scholarly journals Sexualisation of Women in Nigerian Advertorial English Medium Bill Board

2019 ◽  
Vol 9 (8) ◽  
pp. 891
Author(s):  
Bolanle Tajudeen Opoola ◽  
Folorunso, Emmanuel Awoniyi
Keyword(s):  
Critical Discourse Analysis ◽  
Physical Attractiveness ◽  
Sex Differentiation ◽  
Critical Discourse ◽  
Equal Treatment ◽  
Men And Women ◽  
Verbal Language ◽  
Representation Of Women ◽  
Asymmetrical Power ◽  
Gathering Data

This paper surveys sexism in English, citing selected communicative instances in English medium  billboards in Ile Ife, Osun State, Nigeria. The photographs and written inscriptions on the selected billboards depict the stereotypical representation of women as weaker species and exertion of men power over women. This was achieved through a critical discourse analysis of visual and verbal language discourses in ten randomly selected English medium billboards selected as sources of gathering data for this research. In Nigeria, billboards are meant for public announcements and advertisements. They also convey information about products and company services. Findings of this research among others reveal that there is asymmetrical power relation in terms of dominance and subordination between men and women as demonstrated by the portrayal of men in terms of physical attribute, such as strength, vigor, and a daring ability, as against the portrayal of women in terms of sex appealing, physical attractiveness as well as concerned with trivial, unserious and playful things. The study advocates for equal treatment of men and women without unnecessary sex differentiation.

scholarly journals Beyond Hegemony: Elaborating on the Use of Gramscian Concepts in Critical Discourse Analysis for Political Studies

2017 ◽  
Vol 66 (2) ◽  
pp. 392-408 ◽  
Author(s):  
Matthew Donoghue
Keyword(s):  
Discourse Analysis ◽  
Social Science ◽  
Critical Discourse Analysis ◽  
Common Sense ◽  
Social Groups ◽  
Critical Discourse ◽  
Antonio Gramsci ◽  
Political Studies ◽  
Asymmetrical Power

The work of Antonio Gramsci is important for the theoretical underpinnings of critical discourse analysis. However, many scholars’ engagement with Gramsci’s work within critical discourse analysis remains surprisingly thin. This article seeks to highlight the detriment to critical discourse analysis of having only a surface engagement with Gramsci. It critically assesses how Gramscian concepts such as hegemony and ‘common sense’ are currently employed within critical discourse analysis and provides more detailed discussion on the import of these concepts for critical discourse analysis. The article also argues that introducing the Gramscian concepts of the war of position and spontaneous and normative grammars enables the further realisation of critical discourse analysis’ ambition to be an emancipatory tool in political and social science. In so doing, the article contributes to work on critical discourse analysis as a method in political studies, particularly concerning the role of discourse in reproducing and maintaining asymmetrical power relations between classes and social groups, and potential challenges to this.

scholarly journals Representasi Feminisme pada Lirik Lagu Dangdut Koplo Jawa: Analisis Wacana Kritis Van Dijk (Feminism on Javanese Koplo Dangdut Songs: A Critical Discourse Analysis of van Dijk)

JALABAHASA ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 1-14
Author(s):  
Herlianto A.
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Equality ◽  
Critical Discourse ◽  
Men And Women ◽  
Second Sex ◽  
Frame Work ◽  
Role Of Women

