MARKETING AS A TOOL FOR SOCIAL AND ECONOMIC RURAL AREAS DEVELOPMENT

Seeking for the quality of life, attraction of investors, maintenance of existent residents, attraction of new residents or visitors, a great responsibility falls on public organizations in the certain territory, which have interest in the boosting of the territorial attraction and solve the issues of social and economic growth and this is specifically significant in rural areas. The problem of the scientific article – how to increase/boost local social and economic attractiveness in a rural area, following the toolsments, applied in marketing. The purpose of this article – to create a theoretical model for the social and economic rural areas development. The article provides conceptual understanding substantiate by critical theoretical review. The main result of this article is formatted the model of social and economic growth of rural areas.

Download Full-text

Sustainable development and quality of life

AUTOBUSY – Technika Eksploatacja Systemy Transportowe ◽

10.24136/atest.2019.113 ◽

2019 ◽

Vol 22 (4) ◽

pp. 38-41

Author(s):

Beata Zakrzewska

Keyword(s):

Quality Of Life ◽

Economic Growth ◽

Sustainable Development ◽

Environmental Aspect ◽

The Social ◽

The World

The article’s aim is to analyze the quality of people’s lives in the context of sustainable development conception in the social, economical and environmental aspect and to draw attention to the inequality of goods’ consumption in the world. This article is an interpretation of the interdependence between economic growth, care for the environment and the quality of people’s lives.

Download Full-text

Model Pembangunan Keusahawanan Asnaf Luar Bandar

Sains Insani ◽

10.33102/sainsinsani.vol6no3.366 ◽

2021 ◽

Vol 6 (3) ◽

Author(s):

Mohd Izzat Amsyar Mohd Arif

Keyword(s):

Quality Of Life ◽

Economic Growth ◽

Rural Areas ◽

Descriptive Analysis ◽

Multidimensional Model ◽

Critical Factors ◽

Local Economies ◽

Detailed Model ◽

Qualitative Research Design

Usahawan dikenali sebagai pemacu pertumbuhan ekonomi yang penting dan memberi nilai yang besar kepada ekonomi setempat. Zakat merupakan mekanisme yang digunakan untuk membantu golongan yang kurang bernasib baik dan miskin bagi memenuhi keperluan asas dan meningkatkan kualiti hidup mereka. Dengan menentukan faktor kritikal, kajian ini bertujuan untuk menyelidiki model multidimensi yang dapat digunakan dalam program pembangunan bagi memenuhi keperluan usahawan asnaf luar bandar. Kajian ini menggunakan reka bentuk penyelidikan kualitatif yang merangkumi pengumpulan data melalui kaedah perpustakaan dan analisis data secara deskriptif. melalui sorotan literatur, konsep dan tema kajian ditetapkan dan dianalisis. Dapatan kajian menunjukkan bahawa untuk menjadikan asnaf seorang sahawan yang berjaya, semua faktor kritikal mesti dititikberatkan, terutama di kawasan luar bandar. Di akhir kajian, dicadangkan sebuah model komprehensif bagi pembangunan keusahawanan asnaf luar bandar. Entrepreneurs are known as important drivers of economic growth and add considerable value to local economies. Zakat is one of the tools used to help disadvantaged and impoverished people meet their basic needs and improve their quality of life. By defining the critical factors, this study aims to investigate a multidimensional model that can be used in development programmes to meet the needs of rural asnaf entrepreneurs. This study uses a simple qualitative research design that includes data collection through library methods and descriptive analysis. The findings from previous studies were analysed to establish the concept and theme of the analysis. Finally, it is discovered that in order to turn an asnaf into a successful entrepreneur, all of the critical factors must be emphasised, especially in rural areas. As a result, a detailed model for the growth of rural asnaf entrepreneurship is proposed.

