scholarly journals КОНТЕКСТНЫЕ МАКРОСТРУКТУРЫ КАК МЕХАНИЗМ ФОРМИРОВАНИЯ ДИАЛОГИЧЕСКИХ МОДЕЛЕЙ КОММУНИКАЦИИ В ДИСКУРСЕ СОЦИАЛЬНО-СЕТЕВОГО РАДИО

2020 ◽  
Author(s):  
Larisa Yermolenkina
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Public Space ◽  
Interaction Model ◽  
Point Of View ◽  
Network Communication ◽  
The Internet ◽  
Communication Model ◽  
Active Subject ◽  
The One

Введение. Современные конвергентные формы медийной коммуникации демонстрируют разнообразные способы и модели взаимодействия агентов дискурса (журналистов, авторов и ведущих программ) и клиентов – адресатов, получивших в сетевом пространстве статус пользователей, участников интеракций, создателей информационного и развлекательного контента. Дискурсивная практика радио в социальных сетях формируется под влиянием технологических процессов интеграции, на основе ценностных систем, принципов взаимодействия с адресатом, сформированных в традиционном, аналоговом вещании и в сетевых аккаунтах интернета. Материал и методы. Дискурсивный анализ, направленный на выявление специфики диалогической коммуникации, позволяет определить роль контекстных макроструктур в построении и развитии сценариев коммуникативного взаимодействия. Контекстные макроструктуры социально-сетевого радио, функционирующие на пересечении дискурсивных практик радио и веб-коммуникации, определяют прагматические установки субъектов интеракций, тематическую прогрессию и семантические репрезентации дискурса. В качестве материала рассматриваются тексты развлекательного радио Maximum социально-сетевого аккаунта «ВКонтакте». Результаты и обсуждение. Анализ речевой структуры социально-сетевой версии канала выявил следующие закономерности в реализации диалогических моделей коммуникации, формируемых под воздействием контекстных макроструктур. На основе аудиального кода радийной макроструктуры формируется согласованная диалогическая модель: участники интеракций используют кооперативную стратегию взаимодействия при обсуждении музыкальных текстов. Макроструктура социально-сетевой коммуникации реализует преимущественно конфликтную модель, актуализируя эгоцентрическую стратегию взаимодействия. Установка коммуникантов на аналоговую форму трансляции (линейную коммуникацию от источника к слушателям) реализуется в межсубъектной модели взаимодействия, что находит свое выражение в общности картин мира коммуникантов. Доминирование в речи социально-сетевой макроструктуры определяет квазимежсубъектный сценарий развития диалога, подчиняющийся принципам аффилиации – присоединения к сказанному с целью актуализации в публичном пространстве. Заключение. Данная модель не демонстрирует эксплицитных маркеров диалогичности, но может быть рассмотрена с точки зрения успешной коммуникации, если учитывать дискурсивную перспективу социально-сетевого радио и основополагающую ценность ее картины мира – установку на развлечение.Introduction. The article discusses the principles of organizing a dialogue between users of social networks of entertainment radio. Modern convergent forms of media communication are realized at the intersection of discursive macrostructures. In particular, radio functions in social networks of the Internet as a multifactorial phenomenon, depending on the technological and ideological features of media sources, such as radio and the Internet. The innovative nature of the traditional source of information is manifested in the position of the addressee, which is due to the capabilities of the Internet user. The one-way communication method of analog radio acquires the qualities and capabilities of an interactive interaction model, the listener becomes a user, an active subject of discourse, his agent and content generator. Results and discussion. The analyzed material allows us to draw the following conclusions. The method of dialogue depends on the dominant macrostructures, which are either analog radio or social networkcommunication. The indicated macrostructures realize themselves at the level of values and the ideology of network communication. The macrostructure of the radio is explicated in the speech of the communicants in settings on the personal plan of interaction. The macrostructure implements an intersubject model of interaction. The macrostructure of social network communication manifests itself in the psycho-speech mechanisms of affiliation, namely, in the connection of speakers to the speech in order to actualize in public space, realizing a quasi-subject communication model. The second model does not show explicit markers of dialogue, but can be considered from the point of view of successful communication, given the general discursive perspective and the social-network form of organization of communication.

