Speech Etiquette in Network Communication: Semantics and Pragmatics of Users’ Nominations

2020 ◽  
pp. 32-40
Author(s):  
Yulia M. Konyaeva ◽  
◽  
Natalia A. Prokofeva ◽  
Ekaterina A. Shcheglova ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Verbal Behavior ◽  
Online Communities ◽  
Family Values ◽  
Word Formation ◽  
Value Orientations ◽  
Point Of View ◽  
Network Communication ◽  
Language Play ◽  
Common Interests

The article is devoted to the research of one of the most relevant aspects of etiquette in network communication–nominations participants of communication use to refer to each other. Based on a broad understanding of speech etiquette in social networks–as a means of harmonization of speech activity in various communication situations, the authors consider users’ nominations in social networks as markers of constructive or destructive verbal behavior in online communities. The research is based on linguistic and stylistic analysis, which allows: (1) describing the linguistic characteristics of nominations as lexical units in terms of word formation, grammar, and semantics; (2) revealing the peculiarities of the pragmatics of using the nominations in network communication taking into account the linguistic parameters of these nominations; (3) characterizing their stylistic properties that correlate with the goals of communication (common interests, problem solving, tips, causticity) and the selected manner of verbal behavior (solidarity, outrageous behavior, verbal aggression). To guarantee representativeness, the authors took the material for the research from resources created for groups with different principles of formation: gender (“Strana mam”), age (“4chan”) and territorial ones (“Yubileyniy Kvartal i Shuvalovsky”). The analysis shows that the users’ nominations in online communities demonstrate the participants’ solidarity within the relatively closed we-communities as the dominant setting of communication. Within each community, there is a focus on live communication, which activates the use of the phatic speech genres of everyday communication: appeal (generalized or personal), request, advice, comment, call, offer, insult, and so on. The variety of nominations from the point of view of the addressee (generalizing and personal), as well as in terms of communicative orientation (contactestablishing and contact-destroying), is determined by the set of situations of communication, frequent in different communities, and by communicants’ value orientations. In “Strana mam”, a women’s forum focused on the preservation of family values, solidarity is manifested in the desire for a more intimate communication; this activates the use of diminutives, language play, and vocabulary with a positive connotation. In the territorial “Yubileyniy Kvartal i Shuvalovsky” group, the value of community is cultivated, and solidarity is manifested in the imitation of respectful, often close to business, communication, which entails frequent generalizing nominations with a positive attributive component and the use of interlocutors’ full names as personal nominations. In the teenage “4chan” community, solidarity is manifested in the intentional outrageous communication (by using nominations with obscene words), which demonstrates an open violation of family, moral, spiritual, and other values.

scholarly journals MICROECONOMIC ANALYSIS OF CONSUMER BEHAVIOR FROM THE POINT OF VIEW OF GENERATION THEORY IN THE MIND OF DIGITALIZATION

2021 ◽  
Vol 71 (4) ◽  
Author(s):  
Anna Pereverzieva ◽  
Olena Hubar
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Consumer Behaviour ◽  
Consumer Preferences ◽  
Communication Technologies ◽  
Digital Economy ◽  
Value Orientations ◽  
Point Of View ◽  
Purchasing Decisions ◽  
Information And Communication

The article examines the determinants of consumer behaviour characteristics amid information and communication technologies and their use in all social spheres. The relevance of the study is due to the fostering of digital economy and its interference into the social spheres, including transformation of consumer preferences and values when making purchasing decisions. The objective of the article is to determine consumer behaviour characteristics belonging to different generations. The transformation of structure, but directly of the consumption character in the digital economy has been analyzed. The analysis of socio-economic and historical preconditions` impact on the consumers` value orientations have been carried out. Within the theory of generations` framework, the issue of social groupings` (generations`) stability selection, their periodization and main values` figuring out have been considered. One of the key values that determines their affiliation to a society, a certain generation, and, accordingly, forms a certain microeconomic model of consumer behaviour is cosmopolitanism in the growing pace of information and communication technologies distribution and the availability of Internet resources. The most important feature of consumer behaviour in the formation and development of the digital economy which characterizes all generations – vertical trust – trust in public authorities and the media and horizontal trust – trust in information obtained from the inner circle and social networks, has been studied. Social networks` and environment`s impact on purchasing decisions in terms of generations – X and Y has been examined. The growing level of access to information, the range of consumer opportunities to maximize goods` utility through individual approach to supply have been analyzed. The peculiarities of market transformation and its focus on consumer preferences and values, digital technologies resources to reduce transaction costs when buying and selling, the prerequisites for shifting consumption from the long term to the short term have been identified.

scholarly journals Image of deputies of regional parliaments in popular social networks: equality in the era of digitalization

