scholarly journals PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING TERHADAP LOYALITAS MEMBER SALON HUMAIRA

2016 ◽  
Vol 16 (1) ◽  
pp. 42
Author(s):  
Christianingrum Christianingrum
Keyword(s):  
Customer Loyalty ◽  
Secondary Data ◽  
Positive Influence ◽  
Primary Data ◽  
Literature Study ◽  
Experiential Marketing ◽  
Beauty Salon ◽  
Know How ◽  
The Right ◽  
Descriptive Survey

The Development beauty salon industry to grow and properly. Application of the right strategies will be able to retain customers in order to remain defended and loyal to the company in this industry, particularly the Muslim salon. Local customers benefit the company. One effort to keep customers loyal was provided the best deals for consumers, such as giving a unique and memorable experience to customers on every transaction made. This study was conducted to analyze and describe experiential marketing, loyalty in the salon Humaira picture and know how big the influence of experiential marketing to loyalty members Humaira salon. Respondents in this study are members Humaira Tubagus Ismail Beautiful salon. The method used in this research is explanatory survey and descriptive survey. The data used are primary data and secondary data collected through observation, literature study and questionnaire. The hypothesis of this study was “ if the application of experiential marketing is good, then the high customer loyalty," it was tested using path analysis. Results of this research explained that experiential marketing as measured by the dimension of sense, feel, think, act and relate. They were had a positive influence and significant impact on customer loyalty, the overall value of t obtained through the analysis of pathways is greater than t table means the better implementation of experiential marketing Salon Humaira, the higher their loyalty to the salon Humaira.  Keywords: Experiential Marketing, Loyalty   

scholarly journals Perlindungan Hak Peserta Program Magang di Hotel XYZ Kota Bandung

2018 ◽  
Vol 2 (1) ◽  
pp. 21-32
Author(s):  
Ananta Budhi Danurdara
Keyword(s):  
Legal Protection ◽  
Field Research ◽  
Secondary Data ◽  
Research Literature ◽  
Primary Data ◽  
Literature Study ◽  
Apprenticeship Program ◽  
Main Components ◽  
The Right ◽  
Contractual Rights

Apprenticeship program is one part of the laborrs force in Indonesia, apprentices basically get the same protection with other labors, but in Indonesia there are many industries that do not provide rights that should be given to participants of the internship program. The purpose of this study was to determine, assess, examine and analyze how the legal protection for participants in apprenticeship programs and practices to determine, assess, examine and analyze an obstacle in the implementation of the apprenticeship program. Study used is descriptive nature Analytical. Secondary data was obtained from the research literature and reinforced with Primary Data obtained from interviews daan questionnaire. Stages of the research literature research and field research. Techniques of data collection are through literature study and interviews. Methods of data analysis using Likert method. The results showed that the occurrence of violations of rights protection for participants in the company's apprenticeship program in terms of three main components, namely Statutory Rights, Contractual Rights and Other Rights on the Protection of Rights Internship Program participants have not been frilly implemented in practice yet. This is because there are some companies who do not exercise rights apprenticeship program participants in the form of the right to obtain employment injury insurance and the right to earn pocket money and or transport money and not doing the apprenticeship agreement in writing between the parties with the company's apprenticeship program participants in a company. Other authors propose recommendations for the educational institutions and industry especially Hotel XYZ at Bandung management to address the existing problems. The purpose of these recommendations is to provide input to the hotel in order to provide protection Rights Internship Program Participants in accordance with the rules of government.

scholarly journals ANALISIS PERMALAN (FORECAST) PENJUALAN SEPEDA MOTOR HONDA PADA DEALER CAHAYA MOTOR INDAH MUARA TEMBESI

2018 ◽  
Vol 2 (1) ◽  
pp. 57
Author(s):  
Jasasila Jasasila
Keyword(s):  
Volume Growth ◽  
Secondary Data ◽  
Least Square ◽  
Primary Data ◽  
Sales Volume ◽  
Sales Growth ◽  
Literature Study ◽  
Collection Method ◽  
Method Of Least Square ◽  
The Right