Communication Patterns of Adolescents on Social Networks

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 128-136
Author(s):  
V.A. Shcherbakova
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Qualitative Study ◽  
Social Environment ◽  
Communication Channels ◽  
Point Of View ◽  
Self Determination ◽  
The Internet ◽  
Theoretical Base ◽  
Advantages And Disadvantages

The article is devoted to the features and specifics of social network communication of adolescents on the Internet. VKontakte, Instagram and Twitter, the most popular social networks among teenagers, are considered as a special social environment, which is an integral part of the daily communication of a modern teenager. In the theoretical base, the author relied on the concept of M. McLuhan, the dramatic sociology of I. Hoffman and the theory of network societies M. Castells. Based on the results of a qualitative study in the form of personal interviews with adolescents, the author creates a ‘profile’ of social networks in the understanding of adolescents: describes the distinctive characteristics of adolescents using social networks VKontakte, Instagram and Twitter as communication channels, the dynamics of the use of social networks for adolescents’ self-determination, were highlighted the advantages and disadvantages of having accounts on social networks from the point of view of adolescents.

scholarly journals How migrants manifest their transnational identity through online social networks: comparative findings from a case of Koreans in Germany

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sunyoung Park ◽  
Lasse Gerrits
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Point Of View ◽  
Comparative Case Study ◽  
Transnational Identity ◽  
Transnational Identities ◽  
Web 3.0 ◽  
Situational Contexts

AbstractAlthough migration has long been an imperative topic in social sciences, there are still needs of study on migrants’ unique and dynamic transnational identity, which heavily influences the social integration in the host society. In Online Social Network (OSN), where the contemporary migrants actively communicate and share their stories the most, different challenges against migrants’ belonging and identity and how they cope or reconcile may evidently exist. This paper aims to scrutinise how migrants are manifesting their belonging and identity via different technological types of online social networks, to understand the relations between online social networks and migrants’ multi-faceted transnational identity. The research introduces a comparative case study on an online social movement led by Koreans in Germany via their online communities, triggered by a German TV advertisement considered as stereotyping East Asians given by white supremacy’s point of view. Starting with virtual ethnography on three OSNs representing each of internet generations (Web 1.0 ~ Web 3.0), two-step Qualitative Data Analysis is carried out to examine how Korean migrants manifest their belonging and identity via their views on “who we are” and “who are others”. The analysis reveals how Korean migrants’ transnational identities differ by their expectation on the audience and the members in each online social network, which indicates that the distinctive features of the online platform may encourage or discourage them in shaping transnational identity as a group identity. The paper concludes with the two main emphases: first, current OSNs comprising different generational technologies play a significant role in understanding the migrants’ dynamic social values, and particularly, transnational identities. Second, the dynamics of migrants’ transnational identity engages diverse social and situational contexts. (keywords: transnational identity, migrants’ online social networks, stereotyping migrants, technological evolution of online social network).

scholarly journals Positive and Negative Experiences, E-safety and Sharing with Others: Surfing the Internet and Social Networks and the Correlations Between Experiences, Self-image and Computer Skills Among Children and Adolescents

2021 ◽  
Vol 17 (9) ◽  
pp. 1
Author(s):  
Gila Cohen Zilka
Keyword(s):  
Social Networks ◽  
Children And Adolescents ◽  
Internet Use ◽  
Age Groups ◽  
Computer Skills ◽  
Point Of View ◽  
The Internet ◽  
Negative Experiences ◽  
Self Image ◽  
The Many

In light of the many major changes in the lives of children and adolescents due to digital developments, this study sought to examine positive and negative experiences, e-safety and sharing with others while surfing the internet and especially social networks from the point of view of children and adolescents. The study also examined the correlation between these experiences, self-image and computer skills. Participating in this mixed-method study were 373 children and teenagers, who were divided into three age groups. The findings showed a positive correlation between self-image, the level of computer skills and the degree of internet use. The measure of self-esteem was found to correlate positively with the parameters of social networks surfing except for the parameter of negative experiences. Social networks and internet use among 16-18-year-olds was found to be higher than among younger children, with a rise in the number of teenagers’ negative experiences that corresponded to the rise in use. The adolescents also mentioned they had been exposed to violent content at a higher rate than the younger groups.

