selama ini proses pemasaran keripik pare masih dilakukan secara tradisional sehingga penjualan keripik pare secara kuantitas belum maksimal dan jangkauan promosi masih terbatas di sekitar kota Kudus, walaupun ada beberapa permintaan dari luar kota namun jumlahnya masih banyak. masih sedikit karena kurang promosi. Tujuan dari pengabdian masyarakat ini adalah untuk pengembangan dan sosialisasi aplikasi e-commerce yang diharapkan dapat membantu dan meningkatkan pendapatan, kesejahteraan para pengrajin keripik pare di Desa Hadipolo. Dengan target khusus dalam penggunaan e-commerce Parea yaitu meningkatkan kuantitas pemasaran keripik pare dengan memperluas wilayah pemasaran dengan mempromosikan hasil keripik pare melalui e-commerce sehingga dapat menjangkau pasar yang lebih luas. E-commerce Parea merupakan e-commerce yang digunakan Kube keripik pare dalam mengembangkan dan memasarkan produk dari keripik Pare tersebut. Cara kerjanya dari sistem tersebut adalah dengan melakukan transaksi jual beli secara online, agar wilayah pemasaran juga semakin luas.

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How Social Media users’ Drive Influences Purchase Intention in Indian Fashion Industry

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.f9944.038620 ◽

2020 ◽

Vol 8 (6) ◽

pp. 5153-5160

Keyword(s):

Social Media ◽

Purchase Intention ◽

Research Study ◽

Popular Media ◽

Social Media Marketing ◽

Special Focus ◽

Fashion Industry ◽

Online Purchase ◽

Convenience Sampling ◽

Online Buying

Social media is very popular media in glob for communication as well as transaction for millions of people. As social media is widely and effectively use for commercial, marketers have also emphasized on utilization of social media like YouTube, Facebook, Instagram, Blogs for promoting their products as well as services. However, instead of having wide utilization of social media for promotion, Indian marketers don’t have concrete idea on users’ attitudes towards SMM (social media marketing) and influence of social media advertisement. Moreover, few researches have been carried out in this regards. There is a gap of understanding on social media user’s drive that affect their attitudes and intension of purchase of products in the sense of SMM and social media advertisement with special focus. The reason behind carrying out this research is to focus on influence of social media users’ drive on the intentions of online purchase in the context of SMM in the fashion business of India. In addition, it examines affection of social media advertisement on online buying intension. Data was congregated from 414 respondents through convenience sampling from the major cities of Gujarat and defined premises were measured with multiple regression method. The outcomes revealed that functional drive, entertainment drive and social media use have significant influence on social media user’s attitudes towards social media marketing. Further, results also revealed that there is influence of attitude towards SMM and social media advertisement on intension of online purchase by social media users. The results of the research study would be used by Industry in taking decisions regarding social media strategies. Markers in Industry would know attitude of users towards social media better and perform well as far as social media marketing is concern. Finally, theoretical and functional suggestions are also mentioned. The research study ends up with some shortcomings and direction for further study in discussed area.

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