scholarly journals MICROECONOMIC ANALYSIS OF CONSUMER BEHAVIOR FROM THE POINT OF VIEW OF GENERATION THEORY IN THE MIND OF DIGITALIZATION

2021 ◽  
Vol 71 (4) ◽  
Author(s):  
Anna Pereverzieva ◽  
Olena Hubar
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Consumer Behaviour ◽  
Consumer Preferences ◽  
Communication Technologies ◽  
Digital Economy ◽  
Value Orientations ◽  
Point Of View ◽  
Purchasing Decisions ◽  
Information And Communication

The article examines the determinants of consumer behaviour characteristics amid information and communication technologies and their use in all social spheres. The relevance of the study is due to the fostering of digital economy and its interference into the social spheres, including transformation of consumer preferences and values when making purchasing decisions. The objective of the article is to determine consumer behaviour characteristics belonging to different generations. The transformation of structure, but directly of the consumption character in the digital economy has been analyzed. The analysis of socio-economic and historical preconditions` impact on the consumers` value orientations have been carried out. Within the theory of generations` framework, the issue of social groupings` (generations`) stability selection, their periodization and main values` figuring out have been considered. One of the key values that determines their affiliation to a society, a certain generation, and, accordingly, forms a certain microeconomic model of consumer behaviour is cosmopolitanism in the growing pace of information and communication technologies distribution and the availability of Internet resources. The most important feature of consumer behaviour in the formation and development of the digital economy which characterizes all generations – vertical trust – trust in public authorities and the media and horizontal trust – trust in information obtained from the inner circle and social networks, has been studied. Social networks` and environment`s impact on purchasing decisions in terms of generations – X and Y has been examined. The growing level of access to information, the range of consumer opportunities to maximize goods` utility through individual approach to supply have been analyzed. The peculiarities of market transformation and its focus on consumer preferences and values, digital technologies resources to reduce transaction costs when buying and selling, the prerequisites for shifting consumption from the long term to the short term have been identified.

scholarly journals TRANSFORMATION OF THE MICROECONOMIC MODEL OF CONSUMER BEHAVIOR ON THE MARKET IN THE CONDITIONS OF THE DIGITAL ECONOMY

2021 ◽  
Author(s):  
Anna Pereverzieva ◽  
Olena Gubar
Keyword(s):  
Consumer Behavior ◽  
Information And Communication Technologies ◽  
Consumer Preferences ◽  
Communication Technologies ◽  
Digital Economy ◽  
Value Orientations ◽  
Public Authorities ◽  
Information And Communication ◽  
The Media ◽  
Selling Process

The factors that identify the characteristics of consumer behavior in the spread of information and communication technologies and their use in all spheres of society are studied in the article. The relevance of the study is due to the acceleration of the digital economy and its spread to all spheres of society, including the transformation of consumer preferences and value orientations in purchase decisions. The purpose of the article is to determine the characteristics of consumer behavior belonging to different generations. The issue of transformation of structure and, in particular, manner of consumption in the conditions of the digital economy is studied. The analysis of the influence of socio-economic and historical preconditions on the value orientations of consumers is carried out. Within the framework of the theory of generations, the issue of selection of stable social groups (generations), their periodization, and separation of the main values of each is considered. One of the key values that determine the affiliation to society, a certain generation, and, accordingly, form a certain microeconomic model of consumer behavior - cosmopolitanism in the growing pace of information and communication technologies, the availability of the Internet resources - is studied. There are analyzed the most important features of consumer behavior in the formation and development of the digital economy, characteristic of all generations, namely vertical trust (trust in public authorities and the media) and horizontal trust (trust in information obtained from the immediate environment and social media). The influence of social networks and the environment on purchasing decisions in terms of individual generations - X and Y - is considered. The increase in the level of access to information, the range of consumer opportunities to maximize the usefulness of goods through an individual approach to supply is analyzed. The peculiarities of market transformation and its focus on consumer preferences and values, the possibilities of digital technologies to reduce transaction costs in the buying and selling process, the prerequisites for shifting consumption from long-term to short-term type are defined.