Download Full-text

The Production of Biodiesel From Jatropha Curca and Its Social Impact

International Research Journal of Engineering IT & Scientific Research ◽

10.21744/irjeis.v3i6.565 ◽

2017 ◽

Vol 3 (6) ◽

pp. 85

Author(s):

Segundo A. García Muentes ◽

María Gabriela García Ávila ◽

Benigno Luis Labrada Vázquez ◽

Ana Esthela Sánchez del Campo Laffita

Keyword(s):

Quality Of Life ◽

Sustainable Development ◽

Social Development ◽

Rural Areas ◽

Social Relationship ◽

Social Impact ◽

The Social ◽

Relationship Model ◽

Good Living

The social impact of planting and harvesting the jatropha curca for the production of biodiesel in the province of Manabí is shown, where there are several municipalities involved in this process, mainly the populations that live in rural areas where the conditions are created for their improvement of quality and good living from the income they receive for performing these tasks. A social relationship model was designed that links the social development of rural areas in the province of Manabí with the sowing, harvesting and industrialization of jatropha curca in social development, demonstrating the benefit of using indigenous natural resources for the in the improvement of the quality of life of the populations directed to the economic, energetic, social and environmental sustainable development.

Download Full-text

Quality of life in adults from a rural area in Southern Brazil

Revista de Saúde Pública ◽

10.11606/s1518-8787.2018052000261 ◽

2018 ◽

Vol 52 ◽

pp. 4s ◽

Cited By ~ 2

Author(s):

Caroline Cardozo Bortolotto ◽

Christian Loret de Mola ◽

Luciana Tovo-Rodrigues

Keyword(s):

Quality Of Life ◽

Rural Area ◽

Social Relations ◽

Low Income ◽

Rural Areas ◽

Education Level ◽

Vulnerable Groups ◽

Lower Education Level ◽

Lower Education

OBJECTIVE: To analyze the quality of life and its determinants in a population living in a rural area. METHODS: This is a population-based, cross-sectional study with individuals aged 18 years or over from the rural area of Pelotas, State of Rio Grande do Sul, Brazil. We evaluated quality of life using the WHOQOL-BREF, which has four domains (physical, psychological, social relations, and environment) and two questions: overall quality of life and satisfaction with health. We considered as independent variables the demographic, socioeconomic, and health variables. We evaluated the associations using linear regression in the four domains and ordinal logistic regression in the two general questions on quality of life and satisfaction with health. RESULTS: The sample consisted of 1,479 individuals. The prevalence of the perception of overall very poor quality of life and dissatisfaction with health were 22.5% and 26.3%, respectively. Individuals who were older (p < 0.001), non-white (p = 0.004), with lower education level (p < 0.001), poorer (p = 0.001), and who had always lived in the rural area (p = 0.049) were less likely to have a better perception of overall quality of life. As for satisfaction with health, women (p = 0.001), older individuals (p = 0.001), those unemployed (p = 0.023), and those with diseases were less likely to report higher satisfaction with health. For the four domains evaluated, the results were consistent with those observed for the general questions. CONCLUSIONS: The most relevant aspects that negatively defined the quality of life of the population were being a woman, older, non-white, having a low income, having a lower education level, having always lived in the rural area, being unemployed, and having a disease. Given that they are significant factors as determinants of health, these results suggest that quality of life is an issue that should be placed among health needs, especially regarding the most vulnerable groups in rural areas.

Download Full-text

Brasil: Um País Desigual / Brazil: An Unequal Country

ID on line REVISTA DE PSICOLOGIA ◽

10.14295/idonline.v15i58.3332 ◽

2021 ◽

Vol 15 (58) ◽

pp. 313-323

Author(s):

Aurea Conceição Bastos Donato Macedo ◽

Maria Lenice Batista Pinheiro ◽

Athena De Albuquerque Farias

Keyword(s):

