scholarly journals Attracting Audience to Digital Media Using Gamification Elements

Author(s):  
Irina Karpikova ◽  
Viktoriia Artamonova

The organization and development of society largely depend on the prevailing type of communication, which determines the speed of data exchange, the presence or absence of feedback channels, as well as the number of agents that can influence information flows. Information technologies have made it possible to translate the communication process into the Internet space. In this connection, the issue of the quality of the information provided through the means of mass communications becomes topical. With the growth of digital technologies and the active dissemination of the Internet, the volume of information consumed by society has increased many times. Being overloaded with information deprives a person of the opportunity to make an adequate picture of the world reality, to think rationally, to make optimal decisions, which in the conditions of increasing information flow can lead to escapism. Modern society is characterized by a decrease in interest in the activities of institutions and organizations of civil society. Of particular importance for online publications are new methods of providing information that reduce the anxiety of the audience of readers about new information. In addition, the Internet publications face certain economic tasks such as increasing the attractiveness of the publication as an advertising platform, increasing the audience, improving the quality of information content. In this regard, the concept of gamification is of great interest, allowing overcoming the gap between the proposed media content and the format of news distribution. The article provides a comparative assessment of traditional media and online publications. A portrait of the audience of Russian Internet publications is presented. The influence of gamification elements on attracting the audience to online publications is analyzed. The analysis of Internet publications is accompanied by case studies describing the use of the concept of gamification. On the basis of the analysis the conclusions about introducing various game elements to online publications are made.

2020 ◽  
Vol 70 (2) ◽  
pp. 115-119
Author(s):  
A.B. Sadvakasov ◽  

A consistent approach to improving the quality of draft of normative legal acts contributes to the development of socio-economic relations in the country, reducing bureaucratic procedures and generally improves public administration. The quality of rule-making and its effectiveness largely determine the implementtion of a particular state policy task. Kazakhstan has created all conditions for the development of legislation and its improvement. Moreover, measures are being taken to introduce new information technologies to adjust existing legal norms. The article describes the existing system of state rulemaking, as well as the prospects for using new technologies.


2019 ◽  
Vol 5 (4) ◽  
pp. 448-451
Author(s):  
L. Aripzhanova ◽  
M. Mukhitdinova

The article deals with the use of the Internet in teaching a foreign language. With the advent of the information age, both the scheme of knowledge transfer and the model of the learning process are changing sharply, which requires the improvement of professional training from the position of activation of cognitive processes.


2019 ◽  
Vol 3 (2) ◽  
pp. 152
Author(s):  
Xianglan Wu

<p>In today's society, the rise of the Internet and rapid development make every day produce a huge amount of data. Therefore, the traditional data processing mode and data storage can not be fully analyzed and mined these data. More and more new information technologies (such as cloud computing, virtualization and big data, etc.) have emerged and been applied, the network has turned from informationization to intelligence, and campus construction has ushered in the stage of smart campus construction.The construction of intelligent campus refers to big data and cloud computing technology, which improves the informatization service quality of colleges and universities by integrating, storing and mining huge data.</p>


2018 ◽  
Vol 7 (2) ◽  
pp. 140-147 ◽  
Author(s):  
Andrés García-Umaña ◽  
Ramón Tirado-Morueta

The increase in the use of information technologies encompasses all educational and social issues, even changing intergenerational skills. It is considered that the most conditioned to this effect are adolescents and young people. This research is a literary review of various studies on addiction and Internet abuse and presents relevant results of the situation of college students and their level of Internet use. The study was developed in seven educational units of Ecuador, with a sample of n = 773 students (53.6% men and 46.4% women). An instrument with sufficient validation guarantees (α.94) has been applied, verified by means of a factorial analysis of main components, which determined two study factors in the use of the Internet and loss of control and interference with life. Through a statistical treatment (Pearson) a good correlation was established (,62) between the two study dimensions, which is a concern in the educational field.


Author(s):  
Iulian Marius COMAN

Technology has become the Intelligence Community’s new reliability, as well as its new challenge. The new transnational adversaries – international terrorists foremost among them – the flood of new information technologies, the easing of export controls on encryption technology and global access to the Internet, has led the security agencies to charting new directions in identifying, gaining access to and successfully exploiting target communications, through cooperation with all related bodies.


Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.


Author(s):  
Rasoul Namazi

This chapter studies the influence of the Internet and new Web 2.0 technologies on the process of democratization in authoritarian regimes. The objective is to show that the new information technologies are not necessarily helpful to dissident movements and have even some negative impacts on the process of democratization. The author questions the capacity of Internet to transmit political information discusses how the new technologies contribute to the depoliticization of societies by creating passive citizens in authoritarian regimes. This chapter also shows how authoritarian regimes use new information technologies as instruments of control and repression and questions the effectiveness of the new cyber-activism by explaining the structure of the Internet and discussing the capacity of the new technologies in creating political community.


Author(s):  
Izabella Lejbkowicz

The exponential development of Information Technologies revolutionized healthcare. A significant aspect of this revolution is the access to health information in the Internet. The Internet World Stats estimates that 56.8% of the world population used the Internet in March 2019, an increase of 1,066% from 2000. According to The Pew Research Center survey of 2012 81% of Americans used the internet and 72% of them searched for health information. Even though there is a lack in more recent data on the percentage of online health information seekers, it is clear that this trend is on the rise. This chapter focuses on the characteristics of the search for online health information by patients and providers, investigates features related to the quality of health web sites, and discusses the impact of these searches on healthcare.


Author(s):  
M.B. Diimetova ◽  

In the article, the author comments on the concept of communication. Opinions are expressed about the place of information technologies in the formation of public consciousness today. It raises questions about the global development of the Internet, its impact on the integrity of not only one state, but also the world, the benefits and harms. Currently, in the era of progressive development of scientific technologies, the concept of communication has become not just an obsessive, but a subconscious concept. The translation of this term from the Latin communicatio comes in the sense that communicatio is universal. In a broad sense, it can be interpreted as ways and channels of communication with the ability to perceive and distribute various information. We should know that communication is not only an object of several social disciplines, but also an object of exact sciences.


Author(s):  
Olena Kravchenko

The article argues that the relevance of providing the quality of the official website content of modern universities is predetermined by the objective requirements of the present day, such as the priority of the state policy in the field of integration of higher educational institutions into the European education space, the globalization of information technologies and increasing of the Internet activity among the population. The subject of the study is the features of the websites' information content of the universities from different countries. It is determined that the website content of a modern institution of higher education contains information on various types of university activities (educational, scientific, pedagogic, financial, and marketing). The content of websites of foreign and universities was analyzed according to the following criteria: language; informativeness; utility; administrative and financial transparency; technical design. The analysis of website content of various universities was carried out in accordance the availability of information of university’s general characteristics, of the organization of the university’s educational process and features of student life, of university's scientific activities, of ways of advertising and the formation of a positive image of an educational institution in the imagination of Internet visitors. The attention is focused on the features of the websites' information content of the leading foreign and domestic universities. The main distinctions are in the ways of positioning the institution in the future; outlining the competitive advantages of an educational institution and highlighting the opportunities for improving the quality of the educational process; popularizing the university's scientific activities, and identifying the ways to confirm the reputation of the university. It is proved that the development of top-quality content contributes to the improvement of the image of the higher educational institution on the Internet, as well as increases the competitiveness of the university in the market of educational services both in the country and abroad. Awareness of the relevance of providing the quality of the official website content of the institution of higher education allows to tackle the problem of creating and distributing vital, unique, classified, and interesting information.


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