Penelitian ini menginvestigasi representasi feminisme pada lagu dangdut koplo Jawa. Tidak banyak yang mengkaji lagu dangdut koplo Jawa dari perspektif feminisme. Padahal, secara historis, Jawa memiliki agen-agen pergerakan untuk feminisme yang secara faktual seharusnya mempengaruhi kesusastraan dan kesenian Jawa. Ada lima lagu dalam bentuk transkrip sebagai data yang diperoleh dengan mentranskripsi lagu dangdut koplo Jawa dari YouTube. Data lalu dianalisis dengan menggunakan analisis wacana kritis van Dijk. Hasil penelitian menunjukkan bahwa lagu-lagu dangdut koplo Jawa merepresentasikan kesetaraan perempuan terhadap laki-laki. Peran perempuan diungkapkan tidak lagi sebagai second sex, yang sepenuhnya sebagai ibu rumah tangga, tetapi mereka memiliki kesempatan untuk memilih masa depan secara independen. Sementara itu, feminisme dinyatakan secara langsung dan tidak langsung di dalam lagu dengan menggunakan bahasa kiasan dalam bentuk metafora.This research investigated the representation of feminism in Javanese koplo dangdut song. These songs have got little attention in terms of feminism representation. Meanwhile, historically, Javanese society has factual agents of movement for feminism who should be influencing to the Javanese arts and literature.There arefive transcriptions of the songs as the data which collected by transcripting the songs from YouTube. The collected data were then analysed by applying van Dijk frame work of critical discourse analysis. The results show that most of the songs present gender equality between men and women. The role of women is not only presented as the second sex or as mainly a house wife, but they have opportunities to choose their own future life independently. This condition is suggested by using indirect language or using metaphoric expressions.

scholarly journals Relasi Gender dalam Kolom Humor “Si Palui” di Banjarmasin Post (Analisis Wacana Kritis Norman Fairclough pada Kolom Humor Si Palui di Banjarmasin Post)

2018 ◽  
Author(s):  
Jurnal ARISTO
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
View Point ◽  
Gender Relation ◽  
Cultural Perception ◽  
Representation Of Women ◽  
The Third ◽  
The People ◽  
Patriarchal Ideology ◽  
Micro Level

As well as a result of cultural perception, humour can also be seen as a kind of text representing the culture of society which produces it. The humour column of “Si Palui” in Banjarmasin Post is not an exception. Reflecting the culture of the people of Banjar, the stories in Si Palui are strongly related to women and how men, as the dominant gender in Banjar culture, deal with women in daily life. Inasmuchas text is firmly connected with discourse, using Norman Fairclough’s Critical Discourse Analysis, in this paper I will see the discourse of gender relation in Si Palui on three levels—micro (text), mezzo (text producent), and macro (sociocultural). On micro level the representation is seen from the using of language. On the second level, mezzo, how women are represented is studied from the view point of the text producent, namely Banjarmasin Post. Meanwhile on the third level which is macro, the representation of women in Si Palui is comprehended from broader perspective, namely the Banjar culture which can not be separated from Islam Banjar. It is concluded from this research that: (1) On micro level men are always more dominant than women, (2) on mezzo level the sexist humor of Si Palui is strongly related to the fact that all of the writer of Si Palui are men, and (3) on macro level, the gender relation narrated on Si Palui is firmly connected with patriarchal ideology adopted by the people of Banjar, which is legitimated by Islam Banjar.

scholarly journals Relasi Gender dalam Kolom Humor “Si Palui” di Banjarmasin Post (Analisis Wacana Kritis Norman Fairclough pada Kolom Humor Si Palui di Banjarmasin Post)

ARISTO ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 259
Author(s):  
Irene Santika Vidiadari
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
View Point ◽  
Gender Relation ◽  
Cultural Perception ◽  
Representation Of Women ◽  
The Third ◽  
The People ◽  
Patriarchal Ideology ◽  
Micro Level

As well as a result of cultural perception, humour can also be seen as a kind of text representing the culture of society which produces it. The humour column of “Si Palui” in Banjarmasin Post is not an exception. Reflecting the culture of the people of Banjar, the stories in Si Palui are strongly related to women and how men, as the dominant gender in Banjar culture, deal with women in daily life. Inasmuchas text is firmly connected with discourse, using Norman Fairclough’s Critical Discourse Analysis, in this paper I will see the discourse of gender relation in Si Palui on three levels—micro (text), mezzo (text producent), and macro (sociocultural). On micro level the representation is seen from the using of language. On the second level, mezzo, how women are represented is studied from the view point of the text producent, namely Banjarmasin Post. Meanwhile on the third level which is macro, the representation of women in Si Palui is comprehended from broader perspective, namely the Banjar culture which can not be separated from Islam Banjar. It is concluded from this research that: (1) On micro level men are always more dominant than women, (2) on mezzo level the sexist humor of Si Palui is strongly related to the fact that all of the writer of Si Palui are men, and (3) on macro level, the gender relation narrated on Si Palui is firmly connected with patriarchal ideology adopted by the people of Banjar, which is legitimated by Islam Banjar.

