scholarly journals Playing to be influencers: A comparative study on Spanish and Colombian young people on Instagram

2022 ◽  
Vol 35 (1) ◽  
pp. 81-99
Author(s):  
Lucía Caro-Castaño
Keyword(s):  
Content Analysis ◽  
Young People ◽  
Symbolic Capital ◽  
Creative Industries ◽  
First Year ◽  
Self Presentation ◽  
Social Game ◽  
The Social ◽  
Self Production ◽  
Promotional Discourse

This paper explores and describes how Colombian and Spanish young people present themselves on Instagram according to the social game and the symbolic capital that they infer as normative from influencers. The methodology used combines the focus group technique (seven groups) with a content analysis of the profiles of the informants (N = 651). In total, 53 first-year creative industries university students participated. The results show that the work developed by the influencers has given rise to an aspirational narrative genre that young people tend to emulate according to the Instagram habitus in order to be recognised as leading players. Their self-presentation has three main features: a) a preference for showing ‘in-classifying’ practices such as leisure and tastes for freedom; b) the predominance of a specific type of profile and gestures that avoids self-production markers and aspires towards a global audience; and c) the normalisation of self-promotional discourse. Most informants experience Instagram as a game in which they compete to accumulate visibility conceived as relational validation, although in the case of Colombian informants there is a more professional outlook towards the platform. Finally, for all of them, Instagram constitutes a serious game, and many of them admit to feeling too exposed. As a result, they have implemented self-surveillance practices, such as consulting with peers before posting photographs, using secondary accounts and deleting posts.

scholarly journals Comunicación de Marca en Instagram, ¿Una Cuestión de Género? El Rol del Influencer de Moda

2018 ◽  
Vol 7 (3) ◽  
pp. 230 ◽  
Author(s):  
Raquel Martínez-Sanz ◽  
Cristina Gónzález Fernández
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Young People ◽  
Active Part ◽  
Purchasing Decisions ◽  
Brand Communication ◽  
Contractual Relationship ◽  
Recovery Techniques ◽  
The Social ◽  
Perfect Space

Young people have found in the social networks the perfect space to inform and be informed. However, only a few have the ability to influence in purchasing decisions, lifestyle or preferences of the rest. The so-called social influencers have become an active part of brand communication, especially those dedicated to fashion. This research puts the focus on the strategies, resources and calls to participation used for the main Spanish fashion prescribers in their communication through Instagram. The gradual incorporation of men into this sector requires identifying the attitudes and forms of the connection -generating participation- or not taking into account the genre of the author and the type of values he projects. Through content analysis, the communicative activity of the 13 most outstanding characteristics is monitored in 2017. The results show a very similar use of recovery techniques, mainly promotional; dubious compliance with Spanish regulations on advertising - which obliges authors to explicitly state any message that promotes a product or service of a contractual relationship; and the use of the image to build idyllic lives from everyday scenes.

scholarly journals Effects of Performance Goals and Social Norms on Academic Dishonesty in a Test

2019 ◽  
Author(s):  
Martin Daumiller ◽  
Stefan Janke
Keyword(s):  
Social Norms ◽  
Academic Dishonesty ◽  
Achievement Goals ◽  
Future Research ◽  
Performance Goals ◽  
First Year ◽  
Manipulation Check ◽  
Self Presentation ◽  
Cheating Behavior ◽  
The Social

BackgroundPrevious research has shown that achievement goals affect the frequency of academic dishonesty. However, mixed findings suggest that especially the effect of performance goals might depend on contextual factors. AimsWe wanted to investigate whether crucial aspects of the achievement situation influence the magnitude of the effect of performance goals (here: focused on appearance) on dishonesty. Specifically, we propose that social norms regarding the acceptance of dishonesty moderate the positive effect of performance goals on academic dishonesty. SampleWe sampled 105 German university students. They were in their first year at university and on average 20.6 (SD = 3.6) years old (72.4% female).MethodWe conducted a 2 (induced appearance goals versus no goal induction) x 2 (cheating confederate versus no observable cheating behavior by this person) experiment. A manipulation check confirmed that the manipulation of appearance goals was successful. Cheating behavior was observed by a confederate student and subsequently classified by two raters. Additionally, participants’ dishonesty in self-presentation questions was measured using deviations from baseline measures.Results The induction of appearance goals only led to increased cheating when the social norm suggested that cheating behavior was an acceptable way to increase performance (i.e., cheating confederate condition). For deceiving, we found a positive main effect of appearance goals and a negative interaction effect.ConclusionsTaken together, our results highlight that the mixed findings on the effect of performance goals on academic dishonesty might be due to uninvestigated moderators such as social norms. Future research should build on these findings to identify additional moderators.

scholarly journals Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram (Preprint)