This study was conducted to determine the forecasting of Honda motorcycle sales at the Dealer Cahaya Motor Indah Muara Tembesi. The purpose of this study are: a) To know the development of Honda motorcycle sales at the Dealer Cahaya Motor Indah Muara Tembesi b) to know the forecasting of Honda motorcycle sales at the Dealer of Cahaya Motor Indah Muara Tembesi and c) To know the correct the right methode  forecasting used Dealer Cahaya Indah Motor Muara Tembesi. The type of data used in this study is, primary data and secondary data with data sources obtained directly from Dealer Cahaya Indah Motor Muara Tembesi namely motorcycle sales data. Data collection method is done through literature study, From the data obtained and the analysis of the development of Honda motorcycle sales at dealer Cahaya Motor Indah Muara Tembesi within a period of four years ie 2012 to 2016 experiencing the fluctuating sales growth seen in 2013 there was a decline sales of 55.58%, for the year 2014 again a decline in sales from the previous year amounted to 11.76%, while in 2015 there was an increase of 26.59%, but in 2016 again sales decline by 24.57% from the previous year . The decrease of sales growth at Cahaya Motor Indah dealership is one of them caused by unstable community income, in general the source of income from the plantation sector (palm and rubber) which during the year of analysis also fluctuate in price, so it has influence on the demand of bicycle motorcycle. From the average sales volume growth of 1,025 units, then through the rationalization analysis peralaman is known forst sales volume in 2017 is 913 units, while the right method to be used by the Dealer Cahaya Motor Indah Muara Tembesi in forecasting is the method of Least Square and Moment Trend Method.Keywords: Method; Forecast; Sales

scholarly journals Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)

TRIKONOMIKA ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 43
Author(s):  
Demsi Minar ◽  
Anindia Safitri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Secondary Data ◽  
Analysis Data ◽  
Perceived Quality ◽  
Primary Data ◽  
Know How

The purpose of this research is to (1) know customer responses to brand image, product quality, and customer loyalty of Cekeran Midun, (2) know how big the influence of brand image and product quality on customer loyalty are. The methods used are descriptive and verificative analysis. Data were primary and secondary data. Primary data was obtained from questionnaires distributed to 87 customers in Cekeran Midun Cikutra branch, Bandung. Secondary data was obtained from literature texts, journals and other sources that fit the topic of research. The result of analysis and discussion showed that Cekeran Midun Bandung applied brand image in 4 forms namely, recognition, reputation, affinity and domain. Cekeran Midun also implemented 8 forms of product quality i.e. performance, durability, conformance to specifications, features, reliability, aesthetics, perceived quality and serviceability. The influence of brand image and product quality on customer loyalty was 23.32%. 

scholarly journals PELAKSANAAN PROGRAM CONTINUITY MARKETING DAN ONE TO ONE MARKETING DALAM UPAYA MENINGKATKAN LOYALITAS PELANGGAN ROYAL VANESSA HOTEL (Survei pada tamu repeat individu di Royal Vanessa Hotel Bengkulu)

2016 ◽  
Vol 3 (1) ◽  
pp. 451
Author(s):  
Gempur Perdana Adha Putra ◽  
Ariyo Bramantory
Keyword(s):  
Customer Loyalty ◽  
Hotel Industry ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Literature Study ◽  
Major Threat ◽  
Marketing Program ◽  
One To One ◽  
Corporate Profits

