Lens Application of Social Construction Theory and Social Influence Theory to Examine the Factors of WhatsApp Usage as an Organizational Communication Medium

2021 ◽  
Vol 37 (4) ◽  
pp. 343-365
Author(s):  
Che Su Mustaffa ◽  
◽  
Che Hasniza Che Soh ◽  
Zuraidah Abu Talib ◽  
Suhaini Muda ◽  
...  

Social Construction Theory assumes that the development of communication technology in the organization causes the organization's staff to share meanings and actions responding to the technology. Meanwhile, the Theory of Social Influence explains the impact of new technology applications such as social media usage affects the environment. These theories emphasise that social media such as WhatsApp has taken over traditional communication and become one of the primary communication channels in the organization. Accordingly, based on the assumptions found in both theories, this study was conducted to identify the determinants of WhatsApp acceptance as a medium of interaction between staff in an organization. Specifically, this study applies a qualitative method to examine WhatsApp usage as a medium of interaction. Data were obtained through in-depth interviews with the middle-level management staff at a public university. All informants were the staff members who have served the university for more than five years and have used WhatsApp for work-related matters. The interview transcription was analysed using the thematic analysis based on the assumptions of both theories. The research finding shows that the combination of both theories were able to explain the factor of WhatsApp usage and its implications among the staff in the organization. Therefore, this study has contributed towards the strengthening of the assumptions found in the Theory of Social Construction that is interpretive flexibility, tolerance, socio-cultural and stability, and also in the Theory of Social Influence which is compliance, identification, and internalization. In addition, this study has also contributed to studies related to communication technology usage and strengthening the theories related to these aspects. Keywords: Social media, WhatsApp, qualitative study, social construction theory, social influence theory.

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nurudin - Nurudin

Penelitian ini dilatarbelakangi oleh (1) kemajuan teknologi komunikasi yang telah mengubah perilaku masyarakat dalam berkomunikasi;  (2) semakin maraknya kegiatan swafoto (selfie dan wefie) yang diunggah di media sosial; dan (3) muncul gejala sosiopat bagi para pengguna media sosial. Rumusan masalah yang dikedepankan adalah: (1) bagaimana munculnya gejala sosiopat di kalangan mahasiswa;  (2) apa dampak sosiopat dalam kehidupan sehari-hari? Menggunakan pendekatan kualitatif, penelian berlangsung di Malang Raya di lingkungan aktivis mahasiswa Mazhab Djaeng, yaitu kelompok diskusi aktivis mahasiswa yang dilaksanakan seminggu sekali di luar kampus dan diikuti oleh seluruh mahasiswa di Malang dan masyarakat umum. Adapun teknik analisis data yang digunakan adalah model analisis interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian menunjukkan (1) foto selfie memperkuat gejala narsisme di kalangan mahasiswa; (2) narsisme yang kelewat batas memunculkan gejala penyakit sosial di masyarakat, yaitu antisosial; (3) perlunya gerakan literasi media dan masyarakat untuk menekan dampak munculnya sosiopat.Kata Kunci: Media Sosial, sosiopat, swafoto This background of this research is (1) the advancement of communication technology that has changed people's behavior in communication; (2) the increasing number of selfie activities that uploaded on social media; and (3) sociopathic symptoms appear for social media users. The formulation of the problems is: (1) how the symptoms of sociopaths arise among students; (2) what is the impact of sociopaths in everyday life? Using a qualitative approach, the study took place in Malang Raya in the Djaeng School student activist environment, namely a student activist discussion group held once a week outside the campus and attended by all students in Malang and the general public. The data analysis technique used is interactive analysis model Matthew B. Miles and A. Michael Huberman. The results of the study showed (1) selfie photos strengthened the symptoms of narcissism among students; (2) overarching narcissism raises symptoms of social disease in the community, namely antisocial; (3) the need for media and community literacy movements to reduce the impact of the emergence of sociopaths.Keywords: Social media, sociopath, selfie


AL-HUKAMA ◽  
2019 ◽  
Vol 9 (2) ◽  
pp. 359-479
Author(s):  
Maulidia Mulyani

In the present time the impact of technological progress can be felt in many aspects of life, including marriage. The progress of the development of communication technology has made it easy to communicate specifically for married couples who are undergoing long-distance marital relationships, so that the relationship is maintained and harmonious. Social media is now used as a tool for communication, for example WhatsApp, Line, Facebook, or Instagram. All of those media are used because of their speed in conveying messages, so that long-distance couples can still communicate well and quickly. In a marital relationship, of course, there are fulfillments of rights and obligations. These fulfillments can still be fulfilled through social media, but they are not as maximized as when dealing directly.


Author(s):  
Charles Chen ◽  
Shih-Wei Chou

Successful implementation of a Home Telecare Management System (HTMS) requires acceptance by the users, especially when technical innovation is applied to manage chronic healthcare in elderly patients, who are unaccustomed to using modern technology. Based on the Technology Acceptance Model (TAM) and Social Influence Theory (SIT), a Home Telecare Management System (HTMS) Acceptance Model is proposed and tested to improve the understanding of patients’ acceptance of HTMS and the impact of social influence on patients’ attitude and behavioral intentions in using HTMS. Via empirical research and analysis of 221 patients’ questionnaires, the partial least squares (PLS) technique indicates that most of the model’s hypotheses are significant. Implications for both theory and practice are also provided.


2018 ◽  
Vol 36 (2) ◽  
pp. 173-185 ◽  
Author(s):  
Theophilus Olugbenga Babatunde ◽  
Cyril Ayodele Ajayi

Purpose The purpose of this paper is to evaluate the effect of information and communication technology (ICT) on real estate agency transactions with a view to determine its influence on the performance of estate agents. Design/methodology/approach A research approach in which questionnaire was administered to elicit relevant information from 220 practicing Estate Surveyors and Valuers surveyed in the course of the study. Data collected were analysed using mean ranking, relative influence index and analysis of variance. Findings The results showed that the use of ICT impacted positively on real estate agency transactions by promoting company’s brand thereby increasing the level of patronage. Consequently, the increased level of patronage signifies an increase in the level of income of the agents. Research limitations/implications The study was limited to social media applications otherwise referred to as ICT, which are used in real estate agency transactions. Further study on other ICT media and their effects on more areas of real estate practice in the developing economy may be required. Originality/value This paper is one of the few works on the impact of ICT on real estate agency transactions with particular reference to the social media networking especially in an emerging economy. Most of the previous studies conducted on ICT and real estate focussed only on internet use with respect to real estate agents and practices.


2021 ◽  
Vol 4 (2) ◽  
pp. 145-160
Author(s):  
Che Su Mustaffa ◽  
Nuredayu Omar ◽  
Zuraidah Abu Talib ◽  
Nan Zakiah Megat Ibrahim

Abstract: This study discusses the use of social media in organizational information management focused on WhatsApp application. This phenomenon is important given the current situation where the usage of social media as one of the formal and informal communication channels in the distribution of organizational information needs to be examined especially in terms of usage factors and its implications. Thus, the main purpose of this study is to develop an instrument to measure the usage of WhatsApp as well as to identify the implications of  WhatsApp usage among organizational staff. This study utilized combination of qualitative and quantitative methods. The qualitative method of interviewing was conducted with professional management staff, administrative and support staff. As a result of the interview, instruments to measure WhatsApp usage were formed which contained the dimensions of WhatsApp Usage, Belief in Information, WhatsApp Usage Ethics and WhatsApp Usage Competencies. The questionnaire was then distributed to the staff of the organization. Analysis of the questionnaire showed that there is a positive and significant relationship between WhatsApp Usage and Belief in Information, the Impact of WhatsApp Usage, and WhatsApp Usage Competencies. This study contributes to the knowledge related to information management in organizational communication as well as  strengthening the Technology-based Social Construction theory and Hyper personal theory. Keywords:  Competency, Information Management, WhatsApp, Instrument Development, Hyper personal theory     Abstrak: Kajian ini membincangkan tentang  penggunaan media sosial dalam pengurusan maklumat organisasi khususnya aplikasi WhatsApp. Fenomena ini penting memandangkan situasi semasa yang banyak melibatkan penggunaan media sosial sebagai salah satu saluran komunikasi formal dan tidak formal dalam penyaluran maklumat organisasi yang perlu diteliti dari segi faktor penggunaan dan implikasi dari penggunaan berkenaan. Tujuan kajian ini dilakukan adalah untuk membentuk instrumen bagi mengukur penggunaan WhatsApp serta mengenalpasti implikasi penggunaan WhatsApp dalam kalangan kaki tangan organisasi.  Kajian ini mengaplikasikan gabungan kaedah  kualitatif dan kuantitatif.  Kaedah kualitatif iaitu temu bual dilakukan dengan kakitangan pengurusan profesional dan kakitangan pentadbiran dan sokongan.  Hasil dari temu bual berkenaan, instrumen bagi mengukur penggunaan WhatsApp dibentuk yang mengandungi dimensi Penggunaan WhatsApp, Kepercayaan terhadap Maklumat, Etika Penggunaan WhatsApp dan Kompetensi Penggunaan WhatsApp. Soal selidik berkenaan kemudiannya diedarkan kepada kakitangan organisasi. Analisis dari soal selidik menunjukkan terdapat hubungan antara Penggunaan WhatsApp dengan Kepercayaan Terhadap Maklumat, Kesan Penggunaan WhatsApp, dan Kompetensi Penggunaan WhatsApp. Kajian ini menyumbang kepada pengetahuan berkaitan dengan pengurusan maklumat dalam komunikasi organisasi serta pengukuhan teori Konstruksi Sosial berteraskan Teknologi dan teori Hyperpersonal. Kata kunci: Kompetensi, Pengurusan Maklumat, WhatsApp,  Pembentukan Instrumen, Teori Hyperpesonal


PERFORMA ◽  
2021 ◽  
Vol 5 (6) ◽  
pp. 466-472
Author(s):  
Daniel Hans Indrata

The development of communication technology has developed rapidly  because of this many business owners have to adapt in the current technological advances, with the majority of people are accustomed to using social media which has caused a massive shift in introducing products to people who previously focused on using offline media such as newspaper advertisements, banner ads, and others can now be replaced with the use of social media such as Instagram, Whatsapp, and others. Coupled with a new problem, namely the Covid-19 Pandemic which greatly affects offline stores. The author believes that through this problem there is an opportunity to get used to and turn to the use of social media as a means of introducing products and selling. The purpose of this study was to determine whether the use of social media and product diversification had an impact on increasing MSME sales in the Sidoarjo area. The data were obtained by conducting a survey of 100 respondents where the population was businessmen of MSME food and beverage in Sidoarjo by using purposive sampling and distributing questionnaires to people who have characteristics that match the criteria sought. The statistical software used in this study is SPSS version 23 of the results of the study. This states that the use of social media and product diversification has a significant effect on increasing the sales of MSME food and beverages in Sidoarjo. Keywords: The Impact of Social Media, Product Diversification, Increased sales, MSME, Adapting to technologies


2017 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Endang Fatmawati

<p>Online media has penetrated in all areas including the library so the impact on the rapid flow of information. Library into the gates of knowledge so librarian most responsible for the release of information entered into the goal. Information posts from library can be made through any type of social media application. Sosial media was created to enable people to communicate and connect with others. Social media has changes the way librarian in doing their jobs related to communicate with the users, how to communicate both individually and at the library level. Social media have forever changed the way interact, share, and ultimately conduct our relationships. Various information appeared like seawater unstoppable spread so users required to be wise in choosing and using them. A wave of false news more so by the presence of social media. Social media become a challenge for librarians to improve their competence with media literacy of new technology. Librarian library through a very important role as a gateway healthy information.</p><p>Media online sudah merambah di semua bidang termasuk perpustakaan sehingga berdampak pada pesatnya arus informasi. Perpustakaan menjadi gerbang pengetahuan sehingga pustakawanlah yang paling bertanggung jawab menjadi gawang masuk keluarnya informasi. Informasi dari perpustakaan dapat dilakukan melalui semua jenis aplikasi media sosial. Media sosial memungkinkan kita berkomunikasi dan terhubung dengan yang lain. Media sosial<strong> </strong>dapat mengubah pekerjaan pustakawan yang berhubungan dengan komunikasi dengan pemustaka, baik perseorangan maupun pada level perpustakaan.<strong> </strong>Media sosial merubah cara untuk berinteraksi, berbagi, dan menjalin hubungan. Beragam informasi muncul bagaikan air laut yang tak terbendung penyebarannya sehingga pemustaka dituntut harus bijak dalam memilih dan menggunakannya. Gelombang berita bohong semakin terasa dengan hadirnya media sosial. Media sosial menjadi tantangan bagi para pustakawan untuk meningkatkan kompetensi literasi media dengan teknologi baru. Perpustakaan melalui pustakawannya sangat berperan sebagai gerbang informasi sehat.</p>


2020 ◽  
Vol 21 (2) ◽  
pp. 325-349
Author(s):  
Joana César Machado ◽  
Carla Carvalho Martins ◽  
Frederico Correia Ferreira ◽  
Susana Costa e Silva ◽  
Paulo Alexandre Duarte

PurposeSocial network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands. This research aims to understand the motivations for fans to engage with their favourite football brands on Facebook and Instagram.Design/methodology/approachAn online survey was performed, resulting in 214 valid responses. As the social media strategy followed by the football brand analysed was built around games, the authors divided fans into two groups based on the main method in which the club's games are watched: in stadium versus mediated. Multiple linear regression analysis was used to explore the relationship between motivations and fans' engagement, through content consumption and contribution, on Facebook and Instagram. Analysis was performed first with the whole sample and then by group (stadium attendance vs mediated attendance fans).FindingsThe findings show that social influence, entertainment, searching for information and rewards are the most relevant motivations for consumers to engage with brand-related content on Facebook. Entertainment, rewards and social influence are the main motivations influencing consumer interactions on Instagram. Group moderation was only confirmed in the impact of social influence on Facebook page content consumption.Originality/valueThe results provide valuable insights into the social media marketing activities of sports brands, which will assist brand managers to develop strategies for effectively stimulating engagement with the different groups of fans.


2019 ◽  
Vol 36 (6) ◽  
pp. 570-590
Author(s):  
Cyanne E Loyle ◽  
Samuel E Bestvater

How have rebel communication strategies been shaped by the increasingly social nature of the internet and the constant changes of information and communication technology in a Web 2.0 world? Rebel groups’ ability to disseminate a message has previously been constrained by the size of the audience they could reach through traditional technologies and the costs of those technologies. Emerging social internet platforms change this dynamic by providing rebel groups with new opportunities to build and communicate to an audience. Scholars have theorized about how rebel groups adapt to these new opportunities, but to date, little systematic analysis into the phenomenon has been conducted. In this project, we present a new dataset on rebel group Twitter use and use the data to examine how armed groups use social media to communicate, the topics contained in those communications, and the audiences that consume them. Through a richer understanding of the ways in which rebel groups communicate we are better able to measure the impact of new information technologies on armed conflict in the future.


Sign in / Sign up

Export Citation Format

Share Document