2017 ◽  
Author(s):  
Hanneke Hendriks ◽  
Bas Van den Putte ◽  
Winifred A Gebhardt ◽  
Megan A Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Context ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Aspects ◽  
Negative Consequences ◽  
The Social ◽  
Presence Of People

BACKGROUND Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. OBJECTIVE Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and social processes (ie, the posting of and reactions to posts) involved with alcohol posts on social networking sites. METHODS Participants (N=192; mean age 20.64, SD 4.68 years, 132 women and 54 men) gave researchers access to their Facebook and/or Instagram profiles, and an extensive content analysis of these profiles was conducted. Coders were trained and then coded all screenshotted timelines in terms of evaluative social context, presence of people, and reactions to post. RESULTS Alcohol posts of youth frequently depict alcohol in a positive social context (425/438, 97.0%) and display people holding drinks (277/412, 67.2%). In addition, alcohol posts were more often placed on participants’ timelines by others (tagging; 238/439, 54.2%) than posted by participants themselves (201/439, 45.8%). Furthermore, it was revealed that such social posts received more likes (mean 35.50, SD 26.39) and comments than nonsocial posts (no people visible; mean 10.34, SD 13.19, P<.001). CONCLUSIONS In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives. Interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place. Potential intervention strategies could involve making young people aware that when they post about social gatherings in which alcohol is visible and tag others, it may have unintended negative consequences and should be avoided.

scholarly journals Cable Wakeboarding for the First Time: How Young People Make Sense of Risk in Adventure Recreation

Young ◽  
2020 ◽  
pp. 110330882094509
Author(s):  
Erika Wall
Keyword(s):  
Content Analysis ◽  
Young People ◽  
Spatial Context ◽  
Sense Making ◽  
Thematic Content Analysis ◽  
Adventure Recreation ◽  
The Social ◽  
Field Notes ◽  
First Time ◽  
The City

Cable wakeboarding can be defined as a risky adventure recreation activity in which young people are the primary participants. Based on interviews and observations focusing on cable wakeboarding in Sweden, young people’s understanding of the risks associated with this activity was analysed. According to the thematic content analysis of the interview transcripts and field notes, the participants’ interpretations of risk were related to the social/spatial context of the adventure recreation activity. Furthermore, the analysis resulted in the identification of two themes: the content of the cable wakeboarding information and procedures, and the city beach community. Overall, the participants’ sense-making of risk in adventure recreation was explored and found to be framed by local attachment and a combination of individualistic and collectivistic perspectives of risk.

scholarly journals Social singularity and liminality as the factors of modern youth life

2021 ◽  
Vol 21 (4) ◽  
pp. 426-429
Author(s):  
Olga V. Munina ◽  
Keyword(s):  
Young People ◽  
Social Space ◽  
Social Activity ◽  
Modern Society ◽  
Digital Environment ◽  
Behavioral Strategies ◽  
Self Presentation ◽  
Social Transformations ◽  
Living Space ◽  
The Social

Youth is a social group reproducing both positive experience and negative trends in social transformations. Modern society, in turn, is characterized by complex, contradictory and multidirectional trends. A high proportion of risk and uncertainty gives rise to the social space collapse phenomenon and the of the digital environment expansion up to the formation of the digital reality, leading to the fact that virtual practices are formed alongside real behavioral strategies. The growing digitization and dating of the living space of a modern person actualizes the problem of young people staying in it and requires the analysis of the factors characterizing the life of young people, liminality and singularity being worth noting, first of all. The specific living conditions determine the young people’s consciousness characteristics, their social qualities transition from one into another, mutually complement each other and condition their social activity in the course of development. The latter, filling everyday life as much as possible, form its characteristic ways, channels and individuals’ and social groups’ self-presentation mechanisms.

scholarly journals ROLE OF REGIONAL MEDIA IN FORMING SOCIAL INSURANCE OF YOUTH

2020 ◽  
Vol 11 (6) ◽  
pp. 110-116
Author(s):  
V.R. Khafizova ◽  
◽  
S.B. Abramova ◽  
N.L. Antonova ◽  
◽  
...  
Keyword(s):  
Content Analysis ◽  
Young People ◽  
Social Insurance ◽  
Young Generation ◽  
Socially Responsible ◽  
News Stories ◽  
City Community ◽  
The Social ◽  
Current Events ◽  
The Media