Risk Management in the Digital Economy

2005 ◽  
pp. 2431-2437
Author(s):  
Bob Ritchie ◽  
Clare Brindley
Keyword(s):  
Information And Communication Technologies ◽  
Global Economy ◽  
Consumer Preferences ◽  
Communication Technologies ◽  
Digital Economy ◽  
Decision Makers ◽  
Business Sector ◽  
Information And Communication ◽  
Promotional Strategies ◽  
Opening Up

The digital economy has been generated by radical changes to every aspect of business and commerce in the last two decades. These changes are far more significant than the developments in Information and Communication Technologies (ICTs) that have largely facilitated the digital economy itself. Every business sector has witnessed changes in the competitive structure of the marketplace, consumer preferences, buying habits, marketing and promotional strategies, production operations, internal administration systems, supply chain arrangements, and the opening up of the global economy. Managers would concede that the uncertainties and risks in running their businesses, as a result of such changes, are not only much greater than previously but increasing. However, the digital economy is a two-edged sword in the sense that the ICTs generating the additional uncertainties and risks also provide the means to enable decision makers to manage them more effectively. The key to survival in the digital economy rests with the abilities of the managers to utilize ICTs effectively to manage uncertainties and risks.

CREATIVE APPROACHES TO THE TEACHING SOCIOHUMANITARIAN DISCIPLINES, IN THE TRAINING OF GENERATION “Z” REPRESENTATIVES

2020 ◽  
pp. 55-67
Author(s):  
Tatiana Kadlubovich ◽  
Darina Chernyak
Keyword(s):  
Information And Communication Technologies ◽  
Teaching And Learning ◽  
Cognitive Activity ◽  
Communication Technologies ◽  
Value Orientations ◽  
Educational Process ◽  
Generation Z ◽  
Information And Communication ◽  
Everyday Reality ◽  
Independent Work

The article deals with the value orientations, attitudes, life views of modern students - representatives of Generation “Z”, for whom digital technologies are an everyday reality. The experience of working with students during class and independent work is given. The authors, based on the latest research, prove that the modern generation with its peculiarities needs new creative methods and teaching methods that will take into account the specifics of cognitive activity of modern youth, its values, needs, psychological characteristics and technical skills. It is necessary to change not only teaching and learning methods, but also the style of communication between the subjects of the educational process, the form of presentation of information, knowledge, preparation of a new type of educational and methodical literature, active use of information and communication technologies.

SERVICES SECTOR DEVELOPMENT IN THE DIGITAL ECONOMY CONDITIONS

2021 ◽  
Vol 1 (7) ◽  
pp. 47-50
Author(s):  
E. V. BARDASOVA ◽  
◽  
L. G. KIRILLOVA ◽  
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Digital Economy ◽  
Digital Environment ◽  
End User ◽  
Digital Platforms ◽  
Services Sector ◽  
Information And Communication

The article is devoted to the consideration of the features of the digital economy, which provide huge opportunities for the development of business and services. Information and communication technologies allow you to bring the manufacturer to the end user, reduce costs, and develop new services on digital platforms. The conclusion is made: to get development opportunities from the digital environment, it is necessary to master the relevant competencies.

scholarly journals e-Diplomacy as Instrument for Establishment of Interethnic Relations

2018 ◽  
Vol 50 ◽  
pp. 01144
Author(s):  
Liudmila Reshetnikova
Keyword(s):  
Social Networks ◽  
Foreign Policy ◽  
Digital Media ◽  
Information And Communication Technologies ◽  
Public Diplomacy ◽  
Communication Technologies ◽  
Interethnic Relations ◽  
Information And Communication ◽  
Definition Of ◽  
Digital Diplomacy

The article is devoted to e-diplomacy (also known as digital diplomacy) which is a component of public diplomacy. Digital diplomacy is a one of the new tools of foreign policy that is aimed to solve the problems of international and interethnic relations. The article examines the concept and definition of digital diplomacy that concentrates on the use of social networks and digital media in the field of foreign policy. Some risks and threats of e-diplomacy are also considered. The use of opportunities of information and communication technologies for solving the problems of foreign policy and influence on mass consciousness by means of the Internet, social networks is analyzed.

scholarly journals Business ideas in start-ups

2020 ◽  
Vol 83 ◽  
pp. 01063
Author(s):  
Štefan Slávik
Keyword(s):  
Information And Communication Technologies ◽  
New Technologies ◽  
Legal Protection ◽  
Communication Technologies ◽  
Point Of View ◽  
The Internet ◽  
Development Cycle ◽  
Start Up ◽  
Information And Communication ◽  
Start Ups

Start-up is a modern entrepreneurship form designed to realize original business ideas, mostly based on new technologies and the Internet. It evolves in the development cycle, which is determined by the business idea development cycle and the financing cycle. The purpose of the paper is to describe and analyse the business idea. The business idea is characterized by its content, circumstances of its origin, degree of originality and evidence of this originality. Start-ups are dominated by business ideas based on the application of information and communication technologies, the business idea is most often created by combining professional and business experience, but its originality is from the international point of view only average and the level of legal protection is quite rare.

