scholarly journals GAMIFICATION AS A NEW TREND IN THE CO-CREATION PROCESS

2021 ◽  
Vol 22 (4) ◽  
Author(s):  
IVO M. F. M. RODRIGUES ◽  
NUNO F. M. SOARES ◽  
JOÃO M. LOPES ◽  
JOSÉ C. OLIVEIRA ◽  
JORGE M. N. G. LOPES
Keyword(s):  
Qualitative Methodology ◽  
Online Games ◽  
Peripheral Region ◽  
Business Sector ◽  
Business World ◽  
Services Sector ◽  
New Methodologies ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Strategies

ABSTRACT Purpose: Interaction through the use of social media, smartphones, and online games is increasingly growing. Regarding games, it is estimated that part of the population spends more than 12 hours a week in interactions provided by online games. In this context, the objective of the present research is to study and deepen the connection between co-creation and gamification applied to the services sector. Originality/value: This research aims to contribute to the gap reduction in the existing literature in the areas of gamification and co-creation applied to the services sector. The fact that the research is applied to a peripheral region of Europe and to a different business sector contributes to a better understanding of the relationship established between gamified co-creation and the business sector in these types of regions. It also helps companies in the process of developing and implementing new strategies. Design/methodology/approach: By using a qualitative methodology, seven interviews were carried out in different companies located in Portugal and operating in the services sector. Findings: This research will allow a better understanding of the Portuguese business world and if this corporate environment is ready to work with new methodologies. It was possible to point out some good practices related to the implementation of a gamified co-creation methodology, as well as to provide an alert for the negative aspects that may arise when working under this approach. Companies acknowledge that the adoption of a gamified co-creation methodology brings some advantages and increases their competitiveness levels in the market.

scholarly journals La intermediación turística en España y su vinculación con el Marketing de Afiliación: una aproximación a la realidad de las Agencias de Viajes

2015 ◽  
Vol 13 (4) ◽  
pp. 805-827
Author(s):  
Clide Rodríguez Vázquez ◽  
◽  
Mª Magdalena Rodríguez Fernández ◽  
Valentín Alejandro Martínez Fernández ◽  
Oscar Juanatey Boga ◽  
...  
Keyword(s):  
Qualitative Methodology ◽  
Primary Data ◽  
Review Of The Literature ◽  
Secondary Sources ◽  
Design And Implementation ◽  
Travel Agencies ◽  
Previous Frame ◽  
The Relationship ◽  
New Strategies ◽  
State Of Art

In the area tourist intermediation in Spain, the economic, social and technological conjuncture is playing an important role in its development, which requires the implementation of new strategies of commercialization as the affiliate marketing. The aim of this paper is based on analyzing the relationship between Spanish travel agencies and the affiliate as tool online. Owing to the specific features of the study, a review of the literature showed as more appropriate the design and implementation of a qualitative methodology, focused on getting and analyzing the primary data, which could be supplemented by other secondary sources. Regarding this, in -depth and open -ended interviews to relevant experts in the field of the study were taken. The development of such methodology allows the contrast of the pertinent hypothesis that became from the previous frame of the state of art and, therefore the extraction of their conclusions

scholarly journals Impacto en la ética de las empresas

2020 ◽  
Author(s):  
Marlene Lozano Romero ◽  
Dirce Alethia García García
Keyword(s):  
Professional Ethics ◽  
Qualitative Methodology ◽  
Business Environment ◽  
Business Sector ◽  
Business World ◽  
Economic Entity ◽  
Economic Area ◽  
Toma De Decisiones ◽  
The Impact ◽  
The Way

  RESUMEN Se desea emitir una opinión basada en el impacto que tiene la ética en las empresas. Y en el papel que juega en el actuar de cada día. La ética profesional que deben tener aquellos que desempeñan cualquier función en un ente económico. Y el impacto que puede ocasionar la falta de ética en el ámbito empresarial. Se emplea un procedimiento de metodología cualitativa; basándose en los aspectos observables que se presentan en el entorno empresarial; haciendo énfasis en el desempeño que realiza el profesional al momento de realizar su trabajo. Y la manera en la que debe manejarse la administración de cualquier empresa para la toma de decisiones, las cuales, deben ser las más idóneas para tener finanzas sanas. Así mismo, un procedimiento de metodología descriptiva en la cual se puntualizan las características que existen en ciertas áreas económicas de la población; a fin de poder conocer los puntos de riesgo o aquellas acciones que generan problemas por falta de ética en el ámbito económico. Se analizaron diferentes áreas económicas del sector empresarial, los puntos de mayor preocupación a causa de factores ocasionados por falta de ética. Y sugerencias del como poder mejorar la situación que se está presentando en cada área económica.  ABSTRACT It is desired to issue an opinion based on the impact that ethics has on companies. And in the role he plays in the daily actions. The professional ethics that should have those who perform any function in an economic entity. And the impact that the lack of ethics in the business world can cause. A qualitative methodology procedure is used; based on the observable aspects that appear in the business environment; emphasizing the performance performed by the professional at the time of performing their work. And the way in which the management of any company should be managed for making decisions, which should be the most suitable to have healthy finances. Likewise, a descriptive methodology procedure in which the characteristics that exist in certain economic areas of the population are specified; In order to know the risk points or those actions that generate problems due to lack of ethics in the economic field. Different economic areas of the business sector were analyzed, the points of greatest concern due to factors caused by lack of ethics. And suggestions of how to improve the situation that is occurring in each economic area. KEYWORDS: Ethics; Company; Impact; Trust; Values.