Indonesia’s tourism industry has developed very rapidly, it’s characterized by the increasing number of tourist both foreign tourists. Form of tourism businesses that are currently experiencing a fairly rapid increase in the hotel industry as tourism support facilities. Customer loyalty is important in the hotel industry. A decline loyalty in Royal Vanessa Hotel is seen from the decrease in occupancy rate repeat guests. Decrease in the level of loyalty is a major threat to the hotel industry because of the presence of this loyalty will decrease the thread indicated a decrease in corporate profits. If a decline in profit the company will have an impact on the company’s losses. Moreover, the adverse effect that will be received from the company is going to decrease the loss of customer loyalty that will turn to another hotel. So do implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at the Royal Vanessa Hotel. Respondents of this study is a repeat guest Royal Vanessa Hotel. The method which is used in this research is descriptive and verifikatif, with the survey explanatory method and cross section approach. Sample size of 100 respondents from existing population by using the formula slovin. The data used are primary data and secondary data collected through observation, questionnaires, literature study and interviews. The purpose of this research was to determine how much influence the implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at Royal Vanessa Hotel. The results of this study is that there is continuity of influence between the implementation of marketing programs and one to one marketing in an effort to increase customer loyalty at the Royal Hotel Vanessa. Smallest degree of influence in an effort to improve customer loyalty is to the implementation of marketing continuity program, it needs to be fixed by the Royal Hotel with fixing Vanessa Operational Standards (SOP) regarding the marketing continuity program and also the hotel in order to add the programs other than programs that has been done. Thus may increase the effects of the implementation of continuity marketing program in an effort to increase customer loyalty.

scholarly journals Kedudukan Laki-Laki Nyentana pada Wanita yang Memiliki Saudara Laki-Laki di Desa Bantas Kabupaten Tabanan

2020 ◽  
Vol 1 (1) ◽  
pp. 152-156
Author(s):  
I Gede Pasek Darsana Wiratama ◽  
I Ketut Sukadana ◽  
Diah Gayatri Sudibya
Keyword(s):  
Human Life ◽  
Secondary Data ◽  
Field Studies ◽  
Customary Law ◽  
Primary Data ◽  
Sociology Of Law ◽  
Literature Study ◽  
Family Head ◽  
The Family ◽  
The Right

Marriage is a very important thing in human life, with the aim of forming a household. In Balinese society, there is a nyentana marriage, in which a family does not have a son. However, along with the development of families in Bali, they married Nyentana even though they had a son for certain reasons. The formulations of the problems in this study are: 1) What is the position of men who are sedentary according to Balinese customary law? 2) How do men inherit rights to women who have brothers? This type of research is empirical law. The approach to the problem used is sociology of law. The data used are primary data obtained from field studies by interviewing informants. Secondary data were obtained from literature study. The result of this research is the position of men who are sedentary according to Balinese customary law as predana, in general, have the same rights and obligations as men in the family. These rights and obligations are like those of a family head in general. The right to inherit male nyentana to women who have brothers is said to be abolished because the male only continues the offspring in the wife's family.

scholarly journals Tinjauan Yuridis Implikasi Perjanjian Jual-Beli Dalam Keluarga Yang Dibuat Oleh Notaris Terhadap Kedudukan Ahli Waris

Jurnal Akta ◽  
2018 ◽  
Vol 5 (1) ◽  
pp. 97
Author(s):  
Ferri Adhi Purwantono ◽  
Akhmad Khisni
Keyword(s):  
Data Collection ◽  
Secondary Data ◽  
Study Data ◽  
District Court ◽  
Primary Data ◽  
Literature Study ◽  
The Family ◽  
Civil Suit ◽  
Data Collection Technique ◽  
The Right

