scholarly journals Transformation of Information and Communication Strategies of Commercial Structures in Period of Post Pandemia and Economic Turbulence

2021 ◽  
Vol 10 (2) ◽  
pp. 351-365
Author(s):  
Vladimir Filippov
Keyword(s):  
Digital Media ◽  
Social Life ◽  
Large Scale ◽  
Communication Strategies ◽  
Communication Channels ◽  
Business Community ◽  
Scale Transformation ◽  
For Profit ◽  
Information And Communication ◽  
Basic Parameters

The article discusses a large scale transformation of information and communication strategies of for-profit business organizations under the influence of the 4-th industrial revolution, global pandemia of coronavirus, instability in the economic system, rapid transition of business community to online communications, aimed at restoring dialogue with target audiences. The research analyzed basic parameters of the updated business communications model used in PR, advertising, social and event marketing to promote new ideas, products and services at the turn of 2019–2021. The subject of a separate study was the sharply increased influence of marketing on the determination of the basic parameters of the complex of modern communications, caused by the swift adaptation of business plans to new economic realities and social life with the introduction of lockdowns and quarantine measures. We examined structural elements of integrated marketing communications that have undergone the greatest corrections are studied: target audiences, stakeholders, messages, instruments, resources, and communication channels. A separate section is devoted to the specifics of recruiting micro-influencers as an effective communication channel and human resource for for-profit organizations, as well as opening new positions for managers responsible for communicating in social media and creating brand support communities in PR departments. Based on the extensive data of recent years, opinions and forecasts of leading modern Russian and foreign experts from national and international professional communities in the field of business communications, as well as on a personal experience of practical work in Russian PR agencies, the author assesses the strengths of the updated information and communication strategies. He identified problems and shortcomings associated with sharp restriction on offline public events and transition to digital media platforms. In conclusion, the author points out that a reduction in the share of traditional media in the overall balance of communication channels and an increase in priority of new digital media platforms will lead to the formation of a universal hybrid communication model in the post-pandemic period, which will require a new generation of business communicators with practical skills and competencies that conform to new digital market realities.

scholarly journals Communicating with medical library users during COVID-19

2021 ◽  
Vol 109 (1) ◽  
Author(s):  
Dana Haugh
Keyword(s):  
Digital Media ◽  
Large Scale ◽  
Communication Strategies ◽  
Reading Program ◽  
New Haven ◽  
Communication Plan ◽  
Harvey Cushing ◽  
Medical Library ◽  
Library Users ◽  
Haven Hospital

Background: The Harvey Cushing/John Hay Whitney Medical Library serves a community of over 22,000 individuals primarily from the Yale Schools of Medicine, Public Health, and Nursing and the Yale New Haven Hospital. Though they are geographically close to one another, reaching these disparate populations can be a challenge. Having a clear and thorough communication plan has proved invaluable in transcending communication chasms, especially in recent times of crisis.Case Presentation: This article describes the Harvey Cushing/John Hay Whitney Medical Library’s methods for communicating and promoting its remote resources and services in response to coronavirus disease 2019 (COVID-19). It details our communication strategies and messages leading up to, and after, the Yale campus was closed and specifies how we pivoted from reaching users inside the library to reaching our audiences remotely.Conclusions: Our communication plan has provided the foundation for all of our messaging, be it print or digital media. In recent moments of crisis, it has been especially helpful for planning and executing large scale messaging. Similarly, knowing whom to contact around our organization to promote our message in different and broader ways has been extremely beneficial. This article has been approved for the Medical Library Association’s Independent Reading Program.

scholarly journals D-Move: A sociotechnical environment to provide experience- based learning to digital natives

2016 ◽  
Author(s):  
Martin Lembeck ◽  
Otto Petrovic
Keyword(s):  
Learning Environment ◽  
Learning Styles ◽  
Digital Media ◽  
Large Scale ◽  
Digital Natives ◽  
Scale Transformation ◽  
Traditional Learning ◽  
Underlying Assumption ◽  
Experience Based Learning ◽  
The World

