scholarly journals What a Girl Wants, What a Girl Needs: Analyzing Postfeminist Themes in Girls’ Magazines

2021 ◽  
Vol 9 (2) ◽  
pp. 27-38
Author(s):  
Marieke Boschma ◽  
Serena Daalmans

Girls’ magazines play an important role in the maintenance of gender perceptions and the creation of gender by young girls. Due to a recent resurgence within public discussion and mediated content of feminist, postfeminist, and antifeminist repertoires, centered on what femininity entails, young girls are growing up in an environment in which conflicting messages are communicated about their gender. To assess, which shared norms and values related to gender are articulated in girl culture and to what extent these post/anti/feminist repertoires are prevalent in the conceptualization of girlhood, it is important to analyze magazines as vehicles of this culture. The current study analyzes if and how contemporary postfeminist thought is articulated in popular girl’s magazines. To reach this goal, we conducted a thematic analysis of three popular Dutch teenage girls’ magazines (N = 27, from 2018), <em>Fashionchick</em>, <em>Cosmogirl</em>, and <em>Girlz</em>. The results revealed that the magazines incorporate feminist, antifeminist, and as a result, postfeminist discourse in their content. The themes in which these repertoires are articulated are centered around: the body, sex, male–female relationships, female empowerment, and self-reflexivity. The magazines function as a source of gender socialization for teenage girls, where among other gendered messages a large palette of postfeminist themes are part of the magazines’ articulation of what it means to be a girl in contemporary society.

Author(s):  
Ying San, Lim ◽  
Phing Cai ◽  
Andy Hong ◽  
Tuan Hock, Ng ◽  
Ying Zhee, Lim

The cosmetics and toiletry industry has growing up very fast. In 2016, the total global revenue cosmetics industry amounted to USD$444 billion. According to Lee, Goh, & Noor ( 2019), the skincare products dominated the cosmetics and toiletry market with a market value of approximately USD$ 120 billion. Between 2012 and 2019, the global skincare market expanded by 41.8 percent, and by 2025, it is expected to be worth $189 billion (Ledesma, 2020). The skin is the largest organ in the body, hence, many people will find ways to protect it, one of the way people are using to protect the skin is to apply any supplement on skin to keep the good condition of the skin. However, according to Cunningham (2014), the used of chemical items in the cosmetic skin care industry is extremely unregulated. For example, Parabens that cause breast cancer are found in cosmetics. The chemical used in the skin care products had rise the attention of the users to start to pay attention on the ingredient of the skin care products. One of the way people are using in order to avoid the harmful chemical in skin care products is to to choose skin care with natural ingredient (Espitia, 2020), this happend especially among the younger consumers (Boon et al., 2020; Hsu et al.,2017). The green skincare industry is growing rapidly. Green skin care, according to previous studies (Fauzi & Hashim, 2015; Hsu et al., 2017), is any skin care products which can preserve or enhance the natural environment by conserving energy or resources and decreasing or eliminating the usage of harmful agents, pollution, and waste. Studies showed there is an increasing in the consumption of green skincare products and toiletries by 45%, from a peak of RM 1.6 billion (in 1998) to RM 2.2 billion (in 2010), with sales estimated to exceed $1.1 billion in 2010 among young people (Boon et al., 2020). Keywords: Green Skin Care, Generation Z, Theory Of Planned Behaviour


2013 ◽  
Vol 18 (2) ◽  
pp. 214-222 ◽  
Author(s):  
Rosalyn George ◽  
John Clay

This paper follows on from a research project which explored the inclusionary and exclusionary dynamics of young girls’ friendship groups. This initial study received considerable media attention in the UK, Europe and Australia and consequently came to the attention of a wider audience beyond the academy who were thus given an opportunity to engage with the research findings. Having previously explored and analysed the emotionally disabling everyday practices experienced by the girls in the initial research project, the voices of these other adults offered a possibility to explore, examine and analyse the experiences of their daughters and themselves and as a result offered insights that challenge the day to day practices in the classroom. The focus of this paper therefore, is to explore the emotionally raw moments as articulated through the stories told by these adults and to examine what meaning and sense is conveyed about the prevailing norms and values of the school underpinning their pedagogy and practice. We contextualise emotions within a theoretical framework of Sara Ahmed and bell hooks that views emotions in terms of power and culture. The data analysed include contributions from the public to a radio phone-in as well as email responses. The analysis makes explicit the dynamics of power in girls’ friendship groups revealing action/inaction by parents and their accounts about teachers which either disrupt or reinforce dominant practices that pertain. We advocate hooks’ concept of engaged pedagogy to challenge current practices underpinned by neo-liberal assumptions.