ABSTRACTInheritance often causes problems in the family. There are many risks associated with this heritage. If it is not wise to respond to conflicts in the family could happen and result in even breaking the string of family strings. There are several things related to inheritance that need to be noticed that the sale or purchase of inheritance is not problematic later.One of the problems that often happens is the sale-buy agreement in the family made by a notary. The sale and purchase agreement in the family is very rare, because usually in the family that happens is a grant. However, sometimes there are problems. The sale and purchase agreement in the family is very difficult to find solution to completion. The heirs may cancel the sale of the inheritance if the legal conditions of sale and purchase are not met through the courts. The heir who does not give his consent in the sale of an inheritance of land as a right, has the right to cancel the sale of the land.The method used in this research is with the juridical-normative approach derived from data collection obtained from the primary data and secondary data, then analyzed by qualitative analysis method. The data collection technique used is literature study. Data analysis techniques used qualitative data analysis.The sale and purchase agreement in the family between the parent and the child does not meet the objective requirements of the terms of the validity of the agreement concerning the terms of the agreement and the halal causa, that the object of the sale is part of the inheritance dispute which became the claim of the plaintiff as legitimate heirs. Implications of family sale agreements made by a Notary in the case of an heir who refuses a sale and purchase agreement is to file a civil suit against the sale and purchase agreement with the District Court. The implications of the sale and purchase agreement on the position of the heirs in the inheritance dispute above as an act against the law as stipulated in Article 1365 of the Civil Code, therefore the sale and purchase agreement is of course detrimental to the legitimate heirs which resulted in the diminution of the object of inheritance.Keywords: Notary, Sale and Purchase Agreement, FamilyABSTRAKHarta warisan sering menimbulkan permasalahan dalam keluarga. Ada banyak resiko yang muncul berkaitan dengan harta warisan ini. Jika tidak bijak menyikapinya konfik dalam keluarga bisa saja  terjadi  dan mengakibatkan renggang bahkan putusnya tali kekeluargaan. Ada beberapa hal yang berkaitan harta warisan yang perlu di perhatikan agar penjualan maupun pembelian  harta warisan  tidak bermasalah nantinya.Salah satu permasalahan yang sering terjadi yaitu perjanjian jual-beli dalam keluarga yang dibuat oleh notaris. Perjanjian jual beli dalam keluarga sangat jarang terjadi, karena biasanya dalam keluarga yang terjadi adalah hibah. Namun demikian terkadang muncul permasalahan. Perjanjian jual beli dalam keluarga sangat sulit dicari solusi penyelesaiannya. Ahli waris dapat membatalkan Jual beli tanah waris jika syarat-syarat sah jual beli tidak terpenuhi melalui pengadilan. Ahli waris yang tidak memberikan persetujuannya dalam jual beli tanah warisan sebagai haknya, berhak membatalkan jual beli tanah tersebut.Metode yang digunakan dalam penelitian ini adalah dengan pendekatan yuridis-normatif yang bersumber dari pengumpulan data yang diperoleh dari data primer dan data sekunder, kemudian dianalisis dengan metode analisis kualitatif. Teknik pengumpulan data yang digunakan adalah studi kepustakaan. Teknik analisis data menggunakan analisis data kualitatif.Perjanjian jual beli dalam keluarga antara orang tua dengan anak tersebut tidak memenuhi syarat obyektif dari syarat sahnya perjanjian mengenai hal-hal yang diperjanjikan dan causa yang halal, bahwa yang menjadi obyek jual-beli tersebut adalah bagian dari sengketa waris yang menjadi gugatan dari penggugat selaku dari ahli waris yang sah. Implikasi perjanjian jual-beli dalam keluarga yang dibuat oleh Notaris dalam hal adanya ahli waris yang menolak perjanjian jual beli yaitu dengan mengajukan gugatan secara perdata terhadap perjanjian jual beli tersebut pada Pengadilan Negeri. Implikasi perjanjian jual-beli terhadap kedudukan ahli waris pada sengketa waris diatas sebagai suatu perbuatan melawan hukum sebagaimana ketentuan pasal 1365 KUHPerdata, Sehingga perjanjian jual-beli tersebut tentu saja merugikan ahli waris yang sah yang berakibat pada berkurangnya obyek waris.Kata Kunci : Notaris, Perjanjian Jual Beli, Keluarga

scholarly journals THE POSITION OF DAUGHTERS IN THE DISTRIBUTION OF INHERITANCE IN BATAK TOBA AND MINANGKABAU COMMUNITIES

2018 ◽  
Vol 1 (1) ◽  
pp. 378-386
Author(s):  
Yessy Octavianna ◽  
Nenni Triana Sinaga
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Family System ◽  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
Qualitative Research Method ◽  
Know How ◽  
Kinship System ◽  
Research Show