Quality Of Life ◽

Economic Growth ◽

Social Condition ◽

Sample Survey ◽

Economic Research ◽

The Social ◽

Adequate Quality ◽

The Difference ◽

Distribution Of Income

Segundo o Instituto de Pesquisa Econômica Aplicada (IPEA) e Pesquisa Nacional por Amostra de Domicílio (PNAD), a desigualdade no Brasil está intimamente relacionada com a pobreza, mormente em razão da considerável diferença na distribuição de renda no país. Nesse sentido, mesmo que o Brasil detenha grande crescimento econômico, isso não irá melhorar a condição social do país, sem um enfrentamento mais efetivo que leve em conta uma distribuição mais justa de renda. Esta realidade, que foi, histórica e culturalmente constituída, precisa com urgência elaborar políticas públicas estruturantes, capazes de atuar de forma articulada, ampliando o acesso dos cidadãos aos direitos legalmente postos, que possam proporcionar uma mais adequada qualidade de vida.---According to the Institute for Applied Economic Research (IPEA) and the National Household Sample Survey (PNAD), inequality in Brazil is closely related to poverty, mainly because of the importance of the difference in income distribution in the country. In this sense, even if Brazil has great economic growth, this will not improve the social condition of the country, without a more effective confrontation that takes into account a fairer distribution of income. This reality, which has been historically and culturally fulfilled, urgently needs to develop structuring public policies, capable of acting in an articulated manner, expanding citizens' access to legally established rights, which can provide a more adequate quality of life.

Download Full-text

Entrepreneurial Process and Financial Well-Being Generated by a Colombian Association of Vulnerable Individuals

Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities - Advances in Business Strategy and Competitive Advantage ◽

10.4018/978-1-5225-2860-9.ch001 ◽

2018 ◽

pp. 1-18

Author(s):

Liyis Gomez-Nuñez ◽

Luis Javier Sanchez-Barrios

Keyword(s):

Quality Of Life ◽

Economic Growth ◽

Development Strategy ◽

Well Being ◽

Market Potential ◽

Entrepreneurial Process ◽

Secondary Sources ◽

The Social ◽

The Creation

Entrepreneurship is considered relevant in the economic growth of nations because of its impact in the creation of new jobs and innovations in the social and economic fields. Thus, governments and academia worldwide have shown interest on how to leverage on entrepreneurship in order to develop strategies that improve the quality of life of individuals. Entrepreneurship as a development strategy is extensive; it goes from the creation of new enterprises born as a result of a high market potential to those that arise as the only income-generating alternative. This chapter addresses the study of the entrepreneurial process in organizations created by associations of vulnerable individuals engendered by the income generation need, and using as reference the case of AGROSEC, located in Colombia. Data were collected from primary and secondary sources. Five interviews were completed using pre-established protocols that were applied to 3 members of the association.

Download Full-text

ASSESSMENT OF THE SOCIAL COMPONENT IN THE ORGANIZATIONAL AND ECONOMIC MECHANISM ENSURING THE QUALITY OF ECONOMIC GROWTH IN AGRICULTURE

Scientific Review: Theory and Practice ◽

10.35679/2226-0226-2020-10-10-2180-2188 ◽

2020 ◽

Vol 10 (10) ◽

pp. 2180-2188

Author(s):

A.K. Markov ◽

◽

P.P. Shmakov ◽

Y.N. Egorov ◽

E.E. Mozhaev ◽

...

Keyword(s):

Quality Of Life ◽

Rural Areas ◽

Life Quality ◽

Population Level ◽

Rural Settlements ◽

Social Infrastructure ◽

Social Significance ◽

Social Component ◽

The Social

Agriculture is one of the largest sectors of the domestic economy. However, along with the economic significance of agriculture, its social significance plays an important role. Rural settlements lag significantly behind cities in the development of social infrastructure and people’s life quality. A narrow-sectoral agrarian approach, including in areas with limited agricultural potential, has led to a one-sided agrarian development in rural areas and often an irrational distribution of productive forces on them, as well as underdeveloped social infrastructure and other serious problems. The authors propose to adhere to two main approaches in the development of rural areas: forming socio-cultural objects around the core of the cluster, or preservation of each settlement. The social component is analyzed by assessing the quality of life, which takes into account the following groups of indicators: socio-demographic (life expectancy, morbidity, fertility, mortality); economic activity of the population (level of unemployment, migration); social tension (dynamics of crime, the share of the shadow economy in GDP, participation in strikes and political actions); the level of development of the social sphere (the share of spending on education, science, health care, culture in GDP, the number of schoolchildren and students, and others); environmental (the content of harmful substances in the atmosphere, soil, water, food, environmental costs in GDP, contribution to environmental protection, rational use of natural resources); minimum wage, living wage, provision of the population with social infrastructure facilities. We concluded that the gross regional product does not have a strong influence on the size of the social component, and social expenses that determine the quality of life are distributed, most likely, without taking into account the growth of GRP. The data on the social infrastructure facilities provision can be used to substantiate minimum social standards with priority state support for the development of rural settlements provided with jobs.