scholarly journals GENDER ASPECTS OF UKRAINIAN SOCIETY DEVELOPMENT: ACHIEVEMENTS AND PROBLEMS

2021 ◽  
Vol 77 (4) ◽  
pp. 39-50
Author(s):  
Galyna Utkina ◽  
◽  
Tetiana Datsiuk ◽  
Keyword(s):  
The State ◽  
Political Life ◽  
Equal Treatment ◽  
Sufficient Information ◽  
Equal Opportunities ◽  
Men And Women ◽  
Representation Of Women ◽  
Gender Culture ◽  
Gender Transformation ◽  
The Government

The authors note the existence of significant changes in the legal field of Ukraine on gender equality, awareness of the majority of the society of the importance of this issue for achieving equal opportunities and realization of women in the field of career and socio-political life. It is proved that the state pays more and more attention to specific mechanisms of gender transformation and takes into account international agreements signed and ratified by Ukraine. It is becaming a part of the world gender technologies. The state recognizes the main directions of gender democracy, restrictions which are based on the grounds of sex and aimed at the weakening, recognition, usage or exercising by women on the basis of equality between men and women, human rights and fundamental freedoms in political, economic, cultural, social or any other field of activity. The article concetrates on the imbalance between the awareness and the real state of gender issues in the labour market, wages and participation in politics. It is concluded that the most perfect laws and decisions of the Government will not be effective without overcoming the existing low level of gender culture in the society, creation of a sufficient information and consultation network in all regions of the country on implementation of equal opportunities of policy for men and women, introduction of equal treatment and equal opportunities for women and men in public policy in the field of labor, social policy, economic policy in order to prevent occupational segregation, eliminate inequality in wages, stimulate the growth of women's entrepreneurship, as well as to assess women's work; cooperation and interaction of various public administration bodies in the implementation of the principle of equal treatment and equal opportunities for women and men; balanced representation of women and men in the lists of candidates in elections and decision-making, improving the actual situation through the implementation of effective and concrete decisions and strategies.

scholarly journals Representation of Indonesian women workers: a critical discourse analysis on the newspapers of nationalist-secular and Islamic ideological perspectives

2020 ◽  
Vol 10 (1) ◽  
pp. 79-101
Author(s):  
Aris Badara ◽  
Jamiludin Jamiludin
Keyword(s):  
Discourse Analysis ◽  
Women Workers ◽  
Critical Discourse Analysis ◽  
Qualitative Content Analysis ◽  
Critical Discourse ◽  
Validity Data ◽  
Representation Of Women ◽  
Social Sphere ◽  
News Discourse ◽  
The Social

The purpose of this study is to reveal the representation of women workers in newspaper news discourse that follows the nationalist-secular ideology and the Islamic ideology perspectives. The method of this research is a qualitative content analysis that views the text as a symbolic message and it requires interpretation according to the context. Complementing the research method, a critical discourse analysis approach is also used. The subjects of this research are female workers found in newspaper news discourse that carries the values of Islamic ideology and newspapers that carry nationalist-secular ideology. Data were analyzed through critical discourse analysis techniques in the following steps: (a) description; (b) interpretation; and (c) explanation. This research still considers checking the reliability and the validity. Data analysis is also complemented by confirmation of linguists and peers (triangulation of sources). The main findings of this study show that the practice of discourse in the RM newspaper which follows the nationalist-secular ideology perspective represents marginal women. By the RM newspaper, the representation is used as a plea for the actions and trait of male actors or employers. The motive revealed from this phenomenon is to follow the demand of the market. On the other hand, the newspaper R, which tends to follow Islamic ideology perspective, represents the motive of advocacy for women workers. This is the implication of the values of Islamic ideology carried out by the R newspaper as mentioned in its vision and mission. The findings are also the antithesis of the view that Islam isolates women in the social sphere of society.