The purpose of this research is to know how the distribution of inheritance and the position of daughters in the distribution of inheritance in Batak Toba and Minangkabau communities. This research uses descriptive qualitative research method. The data of this research consist of primary data and secondary data. Primary data was taken from the interview result of researcher with informant from both tribes, while secondary data was taken through literature study from journals, books and literature related to the problem under study. The results of this research show that in the Batak Toba community, daughters do not get a share of inheritance. The kinship system of the Batak Toba community embraces the patrilineal system, in which the lineage is withdrawn from the father's clan so that the inheritance belongs only to the sons. All heritages can only be passed on to the sons. But daughters can get the inheritance that is called holong ate. Holong ate is only given to married girls. The wealth gift is considered a gift of a father to his daughter. While in the Minangkabau community that embraces the matrilineal family system, where the familial system is withdrawn from the mother line, the heritage treasures are only given to daughters. Sons do not have high treasures and the low treasure (search treasure) is given to children and wives.

scholarly journals Manajemen Pembesaran Kerapu Tikus (Cromileptes altivelis) Di Balai Besar Pengembangan Budidaya Air Payau (Bbpbap) Jepara Jawa Tengah [Nursery Management Of Grouper (Cromileptes altivelis) In Development Brackish Water Center Jepara Center Java]

2019 ◽  
Vol 2 (1) ◽  
pp. 67
Author(s):  
Atmirah Septinawati, Wahyu Tjahjaningsih
Keyword(s):  
Economic Value ◽  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
Fish Nursery ◽  
Trash Fish ◽  
Marketing Area ◽  
Nursery Management ◽  
The Right

AbstractThe mouse grouper is variance of grouper that have high economic value because it have high sale value so that it will increase income of aquaculturist. The right management of grouper nursery would increase production to supplied the marketing demand. The aims of this case study were to know how nursery management of grouper and factors that influence in grouper nursery in BBPBAP Jepara, was held on 28 July until 28 August 2005. Method used were descriptive method with collection of primary data and secondary data. Data was taken by observation, interview, active participation and literature study. Nursery of grouper fish carried out by BBPBAP Jepara under Departement of Marine and Fisheries. Source of fry were obtain from hatchery division in BBPBAP. Marine water were obtain from the sea, while fresh water were obtain from well. Fish feeding were use trash fish which were cut to suitable with mouth gapes of fish as much 90 gram, twice a day were morning and afternoon. In the fish nursery were not find disease that attack. The marketing area of grouper were Semarang, Jakarta, Surabaya, and local consumer.

scholarly journals FENOMENA LAPAK MESUM Di KAWASAN WISATA GRONGGONG KABUPATEN CIREBON SEBAGAI TEMPAT PERGAULAN BEBAS Di KALANGAN REMAJA.

2015 ◽  
Vol 6 (1) ◽  
Author(s):  
Yeni Wahyuni *
Keyword(s):  
Local Government ◽  
Social Relations ◽  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
Government Officials ◽  
Interactive Analysis ◽  
The One ◽  
The Right ◽  
Local Government Officials

Behavior promiscuity now this can be done by anyone, anytime and anywhere, including  the  one  in  the  area  of tourism.  In  tourist  areas  often  appeared  behavioral Gronggong promiscuity among teenagers. This study aims to: 1). Describe the factors that cause a nasty stall in the area of tourism can be a region Gronggong promiscuity among  teenagers,  2).  The  effort  to  control  local  government  officials  in  tourism mentertibkan Gronggong of behavior promiscuity among teenagers.This study uses qualitative research methods with the  primary  data sourceconsists of the visitors, the traders in the Area Tourism Gronggong, PP Satpol Cirebon District, the  Village  Head Patapan Cirebon, Cirebon  District Head  of Tourism, andCommunities around Gronggong tourist area, while for source secondary data obtainedthrough documentation, literature study using books, and print media. Data collection techniques used include observation, interviews, and documentation. The  subjects inthis study were the visitors and the traders in the tourist areas Gronggong with 4 stalltraders.  The  technical  validity  of  the  data  in  this  study  using  the  technique  oftriangulation  of  sources  and  methods.  In  the  data  analysis  techniques  using  the interactive analysis of Miles and Huberman.The  results  obtained  are  the  factors  that  cause  a  nasty  stall  in  the  area  of tourism can be a region Gronggong promiscuity among teenagers consists of: 1). Nonphysical  factors  consist of  building  construction  shanties.  Shanties  located  on  the  left path has  an  insulated  building,  located  there  under  (the  category is  not  visible),  stall located on the right road in the form of benches scattered, and many benches that are built  on  a  hill  standing  upright.  The  lack  of  lighting  (illumination).  While  physicalfactors  consist  of  a  dynamic  social  relations  between  traders  and  visitors  Gronggong tourist  area,  and  factors  of  social  control  of  local  government  officials  are  less  than optimal.  2).  The  effort  to  control  local  government  officials  in  tourism  mentertibkan Gronggong  of  promiscuity  behaviors  among  adolescents  such  as  by  recording  the location  then  the  insulated,  provide  guidance,  socialization,  and  in  its  supervision  on patrol every single week, right the situation is done at a certain time and depending on the needs , as before the religious holidays, and towards the end of the year.Keywords: Phenomenon bawdy shanties, adolescents, and control