scholarly journals CONTENT AND DIRECTIONS OF ANTIBULING POLICY AT SCHOOL

2021 ◽  
Vol 7 (4) ◽  
pp. 18-27
Author(s):  
Yulia Udovenko ◽  
◽  
Evgeniya Gladyshko ◽  
Keyword(s):  
Information And Communication Technologies ◽  
Educational Institution ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Educational Process ◽  
Point Of View ◽  
Bullying Policy ◽  
Official Position ◽  
Foreign Countries ◽  
Information And Communication

The article is devoted to the problem of bullying and anti-bullying policy in school institutions. The problem of bullying, from a scientific point of view, began to be studied at the end of the 20th century. Today, this issue is covered in all laws and programs related to ensuring a safe educational environment for participants in the educational process. Bullying, as a social and pedagogical problem, has been actively studied since the beginning of the development of information and communication technologies, which contributed to the rapid dissemination of not only verbal, but also media information: photo and video facts about manifestations of bullying between children. The article presents the results of the research "Unicef", "La Strada-Ukraine", which indicate the prevalence of the phenomenon of bullying among children. The essence of the concept of "bullying" is revealed, as well as categories that are close in meaning: "violence", "aggression", "bullying", "bullying", "conflict". The structural components of the roles of the bullying process are described: initiators or offenders, helpers of offenders, defenders of the victim, victims and observers. The article provides data on anti-bulging programs in foreign countries and focuses on the problem of anti-bulging policy in educational institutions of our country. Three main approaches that make up the anti-bullying policy of schools are analyzed: disciplinary, restorative and an integrated approach, which is implemented using two directions: managerial and educational. The directions of anti-bullying policy at school are presented, namely managerial and educational. The managerial direction is organized and implemented by the head of the educational institution. The constituent components of activities in this area are an analysis of the current situation in an educational institution, the development of an official position of the institution regarding bullying and informing all participants in the educational process about it, the development of rules of conduct for all participants in the educational process and informing about them, defining the responsibilities and responsibilities of participants educational process in relation to the rules of safe behavior in an educational institution, instructing employees, students and parents. Whereas the educational direction is characterized by informing, explaining, developing the skills of tolerance and non-violent communication of all participants in the educational process.

scholarly journals A Model for Mobile Learning Integration in Higher Education Based on Students’ Expectations

2020 ◽  
Vol 14 (11) ◽  
pp. 171
Author(s):  
Latinka Ivanova Todoranova ◽  
Radka Valerieva Nacheva ◽  
Vladimir Stoyanov Sulov ◽  
Bonimir Penchev Penchev
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Mobile Devices ◽  
Information And Communication Technologies ◽  
Mobile Learning ◽  
Communication Technologies ◽  
Study Program ◽  
Learning Platform ◽  
Information And Communication ◽  
E Learning

Mobile learning can be identified as the next stage in the development of e-learning. In this regard, <strong>the purpose of this paper</strong> is to propose a model for mobile learning integration in higher education which is based on analysis of students’ expectations. То achieve this goal, a survey has been conducted among students enrolled in programs in the field of information and communication technologies. The analysis of the collected data shows that students have mobile devices, which they use not only for communication on social networks, but also for education. In addition, their expectations regarding mobile learning have been identified taking into account their study program and their previous experience with an e-learning platform.

scholarly journals PROFESSIONAL COMPETENCE OF FUTURE SPECIALISTS IN INFORMATION AND COMMUNICATION TECHNOLOGIES: QR CODING IN STUDENT LEARNING

2019 ◽  
Vol 5 (57) ◽  
pp. 33-35
Author(s):  
A. Hafiiak ◽  
O. Shefer ◽  
E. Borodina ◽  
S. Alyoshin
Keyword(s):  
Information And Communication Technologies ◽  
Professional Competence ◽  
Communication Technologies ◽  
Point Of View ◽  
Quality Level ◽  
It Education ◽  
Information And Communication ◽  
Student Training ◽  
Definition Of

The article explores modern information and telecommunication technologies, which are the basis of information processes in education. The fundamentals of improving the quality of student training from the point of view of the development of a vocational education system are investigated. The authors explore the definition of an innovative educational environment. It is proved that professional IT education is the basis for improving its quality level and has certain advantages over other types of knowledge, providing flexibility due to modern technological features, including the use of QR coding information.

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