The article analyzes the social fears of the young generation of a large industrial city. The appeal to media products of young people in the modern information society becomes ritualistic, since the media almost instantly reflect current events through digital communication. Almost every agenda highlights situations / events / persons that can become a source of anxiety, fears and concerns. Based on the content analysis of publications presented in the network edition "E1.RU Ekaterinburg Online" and the network city community "[TE] Typical Yekaterinburg", an analysis of the social fears of young people was carried out. In total, 438 publications / posts were analyzed that were published from September 1 to September 30, 2020. The research materials indicate that publications on the spread of COVID-19, medicine and health, as well as delinquent behavior occupy the leading positions in the structure of news stories. The repertoire of social fears includes fears for life and health; fears of getting into situations that cannot be controlled; fears of becoming a victim of a crime; global fears; fears of the state. The results of the content analysis showed that the tonality of publications and the vocabulary used act as a trigger for the formation of social fears and catastrophic consciousness. The exception is news that touches on the issue of a pandemic: information is presented in a neutral manner, vocabulary is focused on a constructive explanation of the situation, is designed to calm the audience and level moral panic. The rhetoric of publications is an effective tool both provoking social fears and shaping socially responsible behavior. An increase in the proportion of positively emotionally minded posts and texts reduces social aggression, the media become a regulator of social actions and interactions of individuals in conditions of uncertainty.

Ongeschoold maakt onbemind

2012 ◽  
Vol 40 (3) ◽  
Author(s):  
Bram Spruyt
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Symbolic Capital ◽  
Social Representation ◽  
Thematic Content Analysis ◽  
Thematic Content ◽  
Highly Educated ◽  
The Social ◽  
Social Presentation ◽  
Low Educated

Uneducated, unloved. A thematic content analysis on the social presentation of the low- and high educated in two Flemish newspapers Uneducated, unloved. A thematic content analysis on the social presentation of the low- and high educated in two Flemish newspapers This paper contributes to the growing body of research that documents the social representation of social groups in the media. Whereas this type of research repeatedly has been applied to groups defined by gender, ethnicity or social class, we apply it to groups defined by educational level. A qualitative content analysis on 824 articles published by two Flemish newspapers during the periods 1990-2000 and 2009-2010, reveals six meaning constructions of meaning that contribute to the social representation of low en highly educated groups and their mutual relationship. In line with the literature that considers educational credentials a form of symbolic capital, it is found that the differences between high and low educated people are represented as very large but in an essentially non-conflicting manner.

scholarly journals Czas wolny nastolatków w perspektywie teorii socjologicznej

2020 ◽  
Vol 64 (3) ◽  
pp. 27-50
Author(s):  
Agata Żbikowska
Keyword(s):  
Young People ◽  
Extracurricular Activities ◽  
Social Determinants ◽  
Symbolic Capital ◽  
Free Time ◽  
The Internet ◽  
The Social ◽  
Rest Time ◽  
Financial Issues

This article is an attempt to redefine the concept of free time in such a way as to take into account the nuances of the social determinants of adolescent leisure. Classic definitions of leisure have emphasized its disinterestedness, voluntary nature, and unproductiveness. Later researchers indicated that the issue was more complex. How people spend their free time is a derivative of their social position and cultural, social, and symbolic capital, and is also often a component of a chosen lifestyle or an element of identity. It is currently believed that how a person spends free time is also influenced by the individual’s gender, age, origin, and physical predisposition. In regard to youth leisure, the disappearance of clear divisions between work and rest time seems to be extremely important, especially in two areas: participation in extracurricular activities, and the huge role of smartphones and the Internet in the lives of young people, along with the associated “prosumption,” unregulated financial issues (making money online), and many other phenomena.

scholarly journals "We are Russians” (Associative Ethnic Images of Young St. Petersburg Residents)

2019 ◽  
Vol 7 (3) ◽  
pp. 40-56 ◽  
Author(s):  
Zinaida V. Sikevic ◽  
Anna A. Fedorova
Keyword(s):  
Ethnic Identity ◽  
Content Analysis ◽  
Young People ◽  
Social Character ◽  
The Past ◽  
Social Nature ◽  
Stage Of Development ◽  
Open Questions ◽  
The Social ◽  
Mechanisms Of Formation

The article is devoted to the study of ethnic identity of young people of Russian nationality (on the example of St. Petersburg), by means of associative method (verbal and non-verbal projections). The study found that the ethnic identity of Russians was positive in nature, which was revealed by both verbal and non-verbal associations. Men’s ethnic identity is much stronger than that of women, which is particularly evident in verbal images. This applies to both positive and negative opinions of social nature. The social character of men’s ethnic identity allows us to speak of its transition to the national stage of development, while “female” identity has predominantly ethnocultural orientation. Ethnic images, both verbal and especially non-verbal, are traditional, patriarchal and oriented to the past. The images are stereotypical, firm and weakly subject to dynamics, as evidenced by the similarity of associations in studies of 2001, 2009, 2016 and 2019. The associative method in the form of open questions with subsequent content analysis of characteristics, as well as incomplete proposals, allows us to look beyond controlled reflection, affecting the unrecognized mechanisms of formation of ethnic images.

The Social Psychology of Self-Presentation

1990 ◽  
Vol 35 (4) ◽  
pp. 372-373
Author(s):  
Donelson R. Forsyth
Keyword(s):  
Social Psychology ◽  
Self Presentation ◽  
The Social
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