Digital natives grew up in the world of digital media and live in it. They have different learning styles, call for other teaching methods, and are using different means of communication in their learning processes. In this paper the D-Move learning environment is presented and evaluated. It offers digital natives an experienced-based learning environment and is perceived by the learners as superior to traditional learning based on case studies with regard to activation, satisfaction with the learning process, and satisfaction with the learning environment. At the same time D-Move is used as a research environment to better understand disruptive innovations in the world of digital. The underlying assumption is that a better understanding of already existing differences between digital natives and their parent generation will bring insights into future large scale transformation processes. The main two components of D-Move are a module to support Delphi studies with online and offline components as well as a module to capture, annotate and structure real world experiences to support the Delphi contributions.

scholarly journals The Organization of Hacking Community: Criminological and Criminal Law Aspects

2020 ◽  
Vol 14 (1) ◽  
pp. 96-105
Author(s):  
Ildar Begishev ◽  
Zarina Khisamova ◽  
Sergey Nikitin
Keyword(s):  
Criminal Law ◽  
Organized Crime ◽  
Social Life ◽  
Large Scale ◽  
Digital Technologies ◽  
Business Community ◽  
Daily Lives ◽  
Telecommunications Network ◽  
Fast Pace ◽  
Criminal Groups

Digital technology is an integral part of our daily lives. Regardless of whether we have a computer at home, whether we use the possibilities of obtaining state and municipal services in digital form or simply operate electronic gadgets, society's dependence on technology is increasing. A secure digital environment enhances trust and contributes to the creation of a stable and prosperous nation. Government and the business community are also taking advantage of the technological revolution through greater adoption and use of digital technologies. Traditional forms of crime have also evolved, as criminal associations increasingly use the information and telecommunications network - the Internet - to commit cybercrimes and increase their profits. Digital crime is developing at an incredibly fast pace, and new types of criminal acts are constantly emerging. So we need to keep up with digital technologies, understand the opportunities they create for cybercriminals, and how they can be used as a tool to combat cybercrime. The active use of digital technologies in all spheres of social life in the last three decades formed a background for the emergence of a special type of criminals - the so-called hackers. Criminal groups of hackers pose a public danger because, if they unite, they are capable of planning a large-scale computer attack which could target, among other things, critically important information infrastructure objects. Besides, hacker groups have become a real danger for both governments, large corporations, the military, and for private persons. The trend for blurring the boundaries between hacker groups and organized crime, that the experts predicted a few years ago, has now become a reality. In fact, it is possible to say that a new independent type of organized crime has emerged - the hacking community. These circumstances make it necessary to develop a special norm that provides for the liability for organizing hacking community or participating in it. Such a norm will allow for a complex approach to the criminal law counteraction against such criminal groups by ensuring an adequate criminal law assessment of the actions of the organizers and coordinators of hackers organizations.

Media Entrepreneurs and Market Dynamics

2019 ◽  
Vol 1 (1) ◽  
pp. 40-56 ◽  
Author(s):  
Dinara Tokbaeva
Keyword(s):  
Digital Media ◽  
Large Scale ◽  
Scale Transformation ◽  
Chief Executives ◽  
Media Companies ◽  
Russian Media ◽  
Media Markets ◽  
The Media ◽  
Digital Channels ◽  
Business Sectors

The post-Soviet space has seen a large-scale transformation of media markets that is marked with an unprecedented rise of entrepreneurial initiatives across business sectors, including media businesses. This paper analysed the dynamics of Russian media markets and the challenges of Russian media entrepreneurs. The media markets of Russia shifted toward more concentration and fragmentation, and media holdings are continuously gaining more power. This paper also looked at the regional media markets of Russia. According to research, there are less than 20 self-sustainable regional media holdings in Russia due to the low capacity of regional advertising markets. National media holdings have a diversified portfolio consisting of different types of media with a growing fraction of digital media companies, and the regional media lag behind in terms of its digital component. Most regional media holdings operate traditional media. Their digital channels are yet to be developed, despite the chief executives' acknowledgement that the future of revenue streams comes from digital channels.

scholarly journals Evaluation of Algorithmic Management of Digital Work Platform in Developing Countries

2020 ◽  
Author(s):  
Olalekan Samuel Ogunleye ◽  
Billy Mathias Kalema
Keyword(s):  
Digital Media ◽  
Large Scale ◽  
Decent Work ◽  
Intelligent Machines ◽  
Digital Network ◽  
Digital Work ◽  
Information And Communication ◽  
Cross Platform ◽  
The Difference ◽  
Future Work