Product Brand Loyalty and Purchase Decision

2020 ◽  
Vol 3 (3) ◽  
pp. 76-87
Author(s):  
Muhammad Naeem ◽  
Abdul Sami
Keyword(s):  
Brand Loyalty ◽  
Quantitative Research ◽  
Research Study ◽  
Positive Association ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Cross Sectional ◽  
Business World ◽  
Multiple Variables ◽  
The Relationship

The present study was an examination of the relationship between product brand loyalty and purchase decision of automotive customers. The study focused on comparative analysis of two famous brands of automobile i-e Honda City and Toyota Corolla Xli and the various effects of product brand loyalty on purchase decision of automotive customers. A cross sectional quantitative research design was employed in the research study. In today’s competitive business world, now most of the marketers and manufacturers of various brands have encountered with multiple variables through which they can not only influence the purchase decision of their customers but also secure their buying preferences. The variables that are used and relevant to this study are product brand loyalty, perceived quality, price, and purchase decision. During examination of the relationship between these variables, study investigated that there is a positive association between product brand loyalty, product perceived quality, price and purchase decision.

Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik
Keyword(s):  
Social Media ◽  
Depressive Symptoms ◽  
Social Networking Sites ◽  
Inverse Relationship ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Use Of Social Media ◽  
The Relationship ◽  
Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

Spaces of Consumption in American Literary Realism

2019 ◽  
pp. 391-410
Author(s):  
Gary Totten
Keyword(s):  
Consumer Culture ◽  
Social Space ◽  
Natural World ◽  
Power Dynamics ◽  
Literary Realism ◽  
Natural Environments ◽  
Production And Consumption ◽  
The Social ◽  
The Relationship ◽  
New Strategies

This chapter discusses how consumer culture affects the depiction and meaning of the natural world in the work of American realist writers. These writers illuminate the relationship between natural environments and the social expectations of consumer culture and reveal how such expectations transform natural space into what Henri Lefebvre terms “social space” implicated in the processes and power dynamics of production and consumption. The representation of nature as social space in realist works demonstrates the range of consequences such space holds for characters. Such space can both empower and oppress individuals, and rejecting or embracing it can deepen moral resolve, prompt a crisis of self, or result in one’s death. Characters’ attempts to escape social space and consumer culture also provide readers with new strategies for coping with their effects.

scholarly journals Representativeness in Geographical Indications: A Comparison between the State-Driven and Producer-Driven Systems in Vietnam and France

2021 ◽  
Vol 13 (9) ◽  
pp. 5056
Author(s):  
Barbara Pick ◽  
Delphine Marie-Vivien
Keyword(s):  
Qualitative Methodology ◽  
The State ◽  
Geographical Indications ◽  
Driven Systems ◽  
Local Stakeholders ◽  
Collective Processes ◽  
Decision Making Processes ◽  
Legal Frameworks ◽  
The Relationship

This paper explores the issues of representativeness and participation in the collective processes involved in the elaboration of the geographical indications (GI) specifications and the governance of the GI initiatives. The objective is to understand the relationship among collective dynamics, representativeness of relevant stakeholders, and the legal frameworks for the protection of GIs. Using a qualitative methodology based on an analysis of six case studies in France and Vietnam, we show the role of the law in shaping the different ways of understanding and implementing the concept of representativeness in the French producer-led and the Vietnamese state-driven approaches to GI protection. In France, the GI specifications result from negotiations among all legitimate stakeholders, which may prove long, complex, and lead to standards that can continue to be challenged after the GI registration. We also argue that the rules for the representation of all GI users in the decision-making processes do not necessarily lead to fairness. In Vietnam, local stakeholders usually have a consultative role under the authority of the State, resulting in their little understanding and low use of the GI. Their empowerment is further hindered by the involvement of state authorities in the management of the producers’ associations. We conclude by discussing in-between solutions to promote the producers’ representation and participation.

scholarly journals CSR and corporate taxes: Substitutes or complements?

2021 ◽  
pp. 234094442110022
Author(s):  
Lukas Timbate
Keyword(s):  
Social Responsibility ◽  
Theory Of The Firm ◽  
Jel Classification ◽  
Aspiration Level ◽  
Corporate Tax ◽  
Business World ◽  
Conflicting Evidence ◽  
Tax Payments ◽  
Corporate Social ◽  
The Relationship

There is a debate in academia and the business world on whether tax payments should be considered part of firms’ social responsibility. Existing literature provides conflicting evidence on the relationship between corporate tax payments and corporate social responsibility (CSR). Borrowing a concept from a behavioral theory of the firm (BTOF), this study attempts to present a more refined model on the relationship between the two. The results in this study reveal that as firms’ performance rises further above their aspiration level, they are less likely to show better CSR performances and are also less likely to avoid taxes. Firms performing just above their aspiration level show higher CSR performances and firms performing nearby (both below and above) their aspiration level avoid more taxes. In conclusion, firms’ CSR and tax payment decisions are related to the desire to meet or beat an aspiration level or sustain competitive advantage than being ethical or unethical. JEL CLASSIFICATION M14; H26

Therapeutic Affordances of Social Media and Associated Quality of Life Outcomes in Young Adults

2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Young Adults ◽  
Well Being ◽  
Evidence Base ◽  
Social And Emotional ◽  
Perceived Quality Of Life ◽  
Use Of Social Media ◽  
The Relationship

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.

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