Download Full-text

QUALITY OF LIFE OF RURAL POPULATION: PROBLEMS, PROSPECTS OF IMPROVEMENT

10.32782/2224-6282/159-29 ◽

2020 ◽

Author(s):

Oksana Poplavska ◽

◽

Olena Shevchuk ◽

Keyword(s):

Quality Of Life ◽

Health Care ◽

Social Security ◽

Rural Areas ◽

Rural Population ◽

Well Being ◽

Life Expectancy At Birth ◽

The Social ◽

The Impact

Among the problems that the world is trying to solve today, those related to quality of life are the undisputed ones, as the negative manifestations of quality are reflected in the spread of poverty, limited access to quality education, health, lack of decent conditions, etc. Therefore, the search for the root causes and their elimination to ensure the quality of life is extremely important, especially for the rural population, which contributes to the food security of the country. The purpose of the article is to study the quality of life of the rural population in Ukraine and develop proposals to eliminate the negative trends that have developed in modern conditions. Given the limited methodology for assessing the quality of life, the authors proposed their own approach, which involves the analysis of indicators that assess material well-being, demographic aspects of rural development, as well as development indicators. In particular, the authors propose to include in the demographic indicators the data of the current population, indicators of population formation (average life expectancy at birth, natural increase and migratory population growth). The authors do not single out the indicators that shape the quality of life of the population in the field of health care, because the purpose of the study analyzes the level of quality, rather than factors of quality of life. Among the indicators that reflect the development of rural areas, the authors included indicators of school equipment and technology, the prevalence of extracurricular education, as these indirect indicators allow us to understand whether there is a real improvement in quality of life. Regarding material well-being, the basic indicators include data on monetary income and total resources of the population, as well as its expenditures, as these data maximally reflect the sources of income and opportunities to improve the material condition of the population, development. The article also uses the author's approach to assessing the social security of the population living in rural areas. Particular attention is paid to the analysis of the material well-being of the rural population and its employment as the basis for the formation of quality of life. An analysis of the accessibility of education and health care for the rural population and the impact of these factors on the social security of rural areas. The publication proposes areas for improving the quality of life of the rural population in Ukraine, including improving social infrastructure, providing support to the self-employed, promoting small and medium-sized businesses, outlining the participation of NGOs and the role of community in socio-economic development of rural areas.

Download Full-text

HOW CAN SOLIDARITY IN A COMMUNITY IMPROVE THE QUALITY OF LIFE?

Proccedings of International Scientific Conference "RURAL DEVELOPMENT 2017" ◽

10.15544/rd.2017.229 ◽

2018 ◽

Author(s):

Elvira KUHN

Keyword(s):

Quality Of Life ◽

Social Relationships ◽

Rural Areas ◽

Fruits And Vegetables ◽

Common Culture ◽

The Social ◽

Determining Factors ◽

Employment Support ◽

Alternative Routes

Our thesis states that the social capital can increase through establishing a union of solidarity. By achieving this, we will not only create new places of employment, support, acceptance, friends and social relationships, but also gain additional knowledge and build networks. We show that the quality of life will be influenced by solidarity by discussing different projects. At first, we discuss concepts like acceptance, network, knowledge in the context of solidarity, as well as quality of life. After establishing the definitions, we allocate to these terms different criteria, which will be the foundation of examining the success of the projects. Hereby the items of investigation for each project are the objectives, the proposed solutions and alternative routes for achieving the goals, as well as the achieved level of solidarity. Substantial influencing values, obstructive or conducive, are carved out and named, leading to applicable commendations. At last, we show the possibilities to augment the solidarity of rural areas by using information systems, as well as consider the limitations. In conclusion, we discuss the effects of staying together on the quality of life. In the analysis of the exemplary projects, the diversity of approaches is surprising: it spans from the establishment of a special office in the administration, to the communal plantation of fruits and vegetables for their own needs, to the sharing of knowledge or the locating of new partners for cooperation through networking. Eventually, essential determining factors for the success of solidarity in communities are the establishment of a common culture, shared interests and a well-functioning communication.

Download Full-text