The economy of the Modern Work Platform is becoming increasingly relevant due to the spread of information and communication technology. As a result, digital work has gained popularity as a source of employment, especially in an economy where finding decent work is becoming increasingly difficult. Computer algorithms are now being used to alter and change the way people operate in increasing job specialization, handling large-scale human labour in a distributed manner. In these structures, human works are delegated, supplemented, and analyzed using tracked data and algorithms. Building on emerging algorithmic literature and qualitative examination, this article assesses the mechanisms by which the digital network manages staff in the sense of Uber, Bolt (formerly Taxify). It describes the difference in the degree to which such platforms limit freedoms over schedules and activities relevant to gig work. Based on in-depth interviews with 41 respondents working on different digital media and a survey of 105 staff on the same platform, the study finds that while all digital work platforms use algorithm management to delegate and assess work, substantial cross-platform variation. Uber, the largest network for ride-sharing, exercises a type of control called “algorithmic despotism” that controls the time and activities of staff more strictly than other network distribution firms. We end with a debate on the implications for the future of work of the spectrum of algorithmic power. It also addresses how algorithmic management and data-driven systems can be developed to build an improved workplace with intelligent machines, with implications for future work.

MANAGING INFORMATION AND COMMUNICATION TECHNOLOGY EFFECTS APPLICATION IN TEACHING AT LOWER SECONDARY SCHOOLS IN RURAL, MIDLAND AND MOUNTAINOUS AREAS MEETING NEEDS FOR EDUCATION INNOVATION IN INDUSTRIAL REVOLUTION 4.0

2018 ◽  
Author(s):  
Pham Thi Le Hang
Keyword(s):  
Secondary Schools ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Social Life ◽  
Industrial Revolution ◽  
Education And Training ◽  
Mountainous Areas ◽  
Information And Communication ◽  
And Training ◽  
Lower Secondary Schools

The development of ICTs has strongly influenced many different aspects of social life, including education and training. ICTs application and management of ICTs applications has become an indispensable trend and has a profound effect on improving the quality of education and training. The author has analyzed the current state of ICTs application management in teaching in lower secondary schools in rural, midland and mountainous areas from which 6 management solutions for applying information and communication technology in teaching in lower secondary schools in accordance with the school’s practice.

The Contribution and Prospect of 5G Technology to China's Economic Development

2020 ◽  
Vol 3 (3) ◽  
Author(s):  
Jiawen Fu
Keyword(s):  
Economic Development ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Social Life ◽  
Industrial Development ◽  
Key Technology ◽  
World Power ◽  
The World ◽  
The Status ◽  
Information And Communication

Since the birth of 5G, it has attracted much attention from all countries in the world. The development of 5G industry is particularly important for domestic economic development. 4G changes life, 5G changes society. 5G will not only accelerate the speed of people surfing the Internet, but also bring revolutionary changes to all aspects of social life, making people's lives, work and entertainment more convenient and diverse. The economic impact of the development of the 5G industry on China cannot be underestimated. Nowadays, information and communication technology has increasingly become a new driving force for economic development. 5G technology has already become a key technology pursuit for countries to compete for the status of world power, and it has also become an indispensable part of contemporary economic and social development. We should give full play to the government's guiding role, and work with network giants to build a new platform for cooperation, promote coordinated industrial development, achieve win-win results, and promote economic and social prosperity and development.

СОЦИАЛЬНО-ЭКОНОМИЧЕСКИЕ КОНФЛИКТЫ В РАМКАХ «КАПИТАЛИЗМА ПЛАТФОРМ»

2019 ◽  
Vol 14 (3) ◽  
pp. 33
Author(s):  
L. V. Tomin
Keyword(s):  
Large Scale ◽  
Network Effects ◽  
Corporate Control ◽  
Balance Of Power ◽  
Negative Effects ◽  
Potential Threat ◽  
Communication Infrastructure ◽  
Political Effects ◽  
Information And Communication ◽  
Integrated Information

