scholarly journals Analisis Strategi Pemasaran Simpanan dan Pembiayaan di KJKS Manfaat Surabaya

2020 ◽  
Vol 20 (1) ◽  
pp. 207-230
Author(s):  
Zainul Muhaimin Achmad
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Business Continuity ◽  
New Paradigm ◽  
Direct Sales ◽  
The Social ◽  
Marketing Activities ◽  
A Company ◽  
Social Media Network

Become a new paradigm for achieving marketing success that is by establishing and maintaining relationships with consumers on an ongoing basis, which is called the marketing strategy. Likewise with KJKS Benefits of Surabaya. Finally the conclusion of this paper is, that: first the role of marketing KJKS Benefits of Surabaya in an effort to introduce savings and financing products to consumers is very important and also become one of the success of a company to earn profits, for the development of its products, for the continuity of its business, and for business continuity, KJKS Benefits of conducting marketing activities in the form of Advertising, Marketing, Publicity, Individual Sales, and Direct Sales. Second, the marketing strategy carried out by KJKS Benefit Surabaya in an effort to introduce and market savings and financing products is to establish cooperation with members who work with KJKS Benefit Surabaya, through print media, advertisements, exhibitions and through general trends that are currently considered to be very easy and practical in conveying information about a product by marketers both Cooperatives and other business companies, namely through the Social Media network.

scholarly journals PERAN SISTEM PENGENDALIAN MANAJEMEN DALAM PENERAPAN STRATEGI RELATIONSHIP MARKETING AZIZAH KONVEKSI DI DESA JATIRUNGGO KEC. PRINGAPUS

2021 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Viqi Miftakhul Faza ◽  
Afita Setyowati ◽  
Budi Utomo
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Control Systems ◽  
Relationship Marketing ◽  
Management Control ◽  
Management Control Systems ◽  
Management Control System ◽  
The Village ◽  
A Company

This research is a research about how the role of management control system in implementing relationship marketing strategy in a company. Where the name of the company certainly needs a strategy to increase sales. This study aims to determine the role of management control systems in implementing a relationship marketing strategy at a convection company located in the village of Jatirunggo, Kec. Pringapus. In this study, it was found that the production process had not run optimally due to rejected or defective products. Therefore, the convection party needs control in order to anticipate the damage that occurs to the products produced later. This control can be done by supervising activities at the time of production, selecting materials with good quality and providing training to the parties concerned with the production. Then, this convection Azizah distributed pamphlets through social media and posted pamphlets in crowded places to increase sales, orders and increase incoming orders. With so many customers from out of town working with Azizah convection

scholarly journals Role of Social Media Networks in Promoting Hotel Industry

2021 ◽  
pp. 40-47
Author(s):  
Reena Lakha ◽  
Prof (Dr) A C Vaid
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Hotel Industry ◽  
Social Media Marketing ◽  
Social Media Networks ◽  
Social Media Site ◽  
The Social ◽  
Use Of Social Media ◽  
Insight Into

In recent years, the hotel industry has started to follow social media marketing strategy as part of its marketing campaign to improve its brand value. Social networking channels are the means a hotel is promoting itself through. There are various channels that the hotels use to communicate with the clients. This paper aims to pick the best channel and use it wisely, so it helps the hotel industry the most. This paper aims to identify the available social media sites for the hotel industry. This study adds new knowledge regarding the hotel's most common social media site. The paper will provide insight into the medium of the social site used for communications and the use of social media advertisements as an integral part of the hotel's marketing strategy.

scholarly journals Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram

2022 ◽  
Vol 6 (2) ◽  
pp. 37-49
Author(s):  
Geralda Carnelian Tantra
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Target Market ◽  
Brand Relationship ◽  
Content Development ◽  
Close Relationship ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Targeted Marketing

The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target market will show the role of communication through targeted marketing activities, especially in Indonesia.   Keywords: Brand, Target Market, Instagram, Communication, Marketing Strategy.

Deriving Psychodynamics Among Consumers Through Social Media

2018 ◽  
pp. 251-264
Author(s):  
Natasha Patricia Bojorges Moctezuma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Consumer Behaviour ◽  
The Social ◽  
Research Findings ◽  
Online Consumer ◽  
A Company ◽  
Online Consumer Behaviour

Despite an increasing interest in understanding consumer behaviour through social media, there is paucity of research concerning psychodynamics among consumers derived by online social networks in emerging economies. The aim of this paper is to explore the role of vloggers (video bloggers) as key network performers to derive consumer psychodynamics (consumers' interactions reflected in a company) through social media, specifically YouTube, through the lens of the experiential view and the Social Network Theory. This work will contribute to the extant literature by determining (1) the relevance of the experiential view approach in online social networks' performance, (2) how psychodynamics among consumers are conducted through social media, specifically YouTube, and (3) how key network performers as YouTube's vloggers derive psychodynamics among consumers. Using an inductive approach and grounded theory to analyse the results, the research findings provide a more comprehensive understanding of online consumer behaviour, therefore, yields more valuable information by examining the experiential view in a digital environment.

The Role of the Partner Brand's Social Media Power in Brand Alliances

2018 ◽  
Vol 82 (3) ◽  
pp. 25-44 ◽  
Author(s):  
Ann-Kristin Kupfer ◽  
Nora Pähler vor der Holte ◽  
Raoul V. Kübler ◽  
Thorsten Hennig-Thurau
Keyword(s):  
Social Media ◽  
Data Set ◽  
Brand Alliance ◽  
The Social ◽  
Composite Product ◽  
Product Sales ◽  
Media Power ◽  
Media Data ◽  
Social Media Network

Managers frequently seek strategies to profit systematically from social media to increase product sales. By forming a brand alliance, they can acquire an installed social media base from a partner brand in an attempt to boost the sales of their composite products. Drawing from power theory, this article develops a conceptual model of the influence of the social media power of partner brands on brand alliance success. The proposed framework details the partner brand's social media power potential (size and activity of the social media network), social media power exertion (different posting behaviors and comments), and their interaction. The authors test this framework with an extensive data set from the film industry, in which films function as composite products and actors represent partner brands. The data set features 442 movies, including 1,318 actor–movie combinations and weekly social media data (including 41,547 coded Facebook posts). The authors apply a linear mixed-effects model, in which they account for endogeneity concerns. The partner brand's social media power potential, power exertion, and their interaction can all lead to higher composite product sales. By coding different types of product-related posts, this article provides estimates of their varying monetary value.

Hacking in to the social media network of bacteria: The antiquorum sensing properties of herbs and spices

Planta Medica ◽  
2016 ◽  
Vol 81 (S 01) ◽  
pp. S1-S381 ◽  
Author(s):  
S Cosa ◽  
AM Viljoen ◽  
SK Chaudhary ◽  
W Chen
Keyword(s):  
Social Media ◽  
Sensing Properties ◽  
The Social ◽  
Social Media Network ◽  
Herbs And Spices

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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