Critical discourse analysis on gender relations: women's images in Sasak song

2019 ◽  
Vol 7 (3) ◽  
pp. 113
Author(s):  
Khirjan Nahdi ◽  
Usuludin Usuludin ◽  
Herman Wijaya ◽  
Muh. Taufiq
Keyword(s):  
Discourse Analysis ◽  
Social Construction ◽  
Critical Discourse Analysis ◽  
Gender Relations ◽  
Social Reality ◽  
Critical Discourse ◽  
Women's Images ◽  
Men And Women ◽  
The Social ◽  
Images Of Women

Sasak song as one form of artistic discourse is used as an instrument of male domination of women in gender relations through various forms of imaging that do not benefit women. The image is understood through the process and mechanism of work of critical discourse analysis. This study aims to reveal the image of women in the Sasak song by discovering the tendency of social construction in gender relations between men and women based on the principles of Critical Discourse Analysis. Through the position of the Sasak song text, the importance of the text, and the consequences of the text in the social reality of gender relations between men and women, found six images of women in the Sasak song text, namely women as male subordination; women as inferior, resigned women, cheap women, dependent women, and women without choice. As a text, discursive reasoning, and social reality, the results of the study show the tendency to dominate women who give birth to forms of discrimination. The six images of women in Sasak song texts are contained in works of art for the purpose of disguising the tendencies behind artistic elements, so that they are accepted as truth and reasonableness in history inherited between generations.

gendering of healthy diets

2021 ◽  
Vol 15 (3) ◽  
Author(s):  
Gwen Bouvier ◽  
Ariel Chen
Keyword(s):  
Everyday Life ◽  
Critical Discourse Analysis ◽  
Food Packaging ◽  
The Body ◽  
Critical Discourse ◽  
Moral Imperative ◽  
Gender Representations ◽  
Men And Women ◽  
Gendered Identities ◽  
Healthy Diets

Gendered identities are communicated in places as frequent and ordinary as food packaging, becoming mundane features of everyday life as they sit on supermarket shelves, in cupboards and on office desks. Multimodal critical discourse analysis (MCDA) allows us to investigate how such identities are buried in packaging in relation to health and fitness. Despite observed broader changes in gendered representations of the body in advertising, in particular relating to the arrival of ‘power femininity’, the products analysed in this article are found to carry fairly traditional and prototypical gender representations, and products marketed at both men and women highlight the need for more precise body management. For women, however, this precision is related to managing the demands of everyday life, packaged as a moral imperative to be healthy, responsible and successful.

Lexico-grammatical portraits of vulnerable women in war

2012 ◽  
Vol 13 (2) ◽  
pp. 259-290 ◽  
Author(s):  
Nicci MacLeod ◽  
Barbara A. Fennell
Keyword(s):  
Seventeenth Century ◽  
Gender Roles ◽  
Critical Discourse Analysis ◽  
Violence Against Women ◽  
Analytical Approach ◽  
Critical Discourse ◽  
Representation Of Women ◽  
Women In War ◽  
Discursive Constructions ◽  
Ideological Construction

The 1641 Depositions are testimonies collected from (mainly Protestant) witnesses documenting their experiences of the Irish uprising that began in October 1641. As news spread across Europe of the events unfolding in Ireland, reports of violence against women became central to the ideological construction of the barbarism of the Catholic rebels. Against a backdrop of women’s subordination and firmly defined gender roles, this article investigates the representation of women in the Depositions, creating what we have termed “lexico-grammatical portraits” of particular categories of woman. In line with other research dealing with discursive constructions in seventeenth-century texts, a corpus-assisted discourse analytical approach is taken. Adopting the assumptions of Critical Discourse Analysis, the discussion is extended to what the findings reveal about representations of the roles of women, both in the reported events and in relation to the dehumanisation of the enemy in atrocity propaganda more generally.

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