The article is devoted to the analysis of the structure, the peculiarities of functioning and the socio-economic and political effects of the «platform capitalism». The basis of this model is the network effects produced by the integrated information and communication infrastructure, which contribute to the monopolization and the constant expansion of platform companies into new areas. The principle of functioning of this infrastructure is the continuous collection and further monetization of data extracted from the interactions of individuals among themselves or with one of the elements of a digitalized economy or government structures. Such an infrastructure — forms a potential threat of strengthening state and corporate control over citizens. In addition, the activities of platform companies produce negative effects on the labor market, reinforcing the process of precarization of employment. The integrated information and communication infrastructure of platform companies form a system of a kind of «digital Taylorism», which deprives the employee of autonomy and privacy in the workplace. The influence of digitalization, subjected to the technocratic logic of the neoliberal model of governance in democratic countries, strengthens the de-politicization of relations between the citizen and the state and further changes the balance of power between labor and capital in favor of the latter. Large-scale protests of the last years against the companies of “capitalism of platforms” demonstrated the structural contradictions of this model and formed new forms of organization and actions of grassroots workers of the “digital economy”.

To the comparative analysis of the digitalization process of state administration in Russia and other countries

2020 ◽  
pp. 75-117
Author(s):  
A.N. Shvetsov
Keyword(s):  
Public Administration ◽  
Information And Communication Technologies ◽  
Large Scale ◽  
Communication Technologies ◽  
Developed Countries ◽  
Electronic Government ◽  
Digital Government ◽  
Information And Communication ◽  
The Developed Countries ◽  
Comprehensive Programs

The article compares the processes of dissemination of modern information and communication technologies in government bodies in Russia and abroad. It is stated that Russia began the transition to «electronic government» later than the developed countries, in which this process was launched within the framework of large-scale and comprehensive programs for reforming public administration in the 1980s and 1990s. However, to date, there is an alignment in the pace and content of digitalization tasks. At a new stage in this process, the concept of «electronic government» under the influence of such newest phenomena of the emerging information society as methods of analysis of «big data», «artificial intelligence», «Internet of things», «blockchain» is being transformed into the category of «digital government». Achievements and prospects of public administration digitalization are considered on the example of countries with the highest ratings — Denmark, Australia, Republic of Korea, Great Britain, USA and Russia.

scholarly journals SpecTalk: Conforming IoT Implementations to Sensor Specifications

Sensors ◽  
2021 ◽  
Vol 21 (16) ◽  
pp. 5260
Author(s):  
Yi-Bing Lin ◽  
Sheng-Lin Chou
Keyword(s):  
Large Scale ◽  
Application Programming Interface ◽  
Signal Frequency ◽  
Visual Test ◽  
Gray Area ◽  
Control Signals ◽  
Information And Communication ◽  
Monitoring Camera ◽  
Self Test ◽  
Iot Devices

Due to the fast evolution of Sensor and Internet of Things (IoT) technologies, several large-scale smart city applications have been commercially developed in recent years. In these developments, the contracts are often disputed in the acceptance due to the fact that the contract specification is not clear, resulting in a great deal of discussion of the gray area. Such disputes often occur in the acceptance processes of smart buildings, mainly because most intelligent building systems are expensive and the operations of the sub-systems are very complex. This paper proposes SpecTalk, a platform that automatically generates the code to conform IoT applications to the Taiwan Association of Information and Communication Standards (TAICS) specifications. SpecTalk generates a program to accommodate the application programming interface of the IoT devices under test (DUTs). Then, the devices can be tested by SpecTalk following the TAICS data formats. We describe three types of tests: self-test, mutual-test, and visual test. A self-test involves the sensors and the actuators of the same DUT. A mutual-test involves the sensors and the actuators of different DUTs. A visual-test uses a monitoring camera to investigate the actuators of multiple DUTs. We conducted these types of tests in commercially deployed applications of smart campus constructions. Our experiments in the tests proved that SpecTalk is feasible and can effectively conform IoT implementations to TACIS specifications. We also propose a simple analytic model to select the frequency of the control signals for the input patterns in a SpecTalk test. Our study indicates that it is appropriate to select the control signal frequency, such that the inter-arrival time between two control signals is larger than 10 times the activation delay of the DUT.

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