1991 ◽  
Vol 13 (3) ◽  
pp. 9-10
Author(s):  
Rosalind Cottrell

When I was growing up in the 1950s in one of the poorest neighborhoods in the urban Delta, the closest I came to an anthropologist was the man who dug the dump site near our home looking for old scrap iron to sell. Certainly there was no expectation for me to become an anthropologist from my grandmother, the matriarch of our family. However, she had moved to the city after the death of her husband with expectations of a better life for her four girls. Stressing education as "the way out," she told stories about her slave uncle who recognized the value of education and learned to read from two young girls he drove to school. In turn, he taught this daily lesson to his family around the fire each night. The many evenings sitting on our front porch, and on the front porch of neighbors, watching and listening to grandma's stories and the stories of others, set a foundation for anthropology in my life and led to my becoming a medical anthropologist.


2019 ◽  
Vol 109 ◽  
pp. 115-121 ◽  
Author(s):  
Marianne Bertrand

We study how childhood exposure to a nontraditional family (a working married mother, a married mother that is the primary breadwinner, or a non-married mother) affects gender role attitudes in young adulthood. Boys and girls develop more liberal gender attitudes when they spend more time with a non-married mother. In intact families, boys' gender attitudes, more than girls', appear positively influenced by the role model of a working mother, especially if she is also the primary breadwinner. However, the effect of childhood exposure to a mother with greater economic power on boys' gender attitudes is smaller in more gender conservative families.


1989 ◽  
Vol 20 (1) ◽  
pp. 32-41
Author(s):  
M. L. Watkins ◽  
A. L. Barnard

There is a need to identify the dependent and independent variables that play a role in organizational renewal. The scientific basis of previous attempts to identify these variables are questionable as they represent the haphazard inclusion of some contextual variables. A holistic view of approaches to organization theory, and its integration with contemporary organization models, makes it possible to scientifically develop and describe a holistic model of organizational behaviour. The model indicates that organizations are composed of human, strategic, technological, control-and-motivation and boundary subsystems. The interaction between these subsystems manifests itself in complex organizational processes which create a climate and culture of shared norms and values. The model identifies those dependent and independent variables which should be considered during renewal attempts. An empirical investigation of the practical value of the model shows that, by using the model as a frame of reference for renewal, positive change can be facilitated in various subsystems and processes. The model can therefore successfully be applied in the practice of organization renewal.


2013 ◽  
Vol 6 (2) ◽  
pp. 283-307 ◽  
Author(s):  
Janine Reinhard ◽  
Jan Biesenbender ◽  
Katharina Holzinger

It is widely debated in studies of international negotiations why certain negotiators are more successful than others. Institutionalist and rationalist approaches claim that institutions and negotiators’ resources largely explain the outcome of negotiations, whereas constructivist approaches stress the importance of shared norms and values. The article asks to what extent the use of normative arguments explains negotiation success in EU treaty negotiations. We apply our approach to the negotiations leading to the Treaty of Amsterdam. We first define normative arguments as justifications for positions that refer to common norms and develop a concept of common values for EU constitutional negotiations. Second, we assess to what degree governments justify their positions by normative arguments using an automated analysis of position papers. Finally, we ask if such justifications increase success in negotiations. The results of our statistical models show that arguing affects negotiation success significantly and positively.


2006 ◽  
Vol 16 (2) ◽  
pp. 231-253 ◽  
Author(s):  
Aline Gubrium

This paper is inspired by recent trends in narrative research that orient to the meaning-making actions of those involved in describing the life course. Applying concepts of narrative, discourse, and contrast, the complex meaning of growing up is presented by way of Lakeesha’s story, one of the 20 women interviewed for a project on African American gender socialization. Rather than viewing the participant in question as having been subject to the ostensible forces and parameters of socialization, she was offered the opportunity to represent her growing-up experiences in her own terms. She talked herself into being, situating herself as a particular type of women throughout her growing-up story — strategically employing and manipulating particular cultural discourses to do so. Lakeesha’s story is presented in this paper to illustrate a strategic model of narrative activity. In particular, I trace her use of the American Dream to analyze the ways that she situates herself with particular identities linked to local conceptions of successful womanhood. Methodological implications of this approach are considered in the conclusion.