2021 ◽  
Vol 27 (3) ◽  
pp. 56-68
Author(s):  
Anastasia Sizonenko
Keyword(s):  
Social Networks ◽  
Family Values ◽  
Point Of View ◽  
Power Structures ◽  
Gender Specificity ◽  
Representation Of Women ◽  
Global Trend ◽  
Age Profile ◽  
And Gender ◽  
Strong Woman

The article examines popular social networks from the standpoint of the gender specificity of the authors and the age profile of users with the aim of further qualitative consideration of the accounts of deputies the analysis of the accounts of the deputies of regional parliaments from a visual and linguistic discursive point of view in the era of the global trend for digitalization is carried out. In the course of the study, the main and gender features of the effective filling of accounts of social networks VKontakte, Instagram, Twitter, Facebook, YouTube, TikTok and Telegram are identified. The empirical basis for the study of the network image was the text and visual content of accounts, as well as threads of comments and user discussions in the accounts of the following regional deputies for the period September 2020 - February 2021. The analysis focuses on the gender specificity of the content of the studied accounts and the reaction of subscribers of both genders to various popular topics in the posts of MPs. For each of the selected social networks, the formed network image of the deputies is analyzed. Also, the article analyzes the gender specificity in the legislative bodies of power among the deputies of regional parliaments, fixes the tendencies of an increase in the number of women in power structures at the regional level. On the basis of the study, conclusions are drawn about the unequal ratio of the representation of women and men in legislative bodies, in contrast to foreign power structures. Gender specificity in the filling of accounts is noted: creation of the image of a “strong woman-deputy”; adherence to personal "family values" in the posts of male deputies. At the end of the article, the main conclusion is given about the low level of efficiency of communications of deputies in the Internet space on the most popular social platforms; recommendations are proposed for changing the indicators of the activity of deputies in social networks at the level of government and each individual deputy.

scholarly journals КОНТЕКСТНЫЕ МАКРОСТРУКТУРЫ КАК МЕХАНИЗМ ФОРМИРОВАНИЯ ДИАЛОГИЧЕСКИХ МОДЕЛЕЙ КОММУНИКАЦИИ В ДИСКУРСЕ СОЦИАЛЬНО-СЕТЕВОГО РАДИО

2020 ◽  
Author(s):  
Larisa Yermolenkina
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Public Space ◽  
Interaction Model ◽  
Point Of View ◽  
Network Communication ◽  
The Internet ◽  
Communication Model ◽  
Active Subject ◽  
The One

Введение. Современные конвергентные формы медийной коммуникации демонстрируют разнообразные способы и модели взаимодействия агентов дискурса (журналистов, авторов и ведущих программ) и клиентов – адресатов, получивших в сетевом пространстве статус пользователей, участников интеракций, создателей информационного и развлекательного контента. Дискурсивная практика радио в социальных сетях формируется под влиянием технологических процессов интеграции, на основе ценностных систем, принципов взаимодействия с адресатом, сформированных в традиционном, аналоговом вещании и в сетевых аккаунтах интернета. Материал и методы. Дискурсивный анализ, направленный на выявление специфики диалогической коммуникации, позволяет определить роль контекстных макроструктур в построении и развитии сценариев коммуникативного взаимодействия. Контекстные макроструктуры социально-сетевого радио, функционирующие на пересечении дискурсивных практик радио и веб-коммуникации, определяют прагматические установки субъектов интеракций, тематическую прогрессию и семантические репрезентации дискурса. В качестве материала рассматриваются тексты развлекательного радио Maximum социально-сетевого аккаунта «ВКонтакте». Результаты и обсуждение. Анализ речевой структуры социально-сетевой версии канала выявил следующие закономерности в реализации диалогических моделей коммуникации, формируемых под воздействием контекстных макроструктур. На основе аудиального кода радийной макроструктуры формируется согласованная диалогическая модель: участники интеракций используют кооперативную стратегию взаимодействия при обсуждении музыкальных текстов. Макроструктура социально-сетевой коммуникации реализует преимущественно конфликтную модель, актуализируя эгоцентрическую стратегию взаимодействия. Установка коммуникантов на аналоговую форму трансляции (линейную коммуникацию от источника к слушателям) реализуется в межсубъектной модели взаимодействия, что находит свое выражение в общности картин мира коммуникантов. Доминирование в речи социально-сетевой макроструктуры определяет квазимежсубъектный сценарий развития диалога, подчиняющийся принципам аффилиации – присоединения к сказанному с целью актуализации в публичном пространстве. Заключение. Данная модель не демонстрирует эксплицитных маркеров диалогичности, но может быть рассмотрена с точки зрения успешной коммуникации, если учитывать дискурсивную перспективу социально-сетевого радио и основополагающую ценность ее картины мира – установку на развлечение.Introduction. The article discusses the principles of organizing a dialogue between users of social networks of entertainment radio. Modern convergent forms of media communication are realized at the intersection of discursive macrostructures. In particular, radio functions in social networks of the Internet as a multifactorial phenomenon, depending on the technological and ideological features of media sources, such as radio and the Internet. The innovative nature of the traditional source of information is manifested in the position of the addressee, which is due to the capabilities of the Internet user. The one-way communication method of analog radio acquires the qualities and capabilities of an interactive interaction model, the listener becomes a user, an active subject of discourse, his agent and content generator. Results and discussion. The analyzed material allows us to draw the following conclusions. The method of dialogue depends on the dominant macrostructures, which are either analog radio or social networkcommunication. The indicated macrostructures realize themselves at the level of values and the ideology of network communication. The macrostructure of the radio is explicated in the speech of the communicants in settings on the personal plan of interaction. The macrostructure implements an intersubject model of interaction. The macrostructure of social network communication manifests itself in the psycho-speech mechanisms of affiliation, namely, in the connection of speakers to the speech in order to actualize in public space, realizing a quasi-subject communication model. The second model does not show explicit markers of dialogue, but can be considered from the point of view of successful communication, given the general discursive perspective and the social-network form of organization of communication.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