scholarly journals STUDY OF THE PRAGMATICS OF CHINESE INTERNET LANGUAGE AND SLANG IN SOCIAL NETWORKS

2021 ◽  
Vol 58 (3) ◽  
pp. 160-168
Author(s):  
G. Akhmetbek ◽  
◽  
A. Kumashkyzy ◽  
Keyword(s):  
Social Networks ◽  
Point Of View ◽  
Social Conditions ◽  
The Internet ◽  
Pragmatic Approach ◽  
Pragmatic Function ◽  
Language Communication ◽  
Self Knowledge ◽  
Network Language ◽  
Negative Connotation

The Internet provides a space for network users to communicate freely. The desire of network users to express their thoughts, imagination and self-knowledge is reflected in the slang on the Internet and social networks. The language of the Internet appeared as a product of the network, formed its own characteristics in the process of use and acquired its own pragmatic function. These qualities have made it an important tool of modern communication and a cultural carrier.The pragmatic approach to the recipient of information is an important function of any language communication. Although the root of Chinese Internet slang comes from Chinese, it gives a completely different meaning and character as a network language than literal, which requires a pragmatic study to understand. From the point of view of the speaker and the listener, people's speech actions are considered as social behavior governed by various social conditions. It is aimed at explaining that the use of special words in a particular environment can determine the meaning of the text, affect all aspects, and thus determine the pragmatic rules. Before using a slang word, any network user should pay attention to its meaning, as it can also have a negative connotation.

Il radicamento di una comunitŕ di Xoraxanč Romŕ a Roma

2009 ◽  
pp. 67-84
Author(s):  
Marco Solimene
Keyword(s):  
Social Networks ◽  
Social Network ◽  
The Other ◽  
Present Contribution ◽  
Other Hand ◽  
The One ◽  
The City

- The present contribution examines the rootedness of a community of xoraxané romá in the city of Rome; rather than simply the continuity of presence in a specific territory, under consideration is the development and maintenance of social networks with the Roman population, specifically in the territories romá reside and/or work in. Further on, the paper describes how rootedness may be conjugated with some forms of mobility: on the one hand, the continuity in specific areas (of work and in some cases of residence), can be maintained through practices of urban circulation; on the other hand, especially when mobility turns on national and transnational scale, the presence - although mobile and changing - of romá who belong to the same social network, spread among different territories, enables singular domestic units to maintain, despite mobility, a continuity with several non-rom realities.

scholarly journals Building Topic-Driven Virtual IoTs in a Multiple IoTs Scenario

Sensors ◽  
2019 ◽  
Vol 19 (13) ◽  
pp. 2956 ◽  
Author(s):  
Paolo Lo Giudice ◽  
Antonino Nocera ◽  
Domenico Ursino ◽  
Luca Virgili
Keyword(s):  
Social Networks ◽  
Internet Of Things ◽  
Social Networking ◽  
Virtual Communities ◽  
The Internet ◽  
The Real ◽  
Challenging Issue ◽  
The One ◽  
The Internet Of Things ◽  
Made In

In the last years, several attempts to combine the Internet of Things (IoT) and social networking have been made. In the meantime, things involved in IoT are becoming increasingly sophisticated and intelligent, showing a behavior that tends to look like the one of users in social networks. Therefore, it is not out of place to talk about profiles of things and about information and topics exchanged among them. In such a context, constructing topic-driven virtual communities starting from the real ones operating in a Multi-IoT scenario is an extremely challenging issue. This paper aims at providing some contributions in this setting. First of all, it presents the concept of profile of a thing. Then, it introduces the concept of topic-guided virtual IoT. Finally, it illustrates two approaches (one supervised and one unsupervised) to constructing topic-guided virtual IoTs in a Multi-IoT scenario.

THE INFLUENCE OF GENDER AND FAMILY IN ONLINE PARTICIPATION OF TEENAGERS AT SOCIAL RISK

2016 ◽  
Vol 3 ◽  
pp. 301
Author(s):  
Eglė Gerulaitienė ◽  
Jolita Šidagytė
Keyword(s):  
Social Networks ◽  
Young People ◽  
Public Space ◽  
Virtual Space ◽  
The Internet ◽  
Social Risk ◽  
Online Participation ◽  
Use Of The Internet ◽  
Satisfaction Of Needs ◽  
Mass Information