Pengaruh Sosialisasi Cara Pemanfaatan Perpustakaan Terhadap Peningkatan Keterampilan Pemustaka dalam Pemanfaatan Koleksi Perpustakaan Universitas Bengkulu

2019 ◽  
Vol 4 (1) ◽  
pp. 106
Author(s):  
Isran Elnadi
Keyword(s):  
Questionnaire Survey ◽  
Secondary Data ◽  
Primary Data ◽  
Know How ◽  
The Right

<p>Tanggapan responden adanya fasilitas locker (57%), responden belum mengerti penggunaan OPAC (21%), responden mengerti cara penelusuran OPAC (57%), responden belum memahami penggunaan internet (47%), responden yang  mengerti penelusuran internet (23%), yang sudah mengerti (30%), subyek dan pengarang responden belum memahami (41%), sedangkan pustaka yang memahami menelusur koleksi di rak, melalui judul, subyek dan pengarang (34%), responden yang mengetahui adanya foto kopi (27%), yang belum memahami adanya foto kopi (46%).  Pemustaka yang mengerti tentang tatip pinjam kembali bahan pustaka (14%), yang belum memahami (51%), responden yang paham dan memanfaatkan ruang baca (64%) karena suasananya menyenangkan, untuk hak dan kewajiban respon memberikan tanggapan (69%) artinya baik, antara pustakawan dan pemustaka berkomunikasi dengan baik dan harmonis, sedangkan yang mengerti layanan rujukkan (60%) responden belum paham, (17%), paham sekali akan adanya layanan rujukkan(23%), sedangkan responden belum memahami sosialisasi lingkungan (57%), artinya pustakawan perlu mengadakan bimbingan pemustaka agar mengenal lokasi perpustakaan.</p><p> </p><p>This studyis about the influence of socialization on how to use the library to improve users’skillsin the usage of the collection at UNIB library. The aim of this study is to analyze users’ skillsto find information in the library, and to know barriers faced by users to use the library’s facilities provided by UNIB library. The respondent of this research was 7 faculties, every faculties was took 10 students as the samples. There are two data used in this study; primary and secondary data. The primary data come from questionnaire survey, and the secondary data is supporting data from the interview and observation. The reaction of respondent about locker facility is 57%, the respondent not understand the usage of OPAC is 21%, the respondent that understand the usage of OPAC is 57%, confuse the usage of internet is 47%, understand the usage of internet is 23%, the respondent know how to search the collection in the shelf, including title, subject and author 34%, respondent know there is an photo copy is 27% and not 46%. The respondent that know the role of borrow and return the books 14%, do not know 51%, the respondent that know how to use library 64% because have good situation, for the right and the users’ obligation in the library, the respondent gives 69%. Understand the reference of service is 60% and not 17%, very understand the reference of service 23%, and the respondent still confused of socialization of environment in the library is 57%, its mean the librarians should guiding the user so that the user of library know every room of the library.</p>

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