scholarly journals How migrants manifest their transnational identity through online social networks: comparative findings from a case of Koreans in Germany

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sunyoung Park ◽  
Lasse Gerrits
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Point Of View ◽  
Comparative Case Study ◽  
Transnational Identity ◽  
Transnational Identities ◽  
Web 3.0 ◽  
Situational Contexts

AbstractAlthough migration has long been an imperative topic in social sciences, there are still needs of study on migrants’ unique and dynamic transnational identity, which heavily influences the social integration in the host society. In Online Social Network (OSN), where the contemporary migrants actively communicate and share their stories the most, different challenges against migrants’ belonging and identity and how they cope or reconcile may evidently exist. This paper aims to scrutinise how migrants are manifesting their belonging and identity via different technological types of online social networks, to understand the relations between online social networks and migrants’ multi-faceted transnational identity. The research introduces a comparative case study on an online social movement led by Koreans in Germany via their online communities, triggered by a German TV advertisement considered as stereotyping East Asians given by white supremacy’s point of view. Starting with virtual ethnography on three OSNs representing each of internet generations (Web 1.0 ~ Web 3.0), two-step Qualitative Data Analysis is carried out to examine how Korean migrants manifest their belonging and identity via their views on “who we are” and “who are others”. The analysis reveals how Korean migrants’ transnational identities differ by their expectation on the audience and the members in each online social network, which indicates that the distinctive features of the online platform may encourage or discourage them in shaping transnational identity as a group identity. The paper concludes with the two main emphases: first, current OSNs comprising different generational technologies play a significant role in understanding the migrants’ dynamic social values, and particularly, transnational identities. Second, the dynamics of migrants’ transnational identity engages diverse social and situational contexts. (keywords: transnational identity, migrants’ online social networks, stereotyping migrants, technological evolution of online social network).

Creativity from perspective of axiology

2021 ◽  
Vol 92 (2) ◽  
pp. 10-20
Author(s):  
A. V Kiriakova ◽  
◽  
V.V. Moroz ◽  
Keyword(s):  
Evolutionary Process ◽  
Value Orientations ◽  
Point Of View ◽  
Modern World ◽  
Collective Creativity ◽  
The Social ◽  
Wide Range ◽  
Interdisciplinary Knowledge ◽  
Main Components ◽  
The Individual

Interest in creativity as a subject of research has been growing exponentially since the second half of the 20th century in all areas of human history. A wide range of both domestic and foreign studies allows authors to assert that creativity is a personality trait, inherent to one degree or another. Whereas the development of such trait becomes an urgent necessity in the new reality. The entire evolutionary process of the social development illustrates its dependence on personal and collective creativity. The aim of this research is to study the phenomenon of creativity through the perspective of axiology, i.e. the science of values. Axiology allows us to consider the realities of the modern world from the perspective of not only external factors, circumstances and situations, but also of deep value foundations. Creativity has been studied quite deeply from the point of view of psychology: the special characteristics of a creative person, stages of the creative process, the relationship between creative and critical thinking, creativity and intelligence. Some psychologists emphasize motivation, creative skills, interdisciplinary knowledge, and the creative environment as the main components that contribute to the development of creativity. The authors of the article argue that values and value orientations towards cognition, creativity, self-realization and self-expression are the drivers of creativity. In a broad sense, values as a matrix of culture determine the attitude of society to creativity, to the development of creativity of the individual and the creative class, and to how economically successful a given society will be. Since innovation and entrepreneurship are embodied creativity. Thus, the study of creativity from the perspective of axiology combines the need for a deep study of this phenomenon and the subjective significance of creativity in the context of new realities

scholarly journals Positive and Negative Experiences, E-safety and Sharing with Others: Surfing the Internet and Social Networks and the Correlations Between Experiences, Self-image and Computer Skills Among Children and Adolescents

2021 ◽  
Vol 17 (9) ◽  
pp. 1
Author(s):  
Gila Cohen Zilka
Keyword(s):  
Social Networks ◽  
Children And Adolescents ◽  
Internet Use ◽  
Age Groups ◽  
Computer Skills ◽  
Point Of View ◽  
The Internet ◽  
Negative Experiences ◽  
Self Image ◽  
The Many

In light of the many major changes in the lives of children and adolescents due to digital developments, this study sought to examine positive and negative experiences, e-safety and sharing with others while surfing the internet and especially social networks from the point of view of children and adolescents. The study also examined the correlation between these experiences, self-image and computer skills. Participating in this mixed-method study were 373 children and teenagers, who were divided into three age groups. The findings showed a positive correlation between self-image, the level of computer skills and the degree of internet use. The measure of self-esteem was found to correlate positively with the parameters of social networks surfing except for the parameter of negative experiences. Social networks and internet use among 16-18-year-olds was found to be higher than among younger children, with a rise in the number of teenagers’ negative experiences that corresponded to the rise in use. The adolescents also mentioned they had been exposed to violent content at a higher rate than the younger groups.

scholarly journals MODERN POETIC DISCOURSE: THE LINGUISTIC NATURE OF HERMETICISM

2021 ◽  
Vol 13 (1) ◽  
pp. 99-108
Author(s):  
Galina V. Kuchumova ◽  
Keyword(s):  
Word Formation ◽  
Russian Language ◽  
Language Games ◽  
Modern Poetry ◽  
Theoretical Understanding ◽  
Language Play ◽  
Poetic Discourse ◽  
Russian Poetry ◽  
Poetic Text ◽  
Hermetic Poetry

The paper provides review of the monograph by Ekaterina Evgrashkina The Semiotic Nature of Semantic Uncertainty in Modern Poetic Discourse (based on German and Russian poetry), published in the Russian language as part of the series NEUERE LYRIK. Interkulturelle und interdisziplinäre Studien. Herausgegeben von Henrieke Stahl, Dmitrij Bak, Hermann Korte, Hiroko Masumoto und Stephanie Sandler. BAND 5. Berlin: Peter Lang, Internationaler Verlag der Wissenschaften, 2019. 173 s. ISBN 978- 3-631-78193-7. The monograph deals with the main trends of German and Russian poetry of the last decades. The focus is on the phenomenon of hermetic poetry. Modern authors consciously choose writing strategies such as literary improvisation, language play, and various intermedial inclusions. The first chapter ‘The problem of poetic meaning’ provides a theoretical framework for the field of research. It introduces the definitions of discourse, the concepts ‘language games’ (developed by L. Wittgenstein), ‘text / discourse’, ‘text / work’, dialogical dimensions of poetic text. The second chapter ‘Semiotics of modern poetry’ covers the concept ‘mobile semiosis’ (J. Baudrillard) and some others. In hermetic poetic discourse, generation of meaning is based on mobile semiosis, in which the relationship of stability between the signifier and the signified is called into question. In The Role of the Reader, Umberto Eco describes two models of the reader, different strategies for interpreting text. Susan Sontag denies the possibility of final interpretation of a text, she suggests eroticism of art instead of hermeneutics. The third chapter ‘Linguistic installations’ considers various manifestations of poetic Hermeticism in modern poetry, the experience of concrete and visual poetry in German: Timm Ulrichs (1940), Klaus Peter Dencker (1941), Barbara Köhler (1959), Werner Herbst (1943–2008), Anatol Knotek (1977), Herta Müller (1953). The final chapter ‘The self-reflexive discourse’ deals with the trend of modern poetry towards free verse and construction of new complex poetic forms. The process of occasional word formation is shown in the lyrical texts by German poets Thomas Kling (1957–2005), Lutz Seiler (1963), Konstantin Ames (1979), Lioba Happel (1957), Thomas Böhme (1955), and by Russian authors Polina Andrukovich (1969), Alexander Ulanov (1963), Dmitry Vorobyov (1979). In poetic discourse, the constitution of the poetic subject correlates with the introduction of new elements of culture into the poetic text. Such innovations do not lead to a mechanical increment of the elementary meaning, but to a structural transformation of the whole picture. The reviewed monograph is significant in that it provides theoretical understanding of individual poetic practices and the analysis of specific empirical material – the latest German and Russian poetry.

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