Internet is a mean of mass information and fulfills the traditional functions of a public space without doubts. Participation in the virtual space is defined as a problematic use of the Internet process which damages the disadvantaged young person's personality, which is already characterized by a lack of social skills, communication, feelings of expression issues. The majority of young people are attracted by internet space, by its anonymity and availability. The aim of the research is to analyze the influence of gender and family aspects in online participation of teenagers at social risk. The research showed that the internet provides the great and additional opportunities to teenagers at social risk, something they don’t get in their families. Children living with grandparents or with only one parent are more active users of Internet social networks in comparison with other children. They seldom recognize the Internet dangers and more quickly become emotionally dependent on the Internet. The adults’ control or its absence determines the expression and frequency of online participation of teenagers at social risk. The girls more frequently recognize the dangers of virtual space than the boys do; but the girls use to publish more information about themselves. The research results show that the participation of teenagers at social risk in social networks is unconscious. Young people are not able to “filter” and select proper information, usually equate the virtual world with reality. Online participation of teenagers is reasoned by satisfaction of needs, parents’ inattention and search for new acquaintances.

scholarly journals Marketing and social networks: a criterion for detecting opinion leaders

2017 ◽  
Vol 26 (3) ◽  
pp. 347-366 ◽  
Author(s):  
Arnaldo Mario Litterio ◽  
Esteban Alberto Nantes ◽  
Juan Manuel Larrosa ◽  
Liliana Julia Gómez
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Semantic Analysis ◽  
Point Of View ◽  
Eigenvector Centrality ◽  
Content Type ◽  
Sporting Event ◽  
Centrality Metrics ◽  
Proposed Model

Purpose The purpose of this paper is to use the practical application of tools provided by social network theory for the detection of potential influencers from the point of view of marketing within online communities. It proposes a method to detect significant actors based on centrality metrics. Design/methodology/approach A matrix is proposed for the classification of the individuals that integrate a social network based on the combination of eigenvector centrality and betweenness centrality. The model is tested on a Facebook fan page for a sporting event. NodeXL is used to extract and analyze information. Semantic analysis and agent-based simulation are used to test the model. Findings The proposed model is effective in detecting actors with the potential to efficiently spread a message in relation to the rest of the community, which is achieved from their position within the network. Social network analysis (SNA) and the proposed model, in particular, are useful to detect subgroups of components with particular characteristics that are not evident from other analysis methods. Originality/value This paper approaches the application of SNA to online social communities from an empirical and experimental perspective. Its originality lies in combining information from two individual metrics to understand the phenomenon of influence. Online social networks are gaining relevance and the literature that exists in relation to this subject is still fragmented and incipient. This paper contributes to a better understanding of this phenomenon of networks and the development of better tools to manage it through the proposal of a novel method.

scholarly journals Narušavanje pravopisne norme u ranojezičnoj neformalnoj komunikaciji (na primjeru SMS poruka i internetske društvene mreže Facebook)

2013 ◽  
Vol 8 (1.) ◽  
Author(s):  
Slavica Vrsaljko ◽  
Tea Ljubimir
Keyword(s):  
Social Networks ◽  
Elementary School ◽  
Social Network ◽  
Mobile Phones ◽  
Fourth Grade ◽  
The Internet ◽  
Spelling Errors ◽  
The Social ◽  
Fourth Grade Students ◽  
Almost All

SMS messaging and communicating on social networks are increasingly widespread forms of informal communication. Mobile phones have almost all, and in addition they open profiles on the Internet social network, corresponding in this way with their peers. In writing messages is being recorded a large number of spelling errors, most of errors are those whose adoption is foreseen in the the lower grades of elementary school. In order to determine the level of mastery of linguistic norms, the message will be analysed as well as comments from the social networks of fourth-grade students.

scholarly journals The role and types of content for promoting in social networks

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Filina ◽  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Marketing Strategy ◽  
Point Of View ◽  
High Quality ◽  
Strategy Formation ◽  
Content Strategy ◽  
Different Content ◽  
Content Marketing

The goal of this article to reveal the topic of the importance of using different content`s types for complex business promotion in social networks. The role of each of the following content `s types for the content marketing strategy formation in frame of SM marketing is analyzed. Based on this analysis we offered the model how to combine these types of content for business promotion depending on the sphere of activity and general marketing goals. Nowdays content marketing is an important tool for establishing a constant and interactive connection with a target audience for all areas of business. Due to high quality content and a clear content strategy companies create their own image for their audience. This research explore the topic of content marketing analyzing of the content`s types that companies use to communicate with social network users. All of the above content`s types were described in details from the point of view how to use them for solving certain marketing problems. Advices of combination all these content`s types for different business directions have been proposed.

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