Author(s):  
Thamineni Rajavardhana ◽  
L. Reddanna ◽  
J. T. Rudra ◽  
M. G. Rajanandh ◽  
V. Sreedhar

Menstrual hygiene is defined as the principle of maintaining the cleanliness of the body during menstrual flow. It requires basic facilities such as appropriate clothes, soakage material, water, soap, and toilet facilities with privacy. Many studies have revealed that most adolescent girls had incomplete and inaccurate information about menstrual hygiene and physiology. It also revealed that mothers, television, friends, teachers, and relatives were the main sources that provided information on menstruation to adolescent girls. In our study, most of the girls belong to the age group of 15 – 17 that is 448 participants are from that age group which comprises about 89% and they mostly belong to intermediate which is around 442 students (88.4%). 90.6% of the girls knew that menstruation occurs only in females and 88% of the girls aware that the best sanitary products are pads and only 39.6% of girls knew about menstruation before menarche. It was observed that only 37.2% of girls knew that infection would occur if they don’t clean their vagina regularly during their menstruation. Maximum that is 304 (60.8%) girls responded for dysmenorrhoea in the present study. The majority of these responses were in the age group of 13–15 years. the knowledge on menstruation and menstrual hygiene was found to be unsatisfactory although the practices were noted to be good. The majority of girls attained menarche in the study. Menstrual hygiene is an issue that needs to be addressed at all levels. In our study majority of the mothers were found to be illiterates, as mothers are the first informant to the majority of adolescent girls the health education actives can be extended to the mothers to improve awareness.


2013 ◽  
Vol 29 (2) ◽  
pp. 155
Author(s):  
Mintarti Hidayat ◽  
Niken Paramarti Dasuki ◽  
Wiwik Novianti

This paper elaborates on the social control carried out by the Islamic school. The theme of the study ranged in how Islamic schools internalize Islamic values as a preventive measure prevents teenage promiscuity. The aim of the study was to know the Islamic values internalization process in Islamic school in order to operate its social control function. The study was conducted in four Islamic high schools in the city of Purwokerto, Banyumas, Central Java. The method used is a combination of qualitative and quantitative approaches. Data collected through interviews, focused group discussions, observations, and questionnaires. The analysis showed that one of the ways that religion exercising oversight is through the control of the body and human sexuality. However, the control does not always go well,especiallyin  the problem of internalization of religious norms and values. The important thing to note is the consistency in the enforcement of the rules, the example of the teacher, and the parents support the school made the rules, so that the function of social control can run well.


2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Anne Kjersti Steffenak ◽  
Mette Hjellestad Hauge ◽  
Else Berit Steinseth

Målet med denne studien er å undersøke hvilke oppfatninger unge jenter har av hvordan stress påvirker kroppene deres. Blant jenter har det vært en økning av psykiske helseplager. De rapporterer mer stress og fysiske helseplager enn gutter. Studien er kvalitativ med en fenomenografisk tilnærming. Det ble gjennomført 23 individuelle intervjuer av jenter mellom 15 og 18 år. Utvalget var strategisk valgt. Stress, når det gjelder eksterne og interne krav, påvirker jentenes kropper og uttrykkes som smerte, ubehag og misnøye med kroppen. Jentene ignorerer eller merker ikke kroppssignalene. De forsømmer egen kropp og dens behov. Gjentatte vaner kan føre til ytterligere stress og ubehag som kan føre til psykisk lidelse. Young girls' conceptions of how stress influences their bodies Abstract The aim of this study is to describe young girls' conceptions of how stress can influence their bodies. There has been an increase in mental health complaints, especially among girls. They report more stress and physical health complaints than boys. The study is qualitative with a phenomenographic approach. Individual interviews were conducted with a strategic selection of 23 informants between 15 and 18 years. Stress, in terms of external and internal requirements, influence the girls` bodies and are expressed as pain, discomfort and dissatisfaction with their bodies. The girls ignore or do not notice body signals. They neglect their own body and what the body needs. Repeating habits can lead to further stress and discomfort, and this may eventually